How I made 300 sales on Facebook Ads with a LITTLE BUDGET 2025

Summary

In this video, Ana shares her strategy for achieving over 300 sales on Facebook Ads with a limited budget. She emphasizes focusing on one profitable product, targeting low-ticket items, and trusting Meta's algorithm for optimal audience targeting. Ana advises against campaigns aimed at brand awareness or engagement, recommending instead campaigns focused on direct sales or lead generation. She stresses the importance of a good website structure for better performance on the platform. Throughout, she offers insights into campaign optimization, remarketing, and the significance of simplicity and consistency for businesses with small budgets.

Takeaways

• 😀 Focus on one profitable product or service when working with a low budget to reduce variables and improve results.
• 😀 When starting out, avoid testing multiple products at once—concentrate on the most in-demand product to ensure better results.
• 😀 Selling low-ticket items (e.g., products priced around R$50) is easier with limited budget than high-ticket items (e.g., R$500).
• 😀 Use Facebook's recommendations for broad audience targeting, including Advantage Audience, to allow the algorithm to optimize for you.
• 😀 Focus on lead, message, or sales campaigns when working with a small budget, avoiding brand awareness or engagement campaigns.
• 😀 Avoid making frequent changes to campaigns, as it resets the learning phase and hinders optimization, especially with low budgets.
• 😀 Allocate 10-20% of your budget towards remarketing to re-engage users who have already interacted with your business.
• 😀 It’s often more effective to prioritize remarketing to existing visitors or followers rather than always seeking new, cold audiences.
• 😀 Use both image and video ads to increase competition in Facebook's auction, which improves your chances of success.
• 😀 Ensure your website is fast and functional as Facebook evaluates it to determine the likelihood of generating sales or messages, impacting your ad costs.

Q & A

How can I generate sales on Facebook Ads with a limited budget?

Focus on one product or service that is the most profitable and reduce the number of variables you test. Start by promoting a product that has organic demand and proven sales history to increase the chances of success with a limited budget.

Why is it important to concentrate on a single product when I have a small budget?

Concentrating on one product reduces the number of variables in your campaigns, making it easier to optimize and manage your budget. Promoting multiple products at once can dilute your efforts and require more investment than a small budget allows.

What is the benefit of selling lower-priced products with Facebook Ads?

Lower-priced products, such as those around $50, are easier to sell compared to high-ticket items because they require less trust from potential customers. Customers are more likely to buy products with a lower price, especially when they have no prior knowledge of the brand or product.

Should I use Facebook Ads to promote high-ticket items with a small budget?

It's not recommended to focus on high-ticket items when you have a small budget. High-ticket products often require more complex campaign structures and remarketing strategies, which may not be feasible with limited funds.

What type of campaigns should I focus on if I have a small budget?

If you have a limited budget, focus on campaigns that directly drive sales or engagement, such as lead generation, message campaigns, or sales campaigns. Avoid running campaigns focused on brand awareness or engagement, as these are less effective with a small budget.

What is the importance of using the Meta (Facebook) algorithm for targeting?

Allowing Meta's algorithm to handle targeting, positioning, and optimization can improve the performance of your ads. It helps Facebook deliver your ads to the right audience more efficiently, which can result in better cost-per-impression rates and more conversions.

How should I allocate my budget between cold and warm audiences?

Allocate around 80% of your budget to attracting new, cold audiences and 20% to remarketing efforts for those who have already interacted with your business, such as visiting your website or following you on Instagram.

What is the significance of remarketing in Facebook Ads campaigns?

Remarketing is crucial because it targets people who have already shown interest in your business, making it easier and cheaper to convert them into customers. Remarketing campaigns typically have lower costs due to the smaller, more qualified audience.

How often should I make changes to my campaigns on Facebook Ads?

Avoid making frequent changes to your campaigns, as this can reset the learning phase and hinder optimization. Let the campaigns run for longer periods, and evaluate results based on conversion volumes rather than constantly tweaking the setup.

Why is it important to have a high-quality website when running Facebook Ads?

A high-quality website with fast loading times helps improve conversion rates and the overall performance of your Facebook Ads. Meta evaluates your website’s structure and loading speed to determine your ad's quality score. A poor website experience can increase your ad costs and reduce performance.