PENGUSAHA MUDA MULTITALENTA DARI SURABAYA!! BUKA 3 BISNIS WAKTU PANDEMI

Summary

Sandra Gunawan, the founder of Intuisi Studio, shares her journey in establishing a creative industry business during the pandemic. Starting with digital printing, the business expanded to include photography studio space and interior architecture services. Despite initial challenges, Sandra’s determination led to success as they gained recognition for high-quality services. Through a focus on customer needs, reliable suppliers, and a strong business model, Intuisi Studio thrived. Sandra also offers valuable tips for entrepreneurs, emphasizing the importance of market targeting and clear business planning for long-term growth.

Takeaways

• 😀 Sandra is the founder of Intuisi Studio, a creative studio offering three main services: digital printing, creative space rental, and architectural consulting.
• 😀 Intuisi Studio started during the pandemic, which was a risky decision, but despite initial challenges, the business quickly grew and gained traction.
• 😀 Sandra's background in architecture led her to design various spaces during her university years, which eventually sparked her interest in creating a business.
• 😀 The business faced initial struggles with printing orders and payments, but as the business gained recognition, they started receiving regular orders from loyal customers.
• 😀 Sandra emphasizes the importance of quality and customer trust, which played a significant role in the studio’s success and growing client base.
• 😀 They offer a variety of printing services including A3 and large-format prints for items like brochures, banners, and souvenirs.
• 😀 The studio provides a photography space for clients, which can also be used for podcasts, with available audiovisual equipment.
• 😀 Sandra highlights the importance of finding reliable suppliers and the frustrations she encountered with some suppliers' after-sales services, which led her to seek better options.
• 😀 The business uses both online platforms and local suppliers for its printing needs, navigating challenges such as delivery issues and machine malfunctions.
• 😀 Sandra advises new entrepreneurs to clearly define their target market, business goals, and value propositions before starting a business, emphasizing the importance of strategic planning.

Q & A

What is Intuisi Studio and what services does it offer?

Intuisi Studio is a creative business founded by Sandra that offers three main services: digital printing and advertising, photography studio and space rental, and interior architecture consulting and general contracting.

How did Sandra's background and education influence the formation of Intuisi Studio?

Sandra's background in architecture and design played a key role in forming Intuisi Studio. During college, she worked on designing spaces and realized the need for reliable printing services, which eventually inspired her to start her own business.

What challenges did Sandra face when starting Intuisi Studio, especially during the pandemic?

Sandra faced several challenges, including skepticism from others about starting a business during the pandemic and initial setbacks with suppliers and unreliable equipment. However, despite these obstacles, the business eventually thrived due to its commitment to quality.

What role did Sandra's husband play in the development of Intuisi Studio?

Sandra's husband, who was initially her boyfriend, played a crucial role by providing support and helping Sandra with the business, especially in areas like finding skilled labor for construction projects. They started and ran the business together.

How did Sandra overcome the issues with unreliable printing equipment?

Sandra faced disappointment with her initial printing equipment and unreliable after-sales service. After experiencing poor support, she switched suppliers and found better partners who provided hands-on technical support and quality products.

What makes Intuisi Studio's digital printing services stand out?

Intuisi Studio offers high-quality digital printing services with a wide range of products, including custom stickers, brochures, banners, and souvenirs. The studio uses advanced machines and focuses on providing exceptional customer service, which helps set it apart from competitors.

Can customers use Intuisi Studio for photography or podcast recording?

Yes, Intuisi Studio offers a dedicated photography studio space and also provides a versatile space for podcast recording. The studio caters to both audio-only and audiovisual podcast needs, providing necessary equipment and support.

What advice does Sandra offer to new entrepreneurs?

Sandra advises new entrepreneurs to first determine their target market and develop a clear business plan with short, medium, and long-term goals. Additionally, entrepreneurs should offer a unique value proposition and differentiate their business from competitors.

How did Sandra's business evolve in terms of product offerings and market reach?

Intuisi Studio started with a focus on digital printing and gradually expanded to include photography services and interior architecture consulting. Over time, the business grew in popularity, with more clients becoming aware of the studio's high-quality offerings and word-of-mouth helping the business reach new customers.

What were some of the unexpected benefits Sandra experienced with her business?

One of the unexpected benefits Sandra experienced was the growth in orders despite initial doubts. The business gained traction quickly due to its reputation for quality, and Sandra found that even during difficult times, there was always new business coming in, which provided a steady stream of income.