UMKM BALI | Mie Kelor Gud: Inovasi Makanan Sehat dari Tabanan Bali yang Kaya Gizi Tanpa Bahan Kimia

Summary

Mikelor Good is a health-focused UMKM in Tabanan, Bali, founded by Wayan Sumar in 2020. Inspired by the rising popularity of instant noodles during the pandemic, Wayan created a nutritious alternative using moringa leaves, rich in vitamins and minerals. The product is free from artificial additives, preservatives, and MSG, making it a healthy option for both children and adults. Mikelor Good aims to promote health and prevent stunting, offering a delicious and natural food product. Despite challenges in digital marketing and consumer education, the brand continues to grow and offer premium, nutritious noodles.

Takeaways

• 😀 Mikelor Good is a healthy food UMKM based in Tabanan, Bali, producing instant noodles made from moringa leaves.
• 😀 The founder, Pak Wayan Sumar, started the business in late 2020 during the COVID-19 pandemic.
• 😀 The noodles are made with moringa leaves, which are rich in vitamins A, C, calcium, and other important nutrients.
• 😀 Mikelor Good's noodles are free from chemicals like preservatives, artificial colors, and MSG, promoting a healthier alternative to regular instant noodles.
• 😀 The business aims to address the problem of unhealthy instant noodle consumption and promote better nutrition, especially for children.
• 😀 Pak Wayan noticed that many children and teens avoid vegetables, prompting him to create a noodle that combines health benefits with a taste they would enjoy.
• 😀 Mikelor Good's product is positioned as a premium offering, with higher nutritional value than regular instant noodles and a higher price point.
• 😀 The company’s noodles are crafted without any artificial additives, ensuring they are natural and nutritious.
• 😀 The business also contributes to preventing stunting, a health issue in many communities, by providing a nutrient-rich food option.
• 😀 Pak Wayan faces challenges in digital marketing, particularly due to his limited knowledge of the field, though he has employees who assist with this.
• 😀 Mikelor Good is working on educating consumers about the health benefits of their products, emphasizing the premium quality and natural ingredients in comparison to regular noodles.

Q & A

What is Mikelor Good?

Mikelor Good is a small and medium enterprise (UMKM) in Bali that specializes in healthy food products made from moringa leaves, particularly moringa-based instant noodles.

When was Mikelor Good founded?

Mikelor Good was founded in late 2020, during the COVID-19 pandemic.

Who is the founder of Mikelor Good?

The founder of Mikelor Good is Mr. Wayan Sumar Danana Arte, commonly known as Mr. Wayan Mokoh.

What inspired Mr. Wayan to create Mikelor Good?

Mr. Wayan was inspired by the increasing consumption of instant noodles during the pandemic and the health risks associated with excessive consumption. He aimed to create a healthier alternative using moringa leaves.

What makes Mikelor Good’s noodles different from other instant noodles?

Mikelor Good’s noodles are unique because they are made from moringa leaves, which are rich in vitamins and nutrients. The noodles are free from chemical additives like preservatives, enhancers, and food coloring, and the seasoning is made from scratch without MSG.

What are the health benefits of the moringa leaves used in Mikelor Good noodles?

Moringa leaves are highly nutritious, containing high levels of Vitamin A, Vitamin C, calcium, and other essential nutrients that help boost immunity and prevent malnutrition, particularly stunting in children.

What challenges has Mikelor Good faced in its business operations?

Mikelor Good has faced challenges in digital marketing, particularly due to Mr. Wayan’s limited experience with it. Additionally, educating the public about the benefits of their premium product has been a challenge, as many people are accustomed to cheaper, less healthy alternatives.

How does Mikelor Good address the issue of stunting?

Mikelor Good’s noodles, rich in essential vitamins and nutrients from moringa, are seen as a potential solution to the problem of stunting, by providing children with a nutritious food option that helps improve their overall health.

What steps does Mikelor Good take to ensure the quality of their products?

Mikelor Good ensures the quality of its products by using natural, chemical-free ingredients and making the noodles and seasoning from scratch, with no preservatives or artificial additives. Their packaging also reflects the premium quality of the product.

Where can consumers purchase Mikelor Good products?

Consumers can purchase Mikelor Good products or learn more about them by visiting their Instagram account @mikelorgood.official for further information and orders.