How to Write Perfect Sales Emails: Cold Email Clients Tips

Summary

The video script emphasizes the importance of crafting effective email outreach for business prospects. It highlights common mistakes such as poorly formatted, lengthy emails with cliches that can hinder engagement. The speaker advises focusing on the recipient's challenges and using concise, well-formatted messages with ample white space. They recommend testing emails on mobile to ensure readability and reading out loud to detect any awkward phrasing. To improve engagement, they suggest using words like 'surprise' to recapture attention. The script discourages using generic or pushy language and instead encourages personalization and a clear value proposition. It also touches on the effectiveness of using video to demonstrate product value and the strategy of following up with a series of concentrated, targeted outreaches over a short period. The importance of making the outreach about the prospect's needs rather than the seller's features is a key theme, and the script concludes with the encouragement to simply 'hit send' and initiate the conversation.

Takeaways

• 📧 LinkedIn is a good platform for connecting with people, but it requires the other party to accept a connection request.
• 📬 Email outreach has no gatekeeper and is often where first impressions are formed, with recipients being more likely to engage.
• 📏 Poorly formatted and overly long emails are common mistakes in outreach, and white space is crucial for readability.
• 📱 Sending an email to your own phone can help you check its format and ensure it looks professional on mobile devices.
• 📖 Reading the email out loud can help identify awkward phrasings or unclear sentences that may need revision.
• 👀 An eye scan test, reading as the recipient would, can help to spot areas where the reader might lose interest or get confused.
• ✍️ Editing for clarity and removing unnecessary words can improve the flow and engagement of the email content.
• 🔍 Adding engaging words like 'surprise' can recapture the reader's attention during a quick scan of the email.
• 🚫 Avoid using clichés and phrases that signal a generic, non-personalized approach in your cold emails.
• ⏱️ The average person spends about 11 seconds reading an email, so it's important to get to the point quickly and clearly.
• 🤔 Frame your cold email around the recipient's challenges and how you can help solve them, rather than focusing on your own services.
• 📈 Asking if a meeting is of interest is more effective than suggesting specific time slots, as it avoids triggering a mental spam filter.
• 📊 Subject lines should be short and descriptive to maximize preview text visibility and entice the reader to open the email.
• 📈 Testing and iterating on both subject lines and email content is crucial for improving open and response rates.
• 🎥 Sending a video response to a question can be more effective than a written explanation, providing a visual demonstration of your product or service.
• 👀 When recording a video, maintain eye contact with the camera to create a more personal connection with the viewer.
• 📝 Providing context around a video, explaining its relevance to the recipient's situation, can make it more compelling.
• 🏃‍♂️ Treat outreach like a sprint with a series of focused and pointed communications over a short period, rather than a long, drawn-out process.
• 📅 After a short outreach series, allow time for the prospect to breathe before reaching out again with a new reason or leveraging marketing initiatives.
• 📚 Sharing valuable content, even from competitors, can position you as a helpful resource rather than just a salesperson.
• 🧐 The key to successful prospecting is focusing on the recipient's problems and needs, not just your own offerings.
• ✅ Even the best emails may sometimes go unanswered, but it's important to send them out to have any chance of engagement.

Q & A

What is the main challenge with using LinkedIn for outreach?

The main challenge is getting the person to accept a connection request, which acts as a gatekeeper before you can communicate with them.

Why is email considered more accessible for outreach than LinkedIn?

Email does not have a gatekeeper like LinkedIn does, allowing for more direct and immediate communication with the recipient.

What is the average time a person spends reading a cold email message?

The average time spent reading a cold email message is around 11 seconds.

Why is it important to consider white space in email formatting?

White space improves readability and ensures that the email does not appear too cluttered, which can be off-putting to the recipient.

What is a common mistake made in email outreach that can hinder engagement?

Using cliches such as 'I hope this finds you well' and 'Just wanted to follow up' can make the email seem insincere and reduce the likelihood of a response.

How can sending an email to yourself on a mobile phone help in the outreach process?

It allows you to see how the email will appear on a mobile device, ensuring that the formatting and layout are suitable for mobile reading.

What is a simple technique to identify issues with email content?

Reading the email out loud can help identify awkward phrasing or unclear sections that may need revision.

Why is it suggested to use a word like 'surprise' in an email?

Using a word like 'surprise' can reengage the reader's attention during a quick scan, helping them absorb more information.

What is the purpose of an eye scan test when reviewing an email?

The eye scan test helps to identify any points where a reader might lose interest or stop absorbing information, allowing for targeted improvements to the email's clarity.

Why is it more effective to frame a cold email around the recipient's needs rather than the seller's?

Framing the email around the recipient's needs makes it more relevant and personalized, increasing the likelihood of a positive response.

What is the recommended approach for follow-up emails in a prospecting sequence?

The recommended approach is to have a short series of focused and pointed outreaches within a short time frame, followed by a break before the next outreach.

How can sharing content from competitors or other sources be beneficial in an outreach strategy?

Sharing valuable content from various sources, even competitors, can position the sender as a helpful resource and build trust with the recipient.