Video Presentasi Produk Jasa "Kreatif Tanpa Batas"-Kelompok 4-Jasa

Summary

This presentation discusses a business feasibility study for a creative services company called 'Kreatif Tanpa Batas.' The company focuses on renting out digital content creation equipment, catering to urban creators aged 18-35. The business addresses the growing demand for high-quality, affordable tools while promoting environmental sustainability through the circular economy model. The proposal covers market analysis, marketing strategy, financial projections, legal requirements, and operational plans. It highlights the potential for long-term profitability, emphasizing customer service, effective marketing, and equipment maintenance. The business is deemed viable, with strong prospects for success in the growing digital content industry.

Takeaways

• 😀 Introduction of the business proposal for 'Kreatif Tanpa Batas' – a content creation tool rental service.
• 😀 The target market consists of content creators aged 18–35, primarily in urban areas where the demand for digital tools is high.
• 😀 The business is based on the concept of renting content creation tools, which is more cost-effective than purchasing expensive equipment.
• 😀 The market segmentation strategy includes demographic, geographic, psychographic, and behavioral factors to target the right audience.
• 😀 Environmental sustainability is a key focus, with the goal of reducing e-waste by promoting the reuse and rental of equipment rather than purchasing new items.
• 😀 The legal framework for operating the business includes obtaining a business license (SIUP), registering with the tax authority (NPWP), and ensuring all legal documents are in place.
• 😀 The technical and operational success of the business relies on maintaining high-quality equipment, a strategic location, and effective management of inventory.
• 😀 Digital marketing strategies, including collaboration with influencers and offering promotions, are used to raise brand awareness and attract customers.
• 😀 Financial projections include a cost structure that combines fixed and variable costs, with a break-even point at 35 units per month.
• 😀 Estimated annual revenue of Rp 87,000,000 and net profit of Rp 20,400,000, indicating a financially viable business model.
• 😀 The operations timeline covers key activities from market analysis to recruitment, facility preparation, and equipment maintenance, all crucial for business success.

Q & A

What is the core service provided by the business?

The core service is the rental of content creation equipment, such as cameras, microphones, and other tools required for high-quality digital production, catering to digital content creators.

Who is the target audience for this service?

The target audience includes individuals aged 18-35, primarily urban-based, such as photographers, podcasters, and other digital content creators who need high-quality equipment without purchasing it.

How does the business plan to segment its market?

The market segmentation is based on demographic factors (age 18-35), geographic factors (urban areas), and psychographic factors (interest in innovative digital content creation).

What are the key benefits of renting content creation equipment rather than buying it?

Renting equipment reduces upfront costs for content creators, providing them with access to high-quality tools without the financial burden of purchasing expensive equipment. It also helps minimize electronic waste and supports a circular economy.

How does the business plan to contribute to environmental sustainability?

The business promotes sustainability by renting out equipment, which helps extend the lifespan of devices and reduces the need for constant manufacturing, ultimately reducing electronic waste. It also educates customers about the importance of shared usage.

What legal documents are required to operate this business?

The required legal documents include a business license (SIUP), Taxpayer Identification Number (NPWP), identity proof (KTP), business domicile certificate, and company registration documents such as the deed of establishment for a PT.

What are the main aspects to consider when analyzing the business's environmental impact?

The main aspects include the reduction of electronic waste through the rental model, the promotion of circular economy principles, the use of renewable energy sources, and effective waste management systems, especially for packaging and batteries.

How does the business plan to manage the technical and operational side of the rental service?

The business will manage operations by ensuring a strategic location, maintaining a complete inventory of equipment, conducting regular equipment checks and maintenance, and implementing a structured rental process with well-defined customer service practices.

What are the financial projections for the business, including expected revenue and profit?

The business expects to generate IDR 7,250,000 per month in revenue, with an annual revenue of IDR 87,000,000. The estimated annual expenses are IDR 66,600,000, resulting in a net annual profit of IDR 400,000.

What is the break-even point for this business, and how is it calculated?

The break-even point is calculated by dividing the total monthly production cost (IDR 5,000,000) by the rental price per unit (IDR 145,000), which results in a break-even of 35 units rented per month.