Social Media Marketing During the Pandemic 2020 (Cruz Creative Digital Uses ContentStudio)

Summary

James and Agata, founders of Cruise Creative Digital, discuss how they use Content Studio to enhance their social media management services. Based in Tenerife, their agency helps small businesses grow their online presence. After facing setbacks during the pandemic, they turned to Content Studio for efficient content curation, scheduling, and automation. The platform allows them to streamline their workflow, save time, and deliver quality content to clients. Key features they highlight include integration with tools like Pocket, customizable content for different social media platforms, and powerful automation, all of which have proven to be lifesavers for their business.

Takeaways

• 😀 The founders of Cruise Creative Digital, James and Agata, run a social media management agency based in Tenerife, Canary Islands, focusing on small to medium-sized businesses.
• 😀 They provide social media management, video marketing, and content creation services to help businesses grow their online presence.
• 😀 The pandemic led to a shift in their business model, as many clients closed down, prompting them to focus on content curation and more efficient ways of managing social media.
• 😀 Content Studio was discovered as a key tool that allowed them to save time and streamline content curation and scheduling processes for their clients.
• 😀 Automation within Content Studio is a huge time-saver, allowing them to set up content campaigns that run on autopilot, freeing up time for creative work.
• 😀 The integration with Pocket, an app used to save and manage content, helps them easily curate relevant articles and posts from the web and schedule them on social media.
• 😀 Content Studio enables them to tailor content for different social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, optimizing posts for each platform's requirements.
• 😀 The hashtag management feature in Content Studio is crucial for platforms like Instagram, saving time by automatically suggesting and managing hashtags for posts.
• 😀 James and Agata both value the automation and assistant features in Content Studio, with James focusing on system organization and Agata appreciating the automation tools.
• 😀 They highlighted the importance of social media marketing, especially post-pandemic, as businesses recognize its potential for global reach and brand awareness.
• 😀 Content Studio continues to evolve, with new features like Instagram analytics and Zapier integration, which James and Agata are excited to explore further.

Q & A

What is the main service provided by Cruise Creative Digital?

Cruise Creative Digital is a social media management agency that offers services to small and medium businesses, focusing on high-quality social media engagement and video marketing.

How did the pandemic impact the business of Cruise Creative Digital?

The pandemic caused many businesses to close, resulting in Cruise Creative Digital losing a significant portion of their clients. This led them to restructure and adapt their services to continue supporting businesses through social media management.

What challenge did Cruise Creative Digital face before discovering Content Studio?

The challenge was finding an efficient way to curate content while still having time to create original content. They needed a tool that would streamline the content curation process.

How has Content Studio helped Cruise Creative Digital?

Content Studio helped by automating content curation, saving time, and allowing them to focus more on creating engaging content for their clients. It also helped streamline their social media management by integrating multiple platforms.

What specific feature of Content Studio does James appreciate the most?

James appreciates the 'Assistant' feature, which helps automate content discovery by pulling relevant content from saved sources like Pocket and suggesting content based on keywords.

How does Content Studio help with social media management for their clients?

Content Studio allows for scheduling posts, curating content, and managing multiple social media accounts like Instagram, LinkedIn, Facebook, and Twitter. It also enables tailoring content for each platform's specific needs, like hashtags and post formatting.

What tool integration does Cruise Creative Digital use alongside Content Studio?

Cruise Creative Digital uses the Pocket app to save interesting articles or content. This integration allows them to easily import and curate saved content directly into Content Studio for scheduling.

How does Content Studio help automate content sharing?

Content Studio automates content sharing through its 'automation recipes.' This feature allows users to set up automated campaigns that pull content based on specified keywords and publish it on social media channels without manual input.

What is the benefit of using automation in Content Studio for Cruise Creative Digital?

Automation allows for a hands-off approach to content management, saving time and ensuring consistency. Once set up, campaigns run on autopilot, continuously sharing targeted content across platforms.

What future features are Cruise Creative Digital excited about in Content Studio?

Cruise Creative Digital is excited about upcoming features like Instagram analytics and direct posting, as well as the integration of Zapier, which will allow for more advanced automation and integration with other tools.