100 Clients Par Mois Avec Mon Saas... L'histoire Complète

Summary

In this video, the creator shares the journey of launching a Software as a Service (SaaS) business, highlighting the challenges and strategies that led to reaching 100 clients per month. After discovering the potential of SaaS and developing a tool to automate Instagram prospecting, the creator emphasizes the importance of offering an irresistible offer, providing value through training, and solving customer problems. With an effective affiliate program and continuous improvements, the business thrives. The creator discusses future plans for advertising and offers free resources for others interested in building their own SaaS.

Takeaways

• 😀 The speaker discovered the potential of SaaS businesses due to the recurring revenue model, which provides stability compared to one-time payments or project-based business models like dropshipping.
• 😀 They initially started in e-commerce and NFT agencies before venturing into SaaS, leveraging their prior experience in marketing and business development.
• 😀 The development of the Instagram prospecting tool took six months and involved collaboration with developers, focusing on automating prospecting on Instagram.
• 😀 The speaker avoided spending on paid advertising early on, opting instead to build organic relationships and generate revenue before scaling through ads.
• 😀 Their goal was to reach between €10,000 and €20,000 in monthly revenue before investing in paid ads, ensuring they had a solid cash flow to fuel further growth.
• 😀 The key to their success was creating an irresistible offer, including a bold money-back guarantee and a free trial period to build trust with potential customers.
• 😀 In addition to the tool, they provided free training on how to use it effectively, with a focus on prospecting strategies to maximize results.
• 😀 Weekly live coaching sessions were offered to help users improve their prospecting, better target customers, and optimize the use of the tool.
• 😀 The affiliate program played a crucial role in growth, with the speaker focusing on nurturing relationships with top affiliates who could drive more sales.
• 😀 They plan to scale the business through Google Ads in the future, believing it to be an ideal platform for reaching their target audience and expanding their reach.

Q & A

What inspired the speaker to start a SaaS business?

The speaker was inspired to start a SaaS business after discovering the potential of SaaS models, especially the recurring revenue they offer. Having experience in dropshipping and running a marketing agency, the speaker recognized that a recurring revenue model could provide more stability compared to other businesses where customers could leave quickly.

What challenges did the speaker face in developing their SaaS?

The speaker faced several challenges in developing their SaaS, including spending a lot of time and resources on the development process, finding the right tools, and ensuring that the tool would effectively generate qualified leads. There were also technical issues, such as bugs that almost caused the service to crash, and problems with customer satisfaction at times.

What were the main strategies used to sell the SaaS product?

The main strategies involved creating an irresistible offer with a free trial and a bold money-back guarantee. They also provided extensive value to clients by offering training on how to use the tool for prospecting effectively. Additionally, they used an affiliate program to help grow their customer base and further incentivize users to sell the product.

How did the speaker ensure customers could use the SaaS effectively?

The speaker provided a free training course with the tool to teach users how to prospect effectively on Instagram. This included lessons on crafting proper messages and using the tool in the right way to generate responses from prospects. This training added significant value without increasing the cost for the customers.

What role did affiliate marketing play in the growth of the SaaS?

Affiliate marketing played a key role in expanding the reach of the SaaS. The speaker's team created an affiliate program with three levels, offering attractive commissions. Some affiliates performed exceptionally well and became leaders, which further boosted sales and encouraged content creation to help others prospect more effectively.

Why did the speaker avoid spending money on ads initially?

The speaker avoided spending money on ads initially because they wanted to stabilize the business first. They aimed to reach a steady revenue of 10,000 to 20,000 euros per month before investing in ads, ensuring that there was enough cash flow to support advertising campaigns. They wanted to avoid spending money on ads without knowing if the campaign would be successful.

What was the lifetime offer provided to customers, and how did it impact sales?

The speaker offered a lifetime plan for the SaaS at 9.97 euros per month. This offer meant that customers would pay that fixed amount indefinitely, which made it more attractive to potential buyers. The offer, combined with a free trial and a strong money-back guarantee, helped the SaaS sell well, as it removed the risk for customers and encouraged them to try the tool.

What is the next step in the speaker's marketing strategy?

The next step in the speaker's marketing strategy is to launch paid advertising, specifically through Google Ads. They believe Google Ads will be effective because there are many searches related to the type of tool they offer. With a solid customer base and revenue, they now have the budget to invest in large-scale advertising campaigns.

What are the benefits of offering weekly live coaching for SaaS users?

Offering weekly live coaching provides added value to customers by giving them personalized guidance on how to improve their prospecting and use the SaaS tool more effectively. This helps create a stronger relationship with users, boosts their satisfaction, and ensures they get the most out of the tool, which in turn helps drive more sales and word-of-mouth referrals.

How did the speaker build relationships with top affiliates?

The speaker built strong relationships with top affiliates by offering them special deals and by collaborating closely with them. These top affiliates became leaders who motivated others to sell more and created content to help new affiliates prospect better. This created a supportive network that encouraged growth and success for both the speaker's business and the affiliates.