PENGANTAR BISNIS INTERNASIONAL - MK BISNIS INTERNASIONAL PERTEMUAN 1

Summary

This video script provides an insightful introduction to international business, covering its core concepts, such as global markets, international operations, and multinational corporations (MNCs). It explores the significance of understanding global competition, the role of globalization, and the activities involved in international trade and investment. The script emphasizes the need for businesses to adapt to diverse environments and cultures, access new technologies, and compete effectively on a global scale. Real-world examples, including multinational companies from Indonesia, highlight the importance of international business in today’s interconnected economy.

Takeaways

• 😀 Business international refers to commercial activities involving transactions that cross national borders, including trade and investment.
• 😀 International business involves various sectors like transportation, tourism, communication, advertising, and construction to enable global trade.
• 😀 Globalization is the process of integrating global markets, offering businesses opportunities to expand while also increasing competition.
• 😀 Global markets allow companies to access larger audiences but require an understanding of local consumer habits, regulations, and competition.
• 😀 International business requires an understanding of diverse environments, including political, legal, economic, and cultural factors.
• 😀 A global strategy is crucial for businesses to effectively navigate international markets, considering cost, risks, and competitive advantage.
• 😀 International operations involve various activities like production, distribution, and supply chain management to ensure efficiency in global markets.
• 😀 Multinational Corporations (MNCs) operate in multiple countries, leveraging local conditions like labor costs to optimize their global operations.
• 😀 Learning international business helps companies compete globally, gain access to new technologies, and adapt to a dynamic and interconnected market environment.
• 😀 Cross-cultural management skills are essential in international business, as companies must work with people from different cultures and backgrounds.
• 😀 Companies need to be aware of global competition and the challenges posed by factors like currency fluctuations, legal differences, and environmental issues.

Q & A

What is the main focus of the first lecture on international business?

The first lecture focuses on the fundamentals of international business, including the concepts of international business, globalization, global markets, international business activities, and multinational corporations.

How is international business defined in the script?

International business is defined as business activities involving transactions or commercial activities that are conducted across countries. These activities can include trade, exchange of goods and services, and investment between companies from different nations.

What are the key sectors involved in international business?

Key sectors involved in international business include transportation, tourism, communications, advertising, construction, and other related business lines.

Why is transportation important in international business?

Transportation is crucial in international business because it enables companies to ship goods across borders quickly and efficiently, facilitating global supply chains and international trade.

What is the role of advertising in international business?

Advertising helps companies promote their products or services globally, build brand image, and increase brand awareness in diverse international markets.

How does communication support international business?

Communication allows companies to stay connected with customers, suppliers, and business partners worldwide. Technologies like email, video conferencing, and instant messaging facilitate seamless business operations despite geographical distances.

What are the major elements that define the concept of international business?

The concept of international business involves understanding the global market, the operational environment, global strategies, international operations, and global management, which includes managing resources like human capital, finances, and information.

Why should companies study international business in today’s globalized environment?

Studying international business helps companies navigate global competition, access new technologies and business tools, adapt to dynamic business environments, and develop cross-cultural communication skills, all of which are vital for success in the global market.

What are the key types of international business activities mentioned in the script?

Key international business activities include export and import of goods and services, international investments (both foreign direct investment and portfolio investment), franchising, licensing, and management contracts.

What is globalization, and what are its two main aspects?

Globalization is the process of international integration that occurs through the exchange of worldviews, products, ideas, and aspects of culture. The two main aspects of globalization are market globalization, which involves the increasing interconnectivity of global markets, and product globalization, where products or brands become globally recognized and available.

How do multinational corporations (MNCs) operate in international business?

Multinational corporations (MNCs) operate by having productive activities in two or more countries, making foreign direct investments, and managing value-added activities across multiple nations. MNCs typically have central control in their home country but manage operations through subsidiaries and affiliates worldwide.

Can you give examples of multinational companies mentioned in the script?

Examples of multinational companies include Coca-Cola, PepsiCo, Nestlé, Unilever, and Indonesian companies such as Indofood, Bank Mandiri, Indo Tambang Raya, and Pertamina.