Periklanan dan Etika Kelompok 2 Kontroversi Iklan Shopee x Blackpink

Summary

The video discusses the controversy surrounding a Shopee advertisement featuring BLACKPINK that aired in Indonesia in 2018. Criticized for being inappropriate for children due to the members' attire, the ad sparked a petition initiated by a university lecturer, leading to over 100,000 signatures. The Indonesian Broadcasting Commission (KPI) intervened, halting the ad's airing, which ignited a backlash from fans. The discussion delves into advertising ethics, societal norms, and the impact of such controversies on brand perception, highlighting the necessity for ethical considerations in advertising practices.

Takeaways

• 😀 The Shopee advertisement featuring Blackpink sparked significant controversy in Indonesia due to concerns about its appropriateness for children.
• 😀 A petition initiated by academic Maimon Herawati gathered over 100,000 signatures, highlighting widespread public concern regarding the ad's content.
• 😀 The Indonesian Broadcasting Commission (KPI) intervened, ordering several television stations to stop airing the advertisement for violating broadcasting standards.
• 😀 Critics argued that the ad displayed Blackpink members in revealing clothing, which they deemed inconsistent with Indonesian cultural norms.
• 😀 The controversy generated a polarized public response, with fans of Blackpink launching counter-petitions in defense of the advertisement.
• 😀 This incident reflects a cultural clash between global entertainment influences and local societal values in Indonesia.
• 😀 Ethical considerations in advertising include the balance between creative expression and cultural sensitivity.
• 😀 Theories such as deontological ethics and utilitarianism are relevant in discussing the responsibilities of advertisers in such contexts.
• 😀 The backlash from the ad's airing illustrates the potential risks brands face when they do not align with local moral expectations.
• 😀 This case may influence future advertising strategies in Indonesia, emphasizing the need for awareness of cultural sensitivities.

Q & A

What was the controversy surrounding the Shopee advertisement featuring BLACKPINK?

The controversy arose because the advertisement aired during children's programming, showcasing BLACKPINK members in revealing outfits, which many believed was inappropriate for young audiences.

Who initiated the petition against the Shopee advertisement and what was the goal?

The petition was initiated by Maimon Herawati, a lecturer at Universitas Padjadjaran, aiming to halt the advertisement's airing due to concerns about its suitability for children.

How many signatures did the petition against the advertisement gather?

The petition received over 100,000 signatures from concerned individuals.

What was the response of the Indonesian Broadcasting Commission (KPI) to the petition?

The KPI decided to stop the airing of the Shopee advertisement after receiving reports and pressure from those opposed to it, citing potential violations of broadcasting norms.

What ethical principles are highlighted in the discussion of advertising in the script?

The script discusses the importance of honesty, responsibility, fair competition, and respect for cultural and legal norms in advertising.

What were the reactions of BLACKPINK's fans to the petition against the advertisement?

Fans organized a counter-petition to support the advertisement and express their discontent with Maimon Herawati's actions, leading to significant online backlash.

What did Shopee claim regarding their compliance with advertising regulations?

Shopee claimed they had obtained permission from the Indonesian Film Censorship Board to air the advertisement and followed all necessary regulations.

What is the significance of ethical advertising according to the script?

Ethical advertising is crucial as it affects public perception and trust in products, highlighting the need for responsible marketing practices that consider societal norms.

What other institutions, aside from KPI, play a role in regulating advertising in Indonesia?

In addition to KPI, other institutions include various laws and regulations that govern broadcasting and advertising standards in Indonesia.

How does the script define the relationship between ethics and advertising effectiveness?

The script posits that adherence to ethical standards in advertising not only protects consumers but also enhances the overall image and effectiveness of advertising campaigns.