RANK HIGHER on Etsy - No Tools Needed - How To Do Etsy SEO - SEO Simplified

Summary

In this video, Dylan Jaris discusses the most common SEO mistake among Etsy sellers: focusing too heavily on product descriptions rather than the utility or purpose of their items. He emphasizes that customers search for solutions, not specific product parameters. Through various examples, Jaris illustrates how to enhance SEO by using long-tail keywords that reflect customer searches, such as combining product names with their intended use. He also provides a bonus tip on structuring titles from general to specific to align with common search patterns. This approach can significantly improve visibility and sales on the platform.

Takeaways

• 😀 Many Etsy sellers make the mistake of focusing their SEO titles on product descriptions rather than the utility and purpose of the items.
• 🛍️ Customers often search for solutions (e.g., 'Father's Day gift') rather than specific product features (e.g., '10 millimeter Walnut stained epoxy').
• 🎨 Titles should combine product, purpose, and utility to maximize visibility in search results.
• 🔍 The first words in an Etsy title hold the most SEO value; using common terms increases the likelihood of appearing in search results.
• 📈 Long tail keywords can significantly improve visibility; sellers should create multiple variations of their titles to capture different search phrases.
• 🖼️ When naming artwork, use descriptions that resonate with customers (e.g., 'abstract Greenery painting') instead of artistic terms that may not be widely recognized.
• 👕 In print on demand, sellers should avoid catchy but irrelevant phrases in titles, focusing instead on clear, searchable keywords.
• 🚫 Avoid unnecessary punctuation and plurals in titles, as these can reduce potential search appearances.
• 📝 A recommended strategy is to structure titles in a 'general-specific-specific' format to align with common search behaviors.
• 🌟 For enhanced SEO, sellers should be mindful of word order in their titles, reflecting how customers typically phrase their searches.

Q & A

What is the main SEO mistake that Etsy sellers make?

Etsy sellers often focus too much on describing their products specifically rather than highlighting the purpose or utility of the items, which affects their visibility in search results.

Why is it important to think like a buyer rather than a seller when optimizing SEO?

Buyers typically search for solutions or gifts rather than specific product descriptions. Understanding this difference helps sellers craft more effective titles that align with customer searches.

How can the order of words in product titles affect SEO?

Customers often search using a general to specific order, like 'wedding dress boho lace' instead of 'lace boho wedding dress.' Adjusting the word order to match this pattern can improve search visibility.

What example did the speaker provide for a poor product title?

The speaker critiqued the title 'Sumptuous realistic dessert scented candles' for being overly descriptive and difficult for potential customers to search for effectively.

How can Etsy sellers create more effective titles?

Sellers should combine product descriptions with the purpose and utility, using long-tail keywords. For example, renaming a product to 'dessert candle custom scent gift box for friend' captures multiple relevant search terms.

What is the significance of using long-tail keywords in titles?

Long-tail keywords help products appear in more specific search results, increasing the chances of being found by potential buyers looking for unique items.

What does the speaker suggest doing with listings to optimize them further?

The speaker recommends duplicating listings with new titles that include different long-tail keywords to maximize search visibility.

How does the speaker propose handling competitive categories like print-on-demand?

In competitive categories, it's crucial to optimize SEO by ensuring titles accurately reflect the product's purpose and avoiding unnecessary adjectives or phrases that don't align with common search terms.

What bonus tip does the speaker offer at the end of the video?

The bonus tip is to prioritize general terms followed by specific descriptors in titles to better match customer search behavior.

How can sellers reach out for further help with Etsy SEO?

Sellers can contact the speaker for one-on-one help through Instagram or email, as mentioned in the video.