prestasi analisis diskripsi produk dan analisis data digital (DIVA NUR SYAHARA/12/XI PEMASARAN 2)

Diva Nur Syahara
8 Sept 202303:10

Summary

TLDRIn this presentation for the 11th-grade marketing class, a detailed descriptive analysis of a snack product is provided. The product, a 40-gram snack with original and spicy flavors, targets primarily urban teenagers, especially females aged 13-30, with a price suitable for lower-middle-income consumers. The marketing mix highlights the product's unique taste and packaging, while promotion strategies include social media platforms like Instagram and TikTok. The analysis reveals a competitive landscape dominated by external brands and indicates growing consumer interest in snacks, particularly in urban regions like Jakarta, East Java, and Banten.

Takeaways

  • 😀 The presentation covers a descriptive analysis of a snack product.
  • 🍟 The product is a 40-gram snack with original and spicy flavors.
  • 👦 The target demographic includes children and teenagers, especially girls aged 3 to 30.
  • 🏙️ Geographically, the product is aimed at urban areas where there are many young people.
  • 💰 The product is positioned as an affordable snack, appealing to lower and middle-income consumers.
  • 📈 The marketing mix includes social media promotions on platforms like WhatsApp, Instagram, TikTok, Shopee, and Lazada.
  • 🔍 The competitor analysis indicates limited local competition, primarily dominated by products from outside the city.
  • 🎉 Unique selling points include the snack's taste, packaging, and form, which are designed to attract the target audience.
  • 📊 Keywords related to snacks and macaroni are the most searched online, indicating market interest.
  • 🌍 The highest interest in the product is seen in areas like South Kalimantan, East Java, and West Java.

Q & A

  • What is the main focus of the presentation?

    -The main focus of the presentation is a descriptive analysis of a snack product, including its specifications, market segmentation, and marketing strategy.

  • What are the specifications of the snack product discussed?

    -The snack product is a 40-gram item available in original and spicy flavors.

  • Who is the target demographic for this snack product?

    -The target demographic includes primarily teenagers, especially young women, aged 13 to 30 years.

  • What unique features does the snack product offer?

    -The snack product is characterized by its delicious and savory taste, as well as its unique shapes.

  • What is the geographical segmentation for the product?

    -Geographically, the product is aimed at areas with a high concentration of children and teenagers.

  • What marketing strategies are proposed for the snack?

    -Proposed marketing strategies include using social media platforms such as WhatsApp, Instagram, TikTok, Shopee, and Lazada.

  • What competitive landscape does the product face?

    -The competitive landscape indicates that there are few local competitors in Cilacap, with most competition coming from outside the region, like Tasikmalaya.

  • What pricing strategy is suggested for the snack?

    -The product is priced at 3000 IDR, making it affordable for the target market.

  • Which regions show the highest search interest for this snack?

    -The regions with the highest search interest include South Kalimantan, East Java, and West Java.

  • How does the presenter conclude the analysis?

    -The presenter concludes by summarizing the key points of the market analysis and expressing gratitude with a formal closing.

Outlines

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Mindmap

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Keywords

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Highlights

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Transcripts

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相关标签
Product AnalysisSnack MarketTeen AudienceMarketing MixSocial MediaConsumer InsightsDemographicsRegional TrendsCompetitor AnalysisCulinary Trends
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