Sam Ovens: “From “Online Guru” to SaaS Billionaire | Sam Oven’s Skool.com HQ Tour

Summary

The video offers an inside look at school.com, the world's fastest-growing online education platform, featuring a tour of its headquarters and a conversation with founder Sam Ovens. The host explores unique office spaces, including meeting rooms and a merch fulfillment area, while discussing the platform's community-building approach. Insights on engaging content creation and the organic growth of user communities are shared, highlighting success stories like a popular mom-led group. The video emphasizes the importance of starting as a community member to understand user needs, showcasing how school.com fosters collaboration and innovation among its users.

Takeaways

• 🎓 School.com is a rapidly growing online education and community platform.
• 🏢 The headquarters has a unique shared space feel, with notable design elements like Time Life chairs from the TV show Mad Men.
• 🎤 The team utilizes a podcast studio, though they paused production after a few episodes.
• 📦 They handle their own merchandise fulfillment, managing logistics internally.
• 🎶 The office is equipped with musical instruments, encouraging creative breaks for employees.
• 🧑‍💻 Employees come from diverse backgrounds, including high-level gamers, demonstrating a varied skill set within the team.
• 👩‍🏫 School.com attracts unique communities, including content creators and even moms, who engage actively on the platform.
• 🚀 The platform allows users to join communities to explore interests and develop skills organically.
• 📈 Success in community-building on School.com often relies on genuine engagement rather than just promoting courses.
• 🏆 Achieving recognition within the platform can involve strategic planning and leveraging organic growth tactics.

Q & A

What is school.com?

School.com is a rapidly growing online education and community platform that facilitates learning and interaction among users worldwide.

Who recently took a significant stake in school.com?

Alex Hormozi, a well-known entrepreneur, took a significant stake in school.com.

What unique features were highlighted during the tour of the school.com headquarters?

The headquarters features a shared workspace, a podcast studio, a fulfillment area for merchandise, and spaces for music, including instruments like a piano and a drum kit.

What kind of community members does school.com attract?

School.com attracts a diverse range of community members, including moms, entrepreneurs, and content creators who engage with each other and share their skills.

How does the founder, Sam Ovens, suggest newcomers start using school.com?

Sam Ovens suggests that newcomers should join an existing community as a member to understand the platform better and see what they could create.

What is a key strategy for converting free community members to paid members mentioned in the transcript?

A key strategy involves attracting users to a free community first and then upselling them to higher-ticket offerings while down-selling options for those who cannot afford it.

What was the success story shared about a specific community on school.com?

A community led by a mom with six kids has become the most engaged group on school.com, with 35,000 members actively participating.

What advice does the speaker give about creating content or courses on the platform?

The speaker advises that creators should not stress about having all content ready before starting; instead, they can develop content collaboratively with their community over time.

How did one user achieve the number one spot in the school games?

The user achieved the number one spot by planning an effective marketing campaign that generated significant revenue in a short time, leveraging organic growth through posts and sharing.

What does Ted's community focus on?

Ted's community focuses on helping content creators, especially beginners, grow their presence on platforms like YouTube and Instagram, and it currently has about 6,000 members.