The ONLY Twitter Ads Tutorial You Will Need For 2025

Summary

In this engaging discussion, experts delve into effective Twitter ad strategies, emphasizing the importance of building brand authority through repeated audience engagement. They explore targeting techniques, encouraging connection with influential followers. The conversation highlights the significance of crafting compelling ad copy that focuses on the audience's needs rather than the brand itself. Troubleshooting technical issues during the ad setup process adds a real-world touch to the discussion. Brad Smith offers coaching and insights for aspiring marketers, stressing the need for continuous testing of different ad formats to discover what resonates best with potential customers.

Takeaways

• 😀 Building brand authority requires multiple engagements; potential customers may not trust your brand after just one interaction.
• 📈 Target followers of industry leaders to expand your reach and connect with a relevant audience.
• 🛠️ Always double-check your campaign setup; if you encounter bugs, refresh by clicking 'Add' again.
• ✍️ Craft compelling content that resonates with your audience by focusing on their needs and pain points.
• 🤝 Engage your audience with questions that encourage them to think about their challenges, fostering connection.
• 🔗 Use strong calls to action in your posts, directing followers to valuable resources in the comments.
• 🧪 Test multiple ad variations to determine what resonates best with your audience, especially in the middle of the funnel.
• 📊 Effective copywriting and strategy are crucial for successful ad campaigns; focus on your audience, not yourself.
• 💡 Utilize automation tools for direct engagement, but be mindful of potential pitfalls like overwhelming DMs.
• 🌟 Consistent posting and strategic content can significantly enhance engagement and build a loyal audience over time.

Q & A

What is the primary goal of engaging audiences on social media?

The primary goal is to build brand authority and trust, ensuring that audiences see your content multiple times, which helps in remembering and recognizing your brand.

How can targeting followers of influencers help in a marketing strategy?

Targeting followers of influencers, such as Jordan Ross, allows marketers to reach audiences that are already interested in similar content, increasing the chances of engagement and conversion.

What common issue was mentioned regarding the ad setup process?

The script highlighted a bug in the ad setup process where certain steps were skipped, which could hinder the campaign's effectiveness.

What type of content should be created for middle-of-funnel engagement?

Content for middle-of-funnel engagement should focus on the audience's needs rather than the creator's services, often using prompts that encourage interaction, such as asking questions or offering valuable resources.

What is a suggested approach for copywriting in ads?

A recommended approach is to start the copy with a focus on the audience's pain points and experiences, inviting them to engage by commenting or checking out resources like calculators or guides.

How should the first sentence of an ad be structured?

The first sentence should directly address the audience's concerns and interests, creating a connection before introducing any promotional content or links.

What should marketers test when running ad campaigns?

Marketers should test various elements, including different versions of ads at different funnel stages—5 to 10 for top of funnel, about three for middle of funnel, and another three for bottom of funnel.

What is the significance of using a call to action in ads?

Using a clear call to action encourages audience engagement and directs them towards the next step, such as visiting a landing page or signing up for a newsletter.

What potential challenges can arise during the ad setup process?

Challenges can include technical bugs that prevent successful ad creation and deployment, as illustrated by the issues faced during the demo.

How can the advice shared in the video be utilized for better ad performance?

By implementing the strategies discussed—focusing on audience needs, refining copy, and addressing engagement directly—marketers can enhance ad performance and build a stronger connection with their target audience.