The RIGHT Way to Claim your Instagram on Pinterest

Summary

In this video, Bren McKee guides small business owners on effectively claiming their Instagram accounts on Pinterest to enhance marketing strategies. She emphasizes the importance of avoiding auto-publishing, which can lead to unoptimized content on Pinterest. Instead, she recommends manually optimizing each post with relevant keywords and organizing them into boards to improve discoverability. By strategically linking Instagram to Pinterest, users can create a seamless branding experience while ensuring their content remains searchable and impactful over time. McKee encourages continuous learning about Pinterest SEO for long-term success in driving traffic and engagement.

Takeaways

• 😀 Claiming your Instagram account on Pinterest enhances brand awareness and links your content seamlessly between platforms.
• 📈 Proper setup is crucial for Pinterest success; incorrect setups can lead to wasted time and missed opportunities.
• 🚫 Avoid using the auto-publish feature when linking Instagram to Pinterest to maintain content optimization.
• 🔑 Optimizing your Pinterest content with relevant keywords is essential for visibility and searchability.
• 📌 Auto-publishing posts from Instagram results in unoptimized content without proper titles or descriptions, harming your strategy.
• 🛠️ Manual pinning allows for better control over the appearance and description of your content on Pinterest.
• 👥 Having a claimed Instagram account makes your handle clickable, enhancing user navigation between platforms.
• ⏳ Older content can still drive traffic over time if properly optimized for Pinterest SEO.
• 🔄 Pinterest works best when your content is curated and strategically placed in boards, rather than just displayed on your profile.
• 🌟 Long-term strategies are more beneficial than short-term tactics; focus on sustainable practices for ongoing success.

Q & A

What is the purpose of claiming an Instagram account on Pinterest?

Claiming your Instagram account on Pinterest enhances brand awareness, allows your Instagram handle to appear on your Pinterest profile, and ensures that any posts saved or repinned from Instagram are attributed to your Pinterest account.

Why is it advised not to use the auto-publishing feature on Pinterest?

Auto-publishing leads to unoptimized content as it publishes posts without proper titles, descriptions, or keywords, making it harder for users to find the content through search.

How can unoptimized content affect your Pinterest account?

Unoptimized content can confuse Pinterest's algorithm, leading to reduced visibility as it does not provide clear context about what the content is about or whom it is for.

What are the steps to claim an Instagram account on Pinterest?

To claim your Instagram account, go to your Pinterest profile, select 'Edit Profile,' find 'Claimed Accounts,' and follow the prompts to connect and authorize your Instagram account.

What should you do after claiming your Instagram account on Pinterest?

After claiming your account, you should immediately pause the auto-publish feature to prevent unoptimized content from being pulled into your profile.

What are the benefits of manually uploading Instagram content to Pinterest?

Manually uploading content allows you to optimize it with relevant keywords and descriptions, ensuring that it is easily discoverable and serves your marketing strategy effectively.

Why is keyword optimization important for Pinterest?

Keyword optimization is crucial for Pinterest as it enhances searchability, helping users find your content and improving your profile's overall visibility and engagement.

How does the content strategy differ for Instagram and Pinterest?

The content strategy for Instagram often focuses on more frequent posting and engagement, while Pinterest emphasizes longer-lasting, searchable content that can continue to drive traffic over time.

What is the long-term benefit of optimizing content for Pinterest?

Optimized content on Pinterest can drive consistent traffic to your website or other platforms long after it is published, allowing for sustainable growth and marketing effectiveness.

What should viewers do if they want to improve their Pinterest SEO?

Viewers are encouraged to watch Bren's video on finding Pinterest keywords to learn strategies for enhancing their Pinterest SEO and overall marketing approach.