I Make $1M/Year With One Website
Summary
TLDRIn this engaging video transcript, Alex, the founder of finversus.com, shares his journey from a side hustle to a seven-figure revenue business. Starting as a marketer with entrepreneurial aspirations, Alex leveraged his full-time job to develop his affiliate marketing business, focusing on health and wellness niches. His breakthrough came from understanding the Google algorithm and targeting low competition, high-margin keywords. Alex emphasizes the importance of identifying a niche with potential and creating high-quality content that meets user intent. He also discusses the strategic decision to partner directly with brands, the process of scaling his business, and diversifying traffic sources with paid advertising. As the business grew, Alex made key hires, such as an editor and a web developer, to focus on partnerships and revenue. Now, he is considering selling the business and advises aspiring entrepreneurs to start with a simple idea and adapt as they gain momentum.
Takeaways
- 🚀 **Starting a Business with a Full-Time Job**: Alex started his affiliate marketing business while working a full-time job, which allowed him to maintain financial stability while building his side hustle.
- 🌟 **Aha Moment with SEO**: The business didn't generate income for months until Alex discovered a change in the Google algorithm that significantly improved his site's performance.
- 🔍 **Keyword Research**: Alex emphasized the importance of targeting low competition, long-tail keywords that align with high-intent search queries.
- 📈 **Niche Market Focus**: Identifying a niche market that is not overly saturated allowed Alex to become an authority in a less competitive space.
- 🤝 **Direct Partnerships with Brands**: Forming partnerships with brands early on was a key strategy for driving sales and establishing a revenue stream.
- 💼 **Transitioning to Full-Time Entrepreneurship**: Alex didn't leave his full-time job until his side business was generating an income equal to or greater than his salary.
- 📝 **Content Creation**: Writing high-quality, in-depth content that meets the true intent behind user queries is crucial for SEO success.
- 📊 **Organic Growth and Paid Advertising**: Alex diversified his traffic sources by incorporating paid advertising strategies into his business model.
- 🤖 **Outsourcing and Team Building**: As the business grew, Alex outsourced tasks such as writing and hired a virtual assistant, editor, designer, and web developer to focus on partnerships and revenue growth.
- ⏱ **Work-Life Balance**: Alex maintains a work-life balance by setting work hours and dedicating time to family, with a focus on uninterrupted work during set periods.
- 🔮 **Planning for the Future**: Alex is considering selling the business and emphasizes the importance of understanding one's long-term goals for the business from the outset.
Q & A
What is Alex's annual income from his business model?
-Alex makes over a million dollars a year with his business model, which is affiliate marketing.
What was the turning point for Alex's website in terms of revenue?
-Alex's website made $0 for months until he covered something about the Google algorithm that changed everything.
What is the business model of Alex's website, finversus.com?
-The business model involves driving shoppers to brands through partnerships. When someone buys something referred from their site, they earn a commission.
How did Alex start his business while working a full-time job?
-Alex started his business as a side hustle in 2018 while working at a fin tech company. He wrote the first 60 articles himself and learned WordPress to build the site.
What was the key to Alex's initial success with SEO?
-The key was creating content that anticipated the series of products or queries that shoppers might be making online and partnering with brands directly.
At what point did Alex decide to quit his full-time job and focus on his business?
-Alex decided to quit his full-time job when his income from the side hustle replaced his salary, which was making $150,000 at the time.
What was the breakthrough moment for Alex's business?
-The breakthrough moment was when Alex identified the opportunity for health and wellness, focusing on tele health and tele medicine platforms, which were not yet crowded niches.
How does Alex approach keyword research and article writing for SEO?
-Alex focuses on low competition, longtail keywords that are high intent for the audience. He aims to write the best content online about the brands in the space, meeting the true intent behind the queries.
What was the reason behind Alex buying out his business partner?
-Alex's business partner wanted to keep the business as a side hustle, while Alex wanted to go full-time. The solution was for Alex to buy him out.
How does Alex manage competition in affiliate marketing?
-Alex focuses on serving his partners with net new content and ensuring the content is fresh and within his area of expertise to maintain topical authority.
What are some of the first hires Alex made for his business?
-The first thing outsourced was writing. Later, Alex hired a virtual assistant, a full-time editor, a designer, and a web developer to manage various aspects of the business.
What is Alex's advice for someone looking to start a business?
-Alex advises to just get started without over-engineering the outcome. Begin by identifying a broad-based audience, understanding their problems, and figuring out how to help them.
Outlines
😀 Alex's Million-Dollar Affiliate Marketing Journey
This paragraph introduces Alex, a successful affiliate marketer who earns over a million dollars a year. Alex shares his business model, which revolves around affiliate marketing, and invites the audience to his home in California to reveal his websites and the strategies he used to build them while working a full-time job. The narrative highlights Alex's 'aha' moment when understanding the Google algorithm significantly impacted his business. The video promises to delve into building a business alongside full-time employment, lucrative niches, and the secret strategy Alex used to reach seven-figure revenue.
💼 Balancing a Full-Time Job with Entrepreneurship
The second paragraph details Alex's decision to start his business, Finn Versus, as a side hustle in 2018 while maintaining full-time employment. It emphasizes the importance of having a structured work-life balance to effectively side hustle and the influence of his entrepreneurial parents. Alex shares how he identified a gap in the market for product comparison in the fintech and telemedicine sectors, which led to the creation of his review site. The content also discusses the process of driving traffic through SEO, partnering directly with brands, and the breakthrough that came after six months of organic growth.
🚀 Scaling the Business and Expanding the Portfolio
In this paragraph, Alex discusses the growth of his business, including the decision to go full-time after two years when the income from his site matched his salary. He talks about buying out his business partner and the importance of finding a partner with complementary skills and a shared vision. Alex also covers his expansion into a portfolio of affiliate marketing websites, focusing on niche markets for economies of scale. He addresses the competitive nature of affiliate marketing and the importance of staying current with fresh content. Additionally, Alex touches on experimenting with paid advertising to diversify traffic sources.
🤝 Building Partnerships and the Future of the Business
The final paragraph focuses on Alex's approach to building partnerships with brands and the structure of his team, including the decision to outsource writing and hiring a full-time editor, designer, and web developer. It outlines a typical day in the life of an affiliate marketer, emphasizing work-life balance and the importance of setting aside time for family. Alex reveals that he is currently working on selling his business and advises aspiring entrepreneurs to start their ventures without overcomplicating the process. He stresses the importance of beginning and adapting as the business grows.
Mindmap
Keywords
💡Affiliate Marketing
💡SEO (Search Engine Optimization)
💡Niche Market
💡Side Hustle
💡Google Algorithm
💡Content Creation
💡Partnerships
💡Long-Tail Keywords
💡Paid Advertising
💡Outsourcing
💡Portfolio of Websites
Highlights
Alex makes over a million dollars a year with affiliate marketing.
He built his business model while working a full-time job.
His website made $0 for months until a change in the Google algorithm.
Alex's business, finversus.com, is a popular product review site for health and wellness options.
The business started as a side hustle in 2018 and grew to a seven-figure revenue.
Alex's partnership model involves earning a commission from brands for referred sales.
Identified a niche in the health and wellness industry that was not crowded.
Wrote the first 60 articles himself and learned WordPress to build the site.
Drove traffic through organic SEO by anticipating the queries shoppers might be making online.
Partnered directly with brands after 6 months of significant organic traffic.
Alex didn't quit his full-time job until his side hustle replaced his salary.
Finn versus Finn was one of six affiliate marketing websites in Alex's portfolio.
Economies of scale were utilized by having one partner across multiple sites.
Competition in affiliate marketing is high, but differentiation is possible through niche focus.
Alex diversified traffic by experimenting with paid advertising.
The first hires made were for writing, virtual assistance, editing, and web development.
A typical day for an affiliate marketer includes team meetings, brand discussions, content review, and ad campaign management.
Alex is currently working on selling the business and finding it a new home.
Key advice from Alex is to just get started and figure out the business as you gain momentum.
Transcripts
this is Alex and he makes over a million
dollars a year with a business model
that nobody's talking about anymore a
affiliate marketing he invited us into
his house in California to show us his
exact websites and how he built them on
just a few hours a day while working a
full-time job yeah the aha moment for me
in terms of unlocking my side hustling
and and my ability to build a business
was but Alex's website made $0 for
months until one day he covered
something about the Google algorithm
that changed everything if you're
building a business that relies on SEO
you want to go after in this video we'll
dive into how to build a business while
you have a full-time job niches that
make $100,000 a month and the secret
strategy that Alex used to grow to a
million dollars a year the smart kind of
innovative moment for us was the idea of
just directly I'm Pat walls and this is
starter
story well Alex nice to meet you thank
you for having me in your lovely home
yeah tell me about who you are and what
you built I'm Alex I am the founder of
fin versus.com it's a popular product
review site that helps visitors on the
web compare different health and
wellness options it's now a seven fig
Revenue business started the business as
a side hustle in 2018 and and never
looked back yeah what is the actual
business model how does it work we drive
Shoppers to Brands I make Partnerships
with those Brands and every time
somebody buys something referred from
our site on one of those partner sites
we make a a commission of some kind yeah
so you're essentially a middleman
between Shoppers and these Brands that's
right y totally so you started Finn
versus Finn while you had a full-time
job can you tell me that story both of
my parents were entrepreneurs I kind of
knew from day one that that was always
my dream my idea right out of college
was hey why don't I go work with some
early stage Founders and eventually have
an idea and meet meet enough people and
build enough skills to to be successful
as an entrepreneur but what I found in
my life as a marketer at early stage
companies is that it's not a 90 to five
it's it's really that you're sort of
having a Founder mentality in order to
be successful a big aha moment for me
was this idea that hey I I need a true 9
to5 I need to be able to close my work
laptop at 5 so that I can side hustle
and and and you know find a path for my
own entrepreneurship really the key to
that was working at a larger company now
you got this more chill work life
balance tell me how you get the idea for
Finn versus Finn and what does the
journey look like from there I was
working at a fin tech company at the
time the first iteration of a of a
product review product comparison site
was just that stupid like fintech fin
versus Fin and so we were going to
compare fintech companies quickly saw
$100 million series A's Venture funding
going to a wide range of tele medicine
companies and thinking huh there's
there's no content online about that and
that's a pretty considered purchase you
know if you're going to buy a medical
product how are you going to make that
decision by yourself how do I know which
one to go trust so it's sort of like
scratching our own itch there in terms
of what kind of content to write but
yeah I wrote the first 60 articles
myself I didn't hire anyone learning
WordPress at the same time that's where
the the site is was built typically in
the beginning we would drive traffic
through organic SEO kind of anticipating
the series of products or queries that
Shoppers might be making online you know
what are Shoppers searching for
essentially is the first question and
you can meet that Demand with content
the the smart kind of innovative moment
for us was the idea of just partnering
with Brands directly I'd say it took us
about 6 months before we saw a
significant amount of organic traffic
where I felt comfortable starting to
reach out to the brands that we were
driving traffic to and had enough
confidence to say I'm pretty sure we're
driving you sales I don't see those
numbers on my end but there could be
more um if if we work together it's a
pretty compelling pitch and they name
their price in terms of the customers
that you're willing to drive so at this
point uh the the numbers the revenue is
starting to seem shockingly good
unbelievable yeah when you when you
first have that aha moment like this
this could be a business and um imagine
what could happen when you step on the
gas yeah you're starting to make some
money you're starting to balance do I
still work my full-time job do I not
what does that look like what does that
Journey look like for you so at some
point um you know maybe a full year in I
felt like my income was being replaced
it could be replaced at the same time I
think there's a fear or there was a fear
for me around is this legitimate and
will this last and how foolish if you
quit your day job and it doesn't really
last for very long and and then where
are you you know so I think at that
point I just said okay one year we'll
see and if the lights are still on in a
year um then this is super fun and and I
could see myself doing this full-time
yeah how much were you making from Finn
versus Finn at the time that you're
working a full-time job I guess I didn't
feel comfortable making that switch
until my income was replaced so I was
making 150k in salary so that's kind of
my own personal earnings from the site
when I felt comfortable making the
switch Yeah my favorite part about
Alex's story is that he didn't quit his
full-time job until he was making
$150,000 with this new side project and
just like Alex I actually did this same
thing I started a million-dollar
business while I had a full-time job but
it wasn't easy it required having the
right idea in a solid execution plan in
place if you're curious about doing
something similar and you have a
full-time job well we're running a free
workshop on how to build a
million-dollar business on Just 2 hours
a day we'll talk about how to overcome
self-doubt how to find a million-dollar
business idea and exactly how to execute
on that idea on Just 2 hours a day head
to the first link in the description to
save your seat we have just a limited
number of spots see you there back to
the video peace you guys really weren't
making money for months can you tell me
about the Breakthrough moment where you
started to realize that this could be a
business we identified the opportunity
for health and wellness and that was
like a a bullseye right we were amongst
the first in the world to to review some
of these tele health and tele medicine
platforms which are now public and
household names and and super common so
I feel like you know in some sense that
is the secret sauce figuring out a niche
that is not super Crow cred you can't
win in a crowded space when you're when
you're young and and new and your site
isn't authoritative on any level but you
can win queries that nobody has ever
written something for so generally if
you're huning for ideas that meet that
criteria I would say it has to be new
and there has to be sort of high margin
in that product category and there has
to be kind of a lot of activity or
momentum that will keep it going a space
where no one has talked about those
things but it has a lot of potential
because it's tried and true at the end
of the day it's not going to just be
here and an end what does your keyword
research process look like from starting
to research the keywords and then
writing the articles in the early days
if you're going to if you're building an
SEO a business that relies on SEO you
want to go after low competition
longtail keywords if you're in the
audience that you're trying to serve you
they might be just super intuitive to
you there's query patterns as well that
you start to recognize um that are high
intent if you have the pattern it's just
about fitting in the product or the
brand or best this for that in the early
days it was mostly focusing on the
brands that we wanted to cover so okay
this is a space we want to be in or
maybe we've already written about and we
have some Traction in okay so who are
the players in that space who do we
actually think is going to be here in 3
years and then strive to write the very
best thing online about that brand
sometimes that means going more in depth
than the article that's number one on
Google sometimes it means being more
concise and and more to the point it's
just what is the true intent behind the
query that somebody typed in and how
well does that piece of content that
you're creating meet that intent that's
how you wi be there first write the
first thing online about it and write
the best thing so everything's going
great you're gaining traction you're
building this business what happens next
I decide to go full-time at the business
after about 2 years my business partner
who I started the business with didn't
want to forego his career and sort of
always wanted this to be a side hustle
which at the time I very much respected
it's where we started it was our
agreement the solution to that really
was me buying him out now on the second
run I think I'll have more confidence to
do it myself but I still very much value
the contributions of a partner but I
think I also would be just more choosy
and and um more long-term oriented when
I think about the skills that we each
bring to the table Yeah tell me more a
little bit more about what you'd be
looking for in a partner you just want
somebody who who who matches your
intensity and shares your vision and
hopefully also has some skills that are
uh not just pure overlap with yours yeah
if you were to meet someone a potential
partner and you have some alignment on
Vision The Next Step would be hey maybe
we just see how we work together on some
small projects feel it out and if it's
right then Double Down double down and
pretty soon you you will either see
traction or need to formalize or both
yeah Finn versus Finn is not your only
uh website you built you decided to uh
build actually a portfolio of affiliate
marketing websites when did you decide
to do that and what does that look like
so we have about six sites in the
portfolio total and they tend to focus
on more Niche or more narrow Focus than
just general health and wellness and all
things tele medicine the reason I did
that is because you have economies of
scale when it comes to your Partnerships
if you have one partner you can put them
on five sites that was the idea there in
terms of adding sites to the portfolio
affiliate marketing might be one of the
most competitive side hustles you can
start in terms of anyone can start it
how do you differentiate and how do you
think about competition the expectation
that you're going to be able to stay at
top of Google forever I think is is
wildly not true you're going to be
competing with other people in your
Niche other experts and authoritative
websites as well as big Publishers that
go after everything under the Sun so I
think Forbes in Myspace health line but
you can always serve your partners with
net new content even as your past Money
Maker content starts to erode as as your
rankings start to erode stale content at
the end of the day will will not win on
Google so it needs to be fresh and it
needs to be within your area of
expertise that from Google's perspective
not going too far outside of your lane
topical Authority or kind of Niche what
I think is really cool about your
business is that you're not just doing
organic search you actually have dabbled
a bit in paid advertising can you tell
me about that trying to diversify the
the traffic is definitely something that
every online entrepreneur should be
thinking about realizing that you could
go to your partners and say hey I know
you want more growth I have an idea for
more growth it's outside of the realm of
what we normally do and it will cost you
know a test spend of a few a few
thousand do something like that and it
very well may fail and fall on its face
but we will be stronger and we'll have
learn something for it and the upside is
is that if it works it's extremely
scalable it's actually scalable to the
moon and
[Music]
pushed out further cuzz no one else is
going to do that work running an
affiliate business what does the team
look like and what were some of like the
first hires you made or some of the big
hires you made for the business the
first thing that we outsourced was
writing after that was hiring a virtual
assistant to sort of um take on a lot of
the publishing tasks from there one of
the biggest decisions was hiring an
editor full-time taking the editing off
my plate and then additionally we've
added a designer to the team and a web
developer that gives me enough space to
just really focus on the part
parterships which is where I feel my
interest is as well as the ability to
have the most leverage from from a
revenue perspective what is a typical
day in a life look like for an affiliate
marketer in 2024 so I really start my
work day probably around um 8:30 or 9
maybe I might have a weekly meeting um
with some of my team members sort of set
the agenda for for the week I likely
have a few meetings on my calendar with
with Brands themselves um to discuss how
we're continuing to expand their
partnership and and the the customers
that we're driving to them I likely you
know stop for lunch and and you know
head out out of my little dark office in
my H in my home hop back on my computer
to either review content tweak some ad
campaigns of some kind you know we do
have a paid media strategy it's a big
part of the business I typically stop
working around 4 which is when our our
the help for my son leaves and I don't
do a lot of of work on the weekends
anymore but I do have a nice window
after sort of evening family time when I
after I put my son to sleep where I I
can have a few interrupted hours to
respond to emails and make sure that
folks on my team who are distributed
across the world have their next steps
for the next day essentially yeah you
built this awesome business what's next
I'm actually uh working on selling the
business and finding it a new home so I
think it's important to understand your
purpose for the business is it just
about the lifestyle and you actually
don't care about how much money you make
is it something that I see myself
working in or yourself working in for
the remainder of your life or is it
something that you know has a short
period of time that you want to be
running it but you ultimately want to
have an exit so thinking through those
and and then um which corporate
structure which functions you take on
yourself and what you Outsource I think
is are key considerations yeah if you
could stand on Alex's shoulder and give
him some advice on some of those things
what would you say one of the key things
that I've learned in this process is you
can try and engineer the outcome as much
as possible from the gecko but the
reality of the situation is that you
can't see around very many corners and
you're going to have to Pivot a bunch so
my key piece of advice to anyone who
wants to own a business one day and
start it and be the entrepreneur is to
just get started um because where you
start is not going to be where you end
by by any means just pick a broad-based
audience and start trying to figure out
what their problems are and how you can
help them but it doesn't need to be more
engineered than that you don't need to
be thinking about this being um a
business that's going to be
multi-generational or IPO or it doesn't
even have to be business necessarily
that you're hoping to sell one day it's
important just to get started and figure
out the pieces once you have a bit of
momentum thank you man yeah follow this
advice and you will be a million dollar
affiliate marketer
peace that was
great
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