How To Do Etsy SEO In 10 Minutes - 2024 EDITION

Summary

This video provides a 2024 updated guide to mastering Etsy SEO in 10 minutes per listing. The host emphasizes that SEO doesn't rank listings but makes them eligible to be ranked based on quality score. It demystifies longtail keywords and the need for SEO tools, stressing efficiency and common sense. The guide explains how to optimize titles, tags, attributes, and categories with clear examples. Viewers learn to focus on descriptive and anchor keywords and follow a 10-minute process to streamline SEO efforts for Etsy success.

Takeaways

• 😀 SEO on Etsy does not rank listings; it makes them eligible for ranking.
• 📈 Quality score, not keywords, determines how items are ranked on Etsy.
• ❌ Longtail keywords are not essential; ranking often comes from less competition rather than using longer keyword phrases.
• ⌛ Spend no more than 10 minutes per listing on SEO, focusing on efficiency.
• 🛠️ No need for SEO tools; common sense and Etsy’s system are enough for good SEO.
• 📝 Focus on four key areas for Etsy SEO: titles, tags, attributes, and categories.
• 🚫 Product descriptions are not used for Etsy’s query matching.
• 🔑 Use all available space in titles (140 characters) and tags (13 boxes with 20 characters each) to maximize keyword coverage.
• 💡 Use descriptive and anchor keywords in the titles for a balance between item description and categorization.
• 🤖 Etsy automatically cross-matches keywords from titles and tags to customer search queries, so no need to worry about long-tail keywords or keyword order.

Q & A

What is the main goal of this Etsy SEO video?

The goal of the video is to teach viewers how to optimize their Etsy listings for SEO in just 10 minutes per listing, with a focus on efficiency and avoiding unnecessary work.

Does SEO directly rank your Etsy listings?

No, SEO does not rank your Etsy listings. It makes your listings eligible to be ranked, but other factors like quality score determine the actual ranking.

Why are longtail keywords not essential for Etsy SEO?

Longtail keywords are not essential because ranking on Etsy is more about competition levels than the length of the keyword. Using many words just lowers competition, but it doesn't guarantee ranking.

How does Etsy's query matching system work?

Etsy's query matching system uses all the keywords in your listing titles, tags, and attributes. It can match single words, partial matches, and even cross-match different keywords from a search query.

How should you structure your Etsy product titles?

Product titles should consist of descriptive keywords and anchor keywords, combining descriptive words with what the item is (e.g., 'motivating quote spiral journal').

What are the key places where SEO occurs in an Etsy listing?

SEO occurs in four main places: titles, tags, attributes, and categories. These areas help Etsy understand and match your listing with relevant search queries.

Are product descriptions important for SEO on Etsy?

No, product descriptions are not used for query matching by Etsy. Their purpose is to provide information to customers and prevent unnecessary questions, not to improve SEO.

What is the '5 W's' method for creating Etsy tags?

The '5 W's' method involves answering 'Who, What, Where, When, and Why' to create relevant tags for your Etsy listing, maximizing the number of keywords included.

Why is it important to use all available title and tag space?

Using all available title and tag space helps you maximize the keywords in your listing, increasing your eligibility for different search queries and potentially improving visibility.

Why are Etsy SEO tools considered unnecessary according to the video?

Etsy SEO tools are considered unnecessary because Etsy's system does most of the heavy lifting for keyword matching. Sellers only need to focus on including relevant keywords in titles, tags, and attributes.