course-v1:AH+Eng_M101+2020_T1 What_is_Advertising_

Summary

Unit 3 Advertising explores how advertisers use various media to sell products. It defines advertising as creating messages to inform and persuade consumers to buy. Advertisers utilize traditional media like newspapers and TV, as well as innovative platforms like social media. The goal is maximum visibility, with advertisers investing heavily to reach consumers, as seen in high-visibility events like the Barcelona vs Real Madrid soccer game. The next video will teach critical thinking about advertisements.

Takeaways

• 📢 Advertising is creating messages to inform people about a product or service and convince them to buy it.
• 📰 Ads can appear in various forms of media such as magazines, newspapers, radio, and television.
• 🚍 Advertisers use creative places to display ads, like the side of a bus or building.
• 💻 New technology enables companies to advertise using social media platforms like Facebook, YouTube, and Instagram.
• 🎯 The goal of advertising is to reach as many people as possible.
• 👥 Consumers are the people who buy the products or services being advertised.
• 💸 Advertisers spend huge amounts of money to ensure their ads are widely seen.
• ⚽ Popular events like a soccer match between Barcelona and Real Madrid attract advertisers due to their large audiences.
• 📺 Commercials are ads that appear on radio or television during such events.
• 📊 Advertisers use high-cost strategies like placing their logo on players' shirts or around the field to boost product visibility.

Q & A

What is the main purpose of advertising?

The main purpose of advertising is to create messages that tell people about a product or service and to convince them to buy it.

What is an advertisement?

An advertisement, or ad, is the message that is created about a product for sale.

How do companies spread messages about their products?

Companies spread messages about their products through various forms of media such as magazines, newspapers, radio, television, and newer platforms like social media.

What are some unusual places where advertisements can be found?

Advertisements can be found in unusual places such as on the side of a bus or a building.

How has new technology changed advertising?

New technology has allowed companies to advertise in new ways, such as through social media platforms like Facebook, YouTube, and Instagram.

What is the goal of any advertisement?

The goal of any advertisement is to get as many people to see it as possible, so they become aware of the product or service and are more likely to buy it.

What are people who buy products or services called?

People who buy products or services are called consumers.

Why do advertisers spend large amounts of money on ads?

Advertisers spend large amounts of money to ensure that many consumers see their ads, which increases the chances that more people will buy their products or services.

How do advertisers take advantage of popular events like soccer games?

Advertisers take advantage of popular events, like a soccer game, by paying for commercials to be played during the event or for their company’s name to appear on players' shirts and along the side of the field.

What is a commercial?

A commercial is an advertisement played on the radio or television.