VAS101_Topic015
Summary
TLDRThis video provides a practical walkthrough of using Helium 10, a tool for Amazon sellers. It covers competitor analysis, keyword research, and product insights through tools like X-ray, Magnet, and Cerebro. The video emphasizes focusing on essential features like the Black Box for product research, and how to add the Helium 10 Chrome extension. It also explains how to analyze product performance using X-ray reports, interpret sales data, understand Best Seller Rank (BSR), and avoid unnecessary distractions when working with Helium 10's interface.
Takeaways
- 😊 Helium 10 is a tool used for competitor analysis, keyword research, and keyword ranking on Amazon.
- 🔍 The key tools in Helium 10 discussed include X-ray report, Magnet, Cerebro, and Black Box.
- 💡 Focus on relevant tools like the Black Box for product research and ignore unnecessary dashboard items.
- 🛠️ The first step is to install the Helium 10 Chrome extension by visiting the Chrome Web Store.
- 📊 The X-ray report provides crucial data on products such as search volume, total revenue, average price, and Best Seller Rank (BSR).
- 🏷️ BSR (Best Seller Rank) is important to track, with a lower BSR indicating better sales performance.
- 📦 Sponsored Products (SP) are products that sellers pay to promote and appear at the top of search results.
- 🆔 ASIN (Amazon Seller Identification Number) is essential for product identification and communication with Amazon.
- 🔄 The video explains the difference between Fulfillment by Amazon (FBA) and Fulfillment by Merchant (FBM).
- 📈 Layouts and tool positions in Helium 10 may change over time, but the core functionality remains consistent.
Q & A
What is Helium 10?
-Helium 10 is a software suite used for Amazon seller tools, including competitor analysis, keyword research, keyword ranking, and other functionalities like X-ray reports, Magnet, and Cerebro.
What is the 'Black Box' feature in Helium 10?
-The 'Black Box' feature in Helium 10 is a product research tool designed to help users find profitable products to sell on Amazon. It allows filtering through vast amounts of product data based on specific criteria.
How do you install the Helium 10 Chrome extension?
-To install the Helium 10 Chrome extension, go to the Chrome Web Store, type 'Helium 10' in the search bar, click on 'Add to Chrome,' and then 'Add extension.' After installation, pin it to make it visible in your browser.
What is an X-ray report in Helium 10?
-An X-ray report in Helium 10 provides detailed information about a product on Amazon, including sales data, revenue, average price, BSR (Best Seller Rank), and reviews.
What does BSR (Best Seller Rank) mean?
-BSR (Best Seller Rank) indicates how well a product is selling compared to other products in the same category on Amazon. A lower BSR number signifies better sales performance.
What is the difference between FBA and FBM?
-FBA (Fulfillment by Amazon) means the seller stores products in Amazon's warehouse, and Amazon handles the shipping. FBM (Fulfillment by Merchant) means the seller ships products directly from their own warehouse or home.
Why do some Amazon sellers not deliver products to Pakistan or other Asian countries?
-Some Amazon sellers do not deliver to Pakistan or other Asian countries due to high return shipping costs, which can exceed the value of the product, making returns unprofitable.
What is the significance of ASIN in Amazon research?
-ASIN (Amazon Seller Identification Number) is a unique identifier for products on Amazon. It is used for research, and in case of issues like image disappearance, it helps sellers open cases with Amazon.
What are 'Sponsored Products' on Amazon?
-'Sponsored Products' are listings that sellers pay to promote, making them appear at the top of search results. These ads work similarly to Facebook ads, where sellers pay to increase visibility.
What is the Buy Box on Amazon?
-The Buy Box is a feature on Amazon where multiple sellers can compete to be the default seller for a product. Amazon rotates sellers based on various factors like price and fulfillment method.
Outlines
🔍 Introduction to Helium 10 and Practical Overview
The video begins with an introduction to Helium 10, a tool used for competitor analysis, keyword research, and keyword ranking. The speaker highlights key features such as the X-ray report, Magnet, and Cerebro. They emphasize focusing only on relevant tools like the 'black box' in the product research tab and avoiding distractions. The tutorial then moves into practical steps, starting with searching for Helium 10 on Google and adding the Chrome extension. The speaker reassures viewers not to panic about the interface, emphasizing the importance of focusing on relevant features and avoiding unnecessary tools.
🌍 Buyer vs. Seller Accounts on Amazon
This section contrasts Amazon's buyer and seller accounts, using the example of researching products from the UK to Pakistan. The speaker explains that some sellers don't deliver to Pakistan due to high return costs and that changing the location to a UK postcode can yield more product results for research purposes. The speaker emphasizes that sellers avoid delivering to certain countries to minimize shipping and return costs. The importance of using the UK postcode for broader product search results in Helium 10 is highlighted.
📈 X-ray Report and Understanding Amazon's BSR
This paragraph explains how to use the X-ray report from Helium 10 while searching for products like pillows on Amazon. The speaker details the key metrics shown in the report, such as search volume, total revenue, average price, and Best Seller Rank (BSR). A lower BSR indicates better sales performance. Sponsored products (SP) and ASINs, which are Amazon Seller Identification Numbers, are introduced. The speaker also touches on product listings, revenue, and fulfillment types (FBM and FBA). The concept of the 'Buy Box' and its science is briefly mentioned, along with a reminder that the layout of Helium 10 may change but core functions remain the same.
Mindmap
Keywords
💡Helium 10
💡Competitor Analysis
💡X-ray Report
💡Keyword Research
💡Black Box
💡Sponsored Products (SP)
💡ASIN (Amazon Seller Identification Number)
💡BSR (Best Seller Rank)
💡FBA (Fulfillment by Amazon)
💡Chrome Extension
Highlights
Introduction to Helium 10 for competitor analysis, keyword research, and keyword ranking.
Explanation of the Black Box tool within the Product Research tab of Helium 10.
Practical demonstration on how to install the Helium 10 Chrome extension.
Clarification of the Helium 10 logo, featuring six boxes: three light blue and three dark blue.
Introduction to the X-ray report, a key feature of Helium 10, for analyzing Amazon product data.
Understanding the difference between Amazon buyer and seller accounts.
Challenges with Amazon UK sellers shipping to Pakistan due to high return costs.
Importance of using a UK postcode for product research on Amazon UK.
Demonstration of how to search for a product (e.g., 'pillow') on Amazon and use Helium 10’s X-ray tool.
Explanation of key data points in the X-ray report, such as search volume, total revenue, average revenue, and BSR.
Clarification of the term 'Sponsored Product' (SP) and how it affects product rankings.
Definition of ASIN (Amazon Seller Identification Number) and its use in resolving issues with Amazon.
Explanation of the difference between Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA).
Introduction to the Buy Box concept on Amazon, explaining how multiple sellers can sell on one listing.
Encouragement to focus on relevant tools and reports in Helium 10 without being overwhelmed by layout changes.
Transcripts
May peace be upon you!
We have discussed theory in detail and
we have just talked verbally.
Now, we will discuss all these things practically.
In this video,
we will talk about Helium 10.
What is Helium 10?
In Helium 10,
you do competitors’ analysis,
keyword research, and keyword ranking.
All this will be discussed in Helium 10.
There is an X-ray report, magnet, and Cerebro
All these things we will discuss.
Now, we will do it practically.
We type Helium 10 in google
and press enter.
You don’t need to worry about its surface, “ what is this, I will not get it?”
You can easily understand it as we will learn only relevant things.
The most relevant thing is a black box in the product research tab.
You must remember the black box that is relevant to you.
After the black box, the x-ray report comes I will do the practical too.
In the keyword research bar, there are Cerebro and magnet.
We have these things
Cerebro, magnet, black box and x-ray report, These four things are relevant to us.
Ignore whatever you see on the dashboard. There are too many boxes below.
Just ignore them. You are not concerned with them.
Whenever you work, just focus on your work.
Don’t panic about seeing multiple things. If someone recommends using any tab,
it is not relevant to you. If it were relevant, I would have told you.
You need to work and learn to the point.
Then, you will get the benefit. If you jump into unnecessary things and
start exploring all these options, you will get confused and
will not understand what to do.
And these are not relevant to you.
Helium 10 will show here in the extension.
Now, it is not there as we will learn how will we add an extension of Helium 10 here.
When Helium 10 appears here, I will teach you the x-ray report and all other tools.
Now, close the window of Helium 10.
We come back to Google again and Type
chrome extension
it appears in suggestions, and click on it.
Chrome web store appears on page one.
Simply write Helium 10 in the search bar of the chrome web store window.
Here we see Helium 10 then click on it.
Also, click on ‘Add to chrome’.
Another box will appear ‘add extention’, click on it as well
It has added an extension
but is still invisible to us.
What will we do? Click on this point and pin Helium 10.
Now, you will observe what will happen after pinning helium 10.
The helium 10 logo will appear there.
You need to remember its logo.
In this way, you will know which will be the helium 10 in these so many things.
The logo of Helium 10 consists of 6 boxes. Three are light blue and the rest of the three are dark blue.
Now, you know this is Helium 10.
First, we explore the x-ray report in Helium 10.
To know about x-ray reports, we go on Amazon.
I have just typed am and google has given me the suggestion of
amazon.co.uk. Now, click on this.
Now, we type a product here like a pillow.
This is what Amazon has seen in front of us۔
When you visit Amazon, you can see it is its buyer account.
Now, we are not talking about seller accounts.
When we create an ID or listing, then we will learn how is the seller central.
The buyer has a different account and
the seller has a different account. This is a buyer account.
First, you click on ‘Deliver to’ tab,
Pakisan appears here, when you open it. On my page, the London address is already there.
Amazon knows about your location.
It gives you the location where you want the product in Pakistan.
The problem is that if you want the product in Pakistan,
Many sellers don’t want to sell in Pakistan.
We have opened Amazon Uk.
If you buy from Amazon Uk, many sellers have turned off Pakistan and other countries in listing
as they will not deliver this product in Pakistan or Asia.
They deliver them only in the UK and Europe. What’s the reason?
If a persons want to return the product,
the purchase return cost will be too high. Even its shipping charges exceed the product cost.
When a product comes to Pakistan from the UK and returns to the UK.
This is the buyer's right to return the product if he is not satisfied with it.
So, he says that you could take back your product.
Hence, sellers don’t sell in India, Pakistan, Bangladesh, and Sri Lanka
where they think the purchase return cost will be great.
So, this is a formality to write any UK postcode here.
You could take the postcode from google.
Look, if I type any postcode here like LS125QJ,
click on apply. Now, deliver to Leeds appears here.
We research products from Helium 10.
Doing research, if the Pakistan location shows here,
maybe 50 products will be here.
If we enter the UK post code here, five thousand products will come to the surface.
Our work is to do research. So, we want more options while researching.
Now, we type pillow here.
A huge variety of pillows appears here. In this layout, you can find too many confusing things,
but it is not confusing as we will learn them as per relevancy.
Irrelevant things, we will not discuss here. So, you don’t need to focus on them.
We search for the pillow and we will talk about listing and other things later.
People are selling multiple pillows on Amazon.
I told you about the x-ray report earlier. Click on Helium 10 logo,
then click on X-ray.
Now, it will take seconds to fetch data.
I will discuss the detail as data appears on the screen.
It is a little bit time-taking.
Helium 10 tells that the search volume of the pillow is 31,580 for a month.
Total revenue is 1.2 million pounds here.
Average revenue means how many people are selling pillows.
Every seller has this average revenue.
Average revenue means this is the monthly sale of a seller. Revenue means sales.
Total revenue on Pillow is this. The average price is 30 pounds.
Everyone would have set different average prices.
Average BSR: BSR is best seller rank.
Amazon gives BSR to you according to your sales velocity.
What is the volume of sales? BSR change on daily basis.
If you take good orders, BSR will be good. The lower BSR is considered good.
The BSR of the listing is 9,198 now.
some day if BSR goes to 5000 then it will be good.
The next day, if BSR goes to 4000, it gets even better.
If it goes up from 9000 to 11000-12000,
we will say BSR is getting down.
BSR down means that BSR is going up in the number but in reality it is going down
B.S.R. is becoming good when it is becoming less in numbers
If it is 1000 BSR then it is best۔
the average number of reviews is 3,419 for the product.
All sellers of pillows are appearing here.
We will just explore a few. You will understand.
You can see “SP” here.
It is not the SP of Pakistan. It means sponsored product.
It means people spend money to rank their products on top.
I will tell you practically all about this in PPC videos.
Same as we run ads on Facebook by spending money.
These are the people who have paid money to promote their product
Now your product will appear at the top mean you are investing more money.
so It is said that this is a sponsored product. Below there are organic products
In the next column, you could see ASIN.
It stands for Amazon Seller Identification number.
Simply, we say it is ab ID card number of any product.
You need it either during research or
if you open a case with Amazon. We will also talk about it.
Opening a case means you observe that your pictures disappear suddenly.
You could open a case with Amazon by providing ASIN saying this is my product and
I am facing this problem, so resolve it. ASIN shows your product detail.
You pick the ASIN to communicate and fix the issue.
It also shows brand, price, sales, graph.
We will discuss graphs in detail too.
Revenue is 10,910 pounds and
BSR is 281. It means this product has a great BSR.
FBA fees are not showing here because it will be FBM (Fulfillment by Merchant) product.
It means the person is selling and dispatching his product on his own.
He does not place his product in the Amazon warehouse as we already discussed in FBA and FBM.
Briefly, I tell you fulfillment by the merchant is when you ship your products either from your house or warehouse.
FBA means your stock is in the Amazon warehouse and
Amazon charges fees like you could see FBA fees here.
Active seller means two persons are selling on this listing.
It happens when multiple people are selling on a single listing.
After every two hours, Amazon allows people tobuy from this seller in the morning and that seller in the evening.
We will learn all this in the video of Buy Box. There is a science of Buy Box.
So, you don’t need to worry about anything.
We have learned how we fetch the x-ray report of Helium 10.
Don’t worry about tools and especially layout as it varies often.
Maybe you will watch this video after sometime.
During practice, maybe the layout is different from that watched in the video.
These are simple basic things.
You need to remember points like you have to observe the x-ray report of Helium.
Maybe the x-ray tab gets change its position after some time.
Things work likewise,
changing layout does not matter. So, nothing to worry about.
浏览更多相关视频
Helium 10 Product Research For Beginners (Complete Tutorial)
Amazon Keyword Dominator Boosted by FBAExcel - Import New Keyword Data Sources for Keyword Research
VAS101_Topic017
This seller tool told me what amazon sellers NEED!【Brief information about sellersprite】
DAY 1: Getting Started On Amazon - 2021 Product Research & Launching with Kevin King & Brandon Young
How To Write The Perfect Amazon Product Title To GET CLICKS!!!💰
5.0 / 5 (0 votes)