The ONLY Sales Page You Need To Make $10k/month

Summary

Diese Verkaufsseite hilft Ihnen, konstant 10.000 $ monatlich mit Ihrem Servicegeschäft zu erzielen. Das erprobte und bewährte Layout verdoppelt die Conversion-Rate auf über 20%. Der Sprecher erklärt Schritt für Schritt, wie man eine effektive Seite gestaltet, die Besucher durch den Kaufprozess führt, Vertrauen aufbaut und sie dazu bringt, Termine zu buchen oder Dienstleistungen in Anspruch zu nehmen. Dabei werden psychologische Prinzipien genutzt, um die Bedürfnisse und Probleme der Kunden anzusprechen und sie zur gewünschten Aktion zu motivieren.

Takeaways

• 📈 Der Verkaufsseite-Blueprint kann die Konversionsrate von 9 % auf über 20 % erhöhen und so die Anzahl der Leads und zahlenden Kunden verdoppeln.
• 💡 Diese Verkaufsseite dient als gezieltes Verkaufsinstrument, das potenzielle Kunden durch ihre Kaufreise führt – unabhängig davon, welche Dienstleistung angeboten wird.
• 🎯 Die Navigation sollte minimal und nicht ablenkend sein, mit nur wenigen Links, die für das Erreichen des Ziels (z. B. Terminbuchung) wichtig sind.
• 🔝 Das Layout sollte den Erwartungen der Nutzer entsprechen, da Abweichungen von vertrauten Strukturen die Aufmerksamkeit von wichtigeren Inhalten ablenken können.
• 🖼️ Der Hero-Bereich der Seite muss klar vermitteln: Was bietest du an, wie verbessert es das Leben der Kunden und was müssen sie tun, um es zu bekommen.
• 📣 Die Call-to-Action (CTA) Buttons sollten auffällig sein und eine spezifische, handlungsorientierte Sprache nutzen, wie z. B. 'Buche mein kostenloses Beratungsgespräch' anstelle von 'Buche dein kostenloses Beratungsgespräch'.
• 🧩 In der Problembeschreibung soll das Hauptproblem klar definiert und in einzelne, leicht verständliche Punkte unterteilt werden, um die Herausforderungen der Kunden deutlich zu machen.
• 🏆 Die Lösung sollte deine Autorität und Erfahrung betonen, während du gleichzeitig eine Verbindung zu den Kunden aufbaust, indem du zeigst, dass du ihre Situation verstehst.
• 💬 Testimonials sollten echte Zitate mit spezifischen Ergebnissen enthalten und, wenn möglich, Fotos der zufriedenen Kunden zeigen, um Glaubwürdigkeit zu schaffen.
• 📅 Das Hinzufügen eines Buchungstools wie Calendly erleichtert es den Kunden, einen Termin zu vereinbaren und senkt die Einstiegshürde.

Q & A

Was ist der Hauptzweck der vorgestellten Verkaufsseite?

Die Verkaufsseite ist ein fokussiertes Verkaufstool, das dazu dient, den Website-Traffic in zahlende Kunden umzuwandeln, indem sie Besucher durch ihre Kaufreise führt.

Welche Hauptkomponenten sollten sich im Navigationsbereich der Seite befinden?

Im Navigationsbereich sollten das Logo oben links, ein Button oben rechts sowie wenige, wichtige Links wie Preise, Über uns, Dienstleistungen und FAQ vorhanden sein, um Ablenkungen zu minimieren.

Warum ist es wichtig, die Layout-Erwartungen der Benutzer zu erfüllen?

Wenn die Anordnung von Logos und Buttons ungewohnt ist, müssen die Besucher darüber nachdenken, was von den Inhalten ablenkt und den Verkaufsprozess erschwert.

Was sollte die Heldensektion der Seite beinhalten, um die Aufmerksamkeit der Besucher zu fesseln?

Die Heldensektion sollte klar machen, was das Unternehmen tut, wie es das Leben der Kunden verbessert und was sie tun müssen, um die Dienstleistung zu erhalten. Eine prägnante Überschrift, eine erklärende Unterüberschrift und ein klarer Call-to-Action-Button sind entscheidend.

Warum sollte der Call-to-Action-Button in der Ich-Form formuliert sein?

Die Verwendung der Ich-Form (z. B. 'Buche meine Strategie-Session') kann die Klickrate um bis zu 90 % erhöhen, da es den Besuchern ein persönlicheres Gefühl vermittelt.

Wie sollten Probleme und Lösungen in den Abschnitten der Seite dargestellt werden?

Im Problemabschnitt sollten die Hauptprobleme der Zielgruppe mit klaren Überschriften und Aufzählungspunkten beschrieben werden. Im Lösungsabschnitt wird das Unternehmen als der ideale Lösungsanbieter vorgestellt, der sich mit den Problemen auskennt und über die nötige Erfahrung verfügt.

Welche Art von Bildern sollte im Heldensegment verwendet werden?

Bilder sollten idealerweise die Zielkunden in ihrem 'glücklichen Endzustand' nach der Lösung des Problems zeigen. Zum Beispiel ein Bild von einem zufriedenen Kunden nach der Inanspruchnahme der Dienstleistung.

Wie kann die Testimonials-Sektion das Vertrauen der potenziellen Kunden stärken?

Testimonials sollten spezifische Ergebnisse oder Transformationen aufzeigen und idealerweise mit Bildern der zufriedenen Kunden versehen sein, um die Glaubwürdigkeit zu steigern.

Warum ist ein Drei-Schritte-Plan auf der Seite sinnvoll?

Ein Drei-Schritte-Plan hilft potenziellen Kunden, den Prozess der Zusammenarbeit zu verstehen und nimmt ihnen die Angst vor dem Unbekannten. Er zeigt eine einfache, klare Struktur des Arbeitsablaufs.

Was ist der Vorteil eines eingebetteten Buchungstools auf der Verkaufsseite?

Ein Buchungstool wie Calendly reduziert die Reibung im Kontaktprozess, indem es den Besuchern ermöglicht, direkt einen Termin zu vereinbaren, ohne aufwändige Kommunikation per E-Mail.

Outlines

00:00

💰 Verdopple deine Conversion-Rate mit dieser Verkaufsseite

Dieser Absatz beschreibt, wie die vorgestellte Verkaufsseite Unternehmen dabei hilft, ihre Conversion-Rate von 9 % auf über 20 % zu steigern. Sie wurde gründlich getestet und für unterschiedliche Dienstleistungen konzipiert. Die Verkaufsseite ist nicht einfach nur eine Webseite, sondern ein strategisches Tool, das Besucher zu zahlenden Kunden macht. Der Hauptfokus liegt auf einer nahtlosen Benutzererfahrung und dem Aufbau von Vertrauen, um die Conversion-Rate erheblich zu verbessern.

05:02

📋 Die Bedeutung einer klaren Navigation

Hier wird erklärt, wie wichtig es ist, eine minimalistische Navigation auf der Verkaufsseite zu haben. Die Navigation sollte einfach gehalten werden, um den Besucher nicht von der eigentlichen Botschaft abzulenken. Ein optimal platziertes Logo und Call-to-Action-Button fördern das Vertrauen und führen den Besucher durch die Seite, ohne dass er über das Layout nachdenken muss. Es wird darauf hingewiesen, dass die Navigation immer sichtbar bleiben sollte, während der Benutzer scrollt.

10:02

🦸‍♂️ Der Heldensektor und die Bedeutung klarer Botschaften

Der Hero-Bereich ist entscheidend, um die Aufmerksamkeit der Besucher zu gewinnen. In diesem Abschnitt werden die drei Hauptfragen behandelt, die sofort beantwortet werden müssen: Was bietest du an, wie verbesserst du das Leben des Kunden, und was muss der Kunde tun, um es zu erhalten? Eine klare und direkte Überschrift sollte den größten Nutzen für den Kunden hervorheben. Der Abschnitt spricht auch über die Bedeutung von Handlungsaufforderungen (CTAs) und warum es vorteilhaft ist, diese in der ersten Person zu formulieren.

15:04

🔧 Das Problem und die Lösung definieren

In diesem Abschnitt wird das Hauptproblem angesprochen, das der Service löst. Durch klare, prägnante Bulletpoints wird die Situation des potenziellen Kunden beschrieben. Ziel ist es, Empathie zu zeigen und das Verständnis für die Probleme der Zielgruppe zu vermitteln. Danach wird der Anbieter als Lösung präsentiert, wobei der Fokus auf dem Nutzen und der Expertise liegt, nicht auf der Selbstdarstellung.

20:05

🛠 Wie deine Dienstleistung das Problem löst

Dieser Abschnitt beschreibt, wie der Anbieter das Problem des Kunden löst. Der Anbieter stellt sich als kompetenter und verständnisvoller Berater vor, der den Kunden bei der Lösung ihrer Probleme begleitet. Es wird empfohlen, sich an dieser Stelle selbst oder das Team zu zeigen, um das Geschäft zu humanisieren und Vertrauen aufzubauen.

🎯 Die Vorteile hervorheben

Dieser Abschnitt fokussiert sich auf die Ergebnisse und Vorteile, die der Kunde durch die Zusammenarbeit erhält. Es wird betont, dass potenzielle Kunden an Ergebnissen interessiert sind, nicht an Funktionen. Visuelle Elemente wie Icons oder Bilder helfen dabei, die Vorteile zu verdeutlichen und das Engagement zu erhöhen.

🔄 Der Drei-Schritte-Plan zur Lösung

In diesem Abschnitt wird ein einfacher Drei-Schritte-Plan vorgestellt, der erklärt, wie der Service funktioniert und wie der Kunde vorgehen soll. Drei Schritte werden gewählt, weil diese Struktur leicht verständlich und einprägsam ist. Es werden der erste Kontakt, die Zusammenarbeit und das Endergebnis beschrieben.

📝 Testimonials: Vertrauen aufbauen

Hier wird erläutert, wie Testimonials helfen, Vertrauen aufzubauen. Wichtige Kundenstimmen sollten die Transformationen und Ergebnisse hervorheben, die durch die Dienstleistung erzielt wurden. Das Einfügen von Kundenfotos und Sternebewertungen steigert zusätzlich die Glaubwürdigkeit. Falls vorhanden, sind Video-Testimonials besonders effektiv.

❓ FAQs zur Überwindung von Einwänden

In diesem Abschnitt werden häufige Fragen (FAQs) behandelt, um potenzielle Einwände und Bedenken vorwegzunehmen. Dabei geht es nicht nur um die Beantwortung von Fragen, sondern auch darum, Vertrauen aufzubauen und Missverständnisse auszuräumen. Der Fokus liegt auf den fünf bis sechs wichtigsten Fragen.

🚀 Handlungsaufforderung: Der nächste Schritt

Am Ende der Seite steht eine klare Handlungsaufforderung, sei es in Form eines Buttons oder eines Buchungstools wie Calendly. Ziel ist es, den Kontaktprozess für den Kunden so einfach wie möglich zu gestalten und ihn direkt zur nächsten Aktion zu führen. Wiederholte und auffällige CTA-Buttons erhöhen die Wahrscheinlichkeit, dass der Kunde den nächsten Schritt macht.

Keywords

💡Verkaufsseite

Eine Verkaufsseite ist eine speziell gestaltete Webseite, die darauf abzielt, Besucher in zahlende Kunden zu verwandeln. Im Video wird die Verkaufsseite als ein entscheidendes Werkzeug beschrieben, das für Dienstleistungsunternehmen verwendet wird, um mehr Kunden durch gezielte Benutzerführung und überzeugende Inhalte zu gewinnen. Es wird betont, dass eine gut gestaltete Verkaufsseite die Konversionsrate erheblich steigern kann.

💡Konversionsrate

Die Konversionsrate misst den Prozentsatz der Besucher einer Webseite, die eine gewünschte Handlung ausführen, wie z. B. das Buchen einer Beratung oder das Abschließen eines Kaufs. Im Video wird erklärt, wie die vorgestellte Verkaufsseite die Konversionsrate von 9 % auf über 20 % erhöhen kann, indem sie die Benutzererfahrung optimiert und die richtigen Inhalte zur richtigen Zeit präsentiert.

💡CTA (Call-to-Action)

Ein CTA ist ein Element auf einer Webseite, das den Benutzer zu einer bestimmten Handlung auffordert, wie z. B. das Buchen einer Beratung oder das Anfordern eines Angebots. Im Video wird betont, dass der CTA auffällig und klar sein sollte, und dass die Verwendung von Formulierungen in der ersten Person (z. B. 'Mein Angebot anfordern') die Klickrate um bis zu 90 % erhöhen kann.

💡Heldensektion

Die Heldensektion ist der oberste Bereich einer Verkaufsseite, der die Aufmerksamkeit der Besucher auf sich zieht und sie sofort informiert, worum es geht. Im Video wird erklärt, dass die Heldensektion klar darstellen sollte, was das Unternehmen anbietet, wie es das Leben der Besucher verbessern kann und welche Schritte sie unternehmen müssen, um das Angebot zu nutzen.

💡Sozialer Beweis

Sozialer Beweis ist der Einsatz von Referenzen, Bewertungen oder Logos bekannter Unternehmen, um Vertrauen bei potenziellen Kunden zu schaffen. Im Video wird die Bedeutung hervorgehoben, Kundenbewertungen oder Statistiken zu verwenden, um die Glaubwürdigkeit zu erhöhen und die Konversionsrate zu steigern.

💡Problembereich

Der Problembereich ist eine Sektion auf der Verkaufsseite, in der die Probleme des potenziellen Kunden klar dargestellt werden. Im Video wird erläutert, dass das Aufzeigen der Probleme und deren Auswirkungen im Leben der Besucher Vertrauen aufbaut, da es zeigt, dass das Unternehmen die Bedürfnisse der Zielgruppe versteht.

💡Lösungsbereich

Im Lösungsbereich wird das Unternehmen oder die Dienstleistung als Lösung für die im Problembereich beschriebenen Herausforderungen präsentiert. Das Video betont, dass der Fokus hier darauf liegen sollte, wie das Unternehmen die Probleme der Kunden löst, nicht nur darauf, wer das Unternehmen ist.

💡Nutzen

Der Nutzen ist das, was der Kunde aus der Dienstleistung oder dem Produkt erhält, und sollte auf die Ergebnisse und Verbesserungen im Leben des Kunden abzielen. Im Video wird empfohlen, nicht nur die Merkmale eines Angebots zu beschreiben, sondern den Schwerpunkt auf den Nutzen und die erzielten Ergebnisse zu legen.

💡Testimonials

Testimonials sind Kundenbewertungen oder Erfahrungsberichte, die die positiven Erfahrungen anderer Kunden hervorheben. Im Video wird erklärt, dass gute Testimonials die Probleme und Ergebnisse der Kunden ansprechen und so Vertrauen bei potenziellen neuen Kunden schaffen.

💡FAQ (Häufig gestellte Fragen)

Die FAQ-Sektion beantwortet häufige Fragen und klärt Bedenken, die potenzielle Kunden vor dem Kauf haben könnten. Laut dem Video dient diese Sektion dazu, potenzielle Hindernisse wie Unsicherheiten oder Missverständnisse abzubauen und den Kunden so näher zum Kauf zu führen.

Highlights

This sales page blueprint can more than double conversion rates from 9% to over 20%, increasing leads and paying clients.

The sales page acts as a focused tool designed to convert site traffic into paying clients by guiding potential customers through their buying journey.

A well-designed page can potentially increase website conversion rates by up to 200%, with user experience enhancements boosting that to 400%.

Place navigation elements like the logo and call-to-action buttons in familiar, expected spots to minimize cognitive friction for visitors.

The hero section of the page must convey three critical messages: what the service does, how it improves the visitor's life, and what action to take next.

Using first-person language in the CTA button, such as 'Get My Free Strategy Session,' can increase click-through rates by up to 90%.

Social proof, such as logos of past clients or five-star reviews, should be included early on to establish credibility and build trust.

Use an image that represents the 'after' state—the positive outcome the client can expect—rather than focusing on the current problem.

In the problem section, use bullet points to list specific pain points. This format increases readability by 55% compared to paragraphs.

Introduce your company as the solution, focusing on how you solve the problem, supported by your qualifications and a brief personal story.

Benefits should focus on client outcomes rather than product features. Highlight the transformation clients will experience after working with you.

Add a clear, simple 3-step action plan that outlines how the process of working with your business works, minimizing any perceived complexity.

Testimonial sections should follow a 'before-and-after' format, showcasing real client transformations with concise pull-quote headlines and images.

The FAQ section should address the most common objections clients have about the service, turning these into questions that are addressed head-on.

Incorporating a booking tool like Calendly simplifies scheduling and eliminates back-and-forth, reducing friction and encouraging conversions.

Transcripts

this is the only sales page you need to

consistently hit $10,000 months in your

service business it's pre-planned

thoroughly tested and it's been shown to

more than double standard conversion

rates from just 9% to over 20% that's

twice as much of the traffic you're

already getting turning into leads and

paying clients and in this video I'm

just given it to you okay I'm going to

show you every single thing that needs

to go on the page what makes it work so

well and exactly how you can make it

work for your service no matter what it

is but before we dive into the sales

page blueprint let's talk about exactly

what it's for so this isn't just a web

page it's a focused sales tool that's

designed to convert your site traffic

into paying clients you might use this

page to sell a service or book

consultations or schedule appointments

regardless of what your offer is the

principles remain the same because this

page is designed to guide potential

clients through their buying journey and

even if your service is unique human

psychology is pretty consistent and

that's what this sales page blueprint

Taps into so yeah it works for pretty

much any kind of service business in

fact according to a recent study a

well-designed page can potentially

increase website conversion rates by up

to 200% but if you were to go a step

further and focus on the overall user

experience

including things like sight speed

navigation Clarity and the overall

customer Journey that can have an even

bigger impact on your conversion rates

up to

400% that means that if your current

sales page were to convert at 5% today

redoing it in the format that I'm about

to show you can bump that up to 20% just

like that so as we go through the layout

remember we're not just putting together

random sections we're building a

seamless experience that guides visitors

builds trust and convinces them that

you're their solution so let's start off

with the

navigation right up top so we have the

logo in the top left corner we have the

button in the top right corner then we

have all these links to the left of the

button and you'll notice it's just a

small handful of links and there's a

very important reason that we include

just a few we don't need to include 30

pages and drop down menus in every

single page up top why because we're

trying to be as non-distracting as

possible because we really want people

to focus on the content of the page so

only put things up here that are

important to getting people just to feel

comfortable enough to actually book an

appointment or a consult or a sales call

with you you know things like pricing

about us Services FAQs maybe and pay

particularly close attention to how this

is is laid out with the logo here and

the button here and the text right here

cuz here's the thing people have certain

expectations for how websites are laid

out and while you may think you know

it's boring uh to put things where

everybody else does maybe I want to be

different you actually want to play into

their expectations for a really

important reason so if you don't and you

were to switch the logo over to the

right and and the button over to the

left people's brains have to think about

that even if it's just for a second and

then they're not paying attention to the

more important things on the page that

are actually going to make the sale

easier for you so this right here is the

ideal layout for these elements and also

what you want to do is make sure that

it's what we call Sticky meaning as you

scroll down the page it should stay

right up at the top here so that they

have easy access to the button whenever

they're ready to get started now let's

get to the actual page content starting

with the hero section right up top so

this is the first thing the visitors see

and it's really important for grabbing

attention and encouraging action if it

doesn't do that this just might be the

last thing they see too so the trick

here is to convey these three things

before they even have to scroll down

what do you do how do you make their

lives better and what do they need to do

to get it so so we're going to start

with the headline here you want to make

it really clear and direct no need to

get cute or clever with how you say it I

personally like to use the main headline

to talk about the big result that your

clients are going to get from working

with you next we have the sub headline

so use this part to explain exactly what

the service is who it's for and how it's

delivered in other words if the headline

that big bold statement the sub headline

needs to bring it back down to earth and

say exactly how you get that result for

people so take a look at this example

website from the Happy Sleeper the

headline talks about the result sleeping

through the night then the subheader

says that you'll get that result through

OnDemand sleep classes all right now

let's talk about the call to action

button or the CTA so this is where you

want people to click to take the next

step with your service so you want to

make sure that it St stands out visually

and uses specific

action-oriented firsters language so

when I say first person what I mean is

rather than saying book your strategy

session instead go with something like

book my free strategy session or swap

out get your custom quote for get my

custom quote it's a small change but

changing it to firstperson wording can

really boost your results a study from

unbounce found that using my instead of

your on your buttons can increase

click-through rates by up to 90% that's

almost double also be really clear about

what happens when someone clicks that

button are they scheduling a call or

getting a proposal spell it out this

eliminates the guesswork and makes

people more comfortable to actually

click through so the whole point here is

to make it super easy for your potential

clients to take that next step with you

and it's a really good idea to include

some kind of social proof in this

section too for a B2B business this

could be logos of companies you've

worked with or for any service business

it could be just something that shows

how many five star reviews you have

online or a few impressive statistics

about your results now finally let's

talk about adding an image now this is

not just for looks it's got a really

important job to do so ideally you want

to show your ideal client in their happy

after State you know once they've gotten

the results that you promise so let's go

back to the Happy Sleeper example they

use a picture of a peacefully sleeping

baby not a stressed out parent trying to

get their kid to bed you know the idea

is to let people sort of Imagine

themselves in the problem already solved

now this is way more powerful than

either showing people in the middle of

their problem or showing you and your

team up here in the hero section you

generally don't want to do that your

image should basically say this could be

you if you pay us okay next up is the

problem section so this is where you

want to nail down exactly what your

service is going to fix so you want to

start out with a really bold headline

that captures the main issue now under

that you want to break down the specific

symptoms of this problem so we're using

bullet points here because that's 55%

more likely to be read than paragraphs

here's how it looks on the Friday habits

website the health of your business is

too important to neglect the problem

then we have four bullet points

describing what this actually looks like

in your life each of these points digs

into a different aspect of the main

problem they're not just saying your

business needs help they're showing all

the different ways that this impacts

their work and their personal life and

by the way this isn't about going

negative or making people feel bad it's

about showing that you understand what

they're going through so when your

prospects can see that you recognize

their struggles they're going to

automatically assume that you know how

to fix them remember your audience

already knows that they have these

problems you're not telling them

anything new what you're doing is

demonstrating that you get it you

understand their situation inside and

out and that sets you up as the perfect

person to provide the solution and that

leads us right into the solution section

so this is where you position yourself

as the guide who's going to help solve

the problems that we just laid out in

this section you just want to briefly

introduce yourself or your company as

the solution the key here is to focus on

how you can help not just who you are

and you're just going to want to really

briefly highlight your qualifications

experience or rewards that establish

your Authority but remember it's not

about bragging it's about showing why

you're qualified to help but that

Authority is only half the equation here

they also need to feel seen and heard so

share a personal story or an experience

that shows that you understand what your

clients are going through that is what's

going to build that really important

connection and then finally just give a

really clear direct explanation of how

your service solves the problem don't

get into all the details yet just give

them an overview that leaves them

wanting to know more take a look at this

example from Dr Sherry so she talks

about her unique qualifications

establishes her Authority in the field

um she's even got a little Ted Talk

video here to show even more Authority

not everyone's going to have that that's

okay and she clearly states that she

understands the challenges that her

clients face by the end of this section

your potential clients should feel like

they found someone who not only

understands their struggles but has the

expertise to guide them through and yes

this is the section where you'd want to

show your own face or your team for the

first time so up until now we've made it

all about your client for a good reason

they are meant to be the hero in their

own story but now you're the helpful

guide who shows up to give them a taste

of what they've been missing and I do

recommend actually showing yourself here

for the very simple reason that it

humanizes your business so Dr Sherry

does it with a video thumbnail but you

can totally just have a nice photo of

you or your entire team if you have one

because how many websites have you gone

to where there's literally no trace of

the real people behind the business and

do you trust those websites I don't I

mean even if you don't know why

something just feels disconnected maybe

even Shady about a business with with no

real people there the thing is people

want to work with people that they feel

some kind of a connection to and it just

doesn't help if they can't even see you

okay so now we're getting to the benefit

section next this is where you're going

to show potential clients exactly what

they'll get from working with you so

your benefits really need to focus on

results and actions not just features

people don't buy products and services

just to collect them right they buy

outcomes results and even better

versions of themselves so each benefit

should really paint a picture of how

your client's life or business if your

B2B is going to improve so think about

the outcomes the your service provides

what problems do you solve how do you

make your clients lives easier or better

that's what you want to highlight here

and for each benefit you want to include

a title that highlights the main result

or outcome then a short description that

explains more about the feature you

provide that makes the benefit possible

that's going to satisfy the emotional

buyin and The Logical backup that needs

to happen for people to not only want to

buy from you but to then feel smart

about doing it too now you probably

don't want to just list these benefits

with plain text you want to add some

visuals for sure just to make this

section pop so use icons photos or

illustrations that represent each

benefit and it's not just for looks it's

been studied and content with images

actually has an

80% greater chance of being read it

makes your benefits more engaging and

just easier to skim and a great example

of this is the benefit section from Ali

dog food so check out numbers two and

three here happier healthier besti and

wildly convenient those are great

benefits that are then explained through

the description under the headlines it

talks about healthier food and scheduled

delivery both of which are the features

behind the bigger benefits the one gripe

I have here is number one wagw worthy

recipes which is really just a feature I

would rather see this be something about

you know longevity or better bonding

with your dog something like that that

could then be explained by the delicious

recipes moving along to the action plan

section so most businesses are going to

skip this section and that's a huge

mistake here's why people tend to shy

away from anything when they're not sure

how it's going to work or what's going

to happen next people are just way more

likely to jump in when they can see a

clear simple path forward and that's

exactly what this plan does answering

that how does it work question before

they even ask it it just takes the

mystery out of working with you and

makes that first step feel a lot less

scary so here's how it all breaks down

step one

is always about getting the ball rolling

it's that first action that they need to

take like hitting your you know book a

call Button step two gives them a quick

overview of what working with you looks

like it's pretty much where your entire

process goes but don't go into too much

detail here just give them the big

picture or you're going to risk

overloading them with too much

information and overwhelming them which

misses the whole point of this section

then step three is where you remind

remind them of the awesome results

they're going to get it's not even

really a step in your process it's the

transformation it's the happily ever

after that they're going to see after

working with you and here's a great

example from Murphy marketing you can

see that step one is to book a strategy

call step two is where all the work

actually happens then step three is

where you get the work back and you can

use it in your marketing now you may be

wondering why three steps well three is

just kind of a magic number when it

comes to making things easy to remember

and understand it's not about listing

out every single thing you do for your

clients instead these three steps show

them that you've got this under control

it lets them sit back and look forward

to that happy ending that you're

promising right here in step three all

right moving on to the testimonial

section now this is where you really

prove your worth cuz remember showing

actual proof that you can do what you

say is way more powerful than any

promises that you make yourself that's

why this section is so crucial so you

want to include real quotes from

satisfied clients here but don't just

throw in any old testimonial you know

you want to choose ones that speak to

specific results or Transformations now

a good testimonial should roughly follow

this format before I was struggling with

X now after working with you I've

achieved Y and feel Z that tells a nice

little cohesive story so people can see

themselves in it and they can see what

you've really done for people in the

past so once you've got your

testimonials picked out here's how you

want to make each one stand out what I

like to do is give each one a two to

three word pull quote headline so this

grabs attention and highlights the key

benefit right away because here's the

thing a lot of people aren't going to

read the whole review right people are

busy and let's face it they're kind of

checked out when they're looking at a

website but they probably will read all

the headlines at least so give them a

little taste of what people are saying

in that headline and you always want to

include a photo of the person giving the

testimonial if you can if you can get

their permission this adds credibility

to the review because they'll

subconsciously be thinking okay this

person stands behind their words enough

to put their face on it and that means

something then I always like to include

a little five-star graphic to each

testimonial that way even if people

don't read the full quote they're gonna

see those stars and they're just gonna

instantly understand that it's a

positive review and you want to try to

feature a variety of testimonials this

is going to help address different

concerns that your potential clients

might have maybe one focuses on the

results another one focuses on how easy

you were to work with and another on the

you know return on investment let's say

and if you have video

testimonials definitely use them they're

even more powerful than written ones

because they're harder to fake and it

helps if the person's emotions and

facial expressions can help sell their

positive experience and don't forget to

use the power of those thirdparty review

sites if you've got profiles on Google

or trust pilot or Yelp or whatever any

industry specific review sites that may

apply to you show those logos and the

star ratings so mention how many reviews

you have and if possible you might want

to include links to those sites too

people just trust these thirdparty

reviews more because they know they're

unbiased but if you're short on

testimonials Don't Panic just focus on

getting more you know you want to reach

out to your satisfied clients and ask if

they'd be willing to share their

experience and just make that a serious

priority this year next we have the FAQ

section so this is where you tackle

those common questions headon but here's

the thing this isn't just about

answering questions right it's about

busting through objections before they

even come up think about all the reasons

why people might hesitate to work with

you is it money time they're not sure

it'll work whatever those big objections

are turn them into questions and then

answer them right here pick your top you

know five or six fa cues and objections

no more than that on the sales page you

don't want to overwhelm them with a huge

list just focus on the most important

ones here then for each question just

give a really clear concise answer be

reassuring but don't sugar Cod things if

there's a common concern address it

directly now this section actually does

double duty it clears up any confusion

about your service and it shows you

understand what's on your potential

client's Minds it's like you're having a

conversation with them addressing their

concerns before they even have to ask

now by the end of this section they

should be thinking okay they've thought

of everything and I'm now all out of

objections I'm ready to take the next

step and if they're ready to take the

next step this is where you give them an

easy way to get started with the call to

action section this is where you seal

the deal now you've got a choice here

you can go with a simple call to action

button and a strong headline or you can

go a step further on this page and

include either a form or a booking tool

so personally

I'm a fan of using a booking tool like

this this is calendly it just cuts out

all that back and forth of emailing and

gets people on your calendar right away

so um again if you go that route I like

calendly it works great you would just

embed it right on your page so people

can choose you know a date and then a

time that works for them and for you

it's easy it's convenient and it reduces

the friction so the less work people

have to do to get in touch with you the

more likely they are to to do it and if

you prefer a simple called action button

here just repeat the same one that we

used up in the hero section right here

same color same message just exactly the

same everything and then you're just

going to want to pair that with a really

strong headline that gives people that

final push to take action something like

ready to get started ready to transform

your business let's talk now if you want

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