This Listing Image Strategy Made Me $3,000,000 on Etsy (Shop Revealed)
Summary
TLDRIn this video, the creator takes viewers behind the scenes of a successful Etsy account that generated over $3 million in revenue with 220,000 sales. The key to this success is a carefully crafted format for Etsy listing images, which boosted conversion rates to 6%, significantly higher than the average. The video covers the evolution of their product listings, from face masks to mugs, dog collars, and picture frames, emphasizing the importance of high-quality images and structured templates. The creator shares valuable insights on creating effective thumbnails, social proof, and benefit-driven images to maximize sales.
Takeaways
- 💰 The speaker's Etsy account has generated over $3 million in revenue and 220,000 sales, with a 6% conversion rate, compared to the average 1-3% on Etsy.
- 🖼️ High-converting Etsy listings rely heavily on well-optimized listing images, as customers cannot physically touch or see the product in person.
- 📸 The format of Etsy listing images is crucial for success, and the speaker's format includes key components like the thumbnail, how-to-order images, social proof, benefits and features, and a 'love it guarantee.'
- 📊 The speaker emphasizes that the thumbnail image is the most important and spends most of their time optimizing it to stop the scroll and entice clicks.
- 💡 Variations of products, such as different colors or styles, should be shown clearly, but too many variations can cause them to compete with each other and harm sales.
- 📏 Sizing charts and how-to-order instructions are key elements in the listing images, as they help answer customer questions and reduce friction.
- ⭐ Social proof in the form of reviews or photos is vital to building trust and increasing conversions.
- 🛠️ Balancing features and benefits in the listing images can appeal to different types of buyers—those focused on product specs and those focused on the product's advantages.
- 🎨 The speaker uses a consistent template for all product listings and adjusts only the product designs while keeping the same image structure.
- 🔄 Iterating and improving the quality of listing images over time is encouraged, especially with increasing competition, but maintaining a consistent format is key to success.
Q & A
What is the primary focus of the Etsy account discussed in the video?
-The primary focus of the Etsy account discussed in the video is Etsy listing templates, which have generated over $3 million in revenue and 220,000 sales.
How does the conversion rate of this Etsy account compare to the average Etsy account?
-The Etsy account has a conversion rate of 6%, which is two to six times higher than the average Etsy account's conversion rate of 1 to 3%.
What is considered the most important element in an Etsy listing to drive conversions, according to the video?
-The most important element in an Etsy listing to drive conversions is the thumbnail image. It plays a critical role in stopping the scroll and attracting clicks from potential buyers.
What are the different types of images recommended for Etsy listings?
-The recommended types of images for Etsy listings are: a thumbnail image, how to order images (like sizing and color charts), social proof, benefits and features, and a love it guarantee image.
How did the seller optimize the number of product variations in their listings?
-The seller initially tested with more variations, thinking it would increase sales. However, they found that having too many variations caused the options to compete against each other, so they now limit it to about four to six variations.
What change did the seller make to address customer concerns about the weight of dog collars?
-To address customer concerns about dog collar weight, the seller added a note in the product images stating that the collars weigh 0.15 lb and are not recommended for dogs under 10 lb. This helped reduce customer service inquiries and one-star reviews.
Why does the seller use a hybrid approach for product images?
-The seller uses a hybrid approach for product images, where two-thirds of the image is a lifestyle shot and one-third contains text. This method helps highlight both the product visually and provide essential information in a concise way.
How does the seller handle social proof in product listings?
-The seller incorporates social proof in the form of customer reviews and star ratings into the product images. Early on, when there were no reviews, they used placeholders, but later included real customer reviews as they became available.
What role does the 'love it guarantee' image play in the Etsy listing?
-The 'love it guarantee' image reassures customers by offering a full money-back guarantee if they are not 100% satisfied with the product. This reduces buyer hesitation and builds trust.
How does the seller's approach to listing templates evolve over time?
-The seller's approach to listing templates evolves in terms of design quality, but the overall format remains consistent. They improve the visual appeal while keeping the same structure, which has contributed to their success.
Outlines
💼 Behind the Scenes of a Successful Etsy Account
The speaker introduces the video by sharing their personal Etsy account's success story, which boasts over $3 million in revenue and 220,000 sales. The focus is on how their Etsy listing images played a pivotal role in achieving a 6% conversion rate, far above the average of 1-3%. The video will explore the evolution of their product listings and the consistent format used, while noting the need for higher quality images today due to increased competition.
📸 The Importance of Etsy Listing Images
The speaker emphasizes the critical role of Etsy listing images in increasing conversion rates. They explain that, unlike physical stores, Etsy buyers rely solely on visuals, making it crucial for sellers to present their products effectively. The speaker shares a format that has proven successful, involving a thumbnail, how-to-order images, social proof, benefits and features, and a guarantee. They introduce the structure of the video, which will review their first two products and compare them with their most recent listings to highlight improvements and consistent formatting.
😷 Reviewing My First Etsy Product: Face Masks
The speaker reviews their first product, a face mask sold in 2021. They explain the importance of the thumbnail image, calling it the most crucial part of a listing. The speaker walks through the images used for this product, including how-to-order charts, variations, sizing charts, features, and benefits. They learned through testing that too many variations led to diminishing returns in sales. They also explain how they balanced product visuals with text and social proof, rating this first attempt an 8/10.
☕ Second Product: Mugs and Enhanced Listing Images
The speaker discusses the next product they sold: mugs. They highlight the similarities to the face mask listing in terms of format but note slight changes like moving the variations to the right-hand side of the thumbnail image. They also mention that they began adding social proof and reviews at this point, which was absent from the face masks. The product achieved $44,000 in revenue, with a consistent 6% conversion rate. The speaker reflects on the improvements in the design of the listings but still gives themselves an 8/10 for this stage.
🐕 Evolution with Dog Collars: Improving Design
The speaker reviews their dog collar listing, one of their most recent products. They show how the format remained consistent with previous listings, but improvements were made in the overall design and visual appeal. The speaker also notes how they added specific details to address customer concerns (e.g., weight information for small dogs), which significantly reduced customer service issues and negative reviews. They express satisfaction with the quality and design, rating this listing a 10/10.
🖼️ Final Product: Personalized Picture Frames
The speaker reviews their most recent Etsy product: personalized picture frames. They explain that the format of the listing remained consistent with their earlier products, with a thumbnail showing the product, variations, and social proof. They also discuss the use of stock images and mocked-up photos to present the product in a high-quality way without needing to take physical pictures. The speaker emphasizes how the listing template, used across various products, contributed to their success.
🔑 The Key to Success: Consistent Formats
In the final section, the speaker concludes that while the quality of their listing designs improved over time, the consistent format remained the same and was key to their success. They encourage viewers to adopt a similar approach, focusing on the structure, format, and order of listing images to increase conversion rates. They recommend learning from the design of their most recent listings to optimize product presentations on Etsy.
Mindmap
Keywords
💡Etsy listing images
💡Conversion rate
💡Thumbnail image
💡How to order images
💡Social proof
💡Features and benefits
💡Love it guarantee
💡Etsy ads
💡Variations
💡Template
Highlights
The speaker's Etsy account has generated over $3 million in revenue with 220,000 sales, primarily focusing on Etsy listing templates.
Their Etsy account boasts a 6% conversion rate, significantly higher than the average 1-3%, leading to more clicks converting to paying customers.
The speaker attributes their success largely to the format of their Etsy listing images, which they believe is crucial for converting clicks into sales.
Etsy sellers must rely heavily on product presentation through listing images since customers cannot physically touch or feel the product.
The format of the speaker's Etsy listing images has remained consistent over time, despite improvements in quality.
The suggested structure for Etsy listing images includes a thumbnail, how-to-order images, social proof, benefits and features, and a love-it guarantee.
The thumbnail image is emphasized as the most important aspect of an Etsy listing since it needs to capture attention and generate clicks.
The speaker spends the majority of their time (up to five days) optimizing the thumbnail image, ensuring it is both informative and intriguing without being overly spammy.
Including product variations and important details like badges in the thumbnail can enhance clickthrough rates.
How-to-order images, including charts like sizing and color charts, are critical for customers to understand product options.
Product features and benefits should be highlighted, as they appeal to different types of customers—some focus on features while others prioritize benefits.
The speaker recommends using a mix of lifestyle shots and text on listing images, where two-thirds of the image shows the product and one-third includes relevant text.
Adding social proof, such as reviews, to the images helps build customer trust and increase conversion rates.
The speaker advises updating listing images to address common customer questions, which can significantly reduce negative reviews and customer service inquiries.
The format of their listing templates allows them to reuse the same structure across different product types, saving time while maintaining consistency and effectiveness.
Transcripts
in today's video I'm going do something
never done before and take you behind
the scenes into my personal Etsy account
the Etsy account that's an over $3
million revenue and 220,000 sales with
the focus of etsy listing templates so
why is this so important our Etsy
account had a conversion rate of 6% and
the average Etsy account has a
conversion rate of 1 to 3% which means
we were able to convert two to six times
more clicks into paying customers in the
competition we're able to rank our
products two to six times faster than
the competition we're able to have our
Etsy ads two to six times cheaper than
the competition and as a result make two
to six times more money than the
competition and I truly believe that the
number one thing that you can work on to
increase your conversion rate beyond the
product is your Etsy listing images Etsy
is an online marketplace where people
are unable to feel touch or try the
product so it is up to you as a seller
to present the product in a way that
answers their questions removes all
friction and leads to a purchase and I
truly believe that I've come up with a
format for our Etsy listing template
images that converts the most amount of
clicks into paying customers so in
today's video we're going to take a deep
dive into my personal Etsy account where
I'm going to show you my first two
products I launched and my most recent
two products I launched we're going to
compare the listing images and what you
will see is the quality between my first
two and my most recent two is the
quality got a lot better so you do get
better in time but the format stayed the
exact same and I truly believe it was
the format of my Etsy listing images
that contributed to the 6% conversion
rate what I will say though is my first
two products I launched were 2 to three
years ago there is a lot more
competition today than there was then so
if you are launching new products today
even if it is your first time the
quality will have to be what mine was
most recent and the format is what it
was the most recent so before we dive
into the Etsy account I do want to share
what the Etsy listing format structure
will be so the first image will be your
thumbnail image the next batch of images
will be your how to order images these
are the images that the customers need
to have in order to buy the product
for example sizing charts and color
charts the next image will be a social
proof the next image will be benefits
and features and the last image will be
a love it guarantee so with that let's
go ahead and get started all right so I
just signed into my Etsy account as you
can see our Etsy account was made by
artly we've done over $3 million revenue
and
220,000 sales so what I'm going to do
now is I'm going to click over to my
listings and the very first product that
I ever sold was face mask so I'm going
to search for mask
and go to my inactive
listings so these were the face masks
that we sold back in June of 2021 so I'm
going to go ahead and click into this
one right here at the top our cat face
mask and again I'm just focusing on the
Etsy listing images so I'm going to
click into the first one so the first
image is going to be your Etsy listing
thumbnail where for the thumbnail I
believe this is probably the most
important part of the entire listing
right when someone goes to Ed ET see
they search for mom shirt for example
and they're scrolling through all of the
results the first thing that's going to
get their attention to stop the scroll
to even get the click to lead to a
conversion is your thumbnail image so I
truly believe that the thumbnail image
is the most important piece to the
entire puzzle uh where I probably spend
maybe a week working on all my images
where I spend five days of those seven
days working on just this one photo
right here I do try to put as much on
the main image as possible without not
being too spammy to Intrigue curiosity
and click so I do put things like the
variations the product Badges and on
this one I was a little bit more over
the top where I put made in the USA
because it was face masks and it was
most commonly asked if they had nose
wires yes or no so we added that to the
main image as well so you can see we
have our thumbnail image here the next
image or batch of images are our
variations so these are how to order
images in regards to they need to see
this chart to know what a looks like
what B looks like what C looks like Etc
in this case we did have a lot of
variations when we first launched this
product we only had six variations it
was my theory that if we added six more
variations we would double and if we
added six more variations we would
triple um they all ended up just
competing against each other and sales
stayed the same so now I only do about
four to six variations I went a little
bit over the top with the face masks
testing how many variations you can get
away with and still ramp up your sales
about four to six is a nice round number
uh the next one would be the sizing
truck chart I would have going back
today moved this image up here as the
next image because it is a sizing chart
they need to see this to know what the
sizes are for adult versus child but
again the next image is going to be a
feature image right so they need to know
that this comes with this filter here
that the straps are adjustable and then
again this is the product they need to
know some features of the product as
well as benefit of the product some
people like to buy products for the
features like this is a 9 and 1 half
shoe some people like to buy based on
the benefits this has an increase Arch
is going to help you lower back pain so
I like to have a a balance between
features and benefits so these were
features here but I didn't put much
benefits because it was a face mask but
you can also see with a lot of our
images we do um what I call a hybrid
approach where two3 of the image is
image and then 1/3 is text so you can
see the 2/3 here is the lifestyle shot
of the product and the bottom 1/3 is the
text uh we then had a little bit more
social proof here we didn't have any
reviews so I put the social proof at the
bottom and then we had our love it
guarantee so again this was my first
step for listing image templates for
Etsy um I would give myself maybe an
eight out of 10 for ranking this one
here and I went with a nice orange color
so again this was my first time doing
this but you can see the format I had my
thumbnail my how to order features
benefit social proof love it guarantee
for the face masks so before we jump
into the next product type I do want to
point out that these are Etsy listing
templates in regards to it's the exact
same temp template for every single
design and the only thing that is
different is the actual design on the
product I'm not recreating these images
for every single product I create once
and I just use it for every single
design for the entire product type so
jumping into the next one the next
product that we sold were
mugs and these were the designs for the
mugs that we sold and I'm going to go
ahead and click into this one right here
this was our number one bestseller mug
uh we did 44,000 Revenue with this mug
right here for the teacher appreciation
uh Niche clicking into the list images
so as you can see very similar to the
face mask we showed the product here we
showed variations in this case we put
the variations onto the right hand side
of the thumbnail versus the bottom cuz
it was a better balance between the two
I put a badge and also the proudly made
in the USA the next uh image is how to
order so again these are design
variations they need to be able to see
these to know what the a looks like
compared to what the d looks like the
next image I have here is a social proof
so at this point we did have reviews so
we started putting reviews with the
photos compared to the face masks a nice
complimentary product with the review
here uh I put the sizing chart third I
would have probably moved this one in
front of this one and then the features
and then the benefits and love a
guarantee moving down to the next option
here and printed on both sides this is a
feature of the product this was printed
for a left-handed or right-handed
version of the product the next image is
makes the perfect gift again this is
like a benefit in regards to if you're
going to be gifting this to your teacher
we had a social proof here at this point
we had 80,000 sales
uh we had our love it guarantee and then
for us personally we started donating 5%
of our profits to the Convoy of hope so
this was more of like a social cause so
we had our thumbnail our how to order
images our benefits our features social
proof at the bottom love guarantee
social cost so I ID probably give myself
again an eight out of 10 on these two uh
where I think the design of the overall
listings look a little bit more
professional a bit more Etsy in terms of
style but more in terms of the format
and maybe some of the benefits and
features I would have done a little a
little bit differently but all in all we
did really well with the mugs and again
it still held at the 6% conversion rate
so again same format I gave myself an 8
out of 10 on the quality still had a 6%
conversion rate on Etsy all right so
those were the first two products I sold
on Etsy face masks and mugs I sold a
couple other products but we're going to
skip to my the most recent last two
products I sold on Etsy which was dog
cers and picture frames so jumping back
over to our Etsy listings I'm going to
search for
collar and these were the personalized
dog colors that sold on Etsy as you can
see they are the exact same image
because there are templates just I'm
swapping out the different designs
between each one I'm going to go ahead
and click into this one right
here where this was our Daisy dog colar
clicking into the
images all right so starting with the
thumbnail image you can see the format
is the exact same as the masks as it was
for the mugs as it is now for the dog
cers in regards to I show the product as
the main part of the thumbnail the
variations I did put the variations at
the bottom very similar to the face
masks uh cuz it fit fits the format and
the style and the size of this product
better with the canvas of the thumbnail
I put a badge ships today I kept the the
same red that we had for the mugs and
then we also had color variations for
the collar so I went and put those here
but again it's just enough to not be too
spammy but just enough to hopefully
increase clickthrough for the product
the next image again is how to order
images or in this case we had pattern
variations for the collar so we had the
collar variations images here we also
had different fonts for the Buckle so
this is another how to order image where
they could choose between font one
through font six and what those look
like we had a sizing chart because we
sold sizes extra small through extra
large and those were all of our how to
order images at the very top right below
the thumbnail image I also feel like I
did a lot better job in terms of like
just the look and the feel and the
complimentary fonts between the header
here and the description here at least
compared to the face masks I think this
looks a lot more Etsy
and better branded for Etsy I will say
too on our how to order images once you
launch a product and you start to get a
lot of customer service for a product
that means that you do not answer that
question on the listing images so for
this product specifically we were
getting a lot of questions and one star
reviews for the collar being too heavy
for one pound Chihuahua that the doll
colar was it was just too heavy for
small dogs so we ended up adding a
little note here at the bottom that says
that our our callers weigh 0.15 lb we do
not recommend it for dogs under 10 lb
and just by adding this little note here
to the bottom of these two images
dramatically reduced our customer
service for that question and reduced
the amount of onear reviews we were
getting for that so you can always be
proactive and update your listing images
to again try to answer all of the
questions that you think your Shopper
will want to ask for this because
they're not able to see and try on the
product to see if this fits their dog
you have to answer that on the listing
images to help your conversion rate all
right moving on to the next image it is
social proof again using the 2/3 for the
lifestyle shot the 1/3 for the text we
did a picture of a dog wearing the
collar and again you don't have to take
your photos this is a picture of a dog
and we cropped the collar onto it as you
can see but the bottom one/ thir is five
stars and then a fake review moving on
to the next image so this is social
proof then this one is benefits and
features so only the best it is you know
personalized it is adjustable it is
durable handmade ships next day so this
is a features image for the product and
then lastly we end with a love it
guarantee again if you're not 100% in
love with your product just let us know
we'll give you your money back no
questions asked we had the social proof
at the end as well as the social cause
so again I feel like there was a lot
more effort put into these listing
images they were in the correct order
and I would probably give myself a 10
out of 10 to my own standard for the dog
cers in terms of what I think listing
images need to be at the Quality and the
caliber that they need to be at in terms
of design to convert on the Etsy
marketplace with the today's competition
so moving back over to our Etsy listing
images we're going to jump into our our
last and final product that we sold on
Etsy which was our personalized picture
frames so this was the last product we
launched and sold on Etsy it was a
personalized picture
frame so I'm going to go ahead and I'm
going to click into this one right here
and click into the Etsy listing
images again starting with the thumbnail
same format from the first product we
launched all the way to the last product
that we launched and that is that we
show the product as the main part of the
thumbnail complemented with the
variations in this case it looked best
on the right hand side and we put a
badge on the top that says ships today
again keeping the red that we did with
the mugs as well as the
cers moving on to the next image this is
our how to order image in this case we
had design variations so we put design a
through design D and we had different
wood pattern textures where you can
choose between one through design 9
these are our how to order images that
they need to know to know what
combination they want to buy when they
purchase the product and moving on to
the next image the next image will be
our social proof so this is our social
proof image the perfect gift five stars
review bottom 2third of this photo is a
lifesty shot or a photo of the actual
product the next image is going to be a
features image where we say premium
quality and we talk about the the
quality of the product showing it
displayed on top of a dresser here again
these are not photos that we took of the
product this is is a background image I
probably took from Shutterstock and I
layered it here so it looks like it's
sitting on it so you don't actually have
to take these photos I think we mocked
up these photos ourselves uh given
lifestyle shots with our product laid on
top of it again another feature shot
here would be the back of the product in
that you can hang it on the wall or
display on top of a dresser so display
it your way so again a social proof
image and then in this case two feature
images ending with a love it guarantee
again if you're not 100% love with the
product just let us know and we'll give
you your money back no questions asked
our social proof here and our social
cause here all right so those were my
Etsy listing templates for my first two
products sold in Etsy compared to my
last two products sold on Etsy and as
you can see the quality of the design in
my opinion was better for my last two
compared to my first two but the format
of how I structured my images and the
type of images that I included in my
Etsy listing were the exact same and I
truly believe that that played
significantly into our 6% conversion
rate so if you are working on new
products or working on trying to revamp
your Etsy listing templates I highly
recommend you taking a look at the last
two that we did and try to look at the
Quality the structure the format and the
order that we have them and try to
replicate that for your own products
that's it for this video thank you so
much and I will see you next week
[Music]
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