Il fashion come promuove la diversità? con Ines Rovira - Audi We Generation S5E2

Summary

The script discusses a new Italian fashion brand that challenges traditional paradigms in the industry. The brand aims to reflect the diverse and global society by offering gender-neutral clothing without seasonal collections or physical stores. It emphasizes inclusivity in sizing and promotes self-expression and creativity. The brand's vision is to empower individuals to embrace multiple identities and to make ethical choices that align with their values, impacting the fashion world positively.

Takeaways

• 🌟 The new Italian fashion brand aims to challenge traditional paradigms in the fashion industry, focusing on a change of mindset.
• 🎨 The brand's style is unique, blending elements of cyberpunk and futurism, reflecting the innovative culture of the 2030s.
• 🚫 The brand rejects gender distinctions and seasonal collections, offering inclusive clothing for all.
• 👔 They offer a range of sizes from 0 to 6, embracing a more inclusive approach to fit and style.
• 🌍 The brand operates without physical stores, selling globally and adapting to diverse customer needs.
• 🤷‍♂️ The brand's approach has created some challenges, such as where to place their products in stores due to the lack of gender distinction.
• 👗 The brand has seen success with items traditionally associated with one gender, such as men purchasing skirts.
• 💡 The brand's philosophy aligns with a generation that values diversity and fluidity in fashion, promoting a more gender-neutral approach.
• 🌐 The brand sees itself as a community hub, where people can express their multiple identities freely.
• 🎭 The concept of identity is closely tied to the world of music and performance, where artists can express different aspects of themselves.
• 🛍️ The brand believes that every purchase is more than just a transaction; it reflects the values and ethics that drive the consumer's choices.

Q & A

What is the main focus of the new Italian fashion brand mentioned in the script?

The main focus of the new Italian fashion brand is to challenge traditional paradigms in the fashion industry by creating a gender-neutral clothing line without seasonal collections or physical stores, reflecting the diverse and global society of 2030.

How does the brand differentiate itself from mainstream fashion?

The brand differentiates itself by offering a unique style that blends cyberpunk and futuristic elements, and by providing clothing that is not restricted by gender or seasonal trends, thus appealing to a generation seeking more inclusive and expressive fashion options.

What was the motivation behind the creation of this innovative fashion brand?

The motivation behind the brand's creation was to reflect the diverse and global society of the future, where gender and seasonal distinctions are no longer relevant, and to offer a new way of self-expression without limits or barriers.

How does the brand address the concept of gender in its clothing line?

The brand addresses the concept of gender by creating a gender-neutral clothing line, offering items such as skirts for men and diverse fit options, as well as a new sizing system that is more inclusive and does not enforce traditional size labels.

What challenges has the brand faced in the traditional retail environment?

The brand has faced challenges in the traditional retail environment, such as finding suitable places to display their clothing in stores, as the concept of gender-neutral fashion is still new and may not fit well with the existing retail structures and categorizations.

How does the brand aim to influence the fashion industry and society's perception of gender and identity?

The brand aims to influence the fashion industry and society's perception of gender and identity by promoting outfits that are unisex and by encouraging a better understanding of gender fluidity, thus adapting to the needs of the current generation and sensitizing them to the importance of inclusivity and self-expression.

What is the brand's approach to sizing and how does it contribute to inclusivity?

The brand's approach to sizing involves a system that ranges from 0 to 6, allowing for a more inclusive fit without being confined to traditional size labels. This approach caters to a variety of body types and personal preferences, avoiding the social stigma associated with certain sizes.

How does the brand's philosophy align with the concept of 'disobedience'?

The brand's philosophy aligns with the concept of 'disobedience' by encouraging creativity and freedom of expression, breaking away from societal norms and rules that limit individuality. It promotes a sense of rebellion that is alive and vibrant, allowing individuals to explore and express their multiple identities without restrictions.

What role does the brand's physical space or studio play in fostering community and creativity?

The brand's studio acts as a hub for the community to gather, express themselves without limits, and share ideas. It serves as a space where creativity can flourish and where individuals can explore their various identities, reflecting the brand's commitment to inclusivity and self-expression.

How does the brand view the relationship between fashion and ethics?

The brand views fashion as an extension of ethical values, believing that style should go beyond form and define what the brand truly stands for. They emphasize the importance of ethical practices, especially in the fashion industry, as every choice of purchase can have a significant impact when driven by values that inspire and motivate daily actions.

What is the brand's stance on the impact of consumer choices on society and the environment?

The brand recognizes that consumer choices are not just transactions but can have a profound impact when they are informed by values that drive daily actions. They emphasize the importance of ethical processes, especially in the fashion industry, and the role of fashion in reflecting and promoting these values.