3 Strategi Bisnis Sukses Dari BUKU PERANG ( The Art of War ) #SelfDev
Summary
TLDRThis video script discusses applying ancient military strategies from 'The Art of War' to modern business. It emphasizes the importance of self-awareness and understanding competitors, using the 4Ps (Product, Price, Promotion, Place) to analyze the market. The speaker introduces the concept of 'Blue Ocean' strategy, suggesting businesses find uncontested markets to thrive without direct competition. The video also advises on choosing battles wisely, focusing on sustainable growth rather than competing in every aspect.
Takeaways
- 📚 The speaker discusses the relevance of 'The Art of War', a 400-year-old military strategy book, to modern business practices.
- 🌟 The book emphasizes the importance of understanding one's own strengths and weaknesses (SWOT analysis) and those of the competition before engaging in any business venture.
- 🔍 The first tip for business success is to subscribe to the speaker's content, highlighting the importance of learning from others' expertise.
- 🛡 The concept of 'winning without fighting' is introduced, suggesting that the best victories are those achieved without direct conflict.
- 🌊 The difference between 'Red Ocean' (competitive markets) and 'Blue Ocean' (less competitive, innovative markets) strategies is explained, with a push towards the latter for business success.
- 💡 The speaker advises businesses to focus on their strengths and avoid areas where they are not proficient, suggesting collaboration or learning to improve in those areas.
- 🤝 The importance of unity and teamwork is highlighted, suggesting that a strong, cohesive team is more likely to succeed in business endeavors.
- 🎯 The speaker stresses the need to choose battles wisely in business, focusing on the big picture rather than getting caught up in small, insignificant conflicts.
- 🌐 Geographical, customer segmentation, and product uniqueness are suggested as ways to create a 'Blue Ocean' strategy and stand out in the market.
- 📈 Statistics are mentioned to show the profitability of companies using 'Blue Ocean' strategies compared to those in 'Red Ocean' markets.
- 📱 The example of Apple's iPhone is used to illustrate a successful 'Blue Ocean' strategy, where they created a new market and dominated it with innovative technology.
Q & A
What are the three principles of business mentioned in the transcript?
-The three principles of business mentioned are derived from 'The Art of War', a book that emphasizes strategy, understanding oneself and the competition, and the importance of unity over size or individual strength.
How does the speaker suggest one should approach entering a business field like fashion?
-The speaker suggests analyzing competitors based on the 4Ps: Product, Price, Promotion, and Place. Understanding one's own strengths and weaknesses (SWOT analysis) is also crucial before entering a business field.
What is the significance of the quote 'Know yourself and know your enemy' in the context of business?
-The quote emphasizes the importance of self-awareness and competitive analysis in business strategy. It suggests that before engaging in any business venture, one must understand their own capabilities and the strengths and weaknesses of their competitors.
What does the speaker mean by 'Unity not the size or individual' in business?
-The speaker is referring to the idea that in business, it's not the size of the company or the individual's prowess that matters most, but the unity and teamwork that can lead to success.
What is the concept of 'Blue Ocean' strategy as discussed in the transcript?
-The 'Blue Ocean' strategy refers to creating uncontested market space and making the competition irrelevant. It's about finding or creating a new market where there is little to no competition, as opposed to the 'Red Ocean' which is a market space crowded with competition.
How does the speaker relate the concept of 'winning without fighting' to business?
-The speaker relates 'winning without fighting' to the idea of creating a unique product or service that doesn't directly compete with existing offerings, thus avoiding direct conflict with competitors.
What is the importance of understanding one's own strengths and weaknesses (SWOT analysis) in business according to the transcript?
-Understanding one's own strengths and weaknesses is crucial for strategic planning in business. It helps in identifying areas of improvement and leveraging existing strengths to gain a competitive advantage.
What does the speaker suggest as a strategy to avoid direct competition in business?
-The speaker suggests finding a 'Blue Ocean', which is an uncontested market space where the business can thrive without direct competition, by creating unique products or services that meet unmet customer needs.
How does the speaker interpret the military strategy of 'picking your battles' in a business context?
-In a business context, 'picking your battles' means focusing on areas where the business has a competitive advantage and can achieve significant rewards, rather than spreading resources too thin across multiple fronts.
What is the significance of the 'Red Ocean' strategy mentioned in the transcript?
-The 'Red Ocean' strategy represents competing in existing markets where competition is fierce. It's characterized by trying to take market share from rivals, often through aggressive tactics and price wars.
How does the speaker recommend businesses to differentiate themselves in a crowded market?
-The speaker recommends businesses to differentiate themselves by creating a 'Blue Ocean' strategy, which involves offering unique value propositions that set them apart from competitors and attract customers away from existing options.
Outlines
📚 Ancient Wisdom in Modern Business
The paragraph discusses the relevance of 'The Art of War', a 400-year-old military strategy book, to modern business strategies. The speaker emphasizes the importance of understanding the book's context and applying its principles to various fields such as politics, economics, and psychology. The speaker translates key lessons into business strategies, starting with the advice to 'know thyself and know thy enemy'. This involves analyzing competitors using the 4Ps (Product, Price, Promotion, and Place). The paragraph also introduces the concept of SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) and suggests that understanding one's own strengths and weaknesses is crucial before engaging in competition. The speaker provides examples of how to leverage strengths and mitigate weaknesses, such as partnering with others or seeking investors.
🌊 Winning Business Battles with Blue Ocean Strategy
This paragraph delves into the concept of 'winning without fighting' by avoiding direct competition, which is likened to entering a 'blue ocean' market where competition is less fierce. The speaker explains the difference between 'red ocean' markets, which are saturated and competitive, and 'blue ocean' markets, which are less explored and offer greater potential for growth. The example of Apple's iPhone is used to illustrate how entering a blue ocean market can lead to significant success. The speaker advises businesses to focus on their strengths and to be strategic about which battles to engage in, suggesting that sometimes it's better to let smaller battles be lost in order to win the overall war. The importance of understanding the competitive landscape and making strategic decisions is highlighted, along with the idea that businesses should aim to create customer loyalty rather than just competing on price or features.
Mindmap
Keywords
💡Business Principles
💡The Art of War
💡Strategic Advantage
💡SWOT Analysis
💡Blue Ocean Strategy
💡Red Ocean Strategy
💡Unity
💡Internal and External Factors
💡Profitability
💡Market Share
💡Competitive Battles
Highlights
The speaker will teach three business principles from a 400-year-old war book that are still relevant today.
The book 'Art of War' is likened to a guide for business success despite its military context.
Many people misunderstand the book's synopsis without reading it in full, missing its full context and value.
The book's military strategies can be applied to politics, economics, business, psychology, and daily life.
The speaker emphasizes creating business content and agrees with the importance of the three principles.
The first tip for business success is to subscribe, reflecting the importance of community and network building.
The primary focus of Chinese military strategy is to win the war without fighting, a principle applicable to business.
Understanding oneself and the competition is crucial before engaging in any form of 'war' or business.
Analyzing competitors using the 4Ps (Product, Price, Promotion, and Place) is a fundamental step for new entrepreneurs.
The concept of Unity is highlighted as more important than individual strength or size.
The speaker provides an example of starting a business, emphasizing self-awareness and building a team.
SWOT analysis is introduced as a tool for understanding internal strengths and weaknesses and external opportunities and threats.
The importance of understanding one's capabilities and the need for external support is discussed.
The speaker explains how to identify and capitalize on opportunities and avoid unnecessary competition.
The concept of 'Blue Ocean' strategy is introduced as a way to win in business without direct competition.
Statistics show that companies using 'Blue Ocean' strategies have higher profit margins than those in 'Red Ocean' markets.
The speaker contrasts 'Red Ocean' markets, which are competitive and bloody, with 'Blue Ocean' markets, which offer less competition but require more innovation.
The story of Apple's success with the iPhone is used as an example of entering a 'Blue Ocean' market.
The importance of picking battles wisely in business is emphasized, focusing on significant 'wars' rather than minor skirmishes.
The speaker advises focusing on customer needs rather than competitor actions to achieve sustainable business success.
The story of Lego's near bankruptcy and recovery is used to illustrate the importance of staying true to one's strengths in business.
The speaker concludes by encouraging the audience to read the book or seek a detailed summary for a deeper understanding of its applications.
Transcripts
gua bakal ajarin kalian 3 prinsip bisnis
dari buku perang 400 tahun sebelum
masehi masih bisa dipelajari sampai
sekarang buat bisnis nama bukunya Art of
War intinya di buku itu kok kayak
cingcong banget perang tapi dia
bilangnya kalau lu mau menang perang lu
jangan perang kan kayak main Blon
banyak orang yang lihat sinopsis dari
buku ini tapi nggak baca full dan dia
nggak ngerti konteksnya itu maksudnya
apa hebatnya buku perang ini dari ahli
strategi military China itu kalian bisa
ambil pelajarannya di politik ekonomi
bisnis psikologi bahkan kehidupan
sehari-hari karena kalian lagi suka gua
bikin konten bisnis gua akan Translate 3
hal yang penting banget yang gua setuju
sama suzu ini cara kalian menang di
dunia bisnis tips pertama yang paling
penting adalah subscribe
tips pertama ingat karena ini Chinese
military strategi yang fokus utamanya
adalah untuk memenangkan perang besar so
save to say dia ngerti strateginya
sebelum kita bahas tentang topik
utamanya Gimana cara menang tanpa
konflik ada satu quote yang penting
banget buat dia now dieself and your
Enemy jadi itu chapter 1 sebelum kalian
mikirin perang sebelum mikirin siapin
senjata apa dengan lain hal paling
penting di dalam hidup atau apapun itu
strategi apapun adalah mengenali diri
sendiri dan mengenali kompetitor
urutannya gitu Berapa banyak dari kalian
kalau mau bikin bisnis makanan atau
bikin bisnis fashion Hal pertama yang
kalian lakuin adalah siapa yang yang
jago di fashion ini siapa kompetitornya
kita ngelihat berdasarkan 4P produk
price promotion and place kita analisa
semua kompetitor dan kebanyakan pebisnis
pemula mulai dari sana ada satu kota
tambahan juga di bukunya It's About
Unity not the size or individual that
next the team World kira-kira kayak gitu
quote pastinya kayak gini awal mulai
dari semua peperangan yang kalian bakal
menangis adalah mengenali diri sendiri
membangun tim yang bukan fokus ke
kompetitor gua kasih example kalau
kalian mau mulai bisnis kalian bisa
praktekin ini sekarang juga yaitu sword
dan ini SWAT bukan bisnis kalian loh
bukan bisnis kompetitor dulu tapi kalian
sebagai bisnis owner terbagi dua ya SW
internal ot yaitu eksternal boro-boro
ngomongin perang kalau kita nggak kenal
Strike sama weakness kita ini hal
internal dari diri kita sendiri kalian
jago apa jago masak Oke strength tapi
enggak jago desain enggak jago marketing
Oke weakness enggak bisa jualan kalian
dari keluarga yang cukup berada punya
kenalan ke chef terkenal Oke opportunity
tapi keluarga kalian enggak support
semua dan kalian lagi masak kuliah
enggak punya full time oke treat ini
jauh lebih penting dibanding kalian coba
oper-oprek konektor lagi ngapain Kalau
loginnya buat apa kalian tahu mereka
ngapain Kalau kalian sendiri aja enggak
tahu kalian bisa ngapain dari ngenalin
diri sendiri SWAT ini kalian baru ngerti
yang namanya external dependence apa
hal-hal eksternal yang kalian butuhin
untuk siap-siap berperang misalnya
weakness kalian bisa enggak diisi dengan
partner lain perlu enggak cari comforder
Apakah kalian punya modal untuk mulai
bisnis ini perlu enggak cari investor
luar kalian punya teman enggak yang
punya pengalaman bangun bisnis yang
kalian mau Oh enggak punya berarti
kalian bisa Consider fokus di internal
skin sendiri itu quote-nya no dry self
Jadi kalian tahu sebelum perang kalian
milih nanti perang yang mana Baru step
kedua kalian ke kompetitor juga
fashion bisnis mulai pelajarin apa yang
mereka jago apa yang mereka nggak jago
replace mereka apa opportunity nya apa
kira-kira mereka terancam karena mereka
banyak hutang kalian pelajari semuanya
pakai 4P tadi yang kalian bisa belajar
di sentrepreneur gratis semuanya kalian
kepoin Instagramnya dan tahu enggak
walaupun konteksnya adalah noda realme
di buku ini dia enggak ngejelasin ini
untuk berperang justru dia ngajarin
kalian untuk avoid perang sudah tahu
mereka bisa ngapain enggak usah dilawan
ya masuk ke Chapter 2 win without
fighting Gimana cara menang di dunia
bisnis tanpa kita berkompetisi ini
kotornya dari suzu The Greatest Victory
is that one without enggak pernah tapi
lu menang itu tujuannya kalau kita
ngomong menang di dunia bisnis artinya
kan kalian punya suatu company yang
profitable bisa dapat customer tanpa
harus ikut-ikutan sama orang kalau
kalian Banyakin konten gua yang lama
kalian harus tahu ini masuk apa ya kita
bakal membahas red ocean blue Ocean bisa
nggak bisnis menang tanpa perang bisa
banget dan itu namanya Blue Ocean gue
jelasin dulu ya red ocean atau lautan
yang merah karena isinya darah semua
ikan makan makanan digigit-gigitan
kenapa soalnya banyak pemain yang bisa
kalau mau masuk dunia fashion oh baju
cowok printed polos biasa
gila-gilaan kalian sikutannya bakal
gila-gila tapi kadang gua super match
yang mungkin customernya Lebih dikit
tapi enggak banyak kompetitor misalnya
kalian baju yang blink-bling ada led-nya
ada apa gitu kan itu cara menang tanpa
perang dan ada statistiknya dari 18
perusahaan 114% yang menggunakan
strategi Blue Ocean punya profit 61%
lebih tinggi dibanding kompetitornya
yang red ocean ini profit margin loh
color red ocean kayak di jam-jaman
e-commerce start up Yes mereka gede
mereka punya duit banyak tapi kan mereka
enggak profit mereka bakar duit kenapa
mau enggak mau mereka harus perang
sikut-sikutan sama orang sebagai
praktisi bisnis kalau kalian mau menang
sama perang cari yang benar-benar Blue
Ocean tapi ada plus minusnya red ocean
Kenapa gigit-gigitan karena jelas
makanannya banyak di sana customernya
udah ngerti
Ocean itu customernya Lebih dikit dan
kalian harus cari lebih susah tapi
enaknya nggak banyak yang kompetisi di
sana kalian bisa ngelakuin ini dengan
beberapa cara bisa berdasarkan geografis
misalnya di Jakarta Barat uh rame banget
di sini Jakarta Timur enggak ada Blue
Ocean atau belum bikin makanan kue
pancong semuanya udah bikin kue pancong
maca dan aneh rame banget di Indonesia
modifikasi jadi kue pancong pakai pakai
soda Glow the dark atau apapun itu yang
orang lain dengan memakai lakuin sama
itu juga bisa blow Ocean jadi Blue Ocean
bukan berarti kayak benar-benar industri
doang bisa jadi geografis customer
segmentation produk unikness dan masih
banyak lagi dan sebenarnya ini maksudnya
di saat Apple yang sekarang terkenal
dengan iphone-nya mereka walaupun mereka
perusahaannya udah lumayan middle size
waktu itu mereka enggak langsung saingan
sama BlackBerry mereka enggak langsung
sayang sama Android Nokia yang semuanya
sayangnya di film Vector yang sama layar
keyboard di bawah mereka nunggu momen
yang tepat di mana mereka benar-benar
bisa bikin produk yang beda tunggu
teknologi advancement yang sebelumnya
mereka fokus ke komputer mereka yakin
mereka punya yang berbeda handphone full
touchscreen kapasitif multitas baru
mereka masuk ke sana dan itu Blue Ocean
enggak ada pemain yang kayak gitu itu
yang pelan-pelan bikin Apple punya
namanya kompetitif mode kalau lu masuk
ke industri Blue Ocean dan bisa dapetin
seluruh Market Share dari Blue Ocean itu
atau mayoritas dan kalian bisa
pertahanin itu mouth karena mereka udah
loyal sama kalian tapi ini mitos yang
banyak orang gak ngerti maksudnya Ya
udah kita selalu about conflic untuk
menang Salah One day konflik will hap
sedamai-damai kita cari permainan perang
yang enggak ada peperangan
ujung-ujungnya kita bakal ditodong untuk
perang pasti 100% di dunia bisnis
kompetition real orang lihat kalian
masuk ke bulu market terus sukses
kompetitor lain masuk makanya di poin 3
pelajaran bisnis dari buku perang ini
pick your Battles kita bedain namanya
Battle Anwar ada quote-nya yumeilus the
battle but you will ada beberapa
peperangan kecil yang kanan boleh kalah
tapi kalian tetap menang peperangan
besarnya kalau di kontes bisnis War
Biasanya kita translate ke market share
dan profit seberapa besar Market Share
atau pangsa pasar yang kita punya dan
customer beli sama kita beli sama kita
sampai kita profit terus just War Battle
adalah perang kecil-kecilnya itu kalian
bisnis yang punya 5 produk lain misalnya
55 nya nggak usah sukses karena jarang
perusahaan yang bisa sukses di semua
Lini bisnis mereka sebagai top
competitor tapi sering juga mereka kill
bisnis unitnya nggak terlalu work terus
fokus ke 3 yang Emang works kan
ujung-ujungnya untuk bisnis bisa
sustainable kalian harus fokus ke
customer bukan fokus ke kompetitor
terlalu dalam Ini nyambung ke poin satu
ukur Strike yang witness competitor
masing-masing dua ukuran Restu
reward-nya worth it enggak buat kalian
perang Battle ini tiga maximize
resources Unity tim kalian jagonya di
mana fokus di yang kalian jago Jangan
cuma sekedar mau perang Battle itu
kalian bikin tim baru yang mungkin
enggak jago atau kayak paksain perang
tim kalian ke tim itu contohnya Lego
hampir bangkrut mainan yang terkenal ini
udah jago dibikin mainan mau masuk ke
medan perang tim Park kayak Dufan gitu
loh dan waktu itu cost mereka itu naik
gila-gila tiga tim parks dari tahun '96
sampai 2002 dan sempat lupa sama dia
mereka Unity dari timnya mereka stretchy
mereka sampai mereka ambil bangkrut so
picture Battle perang di medan perang
yang kalian jago kalau enggak jago
enggak usah perang mungkin untuk sunrise
video ini ini tuh mirip sama bisnis
strategi link startup juga dimana terus
ubah adaptasi memenangkan perang-perang
kecil dulu sampai kalian menang level
Kapan loginnya kalau di game baru ke
perang-perang gede selanjutnya dan
selalu kenalin semua pemain-pemain
pionnya di medan perang di video yang
terlalu panjang saran Gua boleh dibaca
bukunya atau summary yang lebih detail
itu buku benar-benar buku perang dari
ribuan tahun lalu tapi bisa dipakai di
banyak banget aspek hidup kita karena
strategi still strategi managing team
still managing team Winning or loosing
competition selalu ada di semua hidup
kita ada pertanyaan
[Musik]
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