19 Biznesów Cyfrowych - Co Wybrać w 2024? (RANKING)

Summary

The speaker, with extensive experience in digital product creation, shares insights on the current and future success of digital products. They discuss the diminishing value of ebooks due to easy creation and low prices, the growing competition in low-cost courses, and the enduring appeal of high-priced, comprehensive courses. They also highlight the effectiveness of webinars, the potential of paid communities, and the challenges of selling digital magazines. The speaker covers various digital product types, emphasizing the importance of adapting to market changes and the need for effective marketing strategies.

Takeaways

• 😀 The speaker has extensive experience creating digital products and has sold multiple digital product companies.
• 🔢 They have been involved in the creation of over 100 digital products and currently own a company with around 130-150 digital products.
• 📉 The speaker believes that ebooks are becoming less significant due to the ease of creation and low prices, suggesting they are better as free offerings to build email lists.
• 📚 Cheap online courses are seen as better than ebooks but still face increasing competition from AI-generated content.
• 💰 High-priced courses are considered one of the best forms of educational digital products as they offer comprehensive learning experiences that people are willing to pay for.
• 🚫 The speaker advises against creating cheap webinars as they are like selling a single lesson without the effort of a full course.
• 📈 There's potential in paid communities, which are becoming more popular as social media trends shift towards curated content.
• 📰 Magazines, both free and paid, are mentioned as a form of digital product, but the speaker prefers free magazines with ads due to the lower effort required to attract customers.
• 💼 The speaker has experimented with patronage models, offering different levels of access for various prices, and found it to be a good model for digital products.
• 🌐 There's a significant potential for niche-specific paid sections in Poland, such as for farmers or sellers, which offer monthly or yearly subscriptions.
• 📈 Advertising on blogs, podcasts, and YouTube is a good source of income, and the speaker has had success with sponsored content on their own blog.

Q & A

What is the main focus of the video script?

The main focus of the video script is to discuss and rank digital products that are currently successful and have the potential to remain successful in the future.

What is the speaker's background in digital products?

The speaker has extensive experience in building digital products, having owned several companies that dealt with digital products, some of which were sold.

How many digital products has the speaker been involved in creating?

The speaker mentions having been involved in the creation of over 100 digital products and currently owns a company with around 130 to 150 digital products.

What is the speaker's opinion on the future of ebooks as digital products?

The speaker believes that ebooks are becoming less significant due to their ease of creation and the low prices that can be offered, making them a weak main source of income.

What alternative use does the speaker suggest for ebooks?

The speaker suggests using ebooks for free to capture email addresses for marketing purposes and then offering other paid products or services.

How does the speaker view the current market for inexpensive online courses?

The speaker sees inexpensive online courses as better than ebooks, but notes that the market is becoming saturated with AI-generated courses, making competition tougher.

What type of online courses does the speaker consider to be the most valuable?

The speaker considers expensive, advanced online courses to be the most valuable because they offer comprehensive learning experiences and people are willing to pay for them.

What is the speaker's opinion on webinars as a digital product?

The speaker views webinars as a 'C' rank product because they require little effort compared to creating a full course, but they are not easy to market.

What does the speaker think about the potential of paid online communities?

The speaker sees paid online communities as a 'B' rank product, noting that there is a growing trend towards community-based interactions and that there are successful examples of monetized communities.

What advice does the speaker give regarding digital products in the script?

The speaker advises focusing on creating high-value digital products like expensive courses and paid communities, and to consider the marketing effort required for each product type.

What upcoming event does the speaker mention in the script?

The speaker mentions an upcoming small meeting on October 14th at 20:00 where they will discuss which digital products work best and how to approach building them.