Strategi Bertahan di Tengah Jatuhnya Daya Beli Konsumen

Summary

The script discusses the alarming shrinkage of Indonesia's middle class from 2019 to 2024, with 9.48 million people falling into poverty. It attributes this to rising costs of living and stagnant incomes, affecting consumer spending and leading to job losses. The script also highlights the struggles of the middle class with increasing expenses on food, housing, and services. It suggests strategies for businesses to adapt, such as cost efficiency, creating new markets, and product diversification. The importance of a strong middle class for economic stability and growth is emphasized, urging government intervention to boost the middle class and improve the economy.

Takeaways

• 📉 The middle class in Indonesia has drastically declined from 2019 to 2024, with millions falling into poverty within just five years.
• 💔 The number of middle-class individuals in Indonesia has decreased by 9.48 million over the last five years, shrinking by 21.45%.
• 🏭 The weakening of the manufacturing sector plays a significant role in the reduction of the middle class, as it's crucial for absorbing a large workforce, many of whom are not university graduates.
• 🏢 Many companies are facing the impact of increased operational costs and declining sales, leading to a buildup of stock in warehouses.
• 🌐 This phenomenon is not unique to Indonesia; even developed countries have experienced similar situations.
• 📈 Companies in other countries have not only survived but thrived by implementing strategies such as cost efficiency and creating new markets.
• 💼 The middle class in Indonesia now stands at 47.85 million, about 17.13% of the total population, while the vulnerable poor group has increased to 67.69 million or 24.23% of the total population.
• 🏠 The cost of living for the middle class has increased, with food expenses rising to 41.67% of their total consumption.
• 🚗 Transportation and utility costs have also risen, affecting the purchasing power of the middle class and forcing them to reconsider their lifestyle choices.
• 🛒 Companies are resorting to discounting products to clear warehouse stock and maintain cash flow, which can lead to thinning profit margins and potential losses.
• 🌱 Strategies like cost efficiency, Blue Ocean strategy, and product diversification are recommended for businesses to adapt and succeed in the current economic climate.

Q & A

What significant change occurred to the middle class in Indonesia from 2019 to 2024?

The middle class in Indonesia drastically shrank by 9.48 million people within 5 years, representing a decrease of 21.45%.

How did the shrinking middle class affect the potential middle class in Indonesia?

The potential middle class increased to 137.5 million people in 2024, accounting for 49.2% of the total population.

What was the impact of the economic situation on the vulnerable poor group in Indonesia?

The vulnerable poor group increased to 67.69 million people, or 24.23% of the total population.

What are some reasons behind the decline of the middle class in Indonesia?

One reason is the weakening of the manufacturing sector, which plays a significant role in absorbing the workforce, most of whom are not university graduates.

How did the middle class often cope with economic instability?

Despite being perceived as capable of handling their own problems, the middle class often faced the threat of layoffs and had to dip into savings when the economic situation was unstable.

What was the recorded number of workers who faced layoffs in 2024 according to the data?

More than 101 thousand workers faced layoffs.

What percentage of the workforce was working in the informal sector according to BPS data in February 2023?

Approximately 60.12%, or more than 83 million workers, were working in the informal sector.

How did the increasing cost of living affect the middle class in 2024?

The cost of food increased to 41.67% of their total consumption, and housing costs rose from 27.6% in 2019 to 28.52% in 2024.

What strategies did companies adopt to maintain cash flow amidst declining consumer purchasing power?

Many companies started to sell products at discounted prices to clear warehouse stock and maintain cash flow.

What was the consequence for companies like Quantum that could not lower their prices?

Companies like Quantum lost customers as they could not reduce prices due to increased raw material costs and labor wages, leading to a dilemma of either losing customers or maintaining quality.

What are some strategies that businesses can adopt to counter the current situation?

Businesses can adopt strategies such as cost efficiency in production and operations to lower prices, implement the Blue Ocean strategy to create new markets, or diversify products to reach a more diverse market segment.

What role does the government play in addressing the challenges faced by the middle class?

The government can take steps to increase investments in labor-intensive sectors to create more jobs, reduce burdens on the middle class by avoiding tax increases or reducing subsidies, and stabilize the prices of basic necessities.

Why is it important for Indonesia to strengthen and increase the middle class?

A strong middle class is essential for driving consumption, maintaining economic stability, and supporting economic growth with consistent purchasing power, as well as fostering a dynamic market.

Outlines

00:00

📉 Shrinking Middle Class in Indonesia

The script discusses the dramatic decline of the middle class in Indonesia from 2019 to 2024, with millions falling into poverty within just five years. The middle class, a key driver of the national economy, has seen a reduction of 9.48 million people, shrinking by 21.45%. As a result, the remaining middle class is now only 47.85 million, about 17.13% of the total population. This decline is attributed to rising costs of basic goods and stagnant income. The script also highlights the challenges faced by the middle class, such as job insecurity, the need to dip into savings, and the lack of social security. The situation is further complicated by increased living expenses, with food costs rising to 41.67% of their total consumption. The script emphasizes the need for lifestyle changes and the impact on consumer behavior, with a shift away from branded goods towards more economical choices.

05:00

🛒 Strategies for Businesses in a Struggling Economy

The second paragraph focuses on the strategies businesses can adopt to survive and thrive in a challenging economic climate. It mentions companies that have had to discount their products to clear inventory and maintain cash flow, which can lead to thinning profits and potential losses. The example of PT Aditek Cakra Wiasa, a producer of Quantum air conditioners, is used to illustrate the dilemma of maintaining quality while facing increased costs and competition from cheaper alternatives. The script suggests that businesses can look to other countries for strategies that have worked, such as cost efficiency in production, utilizing local resources, optimizing supply chains, and implementing the Blue Ocean strategy to create new markets with unique products at affordable prices. Diversification is also highlighted as a successful strategy, with Coca-Cola as an example of a company that diversified its product line to reach a wider market segment.

10:02

🌐 The Importance of a Strong Middle Class for Economic Stability

The final paragraph emphasizes the importance of a robust middle class for the long-term stability and growth of the economy. It argues that the middle class is not just a consumer group but plays a crucial role in supporting the economy with consistent purchasing power, investment, and dynamic markets. The script calls for government policies that can help increase the middle class, such as attracting investment in labor-intensive sectors like manufacturing to create jobs and stabilize the financial situation of the middle class. It also suggests that the government should reduce burdens on the middle class, such as taxes and subsidies, to alleviate their financial struggles. The script concludes with a call for businesses to innovate and adapt to the changing needs of their customers, positioning themselves as solutions in times of uncertainty, and for the government to prioritize policies that support the growth of the middle class.

Keywords

💡Middle Class

The middle class refers to a social group that falls between the working class and the upper class in terms of income, social status, and education. In the video, the shrinking of the middle class in Indonesia is highlighted as a significant issue, with a drastic decrease of 9.48 million people over five years. This decline is tied to the video's theme of economic hardship and its impact on society, as the middle class is often seen as a backbone of economic stability and consumption.

💡Poverty

Poverty is the state of being extremely poor, often defined relative to the resources available in a particular society. The video discusses the alarming increase in poverty, with millions of Indonesians falling into poverty within five years. This concept is central to the video's narrative, as it illustrates the harsh reality faced by many and the failure of the current economic situation to provide stability.

💡Commodity Prices

Commodity prices refer to the cost of basic goods and services. The video mentions the rise in commodity prices as a factor contributing to the shrinking middle class, as increased costs of living put pressure on household budgets. This is a key issue in the video, as it directly affects the purchasing power and financial health of the middle class.

💡Income

Income is the money received on a regular basis for work or through investments. The video script indicates that the stagnation in income is a significant problem, as it fails to keep pace with the rising cost of living. This stagnation is a driving factor behind the decline in the middle class, as families struggle to maintain their standard of living.

💡Unemployment

Unemployment refers to the state of being without a job and actively seeking work. The video mentions that the middle class often faces the threat of unemployment and may have to dip into savings when the economy is unstable. This keyword is crucial to the video's message, as job security is a key determinant of middle-class stability.

💡Informal Sector

The informal sector consists of jobs that are not regulated by the state, such as street vendors, day laborers, and gig economy workers. The video notes that over 60% of the workforce is in the informal sector, lacking social security and formal employment benefits. This is relevant to the video's theme, as it points to the precarious nature of work for a large portion of the population.

💡Manufacturing Sector

The manufacturing sector is a part of the economy that produces tangible goods. The video highlights the decline of this sector as a reason for the shrinking middle class, as it plays a vital role in absorbing the workforce, especially those who are not university graduates. The weakness of this sector is tied to the video's discussion of economic challenges.

💡Service Sector

The service sector is an economic sector that provides intangible goods like services. The video contrasts the service sector with the manufacturing sector, noting that it cannot absorb as much labor. This distinction is important in the video's analysis of job market challenges and economic growth.

💡Blue Ocean Strategy

The Blue Ocean Strategy is a business concept that encourages the creation of new, uncontested market spaces. The video suggests that companies can overcome economic challenges by creating new markets rather than competing in existing ones. This strategy is presented as a potential solution for businesses facing a declining consumer base.

💡Diversification

Diversification in business means spreading investments into various types of assets or different markets to reduce risk. The video mentions diversification as a strategy for companies to reach a more diverse market segment and reduce the risk of market failure. This concept is used in the video to illustrate how companies can adapt to changing economic conditions.

💡Government Policies

Government policies are the actions and guidelines implemented by the government to achieve specific goals. The video calls for government policies that can boost the middle class's purchasing power, such as attracting investment and reducing taxes. This keyword is integral to the video's discussion of potential solutions to the economic challenges faced by the middle class.

Highlights

The middle class in Indonesia has drastically declined from 2019 to 2024, with millions falling into poverty within just five years.

The middle class in Indonesia has shrunk by 9.48 million people in the last five years, a reduction of 21.45%.

The presence of the middle class now only accounts for 47.85 million people, or approximately 17.13% of Indonesia's total population.

The potential middle class has increased to 137.5 million people in 2024, making up 49.2% of the total population.

The vulnerable poor have increased to 67.69 million people, or 24.23% of the total population.

The decline in the middle class is partly due to the weakening of the manufacturing sector, which is crucial for absorbing the workforce.

The middle class is often neglected, mistakenly believed to be capable of overcoming their own problems despite frequent threats of layoffs.

Data from the Ministry of Manpower this year records over 1.01 million workers laid off.

The informal sector workers increased, with BPS data from February 2023 showing around 60.12% or more than 83 million workers are in the informal sector.

Informal workers lack social security, and their burden increases when facing economic household issues.

The cost of living for the middle class has been continuously increasing, with food expenses rising to 41.67% of their total consumption.

Housing costs have also increased from 27.6% in 2019 to 28.52% in 2024.

The middle class is now more selective when purchasing goods or services, focusing on necessity over branded or high-class items.

Many companies have started to sell their products at a discount to clear warehouse stock and maintain cash flow.

Companies like PT Adi Tek Cakra Wiasa and Quantum have lost customers due to the preference for cheaper products.

Some companies have managed to not only survive but also succeed in similar situations by implementing strategies such as cost efficiency and the Blue Ocean strategy.

Walmart is an example of a company that managed to offer lower prices by leveraging its economy of scale.

The government is expected to take steps to truly increase the purchasing power of the middle class, such as attracting more investment in labor-intensive sectors.

The government should also reduce the burdens currently carried by the middle class, such as avoiding tax increases or reducing subsidies.

Indonesia needs to strengthen and increase the middle class to achieve the dream of becoming a developed country by 2045.

A strong middle class is essential for consistent economic growth, investment, and creating a dynamic market.

Successful companies are those that understand every change in their customers' lives as an opportunity for innovation.

Transcripts

tahun 2024 ini kelas menengah turun

drastis dan semakin miskin dari tahun

2019 hingga 2024 jutaan orang Indonesia

Jatuh Miskin hanya dalam 5 tahun

terakhir pemirsa kondisi kelas menengah

hingga bawah di Indonesia sedang tidak

baik-baik saja hal itu bisa terjadi

karena harga bahan pokok yang naik

sementara pendapatan masyarakat

segitu-segitu saja jumlah masyarakat

kelas menengah di Indonesia menciut

berkurang

9,48 juta orang dalam 5 tahun terakhir

perusahaan mulai kena dampak nya jualan

jadi susah tarikan pasar tidak sekencang

dulu lagi stok di gudang menumpuk dan

bahkan beberapa terancam pilit lalu apa

yang perusahaan harus lakukan kondisi

serupa ternyata tidak hanya terjadi di

Indonesia bahkan negara maju pun pernah

mengalami hal yang sama menariknya

perusahaan-perusahaan di sana bukan

hanya berhasil selamat bahkan bisa

berjaya dalam kondisi itu memang apa sih

yang mereka lakukan Yuk kita cari tahu

jumlah kelas menengah Indonesia terus

berkurang dalam 5 tahun terakhir dari

tahun 2019 sampai 2024 kaum penggerak

perekonomi nasional itu jumlahnya

berkurang

9,48 juta atau menciut

21,45% keberadaannya Kini Tinggal 47,85

juta saja atau sekitar 17,13 per dari

total penduduk Indonesia akibatnya para

calon kelas menengah bertambah menjadi

137,5 juta orang pada tahun 2024 atau

49,2% dari total penduduk kelompok

rentan miskin pun bertambah menjadi

67,69 juta orang atau

24,23% dari total penduduk ini

benar-benar memprihatinkan karena laju

pertumbuhan ekonomi nasional jadi bisa

tersendar ada beberapa alasan yang

membuat jumlah kelas menengah Indonesia

menciut salah satunya adalah melemahnya

sektor manufaktur padahal sektor ini

berperan penting dalam menyerap tenaga

kerja yang sebagian besarnya di

Indonesia bukan lulusan sarjana berbeda

dengan sektor jasa yang memang tidak

bisa menyerap tenaga kerja lebih banyak

Selain itu kaum kelas menengah sering

terabaikan karena dianggap mampu

mengatasi masalahnya sendiri meskipun

kenyataannya mereka sering terancam PHK

bahkan terpaksa mengorek-ngorek tabungan

ketika situasi ekonomi sedang tidak

stabil itun kalau mereka punya tabungan

data kemenakar tahun ini mencatat sudah

lebih dari 101 Rib pekerja di PHK

bututnya jumlah para pekerja sektor

informal Kian membeludang data BPS bulan

Februari 2023 mencatat ada sekitar

60,12% atau lebih dari 83 juta tenaga

kerja yang bekerja di sektor informal

ada yang jadi driver ojek online pekerja

lepas pekerja kasar sampai pedagang

statusnya Yang bukan sebagai tenaga

kerja formal membuat mereka Jadi enggak

dapat jaminan sosial beban itu bertambah

ketika mereka harus menghadapi urusan

ekonomi rumah tangga yang semakin berat

mereka kesulitan mengakses layanan

pendidikan dan memiliki rumah sendiri

ujungnya lebih kompleks lagi karena

tidak sedikit di antara mereka yang

akhirnya terjerat pinjol dan menghadapi

problem-problem sosial kemanusiaan

[Musik]

lainnya beratnya beban saudara-saudara

kita yang tergolong kelas menengah

tergambar dari pengeluaran biaya hidup

mereka yang terusmenerus bertambah di

tahun 2024 ini bagian dari pengeluaran

mereka untuk makanan naik jadi

41,67% dari total konsumsi mereka mereka

perlu untuk mengubah gaya hidup

mengurangi atau bahkan menghilangkan

kebiasaan-kebiasaan lama seperti makan

di luar misalnya prioritas utama mereka

saat ini adalah bagaimana caranya supaya

bisa bertahan hidup masalahnya di saat

yang bersamaan biaya Perumahan juga naik

dari 27,6% di tahun 2019 menjadi

28,52% di tahun 2024 belum lagi

pengeluaran untuk biaya pengadaan barang

dan penggunaan jasa seperti biaya

transportasi listrik bahan bakar dan

juga komunik ASI yang terus naik di

tahun 2019 pengeluaran biaya-biaya

tersebut masih di angka 6,04% dan di

tahun 2024 ini membesar jadi

6,48%. jadi mereka yang tadinya terbiasa

menikmati kemudahan transportasi online

bisa jadi sekarang harus mencari

alternatif transportasi yang lebih

ekonomis walhasil sekarang mereka harus

berhitung ulang kalau mau jajan di luar

nongkrong di kafe menikmati liburan atau

menikmati

stayations bagi mereka hidup tidak lagi

mudah

menurunnya pendapatan yang dibarengi

bertambahnya pengeluaran membuat daya

beli kelas menengah melemah wajar kalau

kemudian mereka bersikap menahan diri

atau lebih selektif ketika membeli

barang atau jasa mereka enggak lagi

terlalu peduli dengan barang yang

branded atau berkelas yang penting bisa

tetap membeli barang atau jasa yang

dibutuhkan walaupun dengan kualitas yang

sedikit menurut Itulah situasi dan

kondisi konsumen yang harus dihadapi dan

disikapi oleh para pengusaha Indonesia

pada saat ini Nah untuk menyiasatinya

banyak perusahaan yang kemudian melepas

barang ke pasar dengan harga diskon

supaya stok barang di gudang kosong dan

cash flow terjaga cara itu sebetulnya

beresiko karena laba mereka jadi menipis

dan lambat laun bisa jadi bahkan membuat

mereka merugi melemahnya daya beli

masyarakat menengah di negeri ini sudah

mulai memakan korban di antaranya

seperti dialami PT aditek Cakra wiasa

produsen komforor Quantum dulu Quantum

menjadi pilihan utama konsumen karena

kualitasnya terjaga ya tetapi belakangan

Quantum kehilangan pembeli karena

konsumennya memilih produk yang lebih

murah bisa jadi mereka sekarang memilih

produk yang kualitasnya lebih rendah

tapi harganya terjangkau di satu sisi

Quantum tidak bisa menurunkan harga

karena biaya bahan baku dan upah tenaga

kerja juga bertambah mereka juga tidak

bisa menekan harga dengan mengurangi

mutu produk Nah akhirnya mereka harus

rela kehilangan konsumen Setia Itulah

situasi yang membuat Quantum terpojok di

sudut Dilema yang tidak menawarkan

pilihan apapun Apa yang harus dilakukan

Bu ketika kita berada dalam posisi

kuantum dalam hal ini ada baiknya kita

melihat apa yang telah dilakukan

beberapa perusahaan-perusahaan di negara

lain ketika mereka menghadapi situasi

yang serupa mereka tidak saja mampu

bertahan dalam situasi yang sulit tapi

justru bisa tambah

berjaya ada beberapa strategi yang bisa

diambil oleh para pengusaha untuk

mengakali situasi saat ini salah satunya

adalah melakukan efisiensi biaya

produksi dan operasional supaya harga

bisa ditekan lebih rendah bagi konsumen

yang sedang sensitif soal harga itulah

solusi yang mereka tunggu kita ambil

contoh Walmart misalnya yang bisa

menawarkan harga lebih murah di saat

mereka harus menghadapi situasi serupa

Walmart memanfaatkan kemampuan skala

ekonominya dengan membeli barang dalam

partai besar untuk menekan harga per

unitnya perusahaan-perusahaan di

Indonesia bisa juga memanfaatkan sumber

daya lokal dari bahan baku sampai tenaga

kerjanya kemudian optimalkan rantai

pasokan dan optimalkan juga dis

distribusi tujuannya adalah agar bisa

menekan harga tanpa harus mengorbankan

kualitas dengan begitu Konsumen akan

tetap melirik produk yang ditawarkan

strategi lain yang tidak kalah efektif

adalah menerapkan Blue Ocean strategy

strategi ini enggak lain adalah

menciptakan Pasar Baru yang belum pernah

dijamah oleh pesaing perusahaan bisa

menciptakan produk atau layanan baru

yang memberikan nilai unik dengan harga

yang tetap terjangkau langkah ini jauh

lebih baik dibandingkan kalau sampai

harus memaksakan diri memasuki

persaingan harga dengan menciptakan

produk atau layanan inovatif yang sesuai

kebutuhan unik pelanggan saat ini

perusahaan dapat menarik

konsumen-konsumen baru khususnya mereka

yang belum pernah tersentuh oleh

produk-produk mainstream perusahaan yang

mampu membaca celah peluang seperti ini

akan lebih mampu bertahan di tengah

situasi ekonomi yang rawan salah satu

perusahaan yang sukses menciptakan ceruk

Pasar Baru adalah Muji sebuah merek

retil asal Jepang mereka mengurangi

elemen-elemen yang tidak esensial

seperti mengganti kemasan mewah misal ya

mereka fokus menawarkan produk-produk

unik yang fungsional dengan estetika

yang sederhana dengan cara begitu Muji

bisa menekan harga produk di saat yang

sama menjauh dari kompetisi strategi

lainnya adalah melakukan diversifikasi

produk langkah ini ditujukan untuk bisa

menjangkau segmen pasar yang lebih

beragam sehingga bisa mengurangi

risikonya gagal salah satu produk di

pasaran diversifikasi bisa jadi cara

untuk tetap relevan dan menjaga

perusahaan tetap tumbuh strategi ini

pernah sukses dilakukan kok seola mereka

mendiversifikasi produk dengan

memperkenalkan berbagai jenis minuman

lain seperti jus teh air mineral dan

bahkan minuman olahraga dengan cara itu

coca-cola bisa menarik konsumen dari

berbagai segmen termasuk konsumen yang

berhemat dan yang mencari produk dengan

harga terjangkau bahkan coca-cola juga

menawarkan ukuran kemasan produk yang

lebih

kecil tentu kita berharap pada

pemerintah untuk segera mengambil

langkah-langkah yang bisa benar-benar

meningkatkan daya beli kelas menengah

Salah satu cara yang bisa ditempuh

adalah dengan menarik lebih banyak

investasi terutama di sektor-sektor yang

padat karya yang mampu menciptakan

banyak lapangan kerja seperti contohnya

manufaktur jika investasi masuk dengan

lancar akan lebih banyak lapangan

pekerjaan yang terbuka dan keuangan

kelas menengah bisa kembali stabil

pemerintah juga perlu mengurangi

beban-beban yang kini dipikul oleh

teman-teman di kelas menengah dalam hal

ini sebaiknya pemerintah menghindari

langkah seperti menaikkan pajak atau

mengurangi subsidi itu akan sangat

membantu meringankan beban kaum kelas

menengah yang masih kesulitan

mendapatkan pekerjaan berikutnya

diharapkan pemerintah bisa menjaga

stabilitas harga kebutuhan dasar seperti

bahan bakar dan transportasi juga bisa

menekan biaya pendidikan kesehatan dan

Perumahan dalam hal ini Pemerintah

kiranya perlu merumuskan kebijakan yang

dapat mengatasi tingginya biaya sekolah

atau biaya UKT pendidikan tinggi serta

mempermudah akses pada kepemilikan rumah

dengan semua langkah itu kita optimis

daya beli kelas menengah bisa kembali

menguat ruda perekonomian akan berputar

lebih cepat dan penerimaan pajak juga

bisa naik di pihak lain para pebisnis

bisa tersenyum karena situasi kembali

stabil mereka tidak perlu lagi sibuk

berperang harga atau menghemat biaya

operasional secara berlebihan Indonesia

perlu memperbanyak dan memperkuat kelas

menengah supaya bisa meraih impian masa

depan kelas menengah bukan hanya sekedar

kaum yang mendorong kenaikan konsumsi

mereka adalah kaum yang berperan penting

dalam menjaga stabilitas ekonomi

nasional dalam jangka panjang merekalah

yang mendukung pertumbuhan ekonomi

dengan daya beli yang konsisten serta

mendorong investasi dan menciptakan

pasar yang lebih dinamis kondisinya akan

sangat jauh berbeda kalau jumlah kelas

menengah kita terus menciut cita-cita

menjadikan Indonesia sebagai negara maju

di tahun 2045 akan semakin sulit dicapai

sebab kalau kita ingin terbilang negara

maju maka Salah satu syarat yang harus

kita penuhi adalah mempunyai kelas

menengah dalam jumlah yang banyak juga

pendapatan per kapita yang cukup tinggi

Itulah sebabnya Kenapa kita membutuhkan

dan perlu memprioritaskan kebijakan

pemerintah yang dapat membantu

bertambahnya kelas

menengah dalam situasi di mana kelas

menengah menurun dan masyarakat berada

dalam keterbatasan perusahaan yang hebat

bukan sekedar menjual produk tetapi

tampil sebagai solusi bagi pelanggannya

di tengah ketidakpastian perusahaan

perlu membaca ruang-ruang peluang yang

tersembunyi menghadirkan nilai baru dan

beradaptasi dengan cepat entah itu

melalui produk layanan atau bahkan

Mengubah model bisnis

perusahaan yang sukses adalah yang

memahami bahwa setiap perubahan dalam

kehidupan pelanggannya peluang untuk

berinovasi mereka tidak hanya

berbisnisap menjadi pel di tengah

kegelanantu pelangg unuk terusg meskipun

keterbatasan pendekatan ini perusahaan

tidak hanya memenangkan dompet tapi juga

hati dan loyalitas

pelangganah perusah

om Indonesia dan semoga turut

menyelamatkan sahabat-sahabat kita di

kelas menengah yang sedang berjuang

karena pada akhirnya bisnis yang hebat

adalah yang mampu menjadi harapan dan

solusi di saat paling

[Musik]

dibutuhkan i