The Reason You Will Never Become A Copywriter In 2024
Summary
TLDRIn this video, the speaker addresses a common mistake among aspiring copywriters: focusing too much on oversaturated niches like fitness and make money online. He argues that real copywriting involves working for legitimate businesses like engineers, lawyers, and marketers. The video emphasizes the importance of problem-solving skills, audience funneling, and learning critical marketing techniques like SEO, email sequences, and automation. The speaker critiques outdated methods and promises to provide actionable advice for succeeding in copywriting in 2024, including offering a free course with modern, practical strategies.
Takeaways
- ?Í🎉 Copywriting is not saturated; the field sees many entrants but also many quitters due to the difficulty of success.
- 💵 Many aspiring copywriters lack a problem-solving attitude and struggle to stand out among competitors.
- 💲 The common practice of learning and applying direct response copywriting, especially in saturated niches like fitness and make money online, is not effective for real-life copywriting needs.
- 💵 Real-life copywriting involves writing for various businesses such as lawyers, engineers, and digital marketing agencies, not just fitness or make money online niches.
- 💵 Aspiring copywriters should expand their skills to include landing pages, sales pages, virtual sales letters, homepages, product descriptions, lead magnets, social media, and SEO copywriting.
- 💵 Understanding audience funneling, different stages of engagement, and awareness is crucial for successful copywriting.
- 💵 Basic marketing principles and managing email software are essential skills that copywriters need to master.
- 💵 A problem-solving attitude involves asking the right questions to understand a client's business needs before suggesting marketing strategies.
- 💵 The video emphasizes the importance of targeting niches that are not saturated and are in actual need of copywriting services.
- 💵 The speaker plans to create a comprehensive and free copywriting course on YouTube to teach effective copywriting techniques for 2024 and beyond.
Q & A
What is the main issue the speaker identifies among aspiring copywriters?
-The main issue is the lack of a problem-solving attitude and the tendency to focus on direct response copywriting for saturated niches like fitness, rather than targeting a broader range of businesses that actually need copywriters.
Why does the speaker believe copywriting is not saturated?
-The speaker believes copywriting is not saturated because while many people start copywriting, a significant number quit due to the low success rate, which is often due to a lack of proper training and understanding of real-life copywriting needs.
What is the speaker's definition of 'real-life copywriting'?
-Real-life copywriting, according to the speaker, involves writing for actual businesses such as lawyers, engineers, digital marketing agencies, and not just for fitness or make money online niches.
What types of businesses does the speaker suggest copywriters should target?
-The speaker suggests targeting businesses such as engineers, construction companies, lawyers, solicitors, mortgage brokers, and even niches like psychic readings, as these are the types of businesses that need copywriters and are often overlooked.
What is the importance of having a problem-solving attitude according to the speaker?
-Having a problem-solving attitude is crucial because it enables copywriters to stand out among competitors, understand the needs of various businesses, and provide effective marketing solutions beyond just writing direct response copy.
Why does the speaker argue that the methods taught by other copywriting 'gurus' are ineffective?
-The speaker argues that these methods are ineffective because they focus on saturated niches and outdated techniques, which do not translate to real-life copywriting scenarios and fail to prepare copywriters for the diverse needs of actual businesses.
What additional skills does the speaker suggest copywriters should learn?
-The speaker suggests copywriters should learn about search engine optimization, managing email software, building effective email sequences, audience funneling, and understanding different stages of engagement and awareness.
What is the speaker's view on the current state of copywriting courses available online?
-The speaker views many current copywriting courses as outdated and ineffective, focusing on direct response copy that is not applicable to real-life business needs and not teaching the necessary skills for success in 2024.
What promise does the speaker make regarding future content?
-The speaker promises to create a comprehensive and free copywriting course on YouTube that will teach the necessary skills for success in the changing landscape of copywriting in 2024.
How does the speaker propose to help copywriters get clients?
-The speaker proposes to teach copywriters effective outreach methods, understanding of marketing techniques, and targeting niches that are not saturated, which will help them secure clients and succeed in the industry.
Outlines
🤔 The Copywriting Industry and Misconceptions
The speaker begins by addressing a common issue among aspiring copywriters: a lack of problem-solving attitude and initiative. Many believe that the copywriting industry is saturated, but the speaker refutes this, arguing that although thousands enter the industry each month, most fail due to a lack of proper education. Copywriting isn't just about following popular advice; it's about standing out by writing for real businesses like lawyers, engineers, and companies rather than fitness influencers or online entrepreneurs.
📧 Diversifying Copywriting Skills Beyond Fitness Niche
In this section, the speaker criticizes aspiring copywriters for focusing too much on direct response emails for saturated niches like fitness. He emphasizes that real copywriting involves various formats such as landing pages, sales pages, SEO, and email sequences for businesses outside of fitness. The speaker stresses the need to learn about broader marketing strategies, especially for industries that aren't over-targeted, and urges copywriters to expand their portfolios beyond limited niches.
🛠 Problem-Solving and Client Understanding
The speaker shifts focus to the importance of having a problem-solving attitude during sales calls with potential clients. He shares his experience from calls with aspiring copywriters, where they failed to ask critical questions to understand the client’s business needs. He explains that asking the right questions, like inquiring about email lists or sales channels, is essential to developing effective marketing strategies. By failing to do so, copywriters lose potential clients, highlighting the need for a consultative approach.
🚀 Effective Marketing Solutions for Clients
Building on the previous section, the speaker provides a detailed example of how to impress clients by offering actionable marketing solutions. He explains how to identify potential sales avenues, such as using an existing email list, creating email sequences, and building landing pages for lead generation. The speaker emphasizes that understanding the full range of marketing techniques, including social media and SEO, is critical for successful copywriting and can set copywriters apart from the competition.
Mindmap
Keywords
💡Copywriting
💡Problem-solving attitude
💡Direct response
💡Saturated market
💡Real-life copywriting
💡SEO copywriting
💡Email sequences
💡Landing pages
💡Marketing principles
💡Outreach
💡Emailing software
Highlights
The problem holding aspiring copywriters back is a lack of problem-solving attitude and initiative.
Copywriting is not saturated, despite the influx of new competitors, because most of them quit quickly.
Real-life copywriting involves writing for actual businesses like engineers, lawyers, and agencies, not just direct response to fitness or 'make money online' niches.
Many aspiring copywriters fail because they all focus on the same saturated niches, like fitness or drop shipping.
Businesses outside of common niches, like construction, law, and engineering, also need copywriters, expanding opportunities.
Realistic copywriting tasks include writing landing pages, sales pages, email sequences, product descriptions, and SEO-focused content.
Many aspiring copywriters don't know how to build effective email sequences beyond basic 'welcome' emails.
Understanding marketing fundamentals like audience funneling, stages of awareness, and engagement is critical for copywriting success.
Copywriters should know how to manage email software, create custom fields, segments, automations, and run campaigns.
SEO copywriting is in high demand, more so than direct response or social media copywriting.
Aspiring copywriters should expand their knowledge to include email marketing, SEO, social media management, and landing page creation.
Asking clarifying questions during client calls is key to succeeding in sales conversations and client acquisition.
Search engine optimization (SEO) knowledge is essential for copywriters, as every website needs SEO to be discovered online.
Knowing how to optimize blog posts, use keywords, and manage metadata is important for successful SEO copywriting.
The copywriting market in 2024 requires broader skills beyond direct response, emphasizing the importance of adaptability and marketing knowledge.
Transcripts
what's happening boys welcome back to
the channel in this video I just want to
discuss something very particular which
I've noticed is a common occurrence
among aspiring copywriters and it's
something that is severely holding you
back on your journey to becoming a
successful copywriter and what that is
it's it's very simple it's a
problemsolving attitude a lot of you
don't have a problem solving attitude
you don't know how to use your
initiative in order to Stand Out Among
the thousands of competitors that are
getting into copyrighting every single
week now I hear something being
reiterated quite a lot lately and it's
that copywriting is
saturated I just want to address this
right now and say copyrighting is not
saturated right it's not saturated
because yes there might be a thousand
people starting copyrighting every
single week which yeah that sounds like
it's saturated if there's 4,000
additional competition every single
month then yeah it's saturated it must
be but you're not taking into account
the
3,995 copywriters that are quitting
every month because the actual rate of
succession in this field is so small and
the reason it is so small is because
people aren't actually teaching you how
to be a copywriter in real life let me
ask you this right and I'm going to
prove this right now if you don't
believe me if you watch people like
Tyson 4D and all the other idiots that
are telling you how to become a
copywriter let me ask you something
right now I'm going to prove that their
methods are
how many of you have been studying
copyrighting right this is for you if
you've studied copyrighting if you've
practiced copyrighting if you have your
own little portfolio on google doc of
all the copyrighting that you have done
pull up how many emails you have written
that are direct response emails to a
fitness
Niche pull up how many emails you've
written are direct response emails to
the make money online
Niche if you have ever written an email
about any of those niches or as I am now
predicting if you have written the
majority of your emails on those niches
using the direct response formula that
is why you're not succeeding and that is
why your thousands and thousands of
competitors are and not making it
in copyrighting because direct response
to a fitness Niche is not realistic that
is not real life copyrighting real life
copywriting is writing for businesses
like lawyers and solicitors and you know
all engineers and digital marketing
agencies and you know actual businesses
not some guy on Instagram with a
six-pack not some guy on Instagram
teaching people a dead make money online
technique like Drop Shipping that is not
realistic copyrighting real realistic
copyrighting he's writing for engineers
and construction and big companies you
don't think about this stuff you think
about construction you think or brick
layer a brick layer don't need a
copywriter but what about the guy that
he works for what about the guy that
that guy works for what about the guy
that that guy works for what about the
CEO of the entire construction agency
you think they don't need copywriters
they do so do engineers so do lawyers
and solicitors and all that sort of
stuff mortgage Brokers that is real life
copyrighting those are the actual
business types that you are going to
write copy for you're not going to write
copy for some guy on Instagram with a
sixpack that's selling some shitty
nutrition course for $2.99 that is not
realistic copyrighting this is realistic
copywriting writing for actual
businesses that actually need
copywriters I just wrote a landing page
for a business that does psychic
readings and I also wrote the an email
sequence as well psychic
readings do any of you think of that
that that is real copyrighting real
copyrighting for actual businesses now
the businesses that you are being taught
to Target are the wrong businesses and
that's why you you don't have any
competition the fitness Niche is
saturated not copyrighting the make
money online Niche is saturated not
copyrighting copyrighting will never be
saturated because there are hundreds of
millions of business businesses out
there that need copywriters and there
are millions of businesses that are not
being targeted because each and every
one of you are all targeting the same
type of business so no copyrighting is
not saturated you're just doing it all
wrong
now another thing I want to go back to
is the problem solving attitude now I
had a few calls with some aspiring
copywriters to try and give them a bit
onetoone mentorship and on these calls I
asked them to show me their portfolios
and this is where I got the idea for
this video and when they showed me their
portfolios every single email and I mean
all four of them I got in call with four
people over the course of a week and all
four of them their entire portfolio was
just direct response towards the fitness
Niche whether they were selling
nutrition plans or online fitness
courses or Fitness pills or their entire
portfolio was just Fitness all of
them do you guys ever consider the fact
that you have to write landing pages
sales Pages virtual sales letters about
Pages homepages product descriptions
lead magnets social for social media and
sign up Pages product pages and SEO
copyrighting how many of you have ever
heard of search engine
optimization not a lot I imagine this is
real life copyrighting that's what real
copyrighting is how many of you know how
to build an effective email sequence and
I don't mean all welcome series thank
you for this here's a discount I mean an
actual effective email sequence how many
of you how many email sequences do you
know of do you only know of the welcome
series how many of you know how to build
uh an abandoned checkout email sequence
or a drip campaign or a postp purchase
sequence these are all things that you
need to know if you want to actually
make it in copyright it how many of you
understand audience funneling how many
of you understand the different stages
of Engagement or the different stages of
awareness or the different stages of
isation that is real copywriting now
these are techniques I understand that
it's not the literal Act of writing copy
on a piece of paper but if you know this
kind of stuff your chances of actually
making it in copyrighting improve
exponentially in comparison to if you're
writing direct response on a Google dot
for a fitness Niche you need to
understand this sort of stuff you need
to understand basic marketing principles
you need to understand how to manage
emailing softwares if I told you now to
book an emailing sof software get on an
email software and run my email
campaigns directly I want you to create
segments custom Fields I want you to
create uh automations all that good
stuff I want you to do all that how many
of you know how to do that how many of
you are effectively able to do that not
a lot right some of you might be if you
haven't got a client yet then change
your approach to outreach but these are
the things that you need to know you
need to understand this sort of stuff if
you actually want to make it as a
copyright because that is realistic
copyrighting now I've waffled on enough
about that now again I want to go back
into the problem solving attitudes now I
got on a call with these four guys and
after they showed me their
portfolios I said right I'm going to put
you in a scenario now and I want to just
monitor your response to this scenario
so I said I am an engineer right I am
the business owner of an engineering
firm that manufactures big metal content
ERS how can you the expert Market my
business and produce more sales for
me I'm I'm asking you this now as well
think about it if your response was
anything other than a question back
towards me you're doing it
wrong now when I asked this question to
the four guys that I was on call with
each and every one of them went
I don't
know W great you've just flopped your
sales call that's it you had a client
right there in the palm of your hand and
you've lost
it I asked that question purposefully I
didn't want them to answer correctly I
didn't want them to say well run your
email Camp I didn't want any of that I
wanted them to look me in the eye and
say right well since I don't understand
much about the business there's a few
things that we need to clarify before I
can start talking to you you about
marketing techniques the first thing is
do you have an email list do you have
social media and do you think it would
be beneficial to your company to run
social media posts to drive traffic from
social media to your
business how are you making your sales
where are all your sales coming from do
you have a website you have to ask these
questions so that you can then go on to
answer their question because if you
don't have access to that information
it's very simple you are not going to be
able to correctly respond to the
question that they are asking you so if
you say to them have you got an email
list and they say no you say right yes
you do have you ever sold one of your
products online ever if they say yes
then congratulations you have identified
an email list you will then go on to say
right since you've sold products online
you may not have an email list as per se
you may not use an email software for
email campaigns but you have an email
list and I know where to find that data
so that I can export it and import it
into an email software for you to use
for your email
campaigns you say that to a business
owner and they are going to be impressed
they are going to be heavily heavily
impressed by the fact that you even know
that type of information
now you can then say to them right so
now that we've established that I can
import an email list to an email
software I think it would be a good idea
to build you some email
sequences two email sequences we can
build are welcome series and a post
purchase uh email sequence and then you
can go on to explain the welcome series
and the post purchase email sequence and
then you can say what we can also do is
build you a landing page now this
landing page will contain a a sign up
letter um so that people can sign up to
your email list and we will create a
social media account to push leads from
social media to your landing page where
they will then sign up for a 15%
discount on their first
purchase these are just Basic Marketing
principles which you need to understand
copyrighting is not just tip tapping
away on a keyboard writing direct
response to a fitness Niche it is more
in depth there's also search engine
optimization which is it is probably in
the most demand for copyrighting out of
anything not emails not social media not
landing pages or one-time projects
search engine optimization how many of
you know how to use search engine
optimization or how do you how many of
you know how to optimize a website to
the search engine using SEO copyrighting
not a lot these are other things that
you also need to learn if you want to be
a successful copywriter because all that
does is it takes your potential
clientele from this to this it opens the
door it expands your possibilities
within the copyrighting world because
you know more stuff you are more
intelligent than your competitors your
competitors are all writing Fitness
direct response it doesn't work it's not
real life copyrighting you're not going
to get a client like that this is how
you get a client by understanding
marketing techniques and by targeting
niches that nobody else is targeting
because th those are realistic
businesses that actually need
copywriters that are actively looking
for copywriters search engine
optimization every single website in the
world needs to be optimized search
engine or no one will ever find their
website unless they type in the URL
directly you need to learn how to use
keywords and H1 H2 H3 H4 and
optimize blog posts to the search engine
using keywords and using metadata and
you need to learn this sort of stuff
because that again repeating it one more
time is real life
copyrighting writing direct response to
a fitness Niche is not real life
copyrighting that is it so if you want
to start actually making it and
copyrighting you need to expand your
services you need to expand your
knowledge of the marketing industry and
I guarantee you'll start seeing more
success
now you can check out my other videos as
well I've just posted a video explaining
how I get access to a limited clients I
also posted a video uh a month or so
maybe a couple of months ago talking
about my Outreach method which is the
best Outreach method on the
Internet by far by the way is it I think
I landed about 50 15 clients using that
Outreach method before I managed to put
myself in a position to get incoming
clients so check those videos out I'm
going to be posting more videos as well
I will do um at some point a proper
copyrighting course which actually
teaches you how to be a copyright and
it'll be completely free it'll go on
YouTube because copyrighting is changing
in 2024 it's changing you can't just get
away with writing direct response on a
Google doc anymore you need to
understand all this other stuff you need
to understand about website pages and
search engine optimization social media
and email sequences and managing
emailing softwares and these are all
things that you need to know how to do
and if you don't know how to do them
you're not going to succeed in
2024 it's that simple so that's it for
this lesson I hope it's been relatively
informative to you um again dependent on
the engagement of this video I will
create a full course that actually
teaches you how to be a copyright in
2024 there are so many courses out there
and it drives me insane 8 hour free
copyrighting master class this is the
only thing you will ever need and then
he just sits there for eight hours
reviewing direct response copy that is
not a copyrighting course or
teaching you an Outreach method that is
outdated to go on Instagram and send
Loom videos and sit there for 45
minutes writing a landing page with loom
video to some guy that doesn't give a
about your services it's outdated
it doesn't work my methods do work they
are in date I've used them I've used
those old techniques they didn't work
I've used my techniques they do work so
check those videos out I going to make a
full course at some point teaching you
all how to be a copyright in 20124
because the market has changed the
content on social media is outdated and
I am about to update you all because
copyrighting in 2024 is not the same as
copyrighting in 2023 so if you want to
find out more sure to subscribe to the
Channel I want you all to comment down
below if you've reached this point of
the video as well and tell me if you
want me to build this copyrighting
course a proper copyrighting course that
actually teaches you there's going to be
no waffling there's going to be no
I'm not going to sit there
review direct response copy I'm not
going to waste any time I will teach you
about email sequences emailing softwares
website copy search engine optimization
I will teach you everything you actually
need to know and I will teach you the
best out method on the internet and I
will teach you a technique that you can
use to get incoming clients coming
directly to you so thanks for watching
if you stayed this long again drop a
comment let me know if you actually want
to see that course and I will sit down
I'll create a presentation I will record
it just for you check the description as
well if you want to sign up to my
newsletter and see how I structure my
copy and how I do my copyrighting
there's a lot of free value in there as
well which teaches you stuff that you
need to know about scaling and brand
copy and all that sort of stuff so
yeah subscribe to the channel leave a
comment uh sign up to the newsletter and
I will see you all in the next video
peace out
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