AECA Session 1 Intro

Summary

The online course on 'Fundamentals of Agro Enterprise Clustering Approach' is a collaboration between Jolly Be foundation and Savior University ATO de Cagayan. It aims to empower Filipino smallholder farmers to become agro-entrepreneurs by expanding their participation in the agricultural value chain. The course, based on over 15 years of experience, is structured into seven modules, covering topics like value chain status, market engagement, and the Agro Enterprise approach. With no assignments, learners can complete the course at their own pace, with a certificate upon completion.

Takeaways

• 🌾 **Introduction to Agro Enterprise Clustering Approach**: The course introduces the Agro Enterprise Clustering Approach (AA) aimed at helping Filipino smallholder farmers become agro-entrepreneurs.
• 📚 **Collaboration**: The course is a collaboration between Jolly Be foundation and Savior University ATO de Cagayan, combining practical experience with academic insights.
• 👨‍🌾 **Target Audience**: The course is designed for smallholder farmers, aiming to expand their participation in the agricultural value chain.
• 🌟 **Course Objectives**: The course aims to teach the importance of expanding farmers' participation in agriculture, engage with formal markets, describe AA, and assess organizational readiness to support farmers.
• 📈 **Performance Challenges**: The Philippine agriculture sector faces challenges such as land management, human development, technology, financing, and market access.
• 🔄 **Existing Initiatives**: There are various public and private initiatives to address these challenges, including the promotion of modern technologies and financing programs.
• 📚 **Course Structure**: The course consists of seven modules with a total learning time of around 3 hours, covering the status of agriculture, value chains, and the three phases of AA.
• 📅 **Self-Paced Learning**: The course is self-paced, allowing learners to choose their own pace but must be completed before the end of the month.
• 📝 **Assessments**: Each module ends with a short assessment to check learning, which must be passed before moving to the next module.
• 🎓 **Completion Certificate**: Upon completing all seven modules, learners will receive a certificate of completion.
• 🤝 **Community Engagement**: Learners can participate in forums to share thoughts and ideas with fellow learners.

Q & A

Who are the hosts of the online course on the fundamentals of Agro Enterprise clustering approach?

The hosts are La Crat, Director for Partnerships and Operations of the Jolly Be foundation, and Har Musa, Dean of the College of Agriculture of Saviour University ATO de Cagayan.

What is the main goal of the Agro Enterprise clustering approach course?

The main goal is to help Filipino small holder farmers become Agro entrepreneurs by expanding their participation in the value chain and improving their income.

What is the basis of the course content?

The course content is based on more than 15 years of experience from the Farmer Entrepreneurship program of Jolly Be foundation, enriched with academic and extension insights by the Faculty of Saviour University.

What are the key challenges faced by Filipino farmers as mentioned in the script?

The key challenges include Land Management, human development, technology, financing, and access to markets.

What does the acronym 'AA' stand for in the context of the course?

AA stands for 'Agro Enterprise clustering approach'.

What are the learning outcomes expected from the course?

Learners will be able to discuss the importance of expanding small holder farmers' participation in the agricultural value chain, understand elements necessary for engaging formal markets, describe AA and its relevance, and assess their organization's readiness to help small holder farmers integrate AA.

How many modules does the course have and what is the total learning time?

The course has seven modules with a total learning time of around 3 hours.

What types of learning materials can be found in each module?

Each module will have various learning materials such as videos and short readings.

Are there any assignments to submit in the course?

There are no assignments to submit, but each module ends with a short assessment to check learning.

What is the duration to complete the course?

The course is self-paced, but it must be completed before the end of the month as the course will automatically close after that.

What will learners receive after completing all seven modules?

After completing the seven modules, learners will receive a certificate of completion.

What is the purpose of the orientation session mentioned at the end of the script?

The purpose of the orientation session is to give an overview of the approach so learners can have a better understanding of what it is and how it is done to help support small holder farmers.

Outlines

00:00

🌾 Introduction to Agro Enterprise Clustering Approach

The script introduces an online course on the fundamentals of the Agro Enterprise clustering approach, led by La Crat, director for Partnerships and operations at Jolly Be foundation, and Har Musa, dean of the College of Agriculture at Savor University ATO de Cagayan. The course is a collaboration between Jolly Be foundation and Savor University to help Filipino smallholder farmers become agro-entrepreneurs. It is based on over 15 years of experience and enriched with academic insights. The course aims to address key challenges in the Philippine agriculture sector such as land management, human development, technology, financing, and market access. The course is designed to expand farmers' participation in the value chain and improve their income. It consists of seven modules with a total learning time of around 3 hours, covering the status of agriculture value chains, the relevance of the Agro Enterprise clustering approach, and the three phases of AA. The course is self-paced with a short assessment at the end of each module.

05:01

📚 Course Structure and Expectations

The second paragraph outlines the structure and expectations of the course. It mentions that the course is self-paced and will close at the end of the month, encouraging learners to complete it within this timeframe. Each module will contain learning materials such as videos and short readings, and learners can participate in forums to share ideas. There are no assignments, but there are short assessments at the end of each module that must be passed to proceed. Upon completion of all seven modules, learners will receive a certificate of completion. The course aims to keep learners engaged and eager to learn more, with the ultimate goal of providing an overview of the Agro Enterprise clustering approach to support smallholder farmers.

Keywords

💡Agro Enterprise

Agro Enterprise refers to a business venture that deals with agricultural production, processing, and distribution. In the context of the video, it is central to the theme as it discusses how Filipino smallholder farmers can become agro-entrepreneurs, which is key to improving their participation in the agricultural value chain.

💡Clustering Approach

The Clustering Approach is a method of organizing and supporting businesses within a specific industry, such as agriculture, to enhance their collective competitiveness and efficiency. The video's course focuses on this approach to help smallholder farmers expand their participation in the value chain and improve their income.

💡Smallholder Farmers

Smallholder Farmers are individuals who own and operate small-scale agricultural holdings. They are a key focus of the video's course, as the aim is to equip them with the knowledge and skills to become active participants in the agricultural value chain.

💡Value Chain

A Value Chain in agriculture refers to the full range of activities required to bring a product from conception to the final consumer. The video discusses the importance of expanding smallholder farmers' participation in the agricultural value chain to secure better lives for themselves and their families.

💡Jolly Be foundation

The Jolly Be foundation is mentioned as an organization with over 15 years of experience in the Farmer Entrepreneurship program. It has partnered with Savior University to develop the course, indicating its role in enriching the course content with practical insights.

💡Savior University

Savior University ATO de Cagayan is highlighted as a partner in developing the course, contributing academic and extension insights to the curriculum. This emphasizes the importance of combining practical experience with formal education in agricultural entrepreneurship.

💡Land Management

Land Management is a key challenge mentioned in the script that affects the performance of the Philippine agriculture sector. Effective land management is crucial for smallholder farmers to secure better lives, which is why it is a focus area for the interventions discussed in the video.

💡Technology

Technology is noted as a modern tool being promoted to address challenges in farming. The video suggests that the integration of technology can help improve the performance of the agriculture sector and the lives of smallholder farmers.

💡Financing

Financing is identified as a critical issue for farmers, with various credit and financing programs in place to assist them. The video implies that access to financing is essential for smallholder farmers to become successful agro-entrepreneurs.

💡Market Access

Market Access is discussed as a challenge for farmers, with efforts being made to provide smallholder farmers with access to alternative and modern markets. The video suggests that better market access is necessary for improving the performance of the agriculture sector.

💡AA (Agro Enterprise clustering approach)

AA, short for Agro Enterprise clustering approach, is the course's central theme. It is designed to educate organizations on how to support smallholder farmers in integrating into the agricultural value chain, as illustrated by the course's objectives and structure.

Highlights

Introduction to the online course on the fundamentals of the Agro Enterprise clustering approach.

Course collaboration between Jolly Be foundation and Savior University ATO de Cagayan.

The course aims to help Filipino small holder farmers become Agro entrepreneurs.

The approach is based on over 15 years of experience in farmer entrepreneurship programs.

The Philippine agriculture sector's challenges include land management, human development, technology, financing, and market access.

Various initiatives are addressing the challenges faced by farmers.

The course provides an overview of the status of agriculture value chains and the Agro Enterprise clustering approach.

The course consists of seven modules with a total learning time of around 3 hours.

Modules 1 to 3 focus on the status of agriculture value chains and the relevance of the Agro Enterprise clustering approach.

Modules 4 to 6 guide learners through the three phases of the Agro Enterprise clustering approach.

The final session, module 7, wraps up the course with considerations for using the Agro Enterprise clustering approach.

Each module includes various learning materials such as videos and short readings.

Learners can participate in forums to share thoughts and ideas with fellow learners.

There are no assignments, but each module ends with a short assessment.

Learners must pass each assessment before moving on to the next module.

After completing the seven modules, learners will receive a certificate of completion.

The course is self-paced, but it must be completed before the end of the month.

The course aims to keep learners engaged and wanting to learn more.

The course provides an overview of the Agro Enterprise clustering approach to support small holder farmers.

Transcripts

[Music]

hello welcome to the online course on

the fundamentals of the Agro Enterprise

clustering approach I'm La crat director

for Partnerships and operations of the

Jolly Be foundation and I am har Musa

dean of the College of Agriculture of

savor University ATO de Cagayan together

the jolbe group foundation and savior

University ATO de Cagayan have team up

to develop this course and share our

approach in helping Filipino small

holder Farmers become Agro

entrepreneurs this approach is based on

the more than 15 years of experience of

the farmer Entre R preneurship program

of Jolly beu foundation and enriched

with academic and extension insights by

The Faculty of Savior

University we hope you are excited to

learn about the Agro Enterprise

clustering approach as much as we are

excited to share about it to

you today we welcome you to our first

session which will focus on the rational

and details of the

course we will also discuss the

structure of our course

so that you can manage and navigate the

requirements better let's get

started although Filipino farmers are

among the most hardworking individuals

in the country the Philippine

agriculture sector has been lagging in

performance many farmers still struggle

to secure Better Lives for themselves

and for their families due to key

challenges in farming related to Land

Management human development technology

financing and access to Market to name a

few and while there are numerous issues

there are also various initiatives aimed

to address them by several public and

private

agencies modern Technologies are already

being promoted various credit and

financing programs are also in place to

assist

Farmers more recently there are

increasing efforts to provide small

holder Farmers with access to

Alternative and modern

markets we can see that while

challenging the prospect of enriching

our agriculture sector is

promising what is needed is a more

concerted effort to support farmers and

provide interventions at different

levels this is why we created our course

the fundamentals of AG grow Enterprise

clustering approach or AA for short to

allow small holder Farmers to expand

their participation in the value chain

and have better

income Our intention is as more

organizations learn AA and integrate the

approach in their work more small holder

farmers are equipped with a knowledge

skills and mindset to take active

participation in agriculture value

chains so what do we want you to learn

in this course first we hope you will be

able to discuss the importance of

expanding small holder Farmers

participation in the agricultural value

chain second you will become more

conversent with the different elements

necessary in engaging formal

markets third you will be able to

describe AA its faces and its relevance

in improving

agriculture lastly you will be able to

assess your organization's Readiness to

help small holder farmers in integrating

AA now that we have shared the course

objectives allow us to explain more

about what to expect in this

course the fundamentals of AA has seven

modules with a total learning time of

around 3

hours the following are the

sessions Session 1 to three give you an

overview of the status of Agriculture

value chains and the relevance of the

Agro Enterprise clustering

approach sessions 4 to six guide us to

the three phases of AA and the final

session session seven wraps up the

course with some considerations if you

were to use

AA each mod modle will have various

Learning Materials such as videos and

short readings to help explain the

different relevant Concepts you can also

participate in the forums to share your

thoughts and ideas with your fellow

Learners there will be no assignments to

submit but note that each module will

end with a short assessment to check

your

learning you can take the assessment

multiple times but you need to pass each

one before moving on to the

next after completing the seven modules

you will receive a certificate of

[Music]

completion as this is a self-pace course

it will be up to you to choose the pace

with which to complete this course

however you need to do so before the end

of the month as the course will

automatically close after that sounds

doable yes of course we promise that the

course will keep you engaged and wanting

to learn more we hope that what we have

discussed has helped you understand the

purpose and the structure of the

course as we close the session remember

that the fundamentals of AA is meant to

give an overview of the approach so you

can have a better understanding of what

it is and how we do it to help support

small holder

Farmers that concludes our orientation

session get ready for a quick

quiz good luck and see you in the next

session

[Music]

nah

[Music]