How to Sell Your Product or Service: Acquiring the Sales Mindset (Part 1 of 11) - Sales Training

Summary

This course introduces the concept that selling is more about mindset than technique. It emphasizes the importance of viewing sales positively, as it drives the economy and helps others. The speaker encourages shifting from a 'pushy' sales approach to a 'sharing' one, where the focus is on the benefits of the product or service. The goal is to nudge potential customers towards recognizing value, rather than pressuring them into a sale. The course aims to build a sales process that is fluid, easy, and consistent, all grounded in a positive mindset.

Takeaways

• 🧠 Mindset is crucial: 80% of selling is about having the right mindset towards sales and oneself in sales.
• 🚫 Avoid negative perceptions: Having a negative view of selling can lead to hesitancy and decreased success in sales.
• 🔄 Shift your paradigm: Change your perspective on selling from a negative to a positive one to improve your sales approach.
• 🌟 Selling is helping: As a salesperson, you're contributing to the economy by providing products or services that help it move.
• 🍽️ Sharing is selling: When you share your enthusiasm for a product or service, you're effectively selling it without pressuring.
• 📈 Focus on benefits: Emphasize the benefits of your product or service when sharing information with potential customers.
• 🙅‍♂️ No pressure selling: Modern sales strategies discourage pressuring customers to buy; instead, focus on sharing valuable information.
• 💡 Nudge, don't push: Encourage potential customers to consider your offering by sharing information, not by pushing them to buy.
• 🏡 Tailor your pitch: Show how your product or service can benefit the customer, such as maintaining their home or improving business efficiency.
• 🔄 Delete old models: Let go of old, negative paradigms of selling to adopt a more positive and effective sales approach.

Q & A

What is the primary focus of the course on selling as described in the transcript?

The primary focus of the course is on the mindset of selling, emphasizing that how you think about selling will largely determine your success in sales.

What is the ratio of mindset to sales strategies or techniques according to the transcript?

The transcript states that 80% of selling is mindset, while only 20% is sales strategies or techniques.

How does the speaker suggest shifting one's mindset from a negative view of selling to a positive one?

The speaker suggests shifting the mindset by understanding that selling is not about pressuring people to buy but about sharing great information that benefits others.

What is the first paradigm shift mentioned in the transcript?

The first paradigm shift mentioned is recognizing that as a salesperson, you are helping the economy by providing products or services.

What does the speaker mean when they say 'selling and sharing are synonymous'?

The speaker means that when you have something great to offer, the act of selling is essentially sharing that great information or product with others who can benefit from it.

Why does the speaker argue that you should not pressure people into buying?

The speaker argues that you should not pressure people into buying because it is a sign of not having a great product. If the product is good, sharing the information is enough.

What is the difference between 'pushing' and 'nudging' in the context of selling as discussed in the transcript?

In the context of selling, 'pushing' refers to pressuring someone to buy, while 'nudging' is about gently guiding them to consider the offering after sharing the information.

What is the importance of emphasizing the benefits of a product or service when selling?

Emphasizing the benefits is important because it helps position the product or service in a way that does not feel like pushing, but rather informs the customer of the value they will receive.

How does the speaker suggest that a salesperson should approach a one-on-one or group sales situation?

The speaker suggests that a salesperson should approach sales situations by sharing information and gently nudging if the value is seen, rather than pushing or pressuring.

What should a salesperson do according to the transcript to ensure a more fluid, easier, and consistent sales process?

A salesperson should master each step of the sales process as taught in the course, which will lead to a more fluid, easier, and consistent sales approach.

What is the final piece of advice the speaker gives regarding the mindset of selling?

The final piece of advice is to delete old paradigms of what selling is and to embrace the idea of sharing great information, rather than viewing selling negatively.