Video Promosi dan Video Profil Desa Parsingguran II

Summary

The video script details the University of Sumatera Utara's initiative to support digital transformation in rural areas, specifically Desa Parsingguran 2. The university, in collaboration with the local community, has created promotional and profile videos to boost tourism and showcase the village's potential. The script emphasizes the importance of intellectual property rights for these videos, ensuring the message and purpose are not altered. The video also highlights the village's natural beauty, cultural richness, and agricultural strengths, aiming to attract visitors and develop the area into a model of sustainable tourism.

Takeaways

• 🎓 The speaker is a faculty member from the University of Sumatera Utara, discussing their role in advancing digital transformation in collaboration with the Indonesian Ministry of Higher Education.
• 🏞️ The University of Sumatera Utara is committed to supporting the digitalization of small and medium-sized enterprises (SMEs) in rural areas through community service activities.
• 📈 The community service activities aim to meet several key performance indicators, including providing students with off-campus experience and utilizing faculty work for community benefit.
• 🌐 The university is supporting internationalization efforts, with a focus on becoming a 'World Class University'.
• 🎥 The speaker showcases a community service project in Desa Parsingguran 2, which includes creating promotional and profiling videos to support the village's tourism potential.
• 📹 The videos are intended to promote the visual appeal of the village and inventory its potential and needs, with the active involvement of university faculty and students.
• 📝 The speaker emphasizes the importance of intellectual property rights for the videos, suggesting that they should be copyrighted to protect the message and the collaborative efforts.
• 🏛️ The village of Parsingguran 2 is highlighted as a pioneer in tourism, with a rich cultural heritage and natural attractions, including Lake Toba.
• 🌾 The community is proud of its agricultural and livestock products, such as rice, water buffalo, and more, which are part of the local culture and economy.
• 🤝 The collaboration between the University of Sumatera Utara and the local community aims to develop the village's tourism potential and improve the quality of life for its residents.

Q & A

What is the role of the speaker in the script?

The speaker is a faculty member and the head of a village development program at the University of Sumatera Utara, specifically for Desa Parsingguran 2.

What is the main goal of the University of Sumatera Utara's involvement with Desa Parsingguran 2?

The main goal is to accelerate digital transformation, including supporting the digitalization of MSMEs in the village through community service activities.

What are the key performance indicators targeted by the community service activities?

The key performance indicators targeted include providing students with off-campus experience, utilizing faculty work by the community, and supporting the university's internationalization efforts.

What type of content is being proposed for intellectual property rights in the script?

The script discusses the proposal for intellectual property rights for a video promoting Desa Parsingguran 2, including a promotional video and a village profile video.

Why is Desa Parsingguran 2 interested in creating promotional and profile videos?

Desa Parsingguran 2 is a pioneer tourism village and requires support from various parties, especially in cinematography, to promote and showcase the village visually through promotional videos.

What is the significance of the video profile for Desa Parsingguran 2?

The video profile is significant for inventorying various potentials and needs of the village, which can help in planning and development.

Why is it important to protect the copyright of the videos mentioned in the script?

Protecting the copyright ensures that the message conveyed by the videos is not altered or misused without permission, maintaining the integrity of the promotional and profile content.

Which institution is responsible for managing intellectual property rights as mentioned in the script?

The script mentions that the University of Sumatera Utara, under the coordination of the Deputy Rector for Research, Community Service, and Innovation, is responsible for managing intellectual property rights.

What is the purpose of the video content created by the University of Sumatera Utara for Desa Parsingguran 2?

The purpose is to obtain intellectual property rights, showcase the village's tourism potential, and support the development of the village through practical applications rather than just theoretical concepts.

What are some of the cultural and natural attractions highlighted in the script for Desa Parsingguran 2?

The script highlights natural attractions like Lake Toba, cultural performances such as Mosak martial arts and Tortor dance, and historical sites like the sarcophagus of Ompu Oloan.

How does the script describe the impact of the University of Sumatera Utara's involvement on the village?

The script describes the university's involvement as a commitment to build the village's culture, enhance tourism, and improve agricultural and livestock advantages, ultimately aiming to create a 'beautiful country' and a paradise by Lake Toba.

Outlines

00:00

🎓 Educational Initiatives for Digital Transformation

The speaker, a faculty member from the University of Sumatera Utara, discusses their role as the head of a model village, Desa Parsingguran 2, in collaboration with the university. They emphasize the university's commitment to digital transformation, particularly in supporting local small and medium enterprises (SMEs) through community service activities. The speaker outlines the key performance indicators (KPIs) that these activities aim to address, such as providing students with off-campus experience and ensuring that the work of faculty is utilized by the community. The ultimate goal is to support the university's internationalization efforts and contribute to the World Class University theme. The speaker also highlights the creation of a video promoting the village's tourism potential, which is intended to showcase the village's visual appeal and inventory its potential and needs.

05:00

📹 Promoting Intellectual Property Rights for Community Development

The speaker discusses the importance of intellectual property rights for a video they produced to promote Desa Parsingguran 2. They argue that the video, which includes a promotional video and a village profile, should be protected by copyright to ensure that its message is not altered or misused. The speaker emphasizes the collaborative effort between the university and the community in creating the video, which contains elements of copyright and should not be used without permission. They also mention the video's role in supporting the development of the village's tourism potential and the university's commitment to practical application rather than just theoretical knowledge.

10:10

🌾 Showcasing the Natural and Cultural Potential of Desa Parsingguran 2

The village head of Desa Parsingguran 2 introduces the village's natural and cultural potential, including agricultural, cultural, and tourism resources. They highlight the beauty of Lake Toba and invite viewers to witness the village's natural splendor. The speaker also mentions the village's agricultural and livestock products, such as rice, buffalo, and others, which contribute to the village's unique tourism offerings.

15:52

💃 Cultural Performances and Daily Life in Desa Parsingguran 2

This paragraph describes the cultural performances and daily activities of the local community in Desa Parsingguran 2. It mentions traditional dances like the 'Tortor' performance, which maintains its traditional patterns while allowing for some creative freedom. The paragraph also discusses the village's historical and cultural landmarks, such as the sarcophagus of Ompu Oloan, and the village's agricultural and livestock products. The speaker emphasizes the importance of these cultural elements in attracting tourists and preserving the village's heritage.

20:57

🤝 University and Community Collaboration for Tourism Development

The speaker discusses the collaboration between the University of Sumatera Utara and the local community to develop Desa Parsingguran 2 as a cultural tourism icon. They highlight the university's commitment to building the village's cultural identity and improving its agricultural and livestock sectors. The speaker also mentions the scientific measurement of their activities and the expected outcomes, emphasizing the harmony between theory and application in education. The paragraph concludes with a message of gratitude from the university faculty, students, and the community for their active participation in the development efforts.

Keywords

💡Digital Transformation

Digital transformation refers to the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. In the context of the video, the University of Sumatera Utara is working towards accelerating digital transformation, which includes supporting the digitalization of small and medium enterprises (SMEs) in the village through community service activities. This is a key strategy to modernize and improve the efficiency and competitiveness of local businesses.

💡Community Service

Community service involves a wide range of activities performed by individuals or groups to benefit the community. In the video, the University of Sumatera Utara engages in community service by creating promotional and profile videos for the village of Parsingguran 2, aiming to support the village's tourism potential. This service is targeted to hit several key performance indicators, including providing students with out-of-campus experience and utilizing faculty work for community benefit.

💡Intellectual Property Rights

Intellectual property rights (IPR) are the rights given to persons over the creations of their minds. The video script discusses the proposal to register the intellectual property rights for the promotional and profile videos created for the village. The creation of these videos is a collaborative effort involving faculty and students, and securing IPR ensures that the village's interests are protected and the message conveyed by the videos is not altered without permission.

💡Tourism

Tourism refers to the activity of visiting places of interest, typically for pleasure. The video's theme revolves around showcasing the tourism potential of Parsingguran 2 village. The village is described as a 'Rintisan desa wisata,' or a pioneer village for tourism, which requires various forms of support, especially in cinematography, to promote its visual appeal and attract visitors.

💡Cinematography

Cinematography is the art of capturing and creating moving images. In the video, the creation of promotional videos is a form of cinematography aimed at promoting the village's tourism. The script mentions that the visual representation of the village through video can significantly enhance its appeal, as it can highlight aspects that may not be immediately apparent to the naked eye.

💡Profile Video

A profile video is a multimedia presentation that showcases information about a person, place, or organization. In the context of the video, a profile video is created for Parsingguran 2 village to inventory various potentials and needs of the village. This video serves to introduce viewers to the village's natural beauty, cultural richness, and agricultural strengths.

💡Indigenous Culture

Indigenous culture refers to the traditional customs and beliefs of a particular group of people that have been passed down through generations. The video script mentions the village's indigenous culture, such as the Mosak martial art and the Tortor dance, which are showcased as part of the village's tourism attractions. These cultural elements are important for preserving the heritage of the Batak people.

💡Agricultural Potential

Agricultural potential refers to the capacity of a region to produce agricultural goods. The video script highlights the agricultural potential of Parsingguran 2 village, mentioning rice cultivation, livestock, and other agricultural products. The village's agricultural strengths are presented as a key aspect of its tourism appeal, showcasing the local way of life and the products of the land.

💡World Class University

A world-class university is one that is recognized globally for its excellence in teaching, research, and service. The video mentions the University of Sumatera Utara's goal to support internationalization and become a World Class University. This ambition is reflected in the university's efforts to contribute to the development of the village through community service, aligning with the global standards of higher education.

💡Sustainable Development

Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs. The video script implies the university's commitment to sustainable development by working with the village to enhance its tourism potential in a way that is beneficial for both the current and future generations, ensuring that the village's natural and cultural resources are preserved and enhanced.

💡Student Experience

Student experience encompasses all aspects of a student's interaction with a university, including academic, social, and practical experiences. The video script mentions that the community service activities provide students with out-of-campus experience, which is an essential part of their education. This experience not only benefits the students by providing them with practical skills but also contributes to the development of the village.

Highlights

Saya Samarddantulingga is a science graduate, applied tourism master, and a faculty member at the Vocational Faculty of the University of North Sumatra.

He speaks as the head of a village development project by the University of North Sumatra for Desa Parsingguran 2.

The project is closely related to the University of North Sumatra's target and the Indonesian Ministry of Higher Education's digital transformation efforts.

The university supports the digitalization of rural MSMEs through community service activities.

The community service aims to target several main performance indicators, often abbreviated as iKU-DEL.

The community service supports iKU-DEL goals, such as providing students with extra-campus experience and utilizing faculty work in the community.

The ultimate goal is to target and support iKU-DEL number 8, which involves the university's support for internationalization.

The video showcases the dedication done in Desa Parsingguran 2, showcasing intellectual property rights in the field of cinematography.

The background of creating intellectual property rights is based on the requests and needs of the village.

Desa Parsingguran 2 is a pioneer tourism village and requires support from various parties, especially in cinematography.

The video promotion is requested to allow the village to publish and promote its visual appearance effectively.

The village profile video aims to inventory various potentials and needs within the village.

The video promotion and profile are created with significant contributions from the university, including faculty and students.

The video contains copyright elements, and any unauthorized use or alteration could lead to a different message.

The video is proposed to be copyrighted to protect the original message and prevent misuse.

The video is intended to obtain intellectual property rights through the Innovation Institute at the University of North Sumatra.

The video is a result of community service funded by the University of North Sumatra's community service program.

The video showcases the journey through the village, emphasizing the beauty of life and the importance of capturing moments.

The head of Desa Parsingguran 2 introduces the village's natural potential, including agriculture, culture, and tourism.

The village is known for its cultural performances, such as Mosak martial arts and traditional Tortor dances.

Desa Parsingguran 2 also features historical landmarks like the sarcophagus of Ompu Oloan, the first settler.

The village is recognized for its agricultural and livestock products, such as rice, water buffalo, and more.

The daily activities of the local community are a significant attraction for visitors.

The University of North Sumatra is committed to developing the village's culture, agriculture, and tourism to increase visitor numbers.

The university aims to create a balance between campus education and real-world applications through community service.

Saya Samarddantulingga and the community service team express gratitude for the support and collaboration.

Transcripts

saya samarddantulingga sarjana sains

terapan pariwisata magister pariwisata

dosen fakultas vokasi Universitas

Sumatera Utara di sini saya berbicara

sebagai ketua Desa binaan Universitas

Sumatera Utara untuk desa parsingguran 2

Kecamatan polung Kabupaten Humbang

Hasundutan yang erat kaitannya dengan

target Universitas Sumatera Utara

ataupun kementerian pendidikan tinggi

Republik Indonesia untuk percepatan

transformasi digitalisasi termasuk di

dalamnya yaitu usaha Universitas

Sumatera Utara untuk mendukung

digitalisasi UMKM Desa Melalui aktivitas

pengabdian pada

masyarakatnya di dalam aktivitas

pengabdian masyarakat ini ditargetkan

untuk mampu menyasar beberapa indikator

kinerja utama yang sering disingkat

sebagai iku dari Del indikator kinerja

utama atau Del iku ini untuk perguruan

tinggi Maka pengabdian masyarakat ini

mampu mendukung iku du yaitu mahasiswa

mendapat pengalaman di luar kampus iku 5

yaitu hasil kerja dosen digunakan oleh

masyarakat dan akhirnya sebagai

finalisasi tujuannya untuk menyasar dan

mendukung iku ke-8 Secara garis besarnya

yaitu Universitas Sumatera Utara

mendukung internasionalisasi melalui

berbagai macam ide ataupun Temanya yaitu

World Class University dalam video ini

saya ingin menunjukkan pengabdian yang

telah kami lakukan di desa parsingkuran

2 Kecamatan plung Kabupaten Humbang

hasudutan dengan judul usulan hak

kekayaan intelektual bidang

sinematografi yaitu video promosi dan

video profil desa parsingguran 2 Adapun

latar belakang dari pembuatan atau

usulan hak kekayaan intelektual ini

yaitu karena permintaan dan kebutuhan

Desa permintaan dan kebutuhan Desa ini

didasarkan kepada karena desa

parsingkuran di eh 2 ini merupakan

Rintisan desa wisata sehingga

membutuhkan daya dukung ee berbagai

macam pihak khususnya sineas

cinematografi seperti saya pembuatan

video promosi merupakan

permintaan agar Desa parsingguran 2

melalui perangkat desanya ataupun e

bagian-bagian struktur desanya itu mampu

mempublish atau mempromosikan secara e

bagus e mengenai tampilan desanya secara

visual di samping itu juga kalau

seandainya Mereka ingin membuat atau

ingin

ee menambah karena terkadang di dalam

mata manusia ini memandang tempat wisata

itu ee sudah bagus tetapi ketika

dimasukkan ke dalam kamera itu ternyata

banyak yang kurang jadi

visualisasi dengan menggunakan video

promosi ini ternyata mampu

ee membuat desain-desain tertentu di

dalam benak ee kepala desa perangkat

desa dan pemerintah Desa di dalam ee

menjalankan atau menambah fasilitas di

kemudian hari dan berikutnya lagi untuk

video profil desa yaitu untuk ee

menginventaris berbagai macam

potensi-potensi

kebutuhan-kebutuhan yang ada di desa

parsingguran du jadi itu untuk yang

pertama dan yang kedua yaitu sudah

sangat wajar hak cipta ini

dihkian karena dikonsepkan dilakukan

atau diperbuat dan diciptakan oleh

masyarakat dan yang

terpenting dengan peran aktifivitas USU

baik dosen hingga mahasiswanya yang

berperan cukup Kompleks dalam pembuatan

video ini hasil video ini sudah sangat

wajar karena mengandung unsur hak cipta

di dalamnya jadi apabila ada pengambilan

salah satu scene video tanpa izin dari

pemegang hak

cipta

diperbuat didesain ulang ataupun

dipotong-potong secara salah dan tidak

beretika tanpa izin tertentu sehingga

akan menimbulkan pesan yang berbeda

misalnya Saya ingin membuat video

pengabdian atau video profil ini

kemudian ee Beberapa elemen atau oknum

masyarakat itu memotongnya mengganti

misalnya dengan Presiden Jokowi misalnya

seperti itu dengan unsur politik dan

lain sebagainya maka dari itu video ini

terakhir pesan yang didapat itu berbeda

padahal ini merupakan video promosi

wisata dan satu video profil desa atau

hal lain sebagai ee atau hal lainnya

yang misalnya ee di di Andaikan

diandaikan itu ee kepala desa ee sudah

mengakhiri masa jabatannya sehingga

video profil ini ee

dipotong-potong atau misalnya kepala

desa ataupun unsur yang ada di dalam

video profil ini ee memiliki kesalahan

kemudian dipotong-potong videonya ee

maka dari itu ee untuk melindungi karya

cipta ini sehingga pesan itu jangan

berubah ini kan video promosi yang

dibuat usuh ini kan video profil dibuat

usuh Jangan dirubah pesannya ke ee arah

lokasi yang lain ya atau arah pesan yang

lain maka dari itu saya usulkan hak

kekayaan saya usulkan video ini menjadi

hak

cipta sehingga setiap

scene Dari video ini terlindungi dan

dapat dipergunakan sebaik-baiknya untuk

kepentingan bersama jadi terdapat tiga

video ee yang akan di e hak ciptakan di

dalam satu video ini diharapkan ranah

pengembangan desa wisata yang telah

dinaungi oleh Universitas Sumatera Utara

tidak lagi dalam ranah teoritis namun

sudah mencapai ranah aplikatif video ini

ditujukan untuk memperoleh hak kekayaan

intelektual di lembaga inovasi penulisan

ilmiah dan hak kekayaan intelektual Lipi

HKI USU sebuah lembaga yang bertanggung

jawab kepada Rektor di bawah koordinasi

wak reektor 3 bidang penelitian

pengabdian pada masyarakat dan kerja

sama karya ini juga merupakan luaran

pengabdian yang didanai dalam program

Desa binaan USU dari lembaga pengabdian

pada masyarakat Universitas Sumatera

Utara tanpa berpanjang lebar ini adalah

hasil videonya

setiap

orang memiliki perjalanannya sendiri

untuk menikmati

hidup setiap

perjalanan memiliki keindahan yang tak

lupa saya

abadikan waktu terus

berlalu dan

langkahku akan selalu

berjalan lewat lensa kamera inilah

perjalanan terbaik

saya di desa parsingguran

[Musik]

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[Tepuk tangan]

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[Tepuk tangan]

[Musik]

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[Tepuk tangan]

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horas horas horas saya Sabar Banjar

nahor kepala desa parsinguran 2 dengan

ini memperkenalkan potensi alam yang ada

di desa saya seperti potensi pertanian

Potensi Budaya

dan potensi wisata alam yang ada di

sem-leme yang di sana Bapak dan Ibu

saudara-saudara bisa saksikan dengan

dengan Indahnya Danau Toba e dengan

pemendangan alamnya e bersama ini Mari

kita saksikan film berikut ini horas

horas horas

[Musik]

[Musik]

[Musik]

Saya pangutan lubang gaul profi sebagai

petani di persengguran du dan kami

masyarakat persengguran 2 sangat

menerima

kedatangan Universitas Sumatera Utara

untuk desa kami menunjukkan ketahanan

pangan di persenggulan du Sekian dan

terima kasih horas horas horas

[Musik]

horas horas horas

sayaarj kepala

desa ini mkenalkan

[Musik]

ens danensi alam yang ada di yang di

sana Bapak dan Ibu saudara-saudara bisa

saksikan Indahnya Danau Toba dengan

pemendangan

alamnya bersama ini Mari kita saksikan

film berikut ini horas horas horas

baik alam budaya hingga pertanian juga

peternakan beberapa keunikan wisata yang

bisa kamu Nikmati dan lakukan di desa

ini adalah seperti melihat aktivitas

budaya lokal diantaranya adalah mosak

yaitu seni bel diri sukat

Toba seni bela diri ini merupakan salah

satu warisan budaya leluhur yang tidak

sekedar keterampilan bertarung namun

juga diajarkan keterampilan yang

sifatnya kebatinan juga pengetahuan akan

obat-obatan akan tetapi seni bela diri

mosak Batak ini sudah dilakukan dalam

beberapa pertunjukan sebagai atraksi

budaya untuk peningkatan pariwisata

khususnya di desa parsingguran 2 dan

sebagai salah satu usaha untuk tetap

melestarikan budaya leluhur

selain dari mosak aktivitas budaya lokal

yang dapat kamu Nikmati di desa ini

adalah pertunjukan tortor yang disajikan

tidak jauh berbeda dengan bentuk

pertunjukan aslinya kebudayaan Tortor

Batak Toba sebagai wujud dari perilaku

manusia secara turun tememurun dan

selalu dipengaruhi oleh Norma adat

kebiasaan yang berlaku dalam suatu

kelompok

[Musik]

[Musik]

masyarakat anak su dengar

kurasiias dengar

kurasiias dengarasin

[Musik]

[Musik]

walaupun pertunjukan tortor ini

disajikan dalam kemasan pariwisata namun

pola tradisi tidak pernah mereka

tinggalkan ini dibuktikan dengan Setiap

awal tortor harus dimulai dengan

Somba untuk selanjutnya ragam gerakannya

sudah ada kebebasan baik dalam merubah

pola gerak atau sisi koreografer

lainnya namun pada dasarnya ragam gerak

yang dilakukan tidak jauh beranjak dari

tradisi Batak Toba

[Musik]

[Musik]

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[Musik]

akan

memainu di desa parsingguran 2 ini

terdapat juga sarcofagus Ompu Oloan

banjarnahor yang merupakan orang pertama

membuka perkampungan dan juga irigasi di

desa

parsingkuran sarcofagus dibuat selama

puluhan tahun lamanya mendatangkan ahli

ukir dari

[Musik]

samusir

diuh dalam bentuk seni tradisional Desa

parsingguran 2 ini juga terkenal dengan

ragam hasil pertanian dan

peternakannya seperti padi serai sapi

pedaging dan lain sebagainya

[Musik]

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Aktivitas keseharian masyarakat lokal

juga menjadi daya penarik yang sangat

besar di Desa

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ini Universitas Sumatera Utara dengan

perangkat desa secara bersama-sama

berkomitmen untuk membangun desa budaya

ini sebagai salah satu ikon kunci yang

akan meningkatkan kunjungan wisata ke

desa

[Musik]

ini dengan keindahan alam budaya

keunggulan pertanian dan peternakan di

daerah ini Universitas Sumatera Utara

juga bersama dengan seluruh masyarakat

desa akan semakin percaya diri untuk

mengembangkan dan

mewujudkan Negeri Indah kepingan surga

di Danau Toba

[Musik]

[Tepuk tangan]

[Musik]

[Musik]

[Musik]

saya pangutan lubbang gaul profini

sebagai petani di persengguran 2 dan

kami masyarakat persengguran 2 sangat

menerima

kedatangan Universitas Sumatera Utara

untuk desa kami menunjukkan ketahanan

pangan di persengguran du Sekian dan

terima kasih horas horas

[Musik]

horas seluruh kegiatan yang kami lakukan

di lokasi Mitra dapat diukur secara

ilmiah dengan menggunakan metode dan

capaian hasil kerja diharapkan melalui

kegiatan pengabdian ini Universitas

Sumatera Utara dapat menjadi jembatan

edukasi yang baik sehingga antara teori

dengan aplikasi berjalan harmonis dengan

berbagai sumber daya yang dimiliki hal

ini diciptakan untuk memperoleh

keseimbangan secara fundamental antara

kampus dan realita yang terjadi di

tengah masyarakat saya

samerdantainulingga dosen fakultas

vokasi Universitas Sumatera Utara

bersama tim pengabdian juga seluruh

mahasiswa yang berperan aktif di

kegiatan ini mengucapkan salam dan

terima kasih