Social Media Tips for New Real Estate Agents
Summary
TLDRIn this video, Rosemary Lewis, an educator and real estate agent, shares valuable advice for new agents on utilizing social media to grow their real estate business. She emphasizes the importance of being visible, building trust, and not overthinking posts. Rosemary encourages agents to make their social media profiles public, post relatable content, and use video to connect with potential clients. She highlights how social media can serve as a powerful tool for personal branding and client engagement, sharing her own experiences as proof of its effectiveness.
Takeaways
- 📱 Social media is a powerful tool that new real estate agents should utilize to grow their business.
- 👍 Increasing your 'know, like, and trust' factor on social media can attract potential clients who will feel more comfortable reaching out to you.
- 🔑 Make sure your social media profiles are public so that people can find you and learn more about your business easily.
- 🤔 Don’t overthink your social media posts. Even casual posts, like sharing your favorite foods or activities, can create engagement and help people connect with you.
- 📹 Consider using video content as it allows potential clients to get to know your personality, which builds trust and rapport even before meeting you.
- 👩💻 Consistency is key. Regularly posting, even about everyday life, can help humanize you and build a relationship with your audience.
- 🔒 You control what you share. While being public, you can still keep private details safe by choosing what you want to disclose online.
- 🎯 Video is especially effective because it makes people feel like they already know you before they meet you, increasing your credibility.
- 💬 Social proof matters. People often check your online presence after a referral, and having an active social media profile enhances trust.
- 💡 Use social media to showcase not only your real estate expertise but also who you are as a person, making clients feel more connected and comfortable.
Q & A
What is the main advice shared in the video for new real estate agents?
-The main advice shared is that new agents need to get social on social media, as it helps increase their visibility, builds trust, and allows potential clients to know, like, and trust them.
Why does Rosemary Lewis emphasize the importance of social media for real estate agents?
-Rosemary emphasizes social media because it allows agents to showcase their personalities, prove their credibility, and attract clients who are likely to research them online before engaging in business.
What are some reasons people hesitate to be active on social media, according to Rosemary?
-Some people hesitate because they are private, don’t want to reveal personal details, feel unsure about what to post, dislike being on video, or worry they don't have the right appearance.
How does Rosemary suggest overcoming fears of privacy on social media?
-She advises that agents can control what they share by turning off location services, not posting personal details like addresses or their children's faces, and carefully choosing what to share.
What practical tip does Rosemary offer about setting up social media accounts?
-She recommends making social media profiles public, as private profiles can prevent potential clients from seeing who the agent is and what they offer.
How does Rosemary suggest new agents approach content creation for social media?
-She advises agents not to overthink it and to share simple, authentic moments from their everyday lives. These posts can be about anything from real estate to personal interests like food or favorite places.
Why does Rosemary advocate for using video on social media?
-Rosemary supports video because it helps potential clients feel like they know the agent personally, building trust and rapport even before they meet in person.
How did social media help Rosemary secure a client, as shared in the video?
-A fellow agent referred a client to Rosemary after seeing her on social media. The client already knew personal details about her, which made the interaction smoother and led to Rosemary easily securing the listing.
What example does Rosemary give about her social media engagement?
-She mentions how she posts about random things like chicken wings from Costco or favorite margaritas, which often gets more engagement than her professional posts, showing how people connect with her personally.
What is Rosemary’s final call to action for her viewers in this video?
-She encourages viewers to subscribe to her channel, share the video on their own social media platforms, and stay tuned for the next video in her series for new real estate agents.
Outlines
📹 Introduction to Part Six of Advice for New Agents
In this opening segment, Rosemary Lewis introduces the sixth video in her advice series for new real estate agents. She recalls receiving numerous questions from Instagram followers about what advice she would give to herself as a new agent. Reflecting back to her early days in 2017, she invites viewers to watch the previous five videos in the series and promises valuable tips not just for new agents, but all agents. Rosemary emphasizes the importance of subscribing, liking, and sharing the video with 'real estate besties' as sharing is caring. This video will focus on leveraging social media to enhance real estate business.
📱 The Power of Social Media for Real Estate Agents
Rosemary underscores the importance of using social media, particularly in the year 2022, as a unique tool for real estate agents. She stresses that social media helps increase the 'know, like, and trust' factor with potential clients. By sharing more about yourself, viewers can better relate to your personality and recognize you as a problem solver. In today’s digital age, clients often look up real estate agents on social platforms before making a decision, so it's crucial to have an online presence. She addresses common fears and excuses about being private on social media and encourages agents to embrace the platform as a powerful business tool.
🔓 Make Your Social Media Profile Public
In this section, Rosemary encourages agents to make their social media profiles public. She reassures viewers that despite safety concerns, they have control over what they share. Agents can maintain privacy by turning off location settings and being selective about personal details while still communicating consistently. She highlights the importance of being accessible to potential clients online and reminds agents not to overthink their posts. Simple, everyday content that reflects your personality, like favorite foods or shopping habits, can make a lasting impression on clients and help them connect with you on a personal level.
🎥 Overcoming Video Fears and the Power of Video
Rosemary encourages agents to embrace video content, acknowledging that many are initially uncomfortable seeing themselves on camera. She shares her own struggles, including feeling self-conscious about her speech, but emphasizes that video is crucial for building rapport with potential clients. By sharing personal stories through video, agents allow clients to feel like they already know them, which strengthens trust. Rosemary shares an anecdote of a referral where the client already knew personal details about her from her social media, proving that social media content can eliminate the need for hard selling.
📲 Leveraging Social Media to Connect with Clients
Rosemary emphasizes the ease of creating content with the technology we have today, such as smartphones, to post videos or social media updates. Simple posts like sharing a lunch outing or showcasing a house can be effective. She urges new agents to stop comparing themselves to others and to use social media as a platform to showcase their value to potential clients. By being authentic and consistent on social media, agents can make a significant impact on their real estate business without feeling overwhelmed.
👍 Call to Action: Subscribe and Share
In the closing section, Rosemary thanks viewers who made it to the end of the video and gives a call to action: subscribe to her channel and share the video on their own social media platforms. She encourages agents to spread the advice with others, framing it as a step toward embracing the power of social media. Rosemary teases the next video in her series, promising two more videos of valuable advice for new agents.
Mindmap
Keywords
💡Social Media
💡No, Like, and Trust Factor
💡Public Profile
💡Engagement
💡Overthinking
💡Consistency
💡Video Content
💡Problem Solver
💡Authenticity
💡Referrals
Highlights
Introduction to advice for new real estate agents, part six of the series.
Encouragement to subscribe and share the content with other real estate professionals.
The power of social media for real estate agents in 2022 and how it helps with the 'know, like, and trust' factor.
Importance of being visible on social media to increase referrals and business opportunities.
Advice to make social media profiles public while maintaining control over personal safety and privacy.
Tips for posting consistent, relatable, and everyday content without overthinking or over-curating.
Engaging content doesn't always have to be real estate-focused, personal posts like favorite foods and movies can drive engagement.
Encouragement to use video content, despite initial discomfort, to build trust and connection with potential clients.
Example of a client who felt familiar with the agent based on social media interactions, easing the listing process.
The importance of social proof—people are more likely to engage when they can verify you through social media.
Using simple tools like your phone’s camera to create authentic and relatable real estate content.
Showcasing local properties casually in your content helps clients see you as accessible and ready to serve.
New agents should not compare themselves to others but focus on utilizing social media to showcase their strengths.
Sharing content and getting involved in social media creates opportunities to demonstrate expertise and value to clients.
Reminder for viewers to subscribe, share the content, and prepare for the next video in the series.
Transcripts
hey y'all are you ready for video number
six
in my advice for brand new agents
let's talk about it
[Music]
hey everybody it's rosemary lewis your
educator agent with exp realty and i am
i might be having too much fun with this
advice to new agents
listen so many of y'all asked me in my
dms on instagram like what would you say
to a new agent and i really had to dig
deep and say okay rosemary what would
you have said to rosemary back in 2017
when she was shaking in her boots about
every little thing so if you this is the
first video that you've caught you want
to go ahead and check out the other five
that i've put out with advice that i
would give brand new real estate agents
but honestly
it's good advice for all agents
but let's get into part six but before
we get into it go ahead and subscribe to
the channel give your girl a thumbs up
and share it with your real estate
besties because you know what sharon is
caring and we all need this info all
right let's talk about our topic for
today
so we have talked about all the things
right we've talked about brokerages
we've talked about knowing contracts
we've talked about understanding money
making activities and beyond
so what is the next piece of advice that
i would tell
myself or even you as a brand new agent
this one y'all is you have to get social
on social
now this is not the first time that i
have said this okay but you know what
sometimes you have to preach the same
sermon a few times in order for somebody
to figure it out and
i just want you all to know
that in
these united states where we live and
beyond in the year of
2022 of our lord as which i am
sharing this video we have been given a
very unique gift that real estate agents
did not have
10 years ago didn't have 20 years ago
that a lot of us are on you under
utilizing and that is the power of
social media
i get it i know you are private you
don't want nobody in your business you
all need to do all that you don't need
to say all that um everything that
you're saying you don't like to show up
on video you don't know what to type you
don't wear cue clothes i know everything
that's going in your head on why you're
not social on social media i get it but
i'm going to tell you that you are
missing a heck of an opportunity in your
real estate business so you know first
of all you're watching me on a form of
social media so let's start there okay
and what social media does
is that it helps to increase our no
like and trust factor for the person on
the other end of the of the phone who is
watching us okay so the more information
that you give them about yourself the
more that you're a they're able to
interact with you your personality and
understand that you're a professional
that can help solve a problem that they
have like understand that you're a
problem solver you have somebody who's
renting and wants to buy that's a
problem you have someone who wants to
sell their house but does not know where
to get started that's a problem but
you're the problem solver and in this
day and age y'all we go and we look for
proof
if someone i don't care if my mama
recommends me to somebody that person
likely is going to google my name
they're going to look to see if i exist
and in our world existing means that you
have some sort of feed on social media
and they are going to decide from that
feed if they're intrigued enough to
actually respond to the referral so i
know
it can feel overwhelming and
intimidating but i'm going to give you a
couple of tips okay here's the thing
when you're getting social on social
first of all
set your pages to
not be private make them public
stop breathing
like that and stop looking at me like
that okay i know that for some of you
that was like so overwhelming it was
overwhelming for me too but here's the
thing i cannot tell you how many people
have been referred to me or they knew
something about me that somebody told
them about a real estate agent and they
were able to go onto my social channels
and get to know me if they weren't my
friend and y'all i don't do a great job
about accepting friend requests all the
time then they're not going to see
anything and you want to make sure that
they're going to get to know you before
you even open your mouth now this is
where you have control though
because i know some people are like
i do not want to be private you know
it's not safe hey you control the safety
and when i say that you know turn your
location off
don't post your address if you don't
want to post your kids faces or names or
any of that you get to decide what you
post but you can still be a consistent
poster and a consistent communicator to
the person on the other end so very
first thing is turn it off of private
then here's the next thing
um
do not overthink it
i think that a lot of times and i was
the same way i overthought everything on
social media i thought that everything
had to be beautifully and perfectly
curated that if i didn't have some deep
post to put behind a picture that it
wouldn't make sense or i didn't know
you know how people will receive me let
me tell you i put out a lot of great
real estate content like all my pages
but let me post about some chicken wings
on cella costco my favorite movie or ask
people you know what their favorite type
of margarita is that glorious i get so
much engagement plus they get to know
about me right they can resonate with me
to know that i'm a mom who shops at
costco i like to have kick back a little
bit of brunch you know or whatever else
i'm going through
so just don't overthink it like just
find ways
where in your everyday life you can
communicate who you are what you believe
in and what values you can breed bring
through your social media channels
all right and then here's the last one
you might want to get on video okay you
you you might want to get on video i
know i've said this a million and 11
times to date i probably have 300
youtube videos the first time i saw
myself on video i was mortified y'all i
like literally saw myself on video hung
up and called my mom
and like gave her a thrashing because
she never got me speech therapy for my
list
because you know what we are our own
worst critics but what video does like
right now do i feel like your homegirl
like do you feel like you know me and if
i would have stayed afraid and stayed
thinking about the fact that i didn't go
to speech we wouldn't be having this
conversation that we're having right now
so video is powerful because it allows
your potential clients to get to know
you
i recently had a situation where
i was referred um it was another age
agent that met me on video so let me
start there an agent that met me and she
came in contact with me because she
followed me on instagram and i did a lot
of instagram stories and she referred me
to a client right
and when i tell you when i met this
young lady she was an absolute dog but
the cutest thing to me was that she was
able to tell me just random facts about
myself so we were at our house
and um i think i said something like oh
it's chilly in here and she was like oh
i know you like the air-conditioned cold
you know how she know that because i did
a post about like me and my husband
have thermostat wars and she like i
never met her before but she'd
interacted with me enough that i did not
have to go in there and beg for the
listing i didn't have to go out there in
there and beat out anybody else because
i was the only choice because there was
enough social proof of who i was and she
knew going in that i was going to be a
good fit for her so new agents from the
very beginning i know you don't know it
all i don't know at all either but what
i do know is that you know if you are
real smart you have an iphone if not you
might have an android anywho
you have a video on your phone okay you
have a camera so you can just get on
there you know share what you have at
starbucks what was for lunch and oh by
the way look at this beautiful house
that is down the street that's for sale
who is looking for a tour because i'm
available tomorrow so these are just a
few tips but i want you to just get out
of your own head and use this beautiful
gift of social media that we have been
gifted not to just sit and squirrel and
wish everybody's life was yours but to
get into the rings and show everyone why
you are a valuable asset to them in
their real estate journey okay
okay
now if you made it to the end of this
video and you are not subscribed to my
channel listen what are you doing with
your life go ahead and subscribe
and
you know what why don't you share this
video on your social media how about
that like let go ahead just
hit share and put it on your social
media get social let everyone know you
know what i'm a new agent but i'm out
here getting this advice from my
homegirl and i will see you next week we
only have two more left y'all
next week for part seven of my advice
for brand new real estate agents
bye
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