PODCAST COPACOL 27: O processo da qualidade nos produtos Copacol

Summary

In this podcast episode, Valdecir Xavier interviews Márcia Ferrari, the Quality Manager at Copacol. Márcia discusses the company's commitment to quality in food production, emphasizing the importance of meeting consumer expectations for high-quality products. She details the various certifications Copacol holds, such as ISO 9001 and BRC, and explains how quality control starts from the farm to the final product, ensuring safety and excellence. Márcia also highlights the challenges of maintaining a culture of quality and the rigorous standards Copacol adheres to, including Brazilian legislation and international certifications.

Takeaways

• 📚 Márcia Ferrari, the Quality Manager at Copacol, emphasizes the company's commitment to quality in its products.
• 🌐 Copacol's products are designed to meet the quality expectations of consumers both domestically and in over 86 countries.
• 🥩 The quality process at Copacol begins with good manufacturing practices and extends to various certifications such as ISO 9001 and BRC.
• 🐓 Quality control involves the entire production chain, from the farm to the final product, ensuring the well-being of animals and adherence to food safety standards.
• 🔍 Márcia leads a team of 240 quality control staff who oversee various aspects of production to maintain high standards.
• 🌡️ The company strictly controls the temperature of chicken during processing to prevent the growth of harmful microorganisms.
• 🌱 Copacol also manages the quality of feed produced for animals, ensuring a healthy diet which contributes to the quality of the final meat product.
• 🛍️ Packaging is developed with quality in mind, ensuring it meets legal standards and provides consumers with necessary information.
• 📈 One of the main challenges for Copacol is fostering a culture of quality throughout the entire organization.
• 🌱 Copacol places significant importance on animal welfare, which is increasingly valued by consumers both domestically and internationally.

Q & A

What is the main topic of the podcast episode?

The main topic of the podcast episode is the quality of Copacol's products and how the company ensures that the food products reaching consumers' tables meet high standards.

Who is Márcia Ferrari and what is her role at Copacol?

Márcia Ferrari is the Quality Manager at Copacol. She leads a team responsible for maintaining the quality of Copacol's products from production to the consumer's table.

What is the significance of the various certifications mentioned, such as ISO 9001 and BRC?

The certifications like ISO 9001 and BRC indicate that Copacol adheres to international quality standards. ISO 9001 is a quality management system certification, while BRC (British Retail Consortium) is a global standard for food safety.

How does Copacol ensure the quality of its products from the farm to the table?

Copacol ensures quality through various stages, including good manufacturing practices, animal welfare standards, hygiene in the abattoir, temperature control during processing, and constant quality inspections throughout the production line.

What is the importance of the 'chiller' process in maintaining the quality of poultry products?

The 'chiller' process is crucial as it rapidly reduces the body temperature of the poultry from 40 degrees to 7 degrees within 1.5 hours, which helps control the growth of microorganisms and prevents potential health risks.

How does Copacol handle the quality of feed produced in their factories?

Copacol has quality inspectors and supervisors who check the quality of raw materials like corn and flour upon arrival. They ensure that there are no impurities or harmful microorganisms, which is essential for producing high-quality feed.

What is the role of the Quality Control team in the food processing industry mentioned in the script?

The Quality Control team is responsible for checking that all quality standards are met throughout the production process. They ensure that the final product is safe for consumption and meets the company's quality benchmarks before it is released for sale.

Why is the 'culture of quality' important within Copacol?

The 'culture of quality' is important because it ensures that every employee, from the production line to management, is committed to producing high-quality products. This culture helps maintain the integrity and reputation of Copacol's brand.

How does Copacol address the challenge of microbiological safety in food production?

Copacol addresses microbiological safety by focusing on hygiene practices, such as cleaning and sanitizing the abattoir and tools, and conducting microbiological analysis to detect and prevent the presence of harmful bacteria like salmonella.

What is the significance of the packaging development process mentioned in the script?

The packaging development process is significant as it ensures that the packaging complies with legal standards, provides necessary information to consumers, and maintains the quality of the product. It also involves checking for contamination and ensuring that the packaging is correctly labeled.

How does Copacol ensure traceability in their products, particularly in fish products?

Copacol ensures traceability by including detailed information on the packaging, such as the producer's name and the tank number where the fish was raised. This allows for tracking the product back to its source in case of any issues, enhancing quality control and consumer trust.