Apa Itu Crawl Pada Search Engine

Projasaweb

31 Aug 202011:27

Summary

TLDRThis video script discusses the concept of 'crawling' in search engine optimization (SEO), focusing on how search engines like Google use web crawlers to visit and index new or updated web pages. It explains the importance of backlinks and site maps for effective crawling, and offers tips to improve the process, such as creating simple URLs, using internal links, and avoiding non-URL parameters. The goal is to ensure smooth crawling for better SEO.

Takeaways

🕷️ Crawling is the process by which search engines visit new and updated pages to add them to their index.
🌐 Google uses a web crawler called Googlebot to perform crawling, utilizing many computers due to the vast number of pages to index.
📈 Search engines employ algorithms to determine which websites to crawl and how often, as well as the number of pages to crawl per site.
🌍 Other search engines like Bing, Baidu, and Yandex also use their own web crawlers to crawl the web.
🔄 The need for crawling arises because the number of websites is continuously growing, and existing indexed pages may change, requiring re-crawling.
🔗 Backlinks are crucial for websites as they help search engines discover new pages.
🗺️ Sitemaps are important for search engines to understand all the URLs you want to be indexed.
📝 Googlebot renders web pages to understand the content, including text, images, and videos, using the latest version of Chrome.
🔍 Simple and readable URLs are favored by Google, as they aid in the crawling process and are easier for users to remember.
🔗 Internal linking within a website helps search engines crawl and index pages more efficiently.
🚫 Avoid using non-URL parameters that can confuse search engines, such as those generated by JavaScript buttons that change the language without altering the URL.

Q & A

What is the main topic discussed in the video?
-The main topic discussed in the video is 'crawling', specifically how search engines like Google use it to discover and index new or updated web pages.
What is the term 'crawl' or 'crow' as mentioned in the script?
-The term 'crawl' or 'crow' refers to the process by which search engines visit new and updated web pages to add them to their index.
Why is the crawling process important for Search Engine Optimization (SEO)?
-The crawling process is crucial for SEO because if a website is not crawled by search engines, it won't appear in search results, affecting its visibility and ranking.
What is the role of 'web crawlers' or 'webtrol' in the crawling process?
-Web crawlers or webtrol are programs used by search engines to perform the crawling process. They visit web pages and add them to the search engine's index.
How does Google determine which web pages to crawl and how often?
-Google uses a specific algorithm to decide which web pages to crawl and how frequently, based on numerous factors including the site's relevance and popularity.
What is the importance of backlinks in the crawling process?
-Backlinks are important because they help search engines discover new web pages. If a website has few or no backlinks, it may be difficult for search engines to find and crawl it.
What is a site map and why is it important for search engines?
-A site map is a list of all the URLs of a website that the owner wishes to be indexed by search engines. It is important because it helps search engines to find and crawl all the pages of a website.
How can website owners help search engines to crawl their sites more effectively?
-Website owners can help by creating and submitting a site map, using simple and readable URLs, implementing internal links, and avoiding non-URL parameters.
What does the process of 'rendering' involve?
-Rendering is the process by which search engines interpret the content of a web page, including text, images, and videos. Google uses the latest version of its Chrome browser for this process.
Why should website owners avoid using non-URL parameters?
-Non-URL parameters can confuse search engines because they may change the language or content displayed without changing the URL, making it difficult for search engines to crawl and index the pages correctly.
What is the significance of using internal links on a website?
-Internal links help search engines crawl and index a website more efficiently by providing a clear path to other pages within the site.

Outlines

00:00

🌐 Understanding the Crawling Process in SEO

This paragraph introduces the concept of 'crawling' in the context of search engine optimization (SEO). Crawling is the process by which search engines like Google discover new and updated web pages to add to their index. The video explains that without being crawled, a website will not appear in search results. It discusses how search engines use web crawlers or bots to perform this task and mentions the importance of backlinks for websites to be easily found by these crawlers. The paragraph also touches on the fact that websites are constantly changing, and search engines need to revisit indexed pages to update their information.

05:00

🔍 Enhancing SEO Through Website Structure

The second paragraph delves into how website owners can aid search engines in the crawling process. It emphasizes the importance of creating and submitting site maps to Google Search Console to help search engines understand the structure of a website. The paragraph also discusses the rendering process, where search engines interpret the content on a webpage, including text, images, and videos. It advises website owners to ensure their sites are compatible with the latest version of Google's rendering engine, Chrome. Additionally, it suggests using simple, readable URLs, internal linking, and avoiding non-URL parameters as strategies to improve SEO and facilitate crawling.

10:02

📢 Inviting Feedback and Encouraging Learning

The final paragraph is a call to action for viewers to provide feedback and engage in discussions about the video's content. It invites viewers to share their thoughts and suggestions in the comments section to help improve the channel and the presenter's knowledge. The paragraph also promotes the Pro Jasa Web Academy, a platform offering free digital marketing education through articles and videos. The presenter encourages viewers to subscribe, share the video, and visit the academy's website to learn more about digital marketing.

Mindmap

Keywords

💡Crawling

Crawling is the process by which search engines visit new and updated web pages to add them to their index. It is a fundamental aspect of search engine optimization (SEO) and is essential for websites to be discoverable online. In the video, crawling is discussed as the first step in how search engines operate, and without it, websites would not appear in search results.

💡Indexing

Indexing refers to the process of organizing web pages in a search engine's database to make them searchable. It is mentioned in the video as the goal of crawling. Once a page is crawled, it is indexed, making it accessible via search queries.

💡Google Bot

Google Bot is the web crawler used by Google to discover and index web pages. The video script mentions that Google uses multiple computers running Google Bot to crawl billions of web pages, emphasizing the scale of Google's crawling operations.

💡SEO (Search Engine Optimization)

SEO is the practice of optimizing websites to rank higher in search engine results, thereby increasing their visibility. The video discusses crawling in the context of SEO, highlighting its importance for websites to be found by search engines.

💡Backlinks

Backlinks are incoming links from one website to another. They are crucial for SEO, as discussed in the video, because they help search engines like Google discover new pages. A website with many quality backlinks is more likely to be crawled and indexed.

💡Site Map

A site map is a list of all the URLs of a website that the owner wishes to be indexed by search engines. The video script explains that creating and submitting a site map can help search engines like Google to crawl and index a website more efficiently.

💡Web Crawlers

Web crawlers, also known as spiders or robots, are software programs that systematically browse the internet to discover new and updated web pages. The video mentions various web crawlers such as Google Bot, Bing's crawler, and others, emphasizing their role in the crawling process.

💡Rendering

Rendering is the process by which search engines interpret and understand the content of a web page, including text, images, and videos. The video script mentions that Google uses the latest version of Chrome to render web pages, which is important for websites to be correctly crawled and indexed.

💡URL

A URL (Uniform Resource Locator) is a reference to a web resource that specifies its location on a computer network and a mechanism for retrieving it. The video discusses the importance of having simple, readable URLs for SEO, as they are easier for both users and search engines to understand and remember.

💡Internal Links

Internal links are hyperlinks that connect one page to another within the same website. The video script suggests using internal links to help search engines navigate a website more efficiently, which is beneficial for crawling and indexing.

💡Parameters in URLs

Parameters in URLs are additional data that can be appended to a URL to change the behavior of the page being requested. The video warns against using non-URL parameters, such as those generated by JavaScript, as they can confuse search engines and hinder the crawling process.

Highlights

Introduction to the concept of 'crow' or crawling in the context of SEO.

Explanation of the importance of crawling for search engine optimization (SEO).

Definition of 'crow' as a process used by search engines to visit new and updated pages.

Description of how search engines like Google use web crawlers to perform crawling.

Mention of Google Bot and its use of multiple computers for crawling.

Discussion on the algorithms search engines use to decide which pages to crawl and how often.

Importance of backlinks for search engines to find and crawl new pages.

Explanation of the role of site maps in helping search engines discover URLs for crawling.

The necessity for search engines to re-crawl pages that have been updated.

How search engines start the crawling process from a list of known links.

The significance of having a website with simple and readable URLs for search engine crawling.

Advice on creating and submitting a site map to Google Search Console.

Recommendation to use internal links to help search engines crawl a website more effectively.

Caution against using non-URL parameters that can confuse search engines.

Encouragement for website owners to assist search engines in the crawling process for better SEO.

Conclusion emphasizing the importance of a smooth crawling process for SEO.

Invitation for feedback and suggestions for future video topics.

Promotion of the Pro Jasa Web Academy for free digital marketing education.