How Much Money Shylily Really Makes?
Summary
TLDRThe video script explores the various income streams of a top Twitch streamer (referred to as 'Lily'). These include donations, ads, subscriptions, sponsorships, and merchandise. Subscriptions, especially Twitch Prime, generate the most revenue, while sponsorships and merchandise also contribute significantly. The video estimates Lily's total monthly earnings to be around $70,000, though this can vary depending on activity levels. Additionally, the script highlights the fluctuating nature of income in self-employment, especially for content creators like Twitch streamers.
Takeaways
- 💸 Streamers make money from five main sources: donations, ads, subscriptions, sponsorships, and merchandise.
- 💰 From donations and bits, streamers like Lily typically receive 80%, while the platform takes a 20% cut. Lily likely earns around $7,000 per month from this source.
- 📺 Ads on Twitch and YouTube bring in around $7,500 per month for Lily, though she doesn't abuse ad settings.
- 💳 Subscriptions are the most lucrative income source for Lily, bringing in over $25,000 per month. She keeps 70% of subscription revenue as a top-tier partner.
- 👑 Twitch Prime subscriptions add an additional $3,500 per month, offering streamers the same payout as regular subs.
- 📈 Sponsorship deals vary widely depending on the game or product being promoted, with streamers earning between $500 to $5,000 per hour. Lily likely earns around $20,000 per month from sponsorships.
- 🎮 Sponsored YouTube videos can bring in about $3,000 per video, and appearances at events or social media posts are often part of sponsorship deals.
- 🛍️ Merchandise is another significant income stream, with Lily's merch sales generating approximately $15,000 per month.
- 📊 The total monthly earnings for Lily, a successful streamer with over 1 million followers, is around $70,000, though this varies depending on activity and specific events.
- 📅 Earnings fluctuate greatly depending on the time of year, with February 2024 being especially lucrative due to new content releases and merchandise drops.
Q & A
What are the main ways a Twitch streamer can make money according to the script?
-The main ways are donations, ads, subscriptions, sponsorships, and merchandise sales.
What percentage of donations does a streamer typically receive?
-Streamers typically receive 80% of donations, while 20% goes to the platform (Twitch).
How much does the script estimate Lily makes from donations and bits?
-Lily is estimated to make around $7,000 per month from donations and bits.
How are ads monetized on platforms like Twitch and YouTube for streamers?
-Streamers make money from ads shown when viewers open their streams or videos. The script estimates Lily makes around $7,500 per month from ads.
How do subscriptions work for streamers on Twitch?
-Viewers can subscribe for $5, $10, or $25 per month, receiving benefits like sub badges and access to sub-only chat. Twitch takes 50% of the revenue, though top-tier partners like Lily keep 70%.
How much does Lily make from subscriptions, according to the script?
-Lily earns over $22,500 per month from subscriptions, with around 5,000 tier 1 subs, 200 tier 2 subs, and 300 tier 3 subs.
What are the factors that affect how much streamers get paid for sponsorships?
-Factors include the popularity of the game, the company's budget, and the average number of viewers during the sponsored stream. Hourly rates range from $0.10 to $1 per viewer.
How much does Lily make from sponsorships on average?
-Lily makes around $20,000 per month from sponsorships, including sponsored streams, YouTube videos, event appearances, tweets, and Instagram posts.
What is the estimated revenue from merchandise sales for Lily?
-The script estimates that Lily makes around $15,000 per month from merchandise sales.
What is the total estimated monthly income for Lily from all revenue streams?
-Lily’s total estimated monthly income is around $70,000, though this can vary based on activity and special events like merchandise drops or new model releases.
Outlines
💸 How Streamers Make Money on Twitch and YouTube
This paragraph discusses how streamers, such as 'Lily,' generate income through donations, ads, subscriptions, sponsorships, and merchandise sales. The focus is on donations and bits, which allow viewers to support streamers directly. However, Lily does not push for donations and offers no additional benefits, resulting in her receiving about $7,000 per month from this source. Ads on Twitch and YouTube contribute approximately $7,500 monthly. The importance of these revenue streams is highlighted, though they are not the largest contributors to her overall income.
💰 Subscriptions: The Biggest Source of Income
This section emphasizes how subscriptions are the most lucrative income stream for streamers like Lily. Viewers can pay $5, $10, or $25 a month for subscription benefits like badges and emotes. Although Twitch takes a percentage (30-50%), Lily has 5,000 tier-one subscribers, 200 tier-two, and 300 tier-three, bringing in approximately $25,900 monthly. Twitch Prime subscribers also add an extra $3,500. Subscriptions collectively bring in more than $225,000 each month, dwarfing donations and ads combined. Unlike other streamers, Lily doesn't use platforms like Patreon or OnlyFans.
🎮 Sponsorships: A Complicated but Profitable Endeavor
Sponsorship deals, a crucial but opaque income source, are discussed here. Streamers are paid to promote products or games, with rates ranging from $0.10 to $1 per viewer, meaning Lily could earn between $500 and $5,000 per sponsored hour. Variables like the game's popularity and the company's budget influence the pay. Lily has promoted mobile games like 'Goddess of Victory: Nikke' and 'MOBA NOi,' likely earning more from bigger game developers. Sponsored YouTube videos, live appearances, and social media posts also add to her income, which totals around $20,000 a month.
👕 Merchandise Sales: A Steady Source of Income
Merchandise sales are another significant revenue stream for Lily, who sells through various platforms like Gamersupps and Makeship. Her success on Gamersupps even led to her becoming a partial owner of the company. Although it's challenging to estimate the exact earnings from merchandise, it's speculated that Lily makes about $15,000 a month from this avenue. The paragraph also touches on how certain months, such as February 2024, were especially profitable due to new model releases and merchandise drops.
📊 Conclusion: Total Earnings and Variability
The concluding paragraph summarizes Lily's monthly income, which averages around $70,000. The amount fluctuates based on her activity and external factors, such as merchandise drops or new model releases. The author acknowledges that some of the figures are estimates, but the overall point remains that top Twitch streamers with large followings can expect to make substantial income. The script ends by inviting viewers to engage in the comments or join the author's Discord server for further discussion.
Mindmap
Keywords
💡Donations
💡Bits
💡Ads
💡Subscriptions
💡Twitch Prime
💡Sponsorships
💡Merchandise
💡Twitch Partner
💡Viewer Engagement
💡Self-employment
Highlights
Twitch streamers can make money through five main sources: donations, ads, subscriptions, sponsorships, and merchandise.
Streamers receive 80% of donations made through Twitch Bits, while Twitch takes a 20% cut.
On average, the streamer in this example makes approximately $7,000 per month from donations and Bits.
Ads on Twitch and YouTube bring in about $7,500 monthly for the streamer.
Subscriptions are the main source of income for Twitch streamers, with the streamer earning over $25,000 per month from various tiers of subscribers.
Twitch takes 50% of subscription revenue, but top-tier partners, like the streamer in this example, keep 70%, leaving Twitch with a 30% share.
Amazon Prime users can subscribe for free with Twitch Prime, contributing an additional $3,500 monthly in this case.
Sponsorship deals, which include sponsored streams, YouTube videos, and event appearances, generate around $20,000 per month for the streamer.
Hourly rates for sponsored streams range from $500 to $5,000, depending on viewer count and the game or company's budget.
The streamer earns approximately $3,000 for sponsored YouTube videos and event appearances.
Sponsorships often include social media posts on platforms like Twitter and Instagram, although these are not the primary income source.
Merchandise sales contribute significantly to income, with an estimate of $15,000 per month.
The streamer became a partial owner of Gamersups due to high merchandise sales.
Overall, the streamer earns around $70,000 per month from combined revenue streams, though this can fluctuate based on activity and special events.
In February 2024, the streamer made more money than in previous months, thanks to a new model release and a merchandise drop.
Transcripts
so you want to know how much money fber
sh really makes to satisfy your
curiosity I will calculate all the money
in the Deep Pockets of sh to the penny
to begin with tuers on Twi show about
five different ways to make money they
are donations ads subscriptions
sponsorships and merchandise so let's
start with the simple ones first
donations viewers can directly donate
money to the fber using credit card or
online wallet and streamer would get the
majority of that donation the platform
usually takes a small cut previously you
could see some donations on L streams
but now everyone uses beats they are a
viral good you can buy on Twitch that
give you a power to encourage and show
support for of tuber from bits you get
80% of your money as a tuber So 20% go
to Twitch I don't think that brings a
lot of money to L anyway so my guess is
she get something like $7,000 per month
from donations and bits this is not a
lot for average number of viewers as she
didn't ask to donate and doesn't provide
any benefits from it other tubers do and
they get more donations because of it it
is really up to theber how to stimulate
viewers for donations some tubers even
provide additional content or private
communication with them I know that you
all are tired from the ads which twitch
and YouTube provide because every time
you open up a twitch stream or a YouTube
video you get serve the net when that
happens the content creator in our case
sh makes a little bit of money in
addition to the initial ad you get from
opening up a twitch stream I found out
that every partner tuber also has access
to a special settings and button which
can regulate the amount and length of
ads but I'm almost sure that none of
tubers including sh Abus this feature so
I believe that Lily makes on average
about
7,500 bucks a month from ads on Twitch
and YouTube combined subscriptions is
where real money appears in the Deep
Pockets of tubers viewers can pay 5 10
or 25 bucks a month to be subscribed to
a channel and in exchange get some
benefits such as special sub badge
access to sub otes which you can use
anywhere on Twitch streamers can also
set their chat to sub mod only which
means only people who are paying at
least 5 bucks a month kept talking shot
but I have never seen Lily use this
function the important thing is that
streamers do not keep all this money
which will take 50% of it if you're a
top tier partner like Lily you get to
keep 70% so 30% go to Twitch to be
specific L on average has 5,000 tier1
Subs which brings your
$17,500 two hungry tier two subs which
brings your1 1,400 and 300 tier 3 Subs
which brings her 5,000 I would like to
know that not every subscriber is paying
for a subscription twitch has twitch
prime it is what you get when you link
your Amazon Prime account to your Twitch
account and when you do this you get a
free sub to any channel every month on
average more than 1,000 people decide to
give their free sub to Lily which brings
her
$3,500 as streamers still get the same
amount of money from a twitch Prime sub
as they would from a regular one in
total from subscriptions Lily gets more
than
$225,000 a month this is two times more
than from donations and ads combined you
may think or may not that there are
other platforms where you can be
subscribed Tober but the thing is that
Lily doesn't have a patreon or only fans
in addition to your Twitch subscription
you can only subscribe to your YouTube
the fourth category is is the big one it
is sponsorship this one is really
complicated because almost no one shares
information about the money which
companies are paying them and one more
detail is that sponsorship offers have a
huge range in how much they pay your
hour and how much time they want you to
advertise their product the fact is that
twitch tubers can get sponsored to do a
lot of things like a sponsored stream
YouTube video appearance at the event
tweet or a sponsored Instagram post a
sponsored stream is when a streamer is
paid to play a certain game for example
Lily recently played on stream into
goddess of Victory Nik also she several
times advertised MAOI I'm almost true
that the developers of Niki paid her way
more than the developers of mobin noi as
it is a mobile game with unique gameplay
but Lily likes this type of games so it
is a huge win for her and it is a reason
why she advertises this game so often
the hourly rate for this paid gameplay
usually ranges between 10 cents to $1
per viewer which means someone like Lily
who on average has 5,000 viewers can get
paid between 500 to 5,000 bucks per hour
to play certain game that's a pretty
wide range the reason for this is a
combination of several factors the main
two are how fun the game is and how much
money does the company have you know a
mobile gacha game probably has deeper
Pockets than an indie project on Steam
sponsored YouTube videos are around
3,000 bucks per video for a 13c ad live
appearance at the events also are
something like 3,000 tweets and
Instagram posts are usually packaged
into the deals because it is not a main
platform forber so in total from
sponsorships Lily gets about $20,000 per
month one also great source of income is
merchandise especially when you're a
fber lily currently sells her merch
through mosab
box Gamers
subs. makes
ship.com and the
kimak your sales on Gamers shops went so
good that now she's a partial owner this
all in total brings her a ton of money
and there is almost no way to calculate
it but let's say 15,000 bucks per month
I'm almost sure that there are other
ways Lily is gaining money so I tried to
mention the main ones which in total
brings here around 70,000 bucks per
month on average this number extremely
depends on month and Lily's activity for
example in the February of 2024 Lily
already earned more than in September
October and November of 2023 combined
because of the sabon new model release
and merchandise drop and that is the
aspect of self-employment work about
which you shouldn't forget the
calculations in this video are not
accurate even some of them I just took
from my head but 70,000 bucks is what
you can expect to earn if you will be an
English-speaking Twi tuber with over 1
Mill of
followers I really hope this video gives
you guys a better idea on how much money
a top to tuber can make so please tell
me what you think in the comment section
or in my Discord server the link is in
the
description
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