The Fastest Way To Build A One-Person Business (Beginner Guide)

Summary

Dieses Video bietet eine umfassende 60-Tage-Aktionsplanung für Einsteiger, die ihr erstes Tausend Euro mit einem Solo-Geschäft, als Schöpfer oder in einer Nebenbeschäftigung erwirtschaften möchten. Es deckt Themen wie das Aufbauen einer Zielgruppe, das Erlernen von lukrativen Fähigkeiten, das Starten von Mikroangeboten und die Landung von Kunden ab. Der Schwerpunkt liegt darauf, wie man sein Geschäft aufbaut, um mehr als Tausend Euro zu verdienen, und wie man seine eigenen Produkte oder Dienstleistungen ohne monatelange Vorbereitungen anbietet.

Takeaways

• 🔵 Um als Ein-Mann-Business oder Schöpfer schnell dein erstes Tausend Euro zu verdienen, solltest du einen 60-Tage-Aktionsplan verfolgen, der dich durch den Start deines eigenen Geschäfts führt.
• 💡 Du solltest dir nicht auf schnellen Geldverdienen-Schrott einlassen. Stattdessen fokusIERe dich auf das, was es braucht, um das Geschäft tatsächlich zu starten und zu verbessern, sobald du Geld verdienst.
• 🚀 Es ist wichtig zu verstehen, dass, wenn du Tausend Euro machst, du auch hundert Tausend Euro machst. Setze deine Ziele hoch und lerne, um sie zu erreichen.
• 🤔 Du brauchst keine große Zielgruppe, um anzufangen. Lerne die Grundlagen zweier hochwertiger Fähigkeiten, um eine profitable Zukunft zu gewährleisten.
• ✍️ Schreibfähigkeiten und Verkäufe sind die beiden Hauptfähigkeiten, die du beherrschen solltest, um dein Geschäft zu einem Erfolg zu führen.
• 📈 Verwende die sozialen Medien, um eine Community aufzubauen und Aufmerksamkeit auf dein Geschäft zu lenken. Es kostet nichts und ist der einfachste Weg, um Kunden zu gewinnen.
• 📱 Schreibe jeden Tag Inhalte, die deinen Followern zeigen, wovon du redest und was du verkaufst, und baue damit Vertrauen auf, bevor du sie um etwas bittest.
• 💼 Stelle dein digitales Geschäft auf, aber beachte, dass ein Profil nur das erste Mal beachtet wird. Bleibe demnach auf deinem Inhalt und Verkaufsprozess fokussiert.
• 📈 Verwende die Mikroangebot-Strategie, um zu testen, was zu einem voll entwickelten Produkt oder Service werden sollte, bevor du Zeit investierst, um es zu erstellen.
• 💌 Nutze Direktnachrichten (DMs), um mit potentiellen Kunden zu interagieren und dein Angebot zu verkaufen, indem du auf ihre Bedürfnisse und Probleme eingehst.
• 📅 Behandle jeden Tag als Teil deines 60-Tage-Plans, um kontinuierlich Fortschritte zu erzielen und dein erstes Tausend Euro zu verdienen.

Q & A

Was ist der Hauptinhalt des Videos?

Das Video bietet einen 60-Tage-Aktionsplan für Einzelpersonen-Unternehmen, um ihr erstes Tausend Dollar zu verdienen.

Was bedeutet der Ausdruck 'War Mode' im Kontext des Videos?

Der 'War Mode' bezieht sich auf einen Zustand des Engagements und der Konzentration, in dem man bereit ist, hart zu arbeiten und erfolgreich zu sein.

Was ist eine 'One Person Business'?

Eine 'One Person Business' ist ein Unternehmen, das von einer einzelnen Person gegründet und betrieben wird, ohne Mitarbeiter.

Wie kann man als Beginner sein erstes Tausend Dollar verdienen?

Durch das Erlernen von Fähigkeiten, die einen hohen monetären Wert haben, das Schaffen von Inhalten, das Aufbauen einer Zielgruppe und das Anbieten von Dienstleistungen oder Produkten, die einem Bedarf entsprechen.

Was sind 'High Income Skills'?

'High Income Skills' sind Fähigkeiten wie Schreiben, Verkaufen und Persuasion, die dazu beitragen können, ein hohes Einkommen zu generieren.

Was ist der Wert des Aufbaus einer Zielgruppe im Social-Media-Kontext?

Der Aufbau einer Zielgruppe ist wertvoll, da sie zu einer忠实的 und engagierten Community führt, die potenzielle Kunden für Produkte oder Dienstleistungen sind.

Was ist ein 'Micro Skill Stack'?

Ein 'Micro Skill Stack' bezieht sich auf eine kleine Gruppe von Fähigkeiten, die man erlernen kann, um ein erfolgreiches Geschäft zu starten und zu wachsen.

Wie wichtig ist es, kontinuierlich Inhalte zu schreiben?

Es ist sehr wichtig, da Inhalte dazu beitragen, die Reichweite zu erweitern, die Autorität zu stärken und potenzielle Kunden zu gewinnen.

Was ist ein 'Micro Offer' und wie funktioniert es?

Ein 'Micro Offer' ist ein einfaches Angebot, das keine umfangreiche Produktentwicklung erfordert. Es umfasst normalerweise eine Reihe von individuellen Coachingsitzungen oder Dienstleistungen, die für einen festen Preis angeboten werden.

Wie kann man seine ersten Kunden finden?

Durch das Schreiben von Inhalten, die auf die Bedürfnisse und Probleme der Zielgruppe eingehen, sowie durch das direkte Messaging (DM) auf Social-Media-Plattformen.

Welche Rolle spielt Persuasion im Verkauf von Produkten oder Dienstleistungen?

Persuasion ist entscheidend, da sie dabei hilft, Kundenbewusstsein für Probleme zu schaffen, Lösungen vorzuschlagen und sie dazu zu bringen, ihre Lebensqualität zu verbessern.

Outlines

00:00

💡 Einführung in den Erfolgsweg als Solo-Unternehmer

Dieser Absatz stellt einen 60-Tage-Plan für angehende Unternehmer oder Kreative ohne großen Startkapital vor, die ihr erstes Tausend Dollar erwirtschaften möchten. Der Sprecher betont, dass er keine 'schnellen Reichtum'-Strategien teilt, sondern einen realistischen Weg, der darauf abzielt, ein Geschäft aufzubauen und kontinuierlich zu verbessern. Er betont auch, dass ein solches Einkommen erst nach dem Erreichen einer Mindestprofitabilität möglich ist und dass das Ziel von $1.000 nur ein Anfang sein sollte, um weiterhin zu wachsen und zu lernen.

05:00

🌐 Die Bedeutung des Aufbaus einer Community im digitalen Zeitalter

In diesem Absatz wird die Notwendigkeit eines digitalen Ladengeschäfts und die Rolle von Social-Media-Profilen als Werkzeuge zur Aufbauung einer Community und zur Attraktion von Aufmerksamkeit erläutert. Der Sprecher betont, dass Social Media der Ort ist, an dem die Aufmerksamkeit der Menschen ist und dass es kostenlos ist, ein Publikum aufzubauen. Er diskutiert auch die Vorteile von Content-Erstellung und wie man sein Publikum wiederverkaufen kann, um wiederholt Profit zu erwirtschaften.

10:01

🚀 Wie man einen eigenen Geschäftsweg aufbaut

Der Sprecher betont, dass man kein großes Publikum braucht, um erfolgreich zu sein, sondern nur die Grundlagen zweier hochprofitabler Fähigkeiten erlernen muss. Er erklärt, dass alle Aktionen sich vervielfachen und nichts verloren geht, wenn man sich daran hält. Der Schwerpunkt liegt darauf, wie man sein eigenes Geschäft aufbaut, ohne auf schnelle Gewinne zu hoffen, sondern durch harte Arbeit und den Aufbau einer stabilen Kundenbasis.

15:01

📝 Der Prozess der Content-Erstellung und seine Wirksamkeit

In diesem Absatz wird erläutert, wie man Content erstellt, um ein Publikum aufzubauen und wie man diese Content-Stücke in verschiedene Formate und Kanäle übertragen kann. Es wird betont, dass Short-Posts zur Aufrechterhaltung von Bekanntheit und zur Testung von Ideen verwendet werden sollten, während Long-Posts strategischer sind und mehr Zeit in die Erstellung investieren. Der Sprecher diskutiert auch, wie man sein Publikum manuell wachsen lässt, anstatt auf Algorithmen zu vertrauen.

20:03

💼 Verständnis des Verkaufsprozesses und Erstellung eines Micro-Angebots

Der Sprecher erklärt, wie man einen Verkaufsprozess verstehen sollte, der auf Storytelling basiert und wie man ein sogenanntes 'Micro-Angebot' erstellt. Dies ist ein Service, bei dem man noch keine fertige Produkt- oder Dienstleistungsstruktur benötigt, sondern nur ein soziales Medienprofil, um seine Autorität zu zeigen und Interessenten über seine Dienstleistungen zu informieren.

25:05

💌 Die Kunst des direkten Messagings und wie man potenzielle Kunden gewinnt

In diesem Absatz wird die Kunst des direkten Messagings (DM) auf Social-Media-Plattformen erläutert, um potenzielle Kunden zu erreichen. Der Sprecher betont, dass man nur Menschen kontaktieren sollte, die bereits mit seinem Inhalt interagiert haben, um die Erfolgschancen zu erhöhen. Es wird auch erläutert, wie man in den DMs vorgeht, indem man auf die Kommentare oder Fragen der Personen eingeht und ihnen dann ein Angebot macht.

30:08

📈 Ein 60-Tage-Aktionsplan zur Erreichung des ersten Tausend-Dollar-Ziels

Der Sprecher gibt einen 60-Tage-Aktionsplan vor, der darauf abzielt, das erste Tausend-Dollar-Ziel zu erreichen. Es wird betont, dass man sich durch den Prozess hindurcharbeiten und von den Erfahrungen lernen sollte, auch wenn man zu Beginn möglicherweise keine sofortigen Ergebnisse sieht. Der Schwerpunkt liegt darauf, kontinuierlich Inhalte zu erstellen, Menschen über sein Angebot zu informieren und auf die Interaktionen zu achten, um potenzielle Kunden zu identifizieren.

35:10

📖 Abschluss und Resümee des 60-Tage-Plans

Der letzte Absatz fasst den gesamten 60-Tage-Plan zusammen und betont die Wichtigkeit harter Arbeit, des Aufbaus einer Community und des Erstellens von Inhalten. Der Sprecher dankt dem Publikum für die Aufmerksamkeit und weist auf die Möglichkeit hin, mehr über das Angebot im Video oder die Produkte im Beschreibungsbereich zu erfahren.

Keywords

💡Einzelpersonenunternehmen

Einzelpersonenunternehmen bezieht sich auf ein Unternehmen, das von einer Person gegründet und betrieben wird. Im Video wird dies als eine Möglichkeit präsentiert, wie man als Schöpfer oder Kreative sein erstes Tausend Dollar verdient. Es wird betont, dass man damit schnell und effektiv ohne 'reiche-schnelle-Schrott'-Angebote beginnen kann, indem man sich auf das konzentriert, was wirklich nötig ist, um das Geschäft zu starten und zu verbessern.

💡Kreativer Person

Ein kreativer Person ist jemand, der besondere Fähigkeiten oder Talente hat, die in eine Geschäftsidee oder einen Nebenjob umgesetzt werden können. Im Video wird betont, dass kreative Personen ihre eigenen Geschäftsideen umsetzen oder einen eigenen Nebenjob starten können, indem sie auf ihre spezifischen Fähigkeiten zurückgreifen.

💡Aktionsplan

Der Ausdruck 'Aktionsplan' bezieht sich auf einen detaillierten Plan, der Schritt für Schritt Anweisungen für die Umsetzung einer Idee oder Zielsetzung gibt. Im Kontext des Videos ist der 60-Tage-Aktionsplan ein Weg, um das erste Tausend Dollar innerhalb von 60 Tagen zu verdienen, indem man sich auf die grundlegenden Schritte konzentriert, die für den Start und die kontinuierliche Verbesserung eines Business erforderlich sind.

💡Mindestens $1.000 verdienen

Dieser Begriff wird als ein realistisches und glaubhaftes Ziel für Menschen verwendet, die anfangen, ihr eigenes Geschäft aufzubauen. Im Video wird betont, dass das Erreichen dieser Marke ein erster wichtiger Schritt ist, um zu zeigen, dass ein Geschäftsmodell funktioniert und dass man von dort aus wachsen kann.

💡Zielgruppe

Die Zielgruppe sind die Menschen, auf die sich ein Geschäft, eine Marke oder ein Inhalt richtet. Im Video wird betont, dass man eine Zielgruppe haben muss, für die man Inhalte erstellt und Produkte oder Dienstleistungen anbietet, die deren Bedürfnissen entsprechen.

💡Inhalte schreiben

Im Video wird geschriebenes Inhaltsproduktion als eine der grundlegenden Fähigkeiten betrachtet, die man benötigt, um ein Geschäft zu starten und ein Publikum aufzubauen. Es wird erläutert, dass man jeden Tag 30 bis 60 Minuten schreiben sollte, um sein Geschäft zu wachsen und sein Publikum zu erreichen.

💡Persuasion

Persuasion oder das Überzeugen anderer, ist ein Schlüsselkonzept im Video. Es wird erklärt, dass man Persuasion in seinem Schreiben, in der Verkäufe und in der Art und Weise anwendet, wie man sein Geschäft aufbaut. Es ist der Prozess, wie man Menschen von Problemen und Lösungen überzeugt und sie zu einem erwünschten Ergebnis führt.

💡Micro-Angebot

Ein Micro-Angebot ist ein Service, den man anbietet, ohne dass dafür ein vollständiges Produkt oder eine Dienstleistung erstellt werden muss. Im Video wird dies als eine Möglichkeit beschrieben, wie man sein Geschäft startet und gleichzeitig Feedback und Ergebnisse sammelt, bevor man in ein umfangreicheres Angebot investiert.

💡Folgenwachstum

Folgenwachstum bezieht sich auf das Wachstum des eigenen Publikums oder der Anzahl der Personen, die einen folgen. Im Video wird betont, dass man sein Publikum manuell wachsen lassen muss, indem man Inhalte teilt, Leute erreicht und seine Botschaft verbreitet.

💡Umfrage

Eine Umfrage wird im Video als Werkzeug beschrieben, um potenzielle Kunden zu identifizieren und zu qualifizieren. Es wird erläutert, wie man eine Umfrage erstellt und in seinem Profil und in den Inhalten teilt, um Interessenten zu finden, die möglicherweise an einem Micro-Angebot interessiert sind.

Highlights

Shaving the head symbolizes entering 'war mode' and preparing for a significant launch.

Introducing a 60-day action plan designed for creators to earn their first $1,000.

Emphasizing the importance of not falling for 'get rich quick' schemes and focusing on sustainable business growth.

Highlighting the necessity to focus on building a business rather than just making money.

The concept that making $1,000 is a stepping stone to making $100,000 and eventually $1,000,000.

The belief that aiming higher accelerates skill and knowledge acquisition.

The necessity of leaving behind the 'get rich quick' mindset for long-term success.

The importance of not requiring a large audience to be successful in one's business.

The value of learning two high-income skills and how they compound over time.

The warning about the potential failure that comes from a solely money-focused mindset.

The necessity of having a business mindset to control one's income and success.

The freedom and responsibility of being one's own boss in a business environment.

The table of contents outlining the structure of the video for educational purposes.

The importance of setting up a digital storefront to attract an audience.

The benefits of building an audience on social media and keeping access to followers.

The concept of using social media content to warm up an audience for future sales.

The idea that building an audience allows for flexibility and pivoting in business.

The necessity of daily writing and content creation for business growth.

The concept of a 'micro skill stack' and focusing on high-income skills for a profitable future.

The strategy of starting to land clients without taking months to build a product or service.

The two ways to land clients and focus on the next 60 days of business development.

The step-by-step guide to turning the plan into a business daily.

Transcripts

First things first.

Yes, I did shave my head.

We're back into war mode.

Going into the cortex launch.

But second, I want to give you a 60 day action plan

to making your first $1,000 as a one person business.

As a creator.

Or if you're just a creative person

and you have specific skills

that you know you want to either

build your own business around

or start your own side hustle around, or whatever it may be.

You want to do your own work.

This is how you're going

to make your first $1,000 in the fastest.

I don't like get rich quick shit.

So the fastest, relatively, and what I believe to be

just the most seamless way

where you don't have to waste your time on all of this

other crap, you can just focus on what it takes to actually

start the business,

and then start improving everything in the business.

Once you're already making money

and know what you're going to commit to.

So to show you how simple it's going to be, here's the graphic

that we're just going to break down

as we go throughout this video.

Now this video is obviously for beginners who want to make

their first 1000 for the business people that are following me

and you may think $1,000 is just nothing for what you need

and what you want and what your business currently makes.

That's okay.

But at the same time, this video

for the advanced

People may give you a perspective that allows you to start

and build a new offer to make a lot more than $1,000, simply

because you have the experience

and other know how to make it work better.

Now, I know I'm already kind of dragging

on, and I'm very good at doing that,

but I want to make this

as actionable and as zero fluff as I can.

So this is going to be a rather long video, but I promise that

everything inside of it is going to be absolutely crucial.

If you skip over one part,

you're probably not going to see results.

The first thing you need to understand

is that if you can make $1,000, you can make $100,000,

and if you can make $100,000,

you probably have the knowledge and skill to make a million.

Like Alex here

says, it's a lot easier to make a million than it is $100,000.

Most people

just aim too low

and don't acquire the skill and knowledge necessary.

When you pursue a much larger, bigger picture goal,

you're required to learn a lot more and be a lot more creative

and understand

the things that actually lead to the 1

million rather than the 100,000.

So by focusing on

a thousand,

we may be shooting ourselves in the foot,

but this is for educational purposes.

The other thing about $1,000

is that's the hook for a lot of people in

this video, is that

$1,000 is very reasonable and believable to them,

but if that is you, I would not limit yourself to thinking

only in thousands of dollars,

thinking hundreds of thousands

or millions, and shoot for the stars.

You'll land on the moon.

To do this, you don't need a large audience.

You only need to learn the basics of two high income skills.

All of your actions compound, and nothing goes to waste.

If you stick with it.

You will earn more than $1,000 every time you do this.

No disclaimer before we start

is that if you clicked on this video solely

because it said make $1,000 in 60

days, you're probably going to fail, and that's okay.

That'll be a mistake that you can improve

from or quit from altogether.

That's up to you when it happens.

So hopefully

if you can, it's hard to just shed beliefs

but leave the get rich quick mindset at the door,

because you need to understand that

if you want to be

in control of how much you make,

and you want to

be able to make $1,000 in 60 days or $50,000 in 60 days,

yes, it's possible big businesses do it all the time.

They make millions upon millions every month.

If you want to do those things, you have to start a business.

I don't care if you think business is a dirty word.

I don't care if you don't resonate with the word business.

You need a fucking business.

I don't care

if you want to call it a side hustle,

or your life's work, or creative work or whatever it is.

It's a fucking business.

And with

a business, it

demands a much different character than a 9 to 5 job.

You don't have a boss providing order for your life.

You have to create your own schedule.

You have to manage yourself.

And that is a lot more of an undertaking than it sounds of

just how you need to manage yourself.

If you're a person that likes stability

and you like the comfort of 95 jobs,

you probably don't realize that a business is still better

because you create your own stability, the one that you like.

But most entrepreneurs don't do that,

and they just drown because they work 12 hour days and aren't

focused and aren't prioritized,

and they just don't understand what they're doing.

Now, a table of contents.

So you know what we're going to discuss?

First, the importance of building

an audience

in a world of freelancers and agency

owners to what to talk about and what to sell.

Three the micro skill stack how learning to high income skills

can set you up for a profitable future for the micro offer.

So how to start landing clients today

without taking months to build your product or service?

Five the only two ways to land clients so you can focus

for the next 60 days and then last, the $1,000 challenge.

Exact steps to take every single day

to turn this into a business.

This video is a mini course, so it's long.

You're going to have to add this to your watch later list.

You're going to have to watch it on the walk.

If you don't have an hour or so to sit down and take notes

and actually do things,

you're going to have to save this for later

and come back to it. So do that.

The first thing we need to do is set up our digital storefront.

It's just like opening a physical location in your local area.

You need a digital storefront.

But the good thing about this,

and the good thing about the digital world in general,

is that it's completely accessible

and it costs $0 to set up a social media profile,

your social media profile,

where you're going to attract

an audience

or attract traffic to your storefront is absolutely necessary.

Of course,

there's other ways to do things,

but if you understand my philosophy,

you understand that

I believe that social media

is where the attention is right now.

You can go with the other methods of like radio advertising

and print advertising and billboard advertising.

And of course, there's modern ways like paid ads and whatever.

But social media

is the most accessible where all of the attention is right now.

So you can get customers.

It doesn't cost anything. It's just seamless.

And the benefits of building

an audience outweigh any other method of acquiring customers.

You can send 10,000 cold emails and spend $10,000 on ads,

but where do the people go after that?

Of course

people can join your email list and purchase your product

and you have a list of buyers.

But where do the people that don't purchase from your ad go?

They disappear.

You can remarket to them, yes, but still the point stands.

By building an audience on social media,

you accomplish a few things.

One, you keep access to the people that follow you

because they follow you.

Two is it's free to start,

so you don't need much skill or permission.

Three

every piece of content

you write warms up your audience to buy for it.

You can build new products and increase profitability

so your audience becomes something that you can resell to time

and time again. Five people follow you for you.

You aren't trapped in a specific business

model or skill and can pivot.

Six is when your audience is large enough.

You can leave client work or build that startup

you've always dreamed of.

You already have customers

and potential candidates for your team,

and don't need to spend hundreds

of thousands on marketing and hiring.

Now with this if you're anywhere on business, social media,

or if you're like me

and you watch the occasional Shark Tank episode at night,

you understand that

people are the first thing

that comes out of their mouth is build

an audience, build an audience, build an audience.

I've been reading rework or I just finished it.

Rework by just Jason Freed and Daniel David behind them.

I do pretty cool.

People on Twitter were actually.

I like them a lot.

37 signals and all of their companies.

But the world is changing.

People are finally getting on board

with the fact

that an audience is a crucial asset for any kind of business

you build.

And so I just want to be brutally honest with you right now,

if you are not building an audience,

if you are not writing content daily,

if that as

if that isn't a 30 to 60 minute practice

every single morning for you,

you're not really building a business.

And if you don't have any money to invest in

building a business another way,

then your business isn't going to grow.

So you can build the website, you can build the logo,

you can build whatever all day long.

But if you aren't building the audience,

which we're not going to waste our time on the website,

the logo,

any of that in this video,

the audience is really the only thing that matters here.

Of course, you're offering your product,

but your content in writing content and people following you

and you prioritizing that is going to do

most of the selling for you.

Think of your ten pieces of content

that you post over this week

as a landing page in and of itself, it's just in real time.

The way of consuming

and purchasing things has changed on social media.

I've already done

countless videos

that will abolish your limiting beliefs on whether or not

you can actually grow an audience,

or if everyone can't,

or if it's just luck in the algorithm, it's not.

So you need to build a storefront,

but first you need to decide what you want to teach

and what you want to sell.

So you need to understand what your content and your offer is

going to be composed of.

Now, I've taught

this many times before,

and what people find useful is the topic tree.

So here's a graphic.

The way you can think about it is

you have three big and broad topics that allow you to maneuver

within them and create a lot of subtopics and content topics

underneath them,

so you can fill that out in your own time if you want to.

But I want to make it even simpler for the sake of this video,

because we're just straight lining to $1,000 and 60 days.

So how are we going to make this simpler?

You are going to join the niche that you are already in.

So answer these three questions

that we're going to go over and choose

1 to 3 topics that satisfy the most of these questions.

So it's like a multiple choice type deal.

Question one

what valuable content is in your search

and YouTube watch history?

Keyword is valuable there

because I know what else is in your search history.

Go watch another video of mine of improving yourself

and not being a degenerate.

Question two is what do the accounts you follow talk about?

Do you feel like you have a similar level of knowledge?

Question three is if you were to buy a new book right now,

what topic would it be on?

Question four is when you buy an educational or behavior

improving product like a planner,

software or health supplement,

not a new article of clothing or other necessities.

What do you buy?

The key to initial success

in most areas of life is intelligent imitation.

So we all imitate others around us as we are growing up

and as we learn to navigate in the world.

But a lot of the times it's

not intelligent, it's not conscious, it's unconscious,

and we end up in a position that we don't like.

But that doesn't mean

that imitating other people is not a useful survival strategy.

And so if you do it consciously, intelligently, and you imitate

the people that you want to become like,

you're more likely to become like them.

People truly overcomplicate business.

They think that if everyone else is doing it, it's saturated.

No, not even close.

If everyone else is doing it, that means it's profitable.

It means people actually want it.

So your job is to do the same thing,

but make it just a little bit more unique.

So the software I've been building, cortex,

isn't anything revolutionary or new, it's

just a bit better than the products

that other people have grown tired of

and aren't the best solutions for writers, creators, marketers.

What I've noticed

is that things like notion, obsidian, toner, etc.

they're very useful for their respective use cases.

But a lot of the note taking

softwares, the note taking specific softwares,

they're just there for jotting down scattered ideas

and having a place where things go to get lost.

And they don't really serve a purpose

where they don't help you serve that purpose better.

Specifically, what I mean by that is you have work to do,

you have a job to do, and the impact or the quality

of your work directly impacts

your ability to survive and thrive.

And so that's what we're building cortex around,

because if your mind is the interface of anything that you do,

and cortex is your second brain to do that better and to store

all of that in a way that's just ready

to be distributed to other people.

That's what I'm talking about.

The other thing there is that

even if we don't get to notions level,

which I am actually fairly confident that we can reach in five,

ten years if we put our minds to it.

The thing is,

is that we have a fraction of the team size and costs,

and we didn't take VC money

and we have the ability

to pivot and move fast,

especially with the technology that is available now.

That allows us to be a flexible, small team.

And even if we fail catastrophically, I think the failure

landing point for something like cortex

would be at least eight figures. Annual.

Back to the point.

Write down 1 to 3 topics you already read about.

This is where your content ideas will come from, right down 1

to 3 courses, templates, or products you've already purchased.

These are the starting point of your offer

that you will reposition.

So in the future, soon

we're going to talk about the micro offer.

And it's going to be based on teaching other people

a skill or an interest or whatever it is.

And so with these courses or these planners

or these other things that you've bought

or these books,

did you know that

people's coaching services are actually just they're books

broken down and distributed over 8 to 12 calls weekly,

and they charge

substantially more for the coaching service

since it's one on one.

If you have a series of blog articles,

if you're able to create a course curriculum,

if you're able to just map out steps

to help someone achieve a specific goal,

you don't need a landing page. You don't need that curriculum.

You don't need any of that.

To start, you simply need to say, here's my price.

I'm going to help you do this over four calls.

That's all you need to do.

You don't need to overcomplicate

it as you actually write and sell.

Only then will

you have the ideas and feedback

to make those things truly unique.

So the topics that you chose

and the potential products that you wrote down,

the more you write and sell and get feedback,

how you treat that information

and how you iterate on it over

time is going to determine the success of your business.

Okay,

so we have our topics

and a potential thing that we want to sell.

Now we need to actually create our profile.

But I don't want you to focus too much on this because frankly,

it just doesn't matter too much over the years of me

helping other creatives and writers and marketers

and other people with skills and interests

that they want to turn into their creative work,

or learn

how to harness and distribute and create a living out of.

They focus

so freaking much on, like their bio or their profile picture

or their banner.

And usually because it's the first thing you learn

when you take a social media course

or you take another course of

of just people telling you to get on social media and be like,

your bio is super important.

You need the value proposition.

You need this, you need a clear profile picture.

And it's like I agree to an extent,

but at the start that shouldn't be a blocker for you to go

and start writing content and selling things.

Nobody actually cares about the profile

aside from the first time they go and look at it,

but even then,

your job isn't to really just make the best profile.

People aren't going to follow you based on your profile alone.

They're not following the profile,

they're following the content.

They're not going to your profile

and being like, I'm going to open up this profile

every single day

for the rest of my life because I just love it so much.

I need to follow this profile.

No, they're following your content.

Your job is to write content on a daily basis

that makes people or encourages people, or is so good

that people follow you without even looking at your profile

or paying attention to the details.

Self-awareness is the greatest business hack.

You've done this before.

Pay attention to your own actions

when you're on social media or in business in general.

When you buy something, why did you buy it?

Okay, you just extracted a lesson.

Now implement it into your business.

When you read a piece of content and follow

someone you care about their bio, did that cause

any change in whether or not

you were going to follow that person?

Maybe it locked it in, but most of the time, no it didn't.

So here's just a few things that you can do.

Watch 1

to 3 YouTube

tutorials on how to take a headshot photo

or create a profile picture.

Create yours along with it,

and then write your bio using what we talked about earlier.

Your topics in the offer you want to build authority

and now I've done some testing for you.

I really I always advise just going super simple route.

So here's a little template I write about topics.

So topic a topic B, topic C, and then after that results

they will get from your offer.

So if my topics are productivity writing and self-improvement

and the thing I want to sell revolves around writing,

my bio would be I write about productivity,

writing, and self-improvement.

Learn to write as a high income skill.

That's all you need.

You don't need to get fancy with it.

You don't need to be extremely unique.

If everyone that watches this video use that bio,

it would still be unique.

You have four moving pieces

and not everyone would have the same bio.

And even then, that's

all people are looking for when they go to visit.

You're they're not looking to get sold or

ask you to DM them or to sign up for your funnel.

They're simply looking okay, what does this guy talk about?

Am I interested in it?

So if you include topics in your bio

that are just way too over

people's heads, people don't know what they are.

Think of it

as if you log on to a blog site like Life Hacker or Medium,

and you're immediately

prompted with topics that you want to follow.

You sign up for an app and it's like,

what are you interested in?

Use those topics because they're top of mind.

It's things like psychology,

self-improvement, technology,

whatever people are interested in.

If you use something

high level and esoteric,

people don't know what you're writing about.

They don't know what you're talking about.

They don't know you yet.

They don't care about the complexity of your mind

and what you have to talk about.

You're simply introducing them

to who you are, what you talk about.

And that's just the top of the funnel.

Now, as for the link in your bio,

you're going to include the questionnaire

instead of a landing page or a website

that we discussed earlier.

This will make sense.

As I said,

I don't want you to focus so much on the bio

or the profile

or the banner or whatever it is,

but one thing to hold in your mind as you progress.

Let's use this as a frame to notice potential problems

and then fix them,

not worry about them, and stop

everything you're doing until they're fixed.

Does it look like your profile should have 1 million followers?

If not, then you have something to improve along the way.

So we have

our digital storefront

and that took longer than I wanted to explain it.

In short, just create a freaking profile.

Now we need to talk about the micro skill stack.

So the only two skills that you really need to focus on,

and these will build on top of what we talked about last week

in, master persuasion with four frameworks.

So go watch that

because it's incredibly important

for all of the content

you create

and really anything you create, everything's persuasion.

Now as a reminder,

in order to start making an income, you only need a few things.

One, you need a traffic source.

Two, you need a product or service to sell.

So the two skills

that simplify that process are writing and sales.

And if you combine the two together,

you get persuasion,

which again we talked about writing is accessible.

You don't need design or video experience.

You don't even need to write well.

You just need to write with impact.

All social media content starts with writing, yes,

even video scripts.

So if you know how to write persuasively,

then you'll know how to speak and create videos persuasively,

and you'll know how to take that writing

and put it in some fancy design

so you can post it on Instagram.

So to go back to what I said earlier, if you aren't writing

for 30 to 60 minutes a day, then your business probably

is not growing.

Go and ask anyone that you respect in the social media space,

and they will say that they write every single day.

So I don't care if you're not a writer, you are now

if you're building a business.

So let's talk about that.

There are two types of social media content.

The first is short posts includes tweets, reels, shorts,

TikToks, posts on Instagram,

and really anything that's under 300 characters

or one minute in length.

My favorite way to write on any platform is to write a tweet.

Then copy paste that tweet into an image template

in something like Figma or Canva.

So look at my Instagram

page to see what my writing looks like in image form.

And no,

you don't need to post anything

other than writing to build an audience

on any short form platform.

What I mean

is that you don't need to create video

reels, you don't need to create anything.

You don't need to take pictures of yourself.

You just need to write. That's like the baseline.

That's the minimalist creator.

Short posts are good

for staying

top of mind, attracting an audience, and testing ideas.

Short posts are your base.

You should post at least one a day on X.

You can post 2 to 3 a day to test

which ones you should post

to other platforms to turn into a long post.

So in general, the flow of content is right short form.

I like X or Twitter because I can post multiple.

I can see which ones do the best I can.

Turn that into a longer post, which we'll talk about.

I can turn

that if it does well into a newsletter

that does well, I can turn it into YouTube video.

If that does well,

I can turn it into a free download of that as well.

I can turn it into a product.

If that does well, I can turn it into a new startup

and that entire thing.

A tweet is the new MVP,

so you can test all of your business ideas every single day.

Three times a day, and just bring it through that filter

and you'll be able to start a business just based on

what does the best.

So the second type of content is long posts.

So short posts and long posts.

This includes ex

threads,

threads on threads by Instagram, Instagram carousels, long

LinkedIn posts

or carousels, or what

I call micro articles

that have been doing rather well recently.

So here's an example of a micro article of mine.

I wrote this the other day.

I write this all in cortex,

and then I copy paste it over to Figma,

download the actual image, and then send it out.

Now, the beautiful thing about images,

or just long posts in general, or these micro articles, is that

if you can fit them in a four by five image template,

you can post them anywhere. I post them on YouTube.

You go to my community page, you see them there.

I grow a lot from those.

Go to my Instagram. It's all writing.

You go to my LinkedIn, it's all writing.

The thing here is that short

posts are kind of like spray and pray.

You just let them go and you see which ones do the best,

and you take those and run with them

and turn them into more content.

With long posts, they're more strategic

because it takes more time to create them.

They're based on very good ideas that set you apart.

They're based on very valuable topics, breakdowns

or actionable advice, or your story, or just a deep

thought of yours that you want to get across

and be perceived well.

So since you're only posting them 1 to 2 times a week,

you need to be very strategic

with how they get in front of other people,

because longer posts like threads and micro articles and etc.,

they're going to hold more attention.

They're going to build more trust,

they're going to lead to more followers.

So once or twice a week you need a network.

You need a way to get that in front of more people

rather than just posting it

and hoping that it does well, or somehow the magical Twitter

gods or YouTube gods are going to spread it,

because that's not going to happen.

And even if it does, that happens

to such a small fraction of people.

The 1% of people that get picked up by the algorithm

make it seem like anyone can.

I'm not a believer in that.

I'm a believer in manual effort and investment

to grow your brand in business.

So if you want to learn how to do that,

go watch the video that I plug all the time is

how to build an audience with zero followers.

So to recap,

it's right

2 to 3 short posts a day and 1 to 2 long posts a week.

And you you exhaust most of your traffic firepower.

So your friends

sharing your content, potentially paid

people sharing your content, tagging people in that content

to get them to retweeted, sending it to people in the DM

so that they retweet it or repost it,

or share it to their story or whatever it may be.

And then once you get to, I would say, 50,000 followers,

then I use 50,000 as a metric to know that you know

what you're doing on social media and that you can grow

without spending too much time on it.

Once you hit 50,000 followers, then start to transfer

your best posts that brought

in the most followers to other platforms.

And since you know what leads to growth,

redo that on the other platforms.

Now you can learn about this

entire process inside of digital economics if you want to.

The link to that is in the description.

But what do you actually write about inside these short posts

or these long posts?

So take the topics you chose earlier and do the following.

Break them down into common pain points

and write about how to solve them. Research other accounts.

Top tweets

with a tool like the tweet under sidebar

and rewrite them from your own perspective.

So I do this all the time. I actually I have a sidebar.

There's super X

now if you just type that in

or there's the tweet Hunter sidebar,

which if you look that up, it's a Chrome extension

and it adds a sidebar to your ex

whether or not you're on X or Twitter.

This is a great way to generate

content ideas is you just go to your favorite accounts,

then the sidebar shows you all of their most popular tweets.

So in one view,

you have all of these ideas that are pretty much proven

to do extremely well.

If you can get the traffic kickstarted

by not relying on the algorithm.

Next is read

books and use social media as a place to take notes,

but write those notes with a hook, body and conclusion.

I love doing this.

If I don't have content ideas, I pick up a book.

I have one right here.

I'm reading the systems view of life,

and when I come across something, I'm like,

I could turn that into a post.

And so I do.

And I take my notes and I reword it with a hook body.

Conclusion. So it's in my own words.

The next is you can go to your favorite

YouTube channels and filter their videos by most popular,

then use their titles

as starting points for your hooks and posts.

Now start writing.

We've made it this far,

and we've learned how to create a profile

and how to write content,

or at least how to start writing content.

So that's what you need for traffic.

Right now you have traffic, now you need product and offer.

So you need to first understand the sales process.

That's the second skill

you need to at least understand sales is storytelling.

You're showing someone where they can be,

making them aware of the pain points

of their current situation,

and offering them a path to get from point A to point B,

pain point, desired outcome path to get there.

Preferably your unique way of doing it.

That's what sales is.

That's what content is.

That's what a landing pages.

That's what all good and persuasive anything is.

And this isn't just a lesson on sales,

but in persuasion in general,

in writing, in articulate speaking.

So if you want more of that, again,

go watch the Master Persuasion

with four frameworks video that I posted.

Practice sales.

In every situation you are in, writing conversations

and when attempting to earn an income,

we aren't going to go deep into the process

of something like a sales call

because in all honesty, you don't need to worry about it

as a creator.

90% of your selling is done through content,

making people aware of their problems

and pain points, giving them solutions to test and experiment

with illustrating their future life

so they have a desired outcome.

The thing with

this is

if you want to make this more practical,

because most people just don't,

they still don't know how to write content.

It's like, okay,

make a list of pain points that you can help people solve

or that you've had in your life.

List solutions or desired outcomes, other people's lives.

What are goals that people want to achieve

now from those alone? From those ideas?

Go to Twitter, go to Instagram, go to whatever.

Scroll until you see a post that has done relatively well.

Look at the writing.

How is it written?

Use that as a template and plug one of the ideas into it.

So go to go to my page.

Go look at one of my top posts and then from there,

take that structure

and plug your pain point into it and try to rewrite it in a way

that is standalone. And from your idea.

Now we're getting into the meat of things.

So the micro offer how do we create a micro offer?

What is a micro offer?

A micro offer is a service

where you don't need anything built yet.

All you need is a social media profile

as your public resume content that displays your authority

by illustrating problems and giving solutions aka giving value.

The ability to message people

that like, comment, share or DM you asking questions

about your posts

and a questionnaire for people to fill out

if you don't message them first so they can show interest.

A micro offer is a way of testing what you should turn into

a full fledged product or service

before you spend time doing so.

The best way to create a micro offer is simple.

You offer a pack of four weekly 1 to 1 sessions for $1,000.

Now this does a few things.

$1,000 is a solid price.

If people pay for it, it means others will pay 3000 to 10,000.

For more

fleshed out offer, depending on your target

audience, entrepreneurs and business owners often don't flinch

at such high price tags.

$1,000 is something most people can afford

if they really want to.

Don't let limiting beliefs and your lack of experience

take over.

Right now,

it's just one major thing that I had to overcome

when I was first

and underpaid

freelancer is

I got into it and I was used to working part time jobs.

All I knew was making 400 to $600 a month

and living with seven other dudes

and us trying to skimp on rent.

That's where my mindset was.

I didn't even know.

Like if I thought about it,

maybe I would come to this conclusion,

but I didn't even know, like a freelancer could make $10,000

a month. That's just absurd to me.

I didn't know that a creator

could make 100,000 to 500,000 to 1 million a month.

That was just absolutely absurd to me.

But it can happen,

and you can only achieve that thing

once you actually believe that it's possible.

So a lot of the reason, I would argue that 99% of people fail

in making money in the creator economy is

because they just have such a bad relationship with money,

and their mind matches their situation,

and they haven't expanded their mind

to something greater than that, so they can grow into it.

So now, after the $1,000 price tag you have for weekly calls

for weekly calls is enough time to get results for your client.

Only a few people can benefit from you doing the work for them.

So freelance work,

anyone can benefit from you teaching them over a call

or a session.

You can call this coaching or consulting

if you want to,

but I would actually stay away

from calling yourself a coach or a consultant or a freelancer.

Just offer the desired outcome and solve the pain point.

If you're pitching something, you don't say, reach out to me.

I'm coach Dan, I have a coaching offer.

You say, no, I solve this problem to get this solution

that's much more compelling and it's a lot less scammy.

Last is,

you can identify

what should go into a full product or service

after selling a few of these.

Now, what do you include on the for calls?

So here's a framework. We need a starting point for this.

We need to map these things out.

So what you go over on the calls is going to be effective.

And you know what you're doing and you actually get results.

So step one is to just identify a big problem or pain point

that you are solving.

So relating to one of the main topics

that you're writing about,

or just the idea that you decided

to go with in terms of like if you want to do productivity

sessions, then do that, but you need a big problem,

so it doesn't really matter what the topic is right now.

It matters what problem are you going to solve.

And it helps if you can dig into personal experience

and remember where you were maybe five years ago,

what your mindset was,

what problem you were dealing with compared

to where you are now and why.

Where you are now is better.

So you can find this problem in a few ways.

First is writing content about different problems

and seeing which gets the most engagement.

Two is researching YouTube videos

about the topic, seeing which ones get a lot of views,

and watching the video to identify the problem

they are targeting.

In that video,

all content targets a problem,

even if they don't state the problem

at the beginning of the video or in the video itself.

You can imply

if there's a desired outcome or a goal

or it's teaching something, what problem is it helping solve?

And then last is following social media accounts

that talk about the topic

and seeing which of their problem related posts do best.

So if you go on my social media, you can probably see

in most of my posts that you can imply that I'm helping people.

I'm making people aware of pain points

and helping people overcome them.

Big problems should fall under the health,

wealth and relationships.

Internal markets.

Your job is to target one of them and position

your interest around it.

If my interest is productivity,

a big problem is not having the time or energy

to make their spouse feel loved.

Relationships and make progress in their career wealth.

You can dig deeper

by illustrating what those problems lead to in people's lives.

In this case, the relationship can grow stale and boring,

causing unnecessary stress and little problems

that stack up into mental chaos.

The better you can illustrate

what's happening in someone's life, the better.

And as you're creating this stuff, use all of this for content.

Now, if my interest is programing or writing,

a big problem is not having a skill set

that allows you to make more money.

You slowly get prodded

along by the school system into a career

that isn't relevant to your skill stack.

The past

saps your energy to do more with your life and ties

you down with responsibilities.

Notice how I'm not only illustrating the problem,

but I'm amplifying it. And that's important.

That's probably the most important part of your content

your emails, your landing pages, your DMs, whatever it may be,

is showing people

how the problem is actually a problem in their life.

Because you can state the problem.

You can be like, oh, you're addicted to your phone.

I could say that right now. Is it going to make you stop now?

What if I bring up the examples of how it drains your energy,

how that impacts how you move in the world,

how that impacts your ability to focus,

how that impacts your ability to build a future

that you actually want to live,

how it just leads to you sitting there and rotting away.

If it goes unchecked. Now, the deeper I go.

And if I hit the right button on you,

that's going to make you want to buy from me.

If I actually have a solution with proof.

And that actually works and helps

because yeah,

you can go in search

for a solution

for the next ten, 20, 40 hours

to try and piece something together yourself.

But if I offer you something that's worth paying for

and you don't have a bad relationship with money,

I buy things all the time simply

because I just want the convenience

of learning about that thing or having that thing.

It's like it's okay to spend money. I spend money every day.

So to you, I'm assuming now

step two once you have

the big problem is to illustrate a desired lifestyle.

What is the opposite of the problem?

What is the goal they want to achieve?

What does their life look like once they've reached that goal?

Write down three aspects of their ideal day for something

like productivity that could be wake up and do work you enjoy.

Stop feeling

tired and groggy after noon so you can get work done.

Sleep well knowing

you don't have a list of spill over tasks that cause stress,

and you can map out more of those if you like.

But we're going to move on to step three,

which is creating your own unique process,

because this is what you're going to use in your micro offer

or really anything in a newsletter

and a landing page, in a course, in a coaching service

and whatever it is.

But over the course of the four calls

that you offer for your micro offer,

you're going to go through a unique process.

You're going to have these step by step things

that you're going to break down

and include in the calls to teach and educate and provide,

actionable homework and worksheets

and projects for people to work on.

You need your own

unique process or system that you can continue improving.

For my two hour writer course, it's

the three point content ecosystem.

So how do you come up with this?

First is right out every step

someone needs to take to get from step one, the big problem,

or where they are now to step two, their desired lifestyle.

Two is look over the steps and polish them up a bit.

Create a system that you believe will work for people you help.

I also talk about doing this

to just bring clarity to your own day.

So think of it from this lens.

Think of it as I'm planning an entire week of my day,

I write down exactly

what I'm going to do for my morning routine,

what I'm going to do in the afternoon.

I just create the schedule right,

and then I move things around.

I'm like, this could be better, this could be better.

And then as I actually go

and do those things every single week,

I start to notice problems and I'm like,

oh, I don't like doing that at that time.

Okay, I'm going to exchange it for this.

Then slowly you improve this weekly system over time

until it's just perfect for you and you're very productive.

You're achieving the goals you want to achieve.

It's very similar to that.

That's how you're creating a unique process over time.

So step three is to slap a compelling name on that process.

This is what sparks desire in your potential customers.

I've created so many names that have led to the audience

I have today,

like the one person

business, the four hour workday, the mastery method, and more.

I practice naming things by doing it in most of my content.

This one is the micro creator or the minimalist creator.

I brainstorm these things beforehand,

so let's not make it any more complicated than that.

Now, with all of this, I'm

going to include a template that you can fill out.

It's going to be in cortex.

So cortex isn't fully released to the public yet.

But you can come back to this video

once you personally have access.

Or you can sign up for the waitlist,

but there will be a template down there for you to view

and duplicate to your workspace.

If that's something you want to do.

What I mean by

that is everything that we've talked about in this video.

So mapping out your brand, content, topics, micro offer, etc.

all in one place so you have it

saved for later over your four sessions with your clients,

you're going to split the steps

you wrote down to be manageable within those four sessions.

As a bonus,

you can create a project

for your client

to work on that guides them through

those steps like a productivity planner,

fitness program,

writing a newsletter, or programing a small app or something

like the template I'm

giving you that I just talked

about in the description of this video.

That's your entire offer,

the problem

you solve, the desired outcome and unique process

to bridge the gap.

As you work with people,

your focus should be on improving your offer

and collecting testimonials.

Now we need to actually understand we have traffic.

We have an offer.

Now how do we get people from one to the other?

The first thing we're going to do

is create a qualifying questionnaire.

This is a replacement for a landing page or a website.

It's a lot easier to build than those two things.

And it does the same job

because most of your clients will come from content.

And we'll talk about how to DM people,

how to close in those DMs, etc.

but we need a questionnaire or somewhere to send people

to have a link to it in our bio

and in the content that we write.

You're going to be promoting this almost every day under

one of your content pieces so people can click on it,

fill it out, and then once they fill it out,

you can reach out to them, see

if they have any questions, send the payment link, etc.

so for now you're going to sign up for a form

software like Jot Form or Type Form or Google Forms.

Google forms is free and it's well known.

You might as well just use that.

Put the name of the form as just work with me one on one,

and then put the description of the form as implement

the your unique process so you can reach desired outcome.

You know, you list your offer there in 1 to 2 sentences.

What is it? What's your unique process?

What's the problem you solve?

What's the desired outcome?

Now include these questions.

First is just the name.

Two is email, three is social media handle.

So you can reach out to them for is.

What are your biggest struggles for this?

Have multiple choice answers relevant to your topic and offer.

Five is where do you want to be 30 days from now?

Again, have multiple choice answers.

Six is this is not a free service.

Are you serious about working together

to achieve the desired outcome? This is yes or no.

So it's short, sweet to the point.

Question four makes the prospect aware of their problem.

Question five sparks the desire to change.

Question six plans the idea of payment in their head.

You're going to be plugging

this questionnaire under your content and in your bio link.

But what do we do after

and how do we land clients

that don't fill out the questionnaire.

So now we need to talk about the art of the DM or the direct

message, the absolute blessing that we have access to

on social media.

Except YouTube, YouTube doesn't have the DM.

So you're not going to be doing this on YouTube.

But if you want to do this on YouTube,

then you create content around the pain points of problems.

You pitch your offer.

You say, hey,

if you want this

benefit, benefit, benefit, go fill out this questionnaire.

You have the questionnaire in the description.

They fill out the questionnaire,

you email them you set up or you talk things through there.

You do what we're going to talk about.

So when you start

watching online

business tutorials, you're

usually always met with the advice to start cold emailing

or start

cold DMing people

with a skill that you barely have any experience in.

I'm assuming that we have some kind of experience in this now.

We need to DM people that already like you,

want to talk with you

and or potential candidates for your offer.

This is what's different about business tutorials right now on

or on YouTube.

And this one is that you're building an audience

and you're doing this from a content focus.

You're only reaching out to people

that engage with your content.

You're not cold emailing or cold DMing.

You're reaching out to people who know

you and already see you as an authority

that increases your chances of actually succeeding by a lot.

That's another bonus of having an audience,

is that people actually trust you,

because it's not just a paid ad showing up

that's trying to sell them immediately on something.

So who do you direct message first?

People who comment on posts that are relevant to your offer.

People who repost or share

your posts that are relevant to your offer.

People who DM you first, asking questions or just saying hi,

and people who fill out your qualifying questionnaire.

So before we understand

what to say in the DMs, let's understand

just a concept of magnetic content.

Magnetic content is short or long.

Posts that are written on pain points

benefits the ideal lifestyle.

Quick tips,

personal takes on common advice,

rewrites of high performing content from other accounts,

and actionable steps to overcome pain points,

all relating to your offer.

Once you have your offer in place, writing content around

it should be relatively simple.

The people who comment or share

these posts are people expressing interest in that topic.

They are perfect to reach out to.

On a warm note,

they already know you and see you with some bit of authority.

So now what do we actually say in the direct message?

First is just pick up the conversation where it left off.

So it can leave off in two places,

either the the comment section or from your questionnaire.

So if they commented on or shared one of your posts, send them

the link to the post and respond to the comment in their DMs.

If you're DMing them after they submitted the questionnaire,

your job is to briefly

walk them through all of your questionnaire questions.

Again, start with hey name.

I saw you submitted the form to work with me.

Can you tell me more about why you filled it out?

What are you looking to get out of working with me?

Step two is to ask them

how their endeavors are going,

because you need to understand what they're working towards

and what they're struggling with.

This is the way to start talking about that.

It also makes the potential customer

aware of a potential problem

that they have, or a blocker that they have.

So for something like fitness,

you ask, how's the weight loss journey going?

Is there anything I can help with this

both reminds them of their desired lifestyle

and makes them aware of their sticking points.

Now, if you're replying to the questionnaire

that they submitted, ask them what they've done

or what

they're doing to fix the pain points

that they listed in the questionnaire.

Step three is to give them novel advice and mention your offer.

So by now

you know if you can help them or not,

start off with some free value in education.

This proves your authority.

Give them advice

for what they said in step two,

and try to make it non-basic

for something like fitness or productivity,

telling them to drink

water is going to make them

think you aren't worth working with.

Prove you know your shit.

Now, at the end of that message mention,

I actually offer a pack of four sessions to help with this.

I help you implement your unique process,

which is just a fancy way of saying

I make it a bit easier to reach the desired outcome.

The total cost is on par

with a good personal trainer, $1,000 for the four sessions.

Now, if you're replying to their questionnaire, exchange

that last paragraph for explaining

how next steps for your offer work.

You can mention that if they're interested,

you will send what you will talk about in each session

how they will schedule

calls, the products

they will work on, and the invoice along with it for $1,000.

And yes, just state the price in the message.

Step four is to just handle objections

and then send the invoice.

Now, I am not a sales expert.

I'm actually fairly bad at sales,

but I am good at sales because I'm good at content

and I'm good at giving education and value to make people

trust me, right?

I don't do much objection handling.

I haven't studied it at all.

When people ask me certain questions like,

oh, can I talk to my wife about it?

Or can I give you an answer?

In seven days from now, I don't push back.

I'm not the guy that's going

to, like, move

the situation and be like, oh, well, like,

I don't even know the questions that people ask to, like,

save the sale. I'm usually just like, yeah, no problem.

And things tend to work out if they do that.

It's not the end of the world.

Now with this, a sales call can help,

but it's really not necessary, especially if you write content.

Then people trust you and people have already been through

for sales calls with you

because they've been following you for a month,

your sales calls being the content that you right now.

The thing with

this is you'll probably get quite a few no's at the start.

And that's okay.

That's just how you get into business is failure.

But remember that we're aiming for $1,000 in 60 days.

That's the title of the video.

60 days is a long time.

And like, I feel like anyone can do this.

I would actually guarantee

anyone could do this if they actually do it for 60 days.

And they aren't stupid when it comes to repeating themselves.

If something doesn't work

and you don't improve it,

then it's going to continue to not work.

So once you're done answering the questions

at the end of your conversation, you send the information

and you send the stripe or PayPal invoice,

and then they either pay it or they don't.

And you move on and you continue reaching out to people.

So with this,

let's go over the 60 day

action plan to actually make this work.

You're going to feel confused and overwhelmed.

That's just how it is when you're learning something new.

Your mind is struggling to expand and grow.

Like how you get sore after lifting weights.

Most of your results are going to come after day 30.

If you haven't achieved anything worthwhile,

you may not have realized that there's

a natural filter for people

who aren't serious about doing this.

I had to post 80

YouTube videos before one went viral,

and I actually felt like my YouTube was growing.

With all things worth having.

Nothing happens.

Then everything happens.

You feel like you're not making any progress.

Then your experience accumulates

and compounds into one person saying yes.

Now here's what to focus on.

Whether you get immediate results or not.

Some will stop being a dopamine junkie

and give yourself the full 60 days to make your first $1,000.

Step one is create a profile and stop worrying about it.

No, changing

your bio isn't going to help you

magically make $10,000 a month.

Create your profile and forget about it.

Step two is write 3 to 5 short posts a day.

Normally I advise 1 to 2 short posts a day

because that's what I do.

At least that's what I do now. It's not what I did.

I wrote more

you may think 1 to 2 posts is easier,

but it's not because ideas beget ideas.

By writing more, you have more ideas. You learn more.

Then you feel as if you're making more progress.

So here's what to do.

Start building

a swipe file of others content you love and want to recreate.

Save good tweets, posts, videos, etc..

Jot down

ideas as you consume content, podcasts, books,

or have conversations.

And last, write about struggles, solutions,

how to's, breakdowns,

commentary on advice

you disagree with, and more relating to your offer.

And now I use cortex for all of this.

I briefly went over it towards the end of last week's video

in the Master Persuasion with four frameworks.

The second half of that is just me going over cortex,

but there will be more tutorials coming about that.

On how to build your second brain,

how to be a minimalist writer,

and a bunch of fun templates and things like that.

In the meantime, it may not be open for you yet if you want to.

This just came to mind.

Go to community dot cortex, cortex echo,

Soco, community Dot Cortex Scope

and that will be our free community.

Right now

there is a paid portion of the community,

and the free community is not free yet, but it will be free.

And there will be a free second brain

course inside of there, along with the cortex Forum.

Back to the topic.

Every day, remember to go through your comments

and repost to DM people every day or every other day.

Include a link and call to action to your questionnaire

to have more interested people to DM.

Now step three is to write 1 to 2 long posts a week,

because the longer you hold

attention, the more people trust you

and the more value you can deliver.

This is why I write such long newsletters

and create such long videos.

People don't need another reason

to take my courses or to try cortex when it's out now.

Newsletters aren't a part of this micro

a workflow, but inside of two.

Our writer I teach short posts, long posts and newsletters,

the three point content ecosystem, and how it all interacts.

So if you want to check that out, the links in the description

now for long posts, you're doing a similar thing.

Take your best posts

or other best ideas and expand on them in a thread, micro

article or long post.

Use the extra space to give away extra secrets,

so try to include at least one thing that isn't common advice

or knowledge.

Third is plug your questionnaire at the bottom of each one.

So every time you write a long post or a thread or a carousel

or whatever it may be

you want to plug,

you want to have your questionnaire at the end of it,

and when you promote it,

when you promote anything, you're using persuasion.

You can go watch the persuasion video

or you can talk about the problem.

So you can say, here's the problem,

here's the solution, here's my unique offer.

Fill this out.

Now, step four is to get eyes on your posts.

We didn't talk about this much in this video

because I can't shut up about it in other videos.

But the algorithm probably isn't going to make you

an overnight success.

Most people

don't realize

that social media growth comes from manual effort and skill.

Once you do realize that you no longer see it as a game of luck

for popular people.

And the other thing here

is that you just don't need a large audience.

You need a thousand true fans.

Yes, I have a large audience and I can say, oh,

you don't need a large audience.

I'm what I'm trying to say is that even with a small audience,

there are plenty of small audiences

that make $100,000, 500,000, $1 million a year.

But in order to get traffic to your offer

without relying on the algorithm,

you need to reply to big and small accounts.

You need to DM people

to make friends with them and grow together.

You need to write threads and tag other people

so they have a reason to repost your content.

Now you can learn how I do all of these things in that

how to build an audience with zero followers video.

Anyone who tells you you don't need to do

those things are probably

just going to give you a method for being inauthentic

and catering to the algorithm.

People like to say, oh,

you shouldn't pay for growth,

you shouldn't join an engagement group.

And they're like, if you want to meet

smaller accounts, comment on my post.

And so they're turning their post

into an engagement channel

so that they can grow quite a bit knowing

very well

that the smaller accounts that are commenting

under that engagement forum post

aren't getting anything from it.

Just take matters into your own hands. Make friends.

Call it an engagement group if you want.

Share each other stuff.

That's what you do when you go to school.

You work with people on the homework.

You build projects together.

You have business partners.

You have people that are strategizing.

You have a marketing guy who's going to help you grow.

So step five is to map out your micro offer.

You don't need a solidified product or service yet.

You simply need something that one you're above average at,

and two helps people solve a tangible problem in their life.

So think about what you're good at.

Do other people want to learn that thing?

Are they already learning about it?

Is there an industry built around it?

Do you follow people who make a living off of it?

Great!

You have everything you need to build $1 million company.

That's not a joke.

You are living through an active tutorial

in how people make money.

If you are following these people

that are already doing it, it's a tutorial.

You're looking at them from the lens of consumer.

You're like, oh my God, this information is great,

but look at them

from the lens of a researcher

and someone who wants to build a business.

And everything they do is a tutorial

that you can implement into your business.

And with that, it's like you're watching this right now.

I don't write my newsletters or create my videos just because,

like I want to, they make money.

They're a part of the business now, of course

I like doing this over some other kind of business.

So that's why I choose to do the YouTube video

or something else, or else I would go do something else.

I'm just saying you're watching Money Flow right now.

Every piece of content

you read, landing page, you go to, email

you read, book you read, etc. has money attached to it.

You aren't making money

because you aren't creating and selling those things.

All you need right now is a pack of four calls for $1,000

to teach someone something that will benefit their lives.

Fitness, skill, nutrition program, etc.

etc. etc. pick something and offer to help people with it.

Once you start getting results

and know what people want, invest

more time into building a quote unquote real business.

Step number six is to send 30 DMs a week.

Now, this sounds like a high number,

but it's extremely low and borderline pathetic.

Freelancers and agency owners who send thousands of cold emails

a month would laugh in your face

if you complained about sending 30 messages a week, but 30 DMs

multiplied by eight weeks equals 210 DMs.

You need less than 0.5% of people you reach out to to say yes

to $1,000 offer. That's more than possible.

But while you may not understand,

is that

even if you only land one client, you built a massive network.

You have direct connections with 210 people.

You probably grown by a few hundred.

Around 1000 people

will understand

your expertise, each of them knowing 50 to 500 more people.

They can tell about you.

The longer you stick with this,

the more people say yes,

the more your audience grows, and soon enough

you'll have people popping out of the sky to work with you.

That's it for this video.

I hope you enjoyed it.

Check out the courses in the description.

Check out cortex.

Join the waitlist.

Like subscribe, do all that fun stuff.

Thank you again for watching. Bye.