PERFUME 101 (how to increase longevity, how to apply, explaining terminology, etc.)

Summary

In this informative video, Emma from Perfumer ISM shares her expertise on applying and prolonging the life of perfumes. With a background in fragrance studies and years of sales experience, she explains the science behind fragrance application, including the role of alcohol and oil in projection and longevity. Emma discusses the importance of applying perfume to pulse points and clothing for maximum effect and provides tips on layering with oils and lotions to enhance scent duration. She also touches on the chemistry of top, middle, and base notes, offering practical advice for creating a personalized fragrance experience.

Takeaways

• 😀 Emma, the host, has a background in studying fragrance and has worked in the industry for 3 years, providing her with extensive knowledge on the subject.
• 🌟 The strength and longevity of a fragrance can vary greatly depending on the individual's preference and the occasion.
• 💧 The three main ingredients in a fragrance are water, alcohol, and oil, with alcohol being responsible for projection and oil for the scent.
• 🔍 Fragrances are categorized by their projection (how far they can be smelled) and sillage (how strong they smell up close).
• 🌬️ Oil-based fragrances tend to have a closer and smaller projection, making them suitable for intimate settings.
• 🌐 To enhance the longevity of a fragrance, applying it to pulse points like wrists, behind the ears, and on clothing can be effective.
• 👗 Applying fragrance to clothing can boost its longevity, as the fabric holds onto the scent better than skin, which heats and evaporates it.
• 🚿 Keeping the skin hydrated is crucial for fragrance longevity, as dry skin doesn't retain scent as well.
• 🧴 Layering fragrance with products like body lotions or oils can help to moisturize the skin and extend the life of the scent.
• 💧 Emma recommends specific products like the Dead Cool fragrance and Bianco Latte body lotion for layering to enhance fragrance longevity.
• 📅 A solid perfume base is mentioned as an upcoming product that can be used to extend the wear of a fragrance when applied under it.

Q & A

What is the name of Emma's YouTube channel?

Emma's YouTube channel is called 'Perfumer ISM'.

What is Emma's educational background in relation to fragrances?

Emma studied fragrance at Isco and has a bachelor's degree in science. She also has a strong interest in the chemistry of fragrances and has read extensively on the subject.

How long has Emma worked as a sales associate in fragrance?

Emma has worked as a sales associate in fragrance for about 3 years.

What are the three main ingredients in a fragrance?

The three main ingredients in a fragrance are water, alcohol, and oil. The oil is the perfume oil, which is the scent, and the alcohol is what helps project the scent into the air.

Why does alcohol in a fragrance help it project further away from the body?

Alcohol is volatile and has a low boiling point, so it heats up and projects into the air quickly when it touches the skin, which helps the fragrance to be smelled from a distance.

What is the difference between a fragrance oil and an alcohol-based fragrance in terms of how they interact with the skin?

A fragrance oil stays closer to the skin and lasts longer because it doesn't project as far due to the lack of alcohol. An alcohol-based fragrance projects further away from the body because the alcohol helps to disperse the scent.

What are the three important terms to consider when discussing fragrances, according to Emma?

The three important terms to consider when discussing fragrances are projection, longevity, and sillage. Projection refers to how far the fragrance can be smelled, longevity is the duration the fragrance lasts, and sillage is the intensity of the scent within the space it occupies.

What does the term 'sillage' refer to in the context of fragrances?

Sillage refers to the intensity or strength of the perfume within the space that it can be smelled.

Why is it recommended not to rub your wrists after applying perfume?

Rubbing your wrists can cause friction, which may lead to the fragrance evaporating before it has a chance to settle, potentially reducing its longevity.

What is a good technique to apply perfume for a strong fragrance, as mentioned by Emma?

For strong fragrances, Emma suggests spraying and walking through the mist, which allows for an even distribution of the scent without concentrating it in one area.

How can keeping your skin hydrated help with the longevity of a fragrance?

A hydrated skin base allows the fragrance to adhere better and last longer, as opposed to dry skin which might cause the perfume to dissipate more quickly.