NEW Facebook Ads Checklist That'll Help You Make High Converting Ads

Summary

This video shares a Facebook ad checklist that has helped generate over $100 million in revenue. It emphasizes three key elements for effective ads: a strong hook using the 'Golden Hook Formula' (implying a benefit, targeting an ideal audience, and intriguing curiosity), visuals that resonate with the target audience, and changing visuals every 1-3 seconds to maintain engagement. The speaker offers additional checklist items in a $29 ebook designed to help users create ads that scale, with actionable tips to improve ad performance and profitability.

Takeaways

• 📝 Use a Facebook ad checklist to improve ad quality and identify winning ads for scaling.
• 🎯 The 'golden hook formula' includes implying a benefit, calling out an ideal audience, and intriguing curiosity.
• ☕ Example: Appeal to people looking for a coffee alternative by emphasizing it tastes like coffee.
• 👀 Ensure visuals speak to your target audience and show either their struggles or desired outcomes.
• ⏱ Change visuals every 1 to 3 seconds to keep viewers engaged and avoid losing attention.
• 🎥 Movies use new visuals every 10 seconds, but social media ads require faster-paced visual changes.
• 🚀 Fast-paced visuals, combined with a strong hook, increase the likelihood of finding winning ads.
• 📖 Seven additional checklist items are available in a $29 eBook on creating scalable ads.
• 💼 The eBook contains a step-by-step process used for generating ads that spend hundreds of thousands of dollars.
• 🔗 A link to purchase the eBook is provided at the end of the video.

Q & A

What is the purpose of the Facebook ad checklist?

The checklist is designed to help review ads before uploading them to the ad account, ensuring better quality ads that can scale spending and increase profits for businesses.

What is the 'Golden Hook Formula' mentioned in the checklist?

The Golden Hook Formula consists of three key elements: implying a benefit, calling out the ideal audience, and intriguing curiosity. If an ad doesn't meet these criteria, it is rejected and reworked.

How does the example hook for a coffee alternative follow the Golden Hook Formula?

The example calls out the ideal audience (those looking for a coffee alternative), implies a benefit (tastes like coffee), and intrigues curiosity by suggesting that it is a unique solution compared to other alternatives.

Why is it important to include visuals that speak to the target audience in Facebook ads?

Visuals are important because they showcase what the target audience wants or what they are struggling with. This helps to engage them and align the product with their desires or needs.

Why should new visuals appear every 1 to 3 seconds in social media ads?

Because people have short attention spans, ads that display new visuals every 1 to 3 seconds help to keep viewers engaged and prevent them from getting bored and swiping away.

How does the ad creator use examples from gurus to illustrate effective visuals?

The ad creator mentions that gurus selling courses often show visuals of a desired lifestyle, such as driving luxury cars or flying in private jets, to appeal to their target audience's aspirations.

What does the speaker mean by 'market sophistication' when discussing the coffee alternative?

Market sophistication refers to the level of experience the target audience has with similar products. In this case, the audience may have tried other coffee alternatives, so the ad needs to emphasize a benefit (taste like coffee) to stand out.

Why does the ad creator recommend changing visuals every 1 to 3 seconds instead of longer durations?

Shorter visual durations are recommended for social media platforms like TikTok, Instagram, and Facebook because people's attention spans are much shorter when scrolling through content, so frequent visual changes keep them engaged.

What additional resources does the speaker offer for creating high-performing Facebook ads?

The speaker offers an ebook that includes seven additional checklist items for reviewing Facebook ads before posting them. The ebook is 100 pages long and provides a step-by-step process for creating ads that scale.

What is the price of the speaker's ebook, and what does it offer?

The ebook costs $29 and offers a detailed guide with valuable insights into creating ads that can scale to spend hundreds of thousands of dollars. It includes the seven additional checklist items that the speaker follows.