Estructura de gobierno corporativo
Summary
TLDRThis video discusses the importance of solidifying corporate governance structures for small and medium-sized enterprises (SMEs) to ensure long-term sustainability. It highlights that many SMEs have a governance system in place for years but often lack a structured approach. The speaker recommends starting with a general manager and building upwards, including a board of directors for strategy definition and oversight, and an assembly of shareholders for investment evaluation. The highest level, a family or shareholder council, focuses on managing family wealth and relationships within the organization. The video emphasizes the need for professional advice to establish a sustainable business beyond the founder's capabilities.
Takeaways
- 🏢 The script discusses the importance of corporate governance for the sustainability of businesses, particularly small and medium-sized enterprises (SMEs).
- 👨💼 The highest level of organization often found in SMEs is the general manager, frequently the founder, and their executive team.
- 📈 To institutionalize a business, the organizational structure should grow upwards from the general manager, starting with the establishment of a board of directors.
- 🔝 The board of directors is composed of proprietary directors, representing shareholders or investors, and external directors.
- 🎯 The primary role of the board of directors is to define the business strategy and oversee that the executive team has the necessary talent and resources to execute it.
- 🤝 Above the board of directors is the shareholders' assembly, where the main participants are those who have invested capital in the organization.
- 💼 The shareholders' assembly is focused on evaluating the risk and performance of investments, distinct from the strategic focus of the board of directors.
- 👨👩👧👦 At the highest level of organizational structure is the family council or the council of shareholders, which manages the family's assets and relationships within the company.
- 👨🏫 For those interested in institutionalizing their business, the speaker recommends consulting with a specialist and building the organization upwards from the position of general manager.
- 🌳 Achieving long-term business sustainability is the ultimate goal, which goes beyond the talent of the founder and requires a properly structured governance process.
Q & A
What is the main topic discussed in the script?
-The main topic discussed in the script is the importance of establishing a strong corporate governance structure for small and medium-sized enterprises (SMEs) to ensure long-term sustainability.
What is the role of the General Manager in the corporate governance of a SME?
-In the corporate governance of a SME, the General Manager is often the founder and is responsible for the day-to-day operations and the execution of the business strategy.
What is the typical organizational structure found in SMEs according to the script?
-The typical organizational structure in SMEs includes a General Manager, executive directors, and area managers or supervisors, such as those in finance, operations, human resources, and sales.
Why is it important for a SME to build a governance structure upwards from the General Manager position?
-Building a governance structure upwards from the General Manager position is important because it allows the organization to grow and institutionalize, moving away from a sole reliance on the founder's talent and ensuring long-term sustainability.
What is the first step in constructing a governance structure for a SME?
-The first step in constructing a governance structure for a SME is to establish a Board of Directors, which is traditionally above the General Manager and is responsible for defining the company's strategy and supervising its execution.
Who are the members of the Board of Directors mentioned in the script?
-The Board of Directors is composed of proprietary directors, representatives of partners or investors, and external directors.
What is the primary objective of the Board of Directors in a SME?
-The primary objective of the Board of Directors in a SME is to define the company's strategy and supervise that the executive team has the necessary talent and resources to execute it effectively.
What is the role of the Shareholders' Assembly or Assembly of Partners in the governance structure?
-The Shareholders' Assembly or Assembly of Partners is traditionally above the Board of Directors, and its members are entities or individuals who have invested capital in the organization. Its primary role is to assess the risk and performance of the investments.
What is the highest level of governance structure discussed in the script?
-The highest level of governance structure discussed in the script is the Family Council or the Partners' Council, which focuses on managing the family's patrimony and relationships within the organization.
Why is it recommended to seek advice from a specialist when institutionalizing a SME?
-Seeking advice from a specialist is recommended to ensure that the governance structure is built correctly and in a way that supports the long-term sustainability of the business beyond the founder's tenure.
What is the common mistake that many SMEs make regarding their governance structure according to the script?
-A common mistake many SMEs make is keeping the family or the founder in the General Manager position and having investors also serve as area managers and directors, which does not lead to a proper institutionalization process.
Outlines
🏢 Corporate Governance for SMEs
The speaker discusses the importance of establishing a strong corporate governance structure to ensure the sustainability of businesses, particularly SMEs. They mention that often, SMEs have been operating with a corporate governance system in place for several years, typically led by the founder or CEO. The speaker suggests that for a business to institutionalize and grow, it must build its governance structure from the bottom up, starting with the CEO. The initial step in this process is to establish a board of directors, which is traditionally above the CEO and includes shareholders and external advisors. The board's main role is to define strategy and oversee the executive team's execution of that strategy. Above the board, there is the shareholders' assembly, which evaluates the risk and return on investments. At the highest level, there is a family council or shareholders' council, which focuses on managing family wealth and relationships within the organization. The speaker advises seeking expert advice to build this structure and emphasizes that for long-term sustainability, a business must move beyond relying solely on the founder's talent.
Mindmap
Keywords
💡Sustentabilidad
💡Gobierno Corporativo
💡PYME
💡Director General
💡Consejo de Administración
💡Gerentes
💡Asamblea de Socios
💡Consejo Familiar
💡Institucionalización
💡Talento del Fundador
💡Estrategia de Negocio
Highlights
The necessity of solidifying corporate governance for greater sustainability in businesses.
Discussion on the common issue of long-established corporate governance in SMEs.
The challenge of transitioning from a founder-led management to a structured corporate governance.
The typical organizational structure with a general director and executive team at the top.
The concept of institutionalization and its importance for SMEs to build a management governance structure.
The initial step in building corporate governance is the formation of a board of directors above the general management.
The board of directors' role in defining strategy and overseeing the executive team's execution.
The traditional structure of having a general assembly of shareholders or stakeholders at the highest level of governance.
The shareholders' assembly's purpose to assess risk and performance of investments.
The existence of a family council or shareholders' council at the top of the institutionalization process.
The family council's focus on managing family wealth and relationships within the organization.
Recommendation for SMEs to seek advice from specialists to build a sustainable corporate governance structure.
The importance of building the corporate governance structure from the general director upwards for long-term sustainability.
The common mistake of SMEs keeping family members in top management positions, hindering institutionalization.
The criticality of moving beyond the founder's talent to achieve business sustainability.
Transcripts
[Música]
en esta ocasión voy a hablar sobre otro
de los grandes temas que necesitan
consolidar las pimes en aras de tener
mayor sustentabilidad lo que se denomina
en el mercado gobierno
corporativo en muchas iones pyme con las
cuales participo Me comentan que tienen
un gobierno corporativo instalado hace
varios años 8 9 10 años
y me acerco con ellos y les digo
enséñame tu organización de gobierno de
gestión de tu empresa y el nivel más
alto que me encuentro es el director
general con mucha frecuencia el fundador
y su equipo directivo sus directores de
área o sus gerentes y les digo te voy a
comentar la estructura organizacional
que un proceso de
institucionalización que se denomina
poner un gobierno de la gestión en una
pyme
eh debe de ser eh en la parte más baja
existe un director general y su nivel
gerenciales gerentes de finanzas de
operaciones de recursos humanos de
ventas en fin en cada organización hay
eh una estructura
específica cuando una empresa comienza a
construir un gobierno de la gestión para
institucionalizarse la organización por
primera vez crece hacia arriba de la
dirección general no hacia abajo lo que
va arriba inicialmente es lo que se
denomina un consejo de
administración la eh Dirección General
con los gerentes en realidad yo diría
tienen un objetivo que es la ejecución
de una estrategia de negocio
eh lo que está arriba de esta
organización tradicional se denomina
consejo de administración el consejo de
administración básicamente está
integrado por consejeros patrimoniales
eh consejeros representantes de socios o
inversionistas y consejeros externos el
objetivo fundamental del Consejo de
administración Es Definir la estrategia
y supervisar que el equipo gerencial
directivo tenga el talento y los
recursos necesarios ejecutarla bien
arriba del Consejo de
administración se se tiene también la
organización que tradicionalmente se
llama la Asamblea De Socios o de
accionistas donde fundamentalmente los
que están ahí son eh aquellas entidades
o personas que han invertido eh cierto
tipo de capital en esta organización y
el objetivo fundamental a diferencia del
Consejo de administración que es de
Definir la estrategia y supervisar que
el equipo directivo lo cumpla la
asamblea de accionistas tiene el
objetivo de valorar el riesgo y el
rendimiento de las inversiones y
finalmente en la parte más alta está lo
que se conoce como el consejo Familiar o
el consejo de socios accionistas que el
objetivo fundamental de esta último y
más alto nivel en la organización de un
proceso de institucionalización para
gobernar la gestión de una empresa el
objetivo está dirigido a ver en dónde
van a meter su patrimonio Y cómo van a
administrar la relación de los
familiares dentro de la organización
eh si tú estás interesado en
institucionalizar tu empresa te
recomiendo que te asesores de algún
especialista y que empieces a construir
esta organización hacia arriba de la
posición de director general es la única
manera que una empresa eh pueda tener
sustentabilidad a largo plazo la mayoría
de las pymes todavía desgraciadamente en
la dirección general
tienen al al familiar a las a la familia
la tienen en la dirección general y en
las direcciones deárea son los
inversionistas son los consejeros y
también son los directores de área esto
no te va a llevar a lograr lo que se
conoce como un proceso de
institucionalización que repito
lo más importante es lograr la
sustentabilidad del negocio mucho más
allá del talento del fundador
H
[Música]
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