28 Tipos de Textos PERSUASIVOS con Ejemplos Reales

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20 Apr 202316:31

Summary

TLDRThis tutorial delves into the art of persuasive writing, categorizing it based on objectives and applications. It distinguishes between advertising, political, educational, and business texts. The script explores various advertising formats like print, outdoor, TV, radio, and digital media, emphasizing their strategic use to capture attention and inspire brand confidence. It also covers marketing texts, including sales copy, direct mail, email marketing, and content marketing, highlighting their role in audience engagement and conversion. The tutorial concludes with a call to action, encouraging viewers to apply these strategies in their own persuasive writing.

Takeaways

📢 The script discusses various types of persuasive texts, focusing on their objectives and areas of application.
🎯 It categorizes persuasive texts into five types: advertising, political, educational, business, and media-related.
📈 Advertising texts aim to convince consumers to buy products or use services, distinguishing between brand awareness and immediate action prompts.
📰 Traditional advertising formats like print ads, billboards, and TV commercials are contrasted with digital formats, highlighting the shift to online platforms.
📈 The script emphasizes the use of persuasive techniques in advertising to capture attention, build trust, and encourage purchases.
💼 Business texts focus on marketing strategies that attract an audience and promote products or services without paying for media space, unlike traditional advertising.
💬 Content marketing is highlighted as a way to attract and retain potential customers through informative, educational, or entertaining content.
🌐 The script touches on web copywriting, which involves crafting persuasive texts for websites to engage users and encourage them to take desired actions.
📝 Political texts aim to persuade voters, using various mediums like speeches, propaganda, and social media campaigns.
🏫 Educational persuasive texts include essays, motivational speeches, and recommendation letters, aiming to influence opinions or actions within an academic context.

Q & A

What are the main objectives of persuasive texts?
-The main objectives of persuasive texts are to convince consumers and potential clients to buy products or contact services, and to familiarize them with the brand to inspire confidence and ultimately lead to a purchase.
How are persuasive texts in advertising different from those in other areas?
-Persuasive texts in advertising aim to promote products or services directly to consumers, while in other areas like politics or education, they may aim to influence opinions, behaviors, or actions that are not directly tied to a purchase.
What are the common formats of persuasive texts in advertising?
-Common formats include print ads in newspapers and magazines, outdoor advertising like billboards, TV commercials, radio ads, online ads such as search engine ads and social media posts, and various digital formats like banners and pop-ups.
Can you provide an example of a successful print advertisement mentioned in the script?
-An example of a successful print advertisement is the Rolls-Royce ad created by David Ogilvy, which highlighted the quietness of the car by stating that 'At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock.'
How does geolocation enhance the effectiveness of outdoor advertising?
-Geolocation enhances the effectiveness of outdoor advertising by allowing ads to be targeted specifically at the audience of a particular municipality or geographic area, making the ads more relevant and potentially more impactful.
What is the purpose of a TV commercial in terms of persuasive advertising?
-The purpose of a TV commercial is to imprint the brand and product image into the consumers' minds through audiovisual content, aiming to be recalled when they feel the need for the product, rather than prompting immediate action.
How do radio advertisements differ from television advertisements in persuasive marketing?
-Radio advertisements are text-based and rely on audio content, historically serving similar functions as TV ads but now often used for direct response advertising, whereas TV ads use audiovisual elements and are more closely aligned with branding.
What are the advantages of digital advertising over traditional formats mentioned in the script?
-Digital advertising allows for better audience segmentation and personalization of messages for each user, and it includes a wide range of formats like search engine ads, social media videos, and various online display ads.
What is the difference between outbound and inbound marketing as discussed in the script?
-Outbound marketing involves paying for placement in media to reach an audience, like traditional advertising. Inbound marketing uses owned assets to attract an audience to the brand or business, focusing on creating valuable content to draw people in.
Can you explain the concept of 'nurture' emails versus promotional emails in the context of email marketing?
-Nurture emails aim to provide value to subscribers to build a relationship with the brand, like offering educational content. Promotional emails directly promote a product or service to an audience that is already informed about the brand's offerings.
How do content marketing texts differ from other persuasive texts?
-Content marketing texts are primarily informative, educational, or entertaining but also carry a persuasive element to attract and retain an audience, with the goal of converting them into customers, unlike other texts that may have more direct sales pitches.

Outlines

00:00

📰 Types of Persuasive Texts in Advertising

This paragraph introduces the concept of persuasive texts, specifically focusing on advertising. It discusses the classification of persuasive texts based on their objectives and areas of application, such as publicitarios (advertising), políticos (political), educativos (educational), and empresarial (business). The paragraph emphasizes the role of advertising texts in convincing consumers and potential clients to purchase products or use services. It distinguishes between texts that aim to introduce a brand or product and those that seek to prompt immediate action, such as making a purchase. The paragraph also mentions the use of persuasive techniques in various advertising contexts, including traditional media like radio, press, television, and online platforms like Google search, social media, and websites. It highlights the importance of capturing the user's attention, building trust, and ultimately persuading them to buy products or services. The paragraph concludes by recommending further exploration of different types of copyright and advertising formats.

05:01

🌐 Digital Advertising and Marketing Texts

Paragraph 2 delves into the realm of digital advertising and marketing, highlighting the advantages of online platforms for audience segmentation and message personalization. It discusses various digital advertising formats, such as search engine ads, social media ads with images and videos, and other marketing formats like banners and popups. The paragraph also touches on marketing objectives beyond pure advertising, including lead capture pages, sales pages, and product listings in e-commerce stores. The focus then shifts to inbound marketing strategies, which use a company's own assets to attract an audience, as opposed to outbound marketing that pays for media exposure. Examples of persuasive marketing texts include sales literature, commercial documentation, direct mail, email marketing, and content marketing. The paragraph differentiates between nurturing emails that provide value and promotional emails that directly advertise products or services. It also covers the importance of content marketing through blogging and social media to attract and retain a potential customer base, with the ultimate goal of converting them into consumers.

10:02

📈 Content Marketing and Business Texts

Paragraph 3 focuses on content marketing and its role in attracting and solidifying an audience of potential customers. It emphasizes the use of informative, educational, or entertaining content to generate clicks, retain user attention, and establish authority, thereby positioning the business as a sector leader. The paragraph provides an example of an educational video that employs persuasive techniques to encourage viewers to continue watching and take desired actions, such as subscribing to a channel or sharing the content. It also discusses web copywriting for marketing purposes, which involves creating persuasive texts for various web pages to engage users and encourage them to explore products or services, subscribe to newsletters, or make purchases. The paragraph further explores the use of landing pages and sales pages to capture leads and convert subscribers into customers through email marketing and other promotional strategies. Lastly, it touches on persuasive texts in the business realm, including sales scripts, customer service scripts, onboarding email sequences, and business letters.

15:03

🗣️ Persuasive Texts in Media, Politics, and Education

The final paragraph broadens the scope to include persuasive texts in media, politics, and education. It starts by discussing opinion columns, articles, editorials, and debate programs in media, which aim to sway public opinion on various topics. The paragraph then shifts to political texts, such as political speeches, propaganda, social media posts by parties, and government campaigns, all designed to influence voters. Lastly, it mentions persuasive texts in education, including essays, motivational speeches, and recommendation letters. The paragraph concludes by encouraging viewers to subscribe, like, and share the tutorial for more content on persuasive texts, hinting at a follow-up tutorial that will analyze real examples of persuasive texts.

Mindmap

Keywords

💡Persuasive Texts

Persuasive texts are a form of communication aimed at convincing the reader or listener to adopt a certain point of view, take a specific action, or make a particular decision. In the video, persuasive texts are the central theme, with various types discussed across different contexts such as advertising, politics, education, and business. The video aims to educate viewers on how these texts are crafted and used effectively.

💡Advertising Texts

Advertising texts are a subset of persuasive texts designed to promote products, services, or brands. They are created to capture attention and inspire confidence, ultimately leading to a purchase or desired action. The video script discusses various formats of advertising texts, including print ads, billboards, TV commercials, and digital ads, highlighting their role in brand promotion and direct response.

💡Branding

Branding refers to the process of creating a unique name and image for a product in the consumer's mind, primarily through advertising. The video mentions branding in the context of TV commercials that aim to imprint the brand image in consumers' minds, so they remember the brand when they need the product, even if the immediate action is not always required.

💡Digital Marketing

Digital marketing encompasses the use of digital channels to promote products or services. It is highlighted in the video as a modern extension of traditional advertising, where formats like search engine ads, social media ads, and online banners are used to target and personalize messages to specific audiences. The video emphasizes the advantages of digital marketing, such as audience segmentation and message personalization.

💡Content Marketing

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience. The video discusses content marketing in the context of blogs, social media posts, and informative articles that not only provide value to the audience but also persuade them to take a desired action, such as subscribing to a newsletter or making a purchase.

💡Inbound Marketing

Inbound marketing is a method of attracting customers by providing content that is helpful and relevant to them. It is contrasted in the video with outbound marketing, which involves pushing messages out to the audience through paid channels. Inbound marketing is about drawing customers in through owned assets like a company's website or blog, as opposed to renting attention through advertising.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to encourage readers or viewers to take a specific action, such as making a purchase, signing up for a newsletter, or downloading a resource. The video script mentions CTAs in the context of marketing emails and web pages, where they are crucial for guiding the audience towards the next step, be it a purchase or further engagement with the brand.

💡Lead Magnet

A lead magnet is a marketing tool that offers valuable content in exchange for contact information, with the goal of converting a website visitor into a potential customer. The video gives an example of a lead magnet where a free ebook on copywriting techniques is offered to encourage users to subscribe, thus capturing their contact details for future marketing efforts.

💡Copywriting

Copywriting is the art of writing persuasive content, often for advertising or marketing purposes. It is central to the video's theme as it discusses various types of persuasive texts and their effectiveness in selling products or ideas. The video also mentions a tutorial on copywriting techniques, emphasizing the importance of this skill in creating compelling marketing materials.

💡Telemarketing

Telemarketing refers to the sales technique that uses telephone calls to sell products or services directly to consumers. The video mentions telemarketing in the context of direct response advertising, where the goal is to prompt an immediate action, such as a phone call to make a purchase or inquire about a product.

💡Social Media Marketing

Social media marketing involves promoting products or services through social media platforms. The video discusses how social media is used to share content, engage with audiences, and persuade them to take actions like following a brand, sharing content, or making a purchase. It is highlighted as a powerful tool for reaching a broad audience and for targeted advertising.

Highlights

Introduction to persuasive texts and their classification based on objectives and areas of application.

Definition of persuasive advertising texts aimed at convincing consumers to purchase products or services.

Differentiation between brand and product awareness advertising versus immediate action incentive advertising.

Use of persuasive techniques in various advertising contexts such as radio, press, television, search engines, and social media.

Classification of advertising texts including press ads, outdoor ads, TV commercials, radio ads, and online ads.

Example of a successful press ad for Rolls-Royce by David Ogilvy, highlighting the power of persuasive copywriting.

Discussion on the evolution of traditional advertising formats into the digital realm, including search engine ads and social media posts.

Introduction to marketing texts, which are persuasive texts used to attract an audience and promote products or services.

Explanation of the difference between outbound marketing (paid media) and inbound marketing (owned media).

Types of persuasive marketing texts including sales letters, direct mail, email marketing, and content marketing.

Example of a nurturing email versus a promotional email, demonstrating different email marketing strategies.

Importance of content marketing in creating and distributing content to attract and solidify an audience of potential customers.

Role of blogs and social media in content marketing to attract attention and retain users on a website.

Discussion on web copywriting, which involves writing persuasive marketing texts for web pages to engage users and encourage action.

Introduction to landing pages and sales pages, which are used to capture leads and persuade subscribers to purchase products or services.

Examples of persuasive texts in business and corporate environments, including sales scripts, customer service scripts, and onboarding email sequences.

Overview of persuasive texts in media and political communication, such as opinion columns, editorials, political speeches, and propaganda.

Encouragement for viewers to subscribe, like, and share the tutorial for more content on persuasive texts.

Upcoming tutorial预告 on analyzing real examples of persuasive texts for practical application.