How I Got 31,403 Leads In 30 Days (From My Instagram Carousels)

Summary

The speaker reveals a highly effective Instagram carousel strategy for generating leads, boasting a 75% conversion rate. They emphasize the importance of irresistible pitches and excellent content, demonstrating how to automate lead collection with ManyChat. However, they advise that those earning less than a million dollars should prioritize product sales over email marketing, suggesting a course on creating viral digital products to ensure the leads convert into sales.

Takeaways

• 🔥 The speaker has been getting tens of thousands of leads per month from Instagram carousel posts and has been hesitant to share the strategy due to its high value.
• 🚫 A significant caveat is presented: those making less than a million dollars a year should focus on selling their product rather than building an email list.
• 📈 The speaker emphasizes the 'rule of ones': focusing on one product, one platform, one niche, and one offer for one year to achieve significant financial success.
• 📊 The speaker shares a successful automation strategy using ManyChat and Instagram, which has contributed to a substantial increase in revenue.
• 💌 The automation strategy involves collecting email addresses with a high conversion rate by offering valuable content in exchange for the email.
• 📈 The speaker advises making the Instagram carousel content excellent and the pitch irresistible to entice users to engage and provide their email addresses.
• 🔢 Specificity in content performs well; using numbers and clear value propositions in the pitch can significantly increase engagement and lead generation.
• ⏰ The speaker suggests offering the valuable content immediately on Instagram and also emailing it to ensure the user receives it promptly.
• 📝 The speaker provides tips for improving Instagram carousel content, including making the pitch irresistible and teaching very specific, actionable things.
• 💼 For those looking to create a viral digital product, the speaker recommends enrolling in their course to learn how to craft a product that can generate significant sales.

Q & A

What is the speaker's main concern about sharing their Instagram lead generation strategy?

The speaker is concerned that if people making less than a million dollars a year focus on building an email list instead of selling their product, it could slow them down from reaching a million dollars in revenue.

What is the speaker's advice for those who are not yet making a million dollars a year?

The speaker advises those not making a million dollars a year to focus on selling their product repeatedly rather than on email marketing, and to follow the 'rule of the ones' by concentrating on one product, one platform, and one niche for one year.

How does the speaker claim to be getting leads from Instagram carousels?

The speaker is getting leads by posting carousels on Instagram that prompt users to comment if they want a specific script. They then use an automation to collect email addresses from those who express interest.

What is the speaker's conversion rate for the automation mentioned in the script?

The speaker mentions a 75% conversion rate for the automation, meaning out of 4,000 times the automation was sent, over 3,000 email addresses were collected.

What is the 'caveat' the speaker refers to in the video?

The 'caveat' is the speaker's belief that focusing on email marketing before making a million dollars can hinder growth, and they only recommend this strategy for those already making over seven figures.

What is the speaker's recommendation for those who want to improve their Instagram content to get more leads?

The speaker suggests making the carousel excellent, making the pitch irresistible, teaching very specific things, and pitching several times within the content for maximum leads.

How does the speaker use ManyChat in conjunction with Instagram to collect leads?

The speaker uses ManyChat by setting up an automation that triggers when a user comments on their Instagram post. The automation then engages the user, collects their email, and adds them to an email automation sequence.

What is the significance of the 'rule of the ones' mentioned by the speaker?

The 'rule of the ones' refers to the strategy of focusing on one problem, one group of people, one niche, one offer, and one platform for an entire year to achieve significant growth and reach a million dollars in revenue.

What is the speaker's opinion on the importance of having a viral product when using Instagram for lead generation?

The speaker believes that having a viral product that people want is crucial because without it, the effort put into creating content and getting leads will not translate into sales, and the time investment will not have a good return.

What course does the speaker recommend for those looking to create a viral digital product?

The speaker recommends enrolling in their course titled 'How to Create a Viral Digital Product' to learn how to create a product that can go viral and generate sales with less resistance.

Outlines

00:00

📈 Instagram Lead Generation Strategy

The speaker discusses their reluctance to share a highly effective Instagram lead generation strategy due to its value and personal success. They have been receiving tens of thousands of leads per month through Instagram carousel posts. The speaker emphasizes the importance of focusing on one product and one platform to achieve significant financial success before delving into email marketing, especially for those making less than a million dollars a year. They introduce the concept of the 'rule of ones' and share their personal experience with students who have thrived by following this rule. The speaker also highlights a significant caveat about the strategy's appropriateness for different income levels and hints at revealing the strategy in the video.

05:01

🔗 Automating Lead Collection with Instagram and ManyChat

The speaker shares their success with an Instagram and ManyChat automation that has significantly increased their revenue. They explain the automation setup, which triggers when users comment on their posts with the word 'script'. The automation then engages users, collects their email addresses, and adds them to an email sequence. The speaker is impressed by the high conversion rate of this strategy, which has led to the collection of thousands of email addresses daily. They also mention the importance of providing immediate value to users by offering scripts that can help them make more money. The speaker provides tips for creating effective Instagram carousels and emphasizes the importance of selling a product that can go viral to maximize the return on the leads generated.

10:03

📊 Maximizing Lead Conversion with Specific Content and Pitching

The speaker provides insights on how to create content that maximizes lead conversion. They stress the importance of specificity in the pitch, using the example of offering '12 scripts' instead of a vague offer. The speaker also highlights the effectiveness of using numbers in the content to attract attention and increase engagement. They discuss the importance of selling a product that people genuinely want, suggesting that without a desirable product, all the effort in lead generation is futile. The speaker concludes by recommending their course on creating viral digital products, emphasizing that a well-crafted product can lead to effortless sales and a significant return on investment in content creation and lead generation.

Keywords

💡Instagram Carousel

An Instagram Carousel refers to the feature on Instagram that allows users to post multiple slides or images in a single post. In the video's context, the speaker uses Instagram Carousels to attract leads by offering valuable content such as scripts to help viewers make more money. The speaker highlights the effectiveness of this strategy by claiming to get tens of thousands of leads per month from these carousel posts.

💡Leads

In the video, 'leads' refers to potential customers who express interest in the speaker's offerings, typically by engaging with the content or providing their contact information. The speaker emphasizes the high volume of leads they generate, with 30,000 leads in 30 days, indicating the effectiveness of their Instagram marketing strategy.

💡Email Marketing

Email marketing is a method of promoting products or services through email. In the video, the speaker discusses the importance of email marketing but also provides a caveat, suggesting that those who have not yet reached a million dollars in annual revenue should focus on product sales rather than building an email list. The speaker's strategy involves collecting email addresses from Instagram leads and then using automated emails to nurture these leads.

💡ManyChat

ManyChat is a platform for creating chatbot automations on Facebook Messenger. The speaker mentions using ManyChat to automate responses to comments on their Instagram posts, which helps in collecting email addresses and ultimately leads to higher conversion rates. The script provided in the video includes an example of how to set up an automation in ManyChat to respond to user comments.

💡ActiveCampaign

ActiveCampaign is a marketing automation platform that the speaker uses to manage email marketing campaigns. In the video, the speaker explains that once a user provides their email address through the ManyChat automation, they are automatically added to an ActiveCampaign email list where they receive automated content and pitches.

💡Conversion Rate

The conversion rate is the percentage of users who complete a desired action, such as providing their email address. The speaker mentions a conversion rate of 75% from their ManyChat automation, indicating that a significant portion of users who engage with their Instagram posts are providing their email addresses.

💡Rule of the Ones

The 'Rule of the Ones' mentioned in the video is a strategy where the speaker advises focusing on one product, one platform, and one niche for a year. This approach is intended to help businesses achieve a seven-figure run rate by concentrating efforts and resources on a single, well-defined offering.

💡Sales Funnel

A sales funnel is a series of steps designed to guide potential customers towards a purchase. The video describes the speaker's sales funnel, which starts with attracting leads through Instagram posts, collecting email addresses through ManyChat, and then nurturing these leads with automated emails in ActiveCampaign.

💡Call to Action (CTA)

A call to action (CTA) is a prompt designed to encourage users to take a specific action, such as commenting on a post or providing their email address. The video script includes multiple CTAs, such as asking users to comment 'scripts' to receive a Google Doc with money-making scripts, which is a strategy to increase engagement and lead generation.

💡Viral Digital Product

A viral digital product is a digital offering that quickly gains popularity and spreads widely, often through social media. The speaker suggests that having a viral digital product is crucial for success, as it ensures that the leads generated through content and marketing efforts are interested in purchasing, leading to higher sales and revenue.

Highlights

The speaker has been receiving tens of thousands of leads monthly from Instagram carousel posts.

They initially hesitated to share this strategy due to its high value and personal success.

After validating the strategy's effectiveness, they decided to share it publicly.

The speaker warns that focusing on email marketing before reaching a million dollars in revenue might not be strategic.

They emphasize the importance of focusing on one product and one platform to achieve significant financial milestones.

The speaker's Instagram carousel strategy has been a game changer, leading to a substantial increase in revenue.

They provide proof of the leads generated, with one carousel alone garnering over 4,500 leads.

The speaker demonstrates how to set up an automation in ManyChat to collect leads from Instagram comments.

The automation has an impressive 75% conversion rate, collecting over 3,000 email addresses from 4,000 comments.

The speaker advises on the importance of creating an irresistible pitch within the carousel post.

They share tips for improving content to increase call-to-actions and leads, such as being very specific with the pitch.

Numbers in the pitch, such as '12 scripts', perform well and increase engagement.

The speaker suggests that the product being sold is crucial for the success of the strategy.

They recommend their course on creating viral digital products to ensure the product being sold is desirable.

The speaker concludes by encouraging viewers to apply the strategy and share their results.

Transcripts

okay this has been one of my highest

requested things you guys have seen that

I've been doing this you've seen the

literal tens of thousands of leads I'm

getting every single month from my

Instagram crayer cells and I kept

telling you okay not going to give this

to you and I'll talk about why so I

really have delayed making this YouTube

video one because it's so valuable I was

kind of liking sitting it on like kind

of having it all to myself I'm not going

to lie to you and then two I wanted to

make sure it was actually going to work

and then three there's a fat freaking

caveat I have to put on this um that

really has held me back from making this

video however this is working so well

it's at the point where I have to make a

I have to make a video on this I have to

show you the strategy I have to show you

what I'm doing because it's working so

well it's going to be a game changer for

a lot of you guys so I just want to show

you first proof of all these leads

because 30,000 leads in 30 days is a lot

so I want to show you proof of the leads

and then I'll actually um show you how I

do it so these are specific kinds of

post on Instagram each one of these

comments you see all these little things

here this is a lead so that was

4,532 leads

3,652 leads 3,000 leads 3,000 leads 25

2300 leads give or take um and then

there's a whole another page of these I

don't even know how I get to the next

page let's see how I do this hold

on there we

go um and here's another page right so

all of those added up was um around

30,000 and that's exactly what um that's

exactly what it always is it's always

like right around a th a day so I'm

basically getting around a th leads per

day for free from my Instagram carousels

obviously some have more and then some

have

less um okay

here's my big caveat I gotta I just got

to like make some eye contact with you

and so we'll get this thing turned

around and turn off my circle um here's

my

caveat I do not want to teach this

because I strongly believe that if you

were making less than a million dollars

a year you should not be focusing on

building an email list you should be

focusing on selling your product over

and over and over again until you make a

million dollars every student that I've

ever had that I've gotten to the seven

figure run rate myself included has gone

all in on one product and one platform

and so the rule of the ones is

this solve one problem for one group of

people one Niche with one offer on one

platform for one

year every student of mine who was

followed this and put email marketing on

the back burner until they were over a

million dollars has thrived has hit 7

figures has done really well every

student of mine who is worried about

email marketing when they've got three

people on their email list and not a

great track record on their sales has

continued to struggle or at best make

you know six figures or multiple six

figures you have to learn how to say yes

to very you have to learn how to say no

to very good strategies that could help

you so you can say yes to a few things

that will make all the difference so my

big fat caveat is that if you are making

less than a million dollars you should

not be worrying about email marketing so

really the only people who are supposed

to be watching this video are people who

are making over seven

figures that's the rule is you can this

this how it goes those are the rules the

five rule of five ones are the rule of

the five ones damn it Maria the rule of

five ones are the rule of five ones but

you are the captain of your ship if you

choose to break those rules now you at

least know that it'll make it take it'll

take you longer to get to a million

dollars I firmly believe that so this

was one of the reasons I was super

hesitant to make this video because I

firmly believe that if you start did

fiddling with email marketing and you

aren't making a million dollars yet

you're just going to slow yourself down

however this is a good strategy if it's

the right time for you and I wanted to

show it to you because I don't like to

be a gatekeeper so you've been warned

you've had your caveat now you get to

decide what you want to do and again

there's no judgment right there's no

judgment you get to decide what you want

to do so I'm going to show you the

funnel and we're just going to look at

this together okay I'm going to show you

how this works um this is how I get the

leads

okay so someone this is many chat and I

have a ton of automations in money chat

I want to show you this specific

automation um so that you can build this

if this is something that you decide you

want to do Min chat makes me a ton of

money when it's combined with Instagram

now you guys probably already know that

this is a new automation that I have

been trying and it is making me gobs of

money like I think this is the reason we

jumped from 300,00 a month to $400,000 a

month I think this added an extra

$100,000 on my Revenue maybe an extra

$75,000 per month on my Revenue um as a

minimum this was really nice this was

super cozy for me I really liked this so

the first thing is the trigger and it

says user comments on your poster real

when they comment the word script so

I'll have a post It'll ask them if they

want to get the script um and

then this is what first thing that will

send them right so you can see here if

we go back one

step just refresh this I just want you

to kind of see what the conversion rate

is on this you can just kind of get a

sense of how crazy good this is so this

automation was sent 4,000 times we got

over 3,000 email addresses meaning it

had a

75% conversion rate which is unheard of

it's insanely good and so we

collected this many leads from this many

comments that's insanely good so and

actually it's just occurring to me now

that the the headline on my YouTube

video is slightly inaccurate because

technically I wouldn't call someone a

lead until I have their like email

address so technically it's going to be

75 or 25% less than 30,000 just putting

that out there I just realized that now

was like I didn't I didn't think about

that when we were kind of adding it all

up so that just occurred to me now but

you know what it's still a lot uh

so just confirming you want me to send

you this is what I'll send them this is

the first message that they're going to

get on Instagram just confirming you

want me to send you the Google Doc with

all the scripts of what you should say

to make more money right because they

commented scripts because they want my

money- making scripts then what happens

is they get tagged and that just helps

many chat only fire once so this is like

a specific tag thing they click yes once

they click yes they'll get this message

this is where the magic

is drop your best email below so I can

send it to you okay once this is I can't

even believe we get to do this once they

give me their email address they get

added to active campaign that's where I

automatically send them like they get

automatically added to an email

automation where we then send them

helpful content and Pitch every single

day and then they get automatically so

they don't see this this is kind of

happening in the background they're

aware of it obviously they just give me

their email address um

and then it says here's the 12 short

scripts you should use so they get the

scripts and then they can click it and

then they can view the

scripts this version here is if they hit

the button more than once it says I may

have already sent this but just drop

your best email below so I can send it

to you

so they're also emailed a version of

this

because they might want it in their

inbox as well um but I sometimes there's

a delay with the email so I also like to

give it to them here right away so like

they're also emailed a copy of this but

sometimes like my active campaign can

take almost 10 minutes to deliver an

email and people don't stick around for

that and so what was happening was like

when we weren't giving it to them right

away they were sitting there and then it

didn't come right away um and then they

were upset and didn't get it and so it's

just easier to give it to them both ways

just more efficient for the customer so

guys this is the

Automation and it's doing insanely

well and I wanted to show it to you

because I'm collecting email addresses

by the thousands every single day it's

nuts but what I want to do is give you

three and I'm really I might have to

pause for a second here because I I want

to show you like an example of hopefully

I'm logged in on this computer I don't

know if I'm logged in or

not it's always easy if I'm just like

logged

in let's

see here we go

okay perfect so this is the one that

we're referencing here so I want to give

you three different tips or strategies

to make the content better so you get

more calls to action okay I want you to

get more comments more leads so first

thing that we have here is make the

carousel excellent make the pitch

irresistible so this is a very good

Carousel I mean it got almost 2,000

likes which is high for me um it's very

practical it's things not to say right

so don't say by now immediately people

are going to be like what the heck like

I say by now all the time because they

do they don't you shouldn't say it

though don't say x spots left don't say

get this so then and this leads me into

tip number three so we'll get ahead of

ourselves and do this third tip before

the second Pitch several times and or

several different things for maximum

leads so I'll pitch the scripts several

times so let's count that was the first

one second

one I'm saying different pitches but

it's basically the same

thing and then I pitch again a third

time in the caption so I pitched the

call to action I pitched the next step

three times in this Carousel that three

X's the number of opportunities people

have to say yes which means I ultimately

get more comments so make the carousel

excellent make the pitch irresistible

the content itself should be really

really good the pitch the thing that

they're going to get should be so good

they can't physically bear not having it

it's a free it's for free um a third or

the second tip is teach very very

specific things so numbers perform

really well so I wouldn't say like a

carousel wouldn't do well it's just like

how to make money that's not going to do

well but 12

scripts 12 short scripts to use to make

money is more specific and I I don't

know if I can scroll all the way down I

have no idea if I'm I seem to be logged

in so this is exciting but um another

one of mine off the top of my head that

did really

well

was where was it it was so good

um uh this one this is the one I'm

thinking of this one did really well as

well and it's here's what we did to see

eight like the specific numbers perform

well so 182% increase in one year they

really liked this Carousel that one

stuck out to me in particular because

numbers perform really well but if you

look through my actual content you'll

see I talk about numbers all the time I

had $800,000 a month with a $40 offer

right that one also did very well um how

I went from 100K months to 400k months

how I post 53 pieces of content a week

this is all very intentional stuff I do

in my content because it performs better

because I've run a lot of experiments

and I know so to

recap you're going to create an

automation exactly like

this they're going to start commenting

on your

carousels and the most important part of

all well there's two important parts

first important part is to have a

carousel that's good enough people

actually read so the carousel has to be

excellent the pitch has to be

irresistible if I give you list of 12

things you're not supposed to say what

do you immediately want to know what the

hell you want you need to say and so

that's where the pitch is irresistible

because I'm like okay don't do all these

things and comment below if you want to

figure out what you do want to say now

here's the deal all of this is for

nothing if you aren't selling the right

thing so if we're doing all of this and

we're not selling something that's going

actually go viral a product people

actually want it's a weak of time it's a

hobby and that's like because again like

these are work to make I always say like

if I wasn't making a ton of money from

Instagram relative to my income I

wouldn't be doing this because this is a

lot of work and so if you're just

getting started or if your product isn't

selling what I would like to at least

propose to you is to consider enrolling

in my course how to create a viral

digital product because this is the

Lynch pin you can have content that goes

viral but if you don't have a product

that people want to pitch it's you're

not going to get paid and you're missing

out on I see a lot of people who have

products that are mediocre that could be

doubling tripling or honestly 10 Xing

their income if they just tweaked their

product like you might have be like oh I

already have a product well if you had a

product that was slightly adjusted it

would actually be poised to go viral and

then you feel like you're swimming in

money versus pulling teeth to make sales

if you don't have a product at all

obviously this is a place to start

because I'll teach you how to figure out

what to sell what you're talented

what's going to be something that people

actually pay you a lot of money for with

a little like with little resistance

that's what we're looking for here is

when you make a product that goes viral

there's no resistance to the sale which

means all the work you do to create

content and get leads actually has a

return on your time investment because

you actually have a product that they

want and that they're willing to buy so

again it's totally optional I do highly

recommend it um but it's totally

optional it's not all what you have to

do in the

meantime this is a pretty good strategy

I'm excited to see how it goes for you

guys let me know in the comments and

I'll see you in the next video