Amazon CEO on Prime Video: Sports are very attractive to our customers, and you will see more
Summary
TLDRIn the transcript, a discussion revolves around the economic value of sports within Amazon's business, particularly Prime Video. The speaker expresses admiration for the NBA and hints at potential collaborations. Sports content is highlighted as a significant driver for Prime subscriptions, with examples like Thursday Night Football and upcoming NASCAR races. The speaker also mentions exclusive streaming rights for the WNBA and the Women's Final Four, emphasizing the importance of sports to Amazon's customer base and suggesting more deals are on the horizon. There's no plan to spin off the sports business due to its integration with Prime, and while the possibility of acquiring Paramount is not ruled out, the focus is on producing quality content.
Takeaways
- 🏀 The NBA's value is recognized as significant, with the potential to be a standalone economic business.
- 📺 There's a possibility of NBA content being available on Amazon, but it's not confirmed yet.
- 🌟 The NBA is praised for its impressive international product and the respect it commands.
- 🤔 The idea of spinning off the sports business is not foreseen due to its tight integration with Prime offerings.
- 📈 Sports programming is crucial, occupying 90% of top ratings, indicating high customer interest.
- 🏈 'Thursday Night Football' has been a major success, driving Prime subscriptions.
- 🏎️ NASCAR and other sports like soccer through UEFA and the Champions League are part of the sports offerings.
- 🏆 The Women's Final Four and the WNBA are also included in the sports content, with exclusive streaming on Prime Video.
- 🤝 More deals in sports content are expected, enhancing the attractiveness for customers.
- 🎬 While there's been talk about Paramount, the current sports offerings are considered satisfactory without needing to acquire more.
Q & A
What is the speaker's conviction about the business segment discussed in the script?
-The speaker believes that apart from the value it drives for the rest of the business, the discussed business segment would be a good economic business on its own as well.
Is the NBA considering a presence on Amazon?
-The speaker assumes the question is about the NBA's upcoming presence on Amazon, but they are non-committal, stating 'we'll see' and expressing respect for the NBA's work.
How does the speaker view the importance of sports for their business?
-The speaker considers sports very important, noting that sports occupy 90-plus percent of the top ratings and that they are tightly integrated into their Prime offering.
Does the speaker foresee spinning off the sports business separately?
-No, the speaker does not foresee spinning off the sports business because it is so tightly integrated into their Prime offering.
What is the impact of Thursday Night Football on the business?
-Thursday Night Football has been a huge success, driving many Prime subscriptions and attracting a large number of customers.
What other sports content does the company plan to offer?
-The company plans to offer NASCAR races, soccer through UEFA and Champions League, and is the exclusive streaming partner for the WNBA.
What was the reaction to the Women's Final Four mentioned in the script?
-The Women's Final Four was described as 'unbelievable,' indicating a very positive reception.
Is the company considering more deals in the sports content space?
-The speaker does not directly answer about more deals but mentions the company's comfort with their current offering and their focus on producing quality content.
Is there an interest in acquiring Paramount by the company?
-The speaker indicates that they are comfortable with their current offerings and does not express a desire to acquire Paramount.
What is the speaker's view on the company's current content offering?
-The speaker seems satisfied with the current content offering, focusing on the production of quality content rather than acquiring more entities.
Outlines
🏀 NBA's Economic Potential and Amazon's Sports Strategy
The paragraph discusses the NBA's economic viability as a standalone business and its potential presence on Amazon. The speaker expresses admiration for the NBA's international reach and success under Adam Silver's leadership. They also touch on the importance of sports within Amazon's business model, noting that sports content, such as Thursday Night Football, NASCAR, UEFA soccer, and the WNBA, significantly drives Prime subscriptions. The speaker confirms that sports are integral to Amazon's offerings and hints at future expansions in this area.
Mindmap
Keywords
💡Economic Business
💡Amazon
💡Adam Silver
💡International Product
💡Prime Offering
💡Thursday Night Football
💡NASCAR
💡UEFA and Champions League
💡Women's Final Four
💡WNBA
💡Paramount
Highlights
Conviction that the business would be economically viable on its own, apart from its value to the rest of the business.
Discussion about the NBA potentially having a place on Amazon.
Impressed with what Adam Silver and the NBA have done, calling it an incredible and international product.
No immediate plans to spin off the sports business, as it's tightly integrated into the Prime offering.
Sports occupy 90-plus percent of the top ratings, indicating their importance.
Thursday Night Football has been a huge success, driving many Prime subscriptions.
Upcoming NASCAR races and UEFA soccer through Champions League are part of the sports offerings.
The Women's Final Four was highlighted as an unbelievable event.
Exclusive streaming partner for the WNBA, with Caitlin Clark to be featured on Prime Video.
Sports are very attractive to customers, and more sports content is expected.
Discussion about potential deals with Paramount, following the acquisition of MGM.
Comfortable with the current offering and focused on producing original content.
No intention to spin off the sports business due to its integration with Prime.
Sports content is a significant driver for Prime subscriptions.
The success of Thursday Night Football is emphasized as a key offering.
The importance of sports in the overall business strategy is acknowledged.
No current plans to acquire Paramount, satisfied with the current content portfolio.
Transcripts
CASE, BUT WE NOW HAVE CONVICTION
THAT APART FROM THE VALUE IT
DRIVES FOR THE REST OF THE
BUSINESS, IT WOULD BE A GOOD
ECONOMIC BUSINESS ON IT OWN AS
WELL.
>> THE NBA.
DOES IT HAVE A PLACE ON AMAZON?
>> I ASSUME YOU'RE TALKING ABOUT
THEIR UPCOMING --
>> YES.
>> WE'LL SEE.
IT'S HARD NOT TO BE IMPRESSED
WITH WHAT ADAM SILVER AND THE
NBA HAS DONE.
IT'S AN INCREDIBLE PRODUCT, AND
IT'S AN INTERNATIONAL PRODUCT,
AND WE HAVE A LOT OF RESPECT FOR
THEM, AND WE'LL SEE WHAT
HAPPENS.
>> HOW IMPORTANT ARE SPORTS,
THOUGH, FOR THIS?
COULD YOU EVER SEE YOURSELF
SPINNING THIS BUSINESS OFF
SEPARATELY, OR IS IT SO
INTERTWINED?
>> DID JON FORTT ASK YOU TO ASK
ME THAT?
>> NO, I'M GENUINELY CURIOUS.
>> NO, I DON'T FORESEE US
SPINNING IT OFF, BECAUSE IT'S SO
TIGHTLY INTEGRATED INTO OUR
PRIME OFFERING, BUT I THINK THAT
SPORTS -- IF YOU LOOK AT THE
RATINGS OF SHOWS EVERY YEAR,
SPORTS OCCUPIES 90-PLUS PERCENT
OF THE TOP RATINGS, SO WE'VE
SEEN WITH THURSDAY NIGHT
FOOTBALL JUST HOW MANY CUSTOMERS
LOVE THAT OFFERING AND HOW MANY
PEOPLE COME TO IT AND HOW MANY
PRIME SUBSCRIPTIONS IT DRIVES,
AND SO YOU KNOW, THURSDAY NIGHT
FOOTBALL HAS BEEN A HUGE SUCCESS
FOR US.
WE'VE GOT NASCAR COMING.
WE'RE GOING TO HAVE SIX RACES
RIGHT IN THE MIDDLE OF THE YEAR.
WE HAVE SOCCER THROUGH UEFA AND
CHAMPIONS LEAGUE.
I DON'T KNOW IF YOU WATCHED THE
WOMEN'S FINAL FOUR THIS PAST
WEEKEND, WHICH WAS JUST
UNBELIEVABLE.
WE HAVE -- WE'RE THE EXCLUSIVE
STREAMING PARTNER ON THE WNBA,
SO WE'LL GET TO SEE CAITLIN
CLARK ON PRIME VIDEO AS WELL.
SPORTS ARE VERY ATTRACTIVE FOR
OUR CUSTOMERS, AND YOU CAN
EXPECT TO SEE MORE.
>> WOULD YOU DO MORE DEALS?
WE KEEP TALKING ABOUT PARAMOUNT
ALL MORNING BECAUSE THERE'S LOTS
OF DEALS GOING ON THERE.
YOU BOUGHT MGM.
WOULD YOU WANT TO BUY PARAMOUNT
IF YOU COULD?
>> I THINK WE'RE PRETTY
COMFORTABLE WITH THE OFFERING WE
HAVE RIGHT NOW, AND WE'RE
CONTINUING TO PRODUCE, I THINK,
REALLY GRE
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