Cara Menjual Barang Apapun dari Salesman Terhebat Dunia | How to Sell Anything to Anybody

Summary

In this video, Maikel introduces 'How to Sell Anything to Anybody' by Joe Girard, the world's top salesman who sold over 13,000 cars in his career. The book emphasizes that great salesmanship comes from experience and a willingness to learn, not innate talent. Girard's principles include treating customers as humans, setting the right mindset, and understanding their needs. He also highlights the importance of post-sale service and the 'Bird Dog' technique, where satisfied customers and contacts refer potential buyers, leading to a strong network and exceptional sales records.

Takeaways

• 😀 Building trust is the foundation of effective selling, as emphasized by the sales philosophy of Joe Girard.
• 🏆 Joe Girard, despite not having a college education, became a top salesman by selling over 13,000 cars and receiving recognition from the Guinness World Records.
• 🚗 The principle of selling to humans, not just customers, is crucial. Joe Girard viewed customers as hardworking individuals who deserved respect and fair treatment.
• 🎯 Setting the right mindset is essential. Joe believed that every customer is a human being with real needs and aspirations, not just a 'mark' to be negotiated down.
• 💡 The goal of a salesman should be to ensure a positive experience for the customer, leaving them with a good impression and a fair deal.
• 👂 Listening to customers is key. Joe Girard stressed the importance of understanding customer needs and being patient, rather than rushing them into a purchase.
• 🔄 The 'Law of 250' suggests that every person knows approximately 250 people who can influence their opinions and experiences, highlighting the importance of customer satisfaction.
• 💬 Providing excellent after-sales service can lead to repeat business and referrals, as Joe Girard demonstrated by offering support and being available to customers post-purchase.
• 📈 The 'Bird Dog' technique, where Joe Girard built a network of people who would refer potential car buyers to him in exchange for a commission, was a significant part of his sales strategy.
• 🌟 Patience and persistence are vital in sales. Joe's approach to building a referral network took time, but it was a strategy that yielded long-term benefits.

Q & A

Who is the main subject of the book 'How to Sell Anything to Anybody' discussed in the video?

The main subject of the book is Joe Girard, known for his successful career in selling cars and holding the Guinness World Record for selling the most cars.

What is the significance of the number 250 mentioned in the video?

The number 250 is significant because it is the average number of people each individual knows who can influence their opinions and experiences, which is a concept Joe Girard used to emphasize the importance of customer satisfaction.

What is the first principle of selling highlighted by Joe Girard in the video?

The first principle of selling highlighted by Joe Girard is selling to humans, which means understanding that customers are regular people with genuine needs and aspirations.

What was Joe Girard's approach to negotiation according to the video?

Joe Girard's approach to negotiation was to avoid the 'win-lose' scenario and instead aim for a 'win-win' situation where both the customer and the dealer benefit, with the customer getting the best price and the dealer maintaining a thin profit margin.

What is the importance of having a good impression as a salesperson according to the video?

Having a good impression as a salesperson is crucial because it ensures that customers leave with a positive experience, which can lead to them remembering the salesperson, potentially recommending them to others, and returning for future purchases.

How does the video describe the mindset of a successful salesperson?

The video describes a successful salesperson as someone who listens well, understands customer needs, and treats customers with respect and patience, without rushing them into making a purchase.

What is the 'Bird Dog' technique mentioned in the video, and how did Joe Girard use it?

The 'Bird Dog' technique is a referral system where Joe Girard would enlist the help of satisfied customers, professionals, and others to refer potential car buyers to him. In return, he would pay them a commission for each successful sale.

What was Joe Girard's average number of car sales per day, as mentioned in the video?

Joe Girard's average number of car sales per day was six cars, and on particularly busy days, he could sell up to 18 cars.

How did Joe Girard ensure customer satisfaction and after-sales service as discussed in the video?

Joe Girard ensured customer satisfaction and after-sales service by offering to help with any issues the customers might have with their cars after the purchase and by providing his contact information for future assistance.

What is the advice given in the video for building a successful 'Bird Dog' network?

The advice for building a successful 'Bird Dog' network is to be patient and persistent, as it may take time for referrals to come through. It also involves maintaining good relationships with satisfied customers and other professionals who interact with potential buyers.

What is the final message conveyed in the video about the art of selling?

The final message conveyed in the video is that the art of selling begins with listening to the customer and treating them as humans, not just as potential sales. It emphasizes that selling is not only about the product but also about the service and experience provided.