Web3 Prospecting Overview for web3 bd&sales

Summary

This video emphasizes the critical role of prospecting in the wholesale industry, equating a larger pool of potential customers with higher sales. It introduces 'Web Free Prospecting,' detailing strategies to identify, connect with, and invite potential customers. The presenter advocates for a systematic approach, highlighting the importance of daily research to understand customer personas and tailor outreach. Effective prospecting involves short, direct messaging across multiple channels, with a focus on personalization and consistency. The video also stresses the necessity of follow-ups, aiming for at least 14 touchpoints to convert prospects into customers, and encourages viewers to adopt a structured system for successful sales in the web3 space.

Takeaways

• 🔍 Prospecting is crucial in the wholesale business as it directly impacts sales volume.
• 📈 The sales funnel naturally loses people at each stage, so adding more potential customers at the top is essential.
• 📝 Web Free Prospecting involves identifying potential customers, contacting them, and inviting them to a discovery call.
• 🗳️ Most people prospect inconsistently, missing out on the benefits of a structured and systematic approach.
• 🤖 A systematic approach to prospecting is key to becoming a successful salesperson.
• 🚀 The goal of prospecting is to generate more revenue and improve sales skills, ultimately leading to professional growth.
• 🔑 Effective prospecting requires a three-part process: research, outreach, and follow-up.
• 🔎 Research is critical and should be done daily to understand the ideal customer profile and identify potential leads.
• 📧 Outreach messages should be concise, to the point, and personalized to engage the target audience effectively.
• 📲 Multi-channel outreach, including email, LinkedIn, Discord, Telegram, and Twitter, can improve response rates.
• 🔄 Following up is essential, with research suggesting at least 14 touchpoints are needed to achieve optimal results.

Q & A

Why is prospecting considered the most important process in wholesale according to the speaker?

The speaker believes prospecting is the most crucial process in wholesale because the more people you add to the top of your sales funnel, the more sales you will eventually make, as the sales process naturally filters out potential customers at each step.

What does the speaker mean by 'Web Free Prospect'?

The 'Web Free Prospect' refers to a method of identifying potential customers, getting in touch with them, and inviting them to a discovery call, which is a strategy that varies among different web-based projects.

What did the poll conducted in the community reveal about how people prospect?

The poll revealed that most people prospect around two to three times per day, with some doing it daily. However, the common issue was the lack of a structured approach, with many prospecting in a non-structured or random manner.

Why is having a system important for web-free sales according to the speaker?

A system is important for web-free sales because it helps excel by providing a consistent approach, saving energy that would otherwise be wasted on deciding whether to prospect or not each day, and enabling salespeople to focus their efforts effectively.

What are the three parts of effective prospecting mentioned in the script?

The three parts of effective prospecting are research, outreach, and follow-up. These form a systematic process that generates meetings and ultimately leads to sales.

Why is daily research important in the prospecting process?

Daily research is important because it keeps you ahead of your competitors by constantly updating your understanding of your ideal customer profile and the market, which in turn increases the accuracy of the prospects you target.

What are some methods mentioned for finding potential customers in the script?

Methods mentioned for finding potential customers include using LinkedIn's filter search, scraping data from ecosystem websites like Aurora, and identifying leads from Twitter engagements such as likes or comments on relevant posts.

How does the speaker suggest approaching outreach in the web3 space?

The speaker suggests keeping outreach messages short, to the point, and under 100 words, preferably on mobile screen viewable length. The message should be personalized, relevant to the recipient, and end with a soft call-to-action to initiate a conversation rather than setting a meeting immediately.

What is the significance of the '14 touch points' mentioned in the script?

The '14 touch points' refers to the number of interactions needed with a prospect across different channels to maximize open and reply rates. This multi-channel approach ensures that the prospect is consistently reminded of the outreach, increasing the chances of engagement.

What tips does the speaker provide for improving response rates during outreach?

Tips for improving response rates include keeping the copy short and under 50 words, personalizing the message, using 'you' instead of 'I', providing value upfront, and closing with a soft call-to-action to encourage a conversation rather than directly asking for a meeting.