技術と市場をつなげる用途開発の思考法

Summary

The seminar, hosted by Stockmark, focused on the concept of bridging technology and market through application development strategies. The presenter, Miyanaga, introduced Stockmark as a startup utilizing natural language processing to eliminate inefficient text work in businesses. The seminar explored the evolution of the R&D department's role, emphasizing the importance of aligning R&D with business impact. The Anzoff's Growth Matrix was discussed to identify new market opportunities using existing technologies. The MFT framework was introduced as a method to connect markets and technologies, facilitating innovative application development. The session also covered challenges in idea generation and the importance of adapting to market changes and understanding customer needs for successful application development.

Takeaways

• 📢 The seminar is organized by a company called Stockmark, which specializes in marketing and utilizes natural language processing technology.
• 🗓 The seminar is conducted using the Zoom platform, with a Q&A session and chat feature for audience interaction and support.
• 📘 Stockmark has been established for over 6 years and is a startup company that provides products using natural language processing to eliminate inefficient text work in businesses.
• 🧩 The company offers two main products, A-News and A-Strategy, which analyze and deliver information from a wide range of sources to assist in business development.
• 🔍 A-News and A-Strategy feature capabilities such as extensive information collection from 35,000 sites, AI-based structuring of business elements, and AI and human activity-based information recommendation.
• 🛠️ The seminar discusses the importance of 'usage development' in connecting technology with the market, emphasizing the need for R&D departments to focus on market needs and business impact.
• 🔑 The concept of 'MFT Framework' is introduced as a method to link technology with the market by considering both perspectives and iterating over them to develop new usage ideas.
• 🔍 The process of identifying core technologies within a company is crucial and involves listing, evaluating, and selecting technologies that can provide a unique value proposition.
• 💡 The seminar suggests that ideas for new usage development often stem from combining existing elements in new ways, rather than creating something entirely new.
• 📈 The importance of understanding market trends and changes is highlighted, with suggestions to use various sources like market research reports and press releases to stay updated.
• 🤖 Stockmark's products are designed to help with information overload by providing personalized news and strategic insights, making the process of usage development more efficient.

Q & A

What is the main theme of the seminar presented in the script?

The main theme of the seminar is the methodology of connecting technology and market for purpose development.

Who is the speaker presenting the seminar and what is their role in the company?

The speaker is Miya from Stockmark, who is in charge of marketing.

What is Stockmark and what does the company specialize in?

Stockmark is a startup company that has been established for over 6 years and specializes in utilizing natural language processing to provide products.

What is the significance of natural language processing in Stockmark's business?

Natural language processing is a key technology in Stockmark's business, allowing the company to analyze the meaning of various texts and communicate effectively with AI.

What is the challenge that Stockmark aims to address with their products?

Stockmark aims to challenge the inefficiencies in business by reducing the amount of time spent on text-based work, such as information gathering and document creation, towards zero using natural language processing.

What are the two main products offered by Stockmark as mentioned in the script?

The two main products offered by Stockmark are A-News and A-Strategy.

What is unique about the way A-News and A-Strategy utilize AI to provide information?

A-News and A-Strategy use AI to automatically crawl and structure information from 35,000 domestic and international sites, providing users with relevant and timely news and business insights.

What is the importance of the MFT framework mentioned in the seminar?

The MFT framework is important for connecting technology and market, allowing companies to explore new markets and develop new products by considering both technological capabilities and market needs.

What are the three key steps in identifying core technologies as discussed in the seminar?

The three key steps in identifying core technologies are technology inventory, technology evaluation, and core technology identification.

What is the role of 'function language' in the process of purpose development?

Function language is used to articulate the value that a technology brings to customers, which aids in the ideation process for purpose development.

What are some strategies to overcome challenges in purpose development mentioned in the seminar?

Strategies to overcome challenges in purpose development include catching up with market changes, increasing market understanding, and conducting speedy validation with hypothesis thinking.