Presentasi Seminar Proposal dan Pertanyaan Dosen Penguji

Summary

In this YouTube video, Stefani Cynthia simulates a research proposal seminar focused on strategies to increase sales of Genio chili seedlings in the Kaliangkrik district of Magelang, Indonesia. She explains her research background, problem formulation, objectives, and methodology, which includes SWOT analysis, market segmentation, and mixed methods. The proposal aims to identify effective strategies for increasing sales of chili seedlings in the local nursery business. She also anticipates potential questions from her audience, covering topics such as research choices and data analysis techniques. The video offers valuable insights into research design and marketing strategies in agriculture.

Takeaways

• 😀 The video is a simulation of a proposal seminar presented by Stefani Cynthia Putri, discussing a research proposal on strategies to increase chili seed sales.
• 😀 The research topic focuses on chili seed sales strategies for Genio chili, specifically in the nursery farming sector in Kaliangkrik, Magelang, Indonesia.
• 😀 The speaker emphasizes the importance of the horticultural sector in boosting the national economy and discusses the growing demand for chili in Indonesia.
• 😀 The study addresses the competition in the chili seed market, including other chili variants such as Veloz and TM 999, and their market positioning.
• 😀 The research aims to identify internal and external factors that affect the chili seed sales, using tools like SWOT analysis and marketing strategies.
• 😀 The paper presents research questions, including the most suitable strategies for increasing chili seed sales and how to prioritize them.
• 😀 The research will be limited to the marketing team of CV Tunas Java Mandiri and the nursery sector in Kaliangkrik, Magelang.
• 😀 The study's methodology includes a mixed-method approach (quantitative and qualitative), with data collected through interviews, observations, and questionnaires.
• 😀 The research seeks to offer practical benefits for both the researcher, the company, and the agricultural community in Kaliangkrik, such as increasing awareness of the Genio chili's advantages.
• 😀 The presentation also includes potential questions that may arise during a proposal seminar, including queries about the research design, sample selection, and relevance to previous studies.

Q & A

Why did you choose the topic 'Strategy for Increasing the Sales of Genio Chili Seedlings'?

I chose this topic because the horticulture sector is crucial for the economy, and there is a significant demand for Genio chili seedlings in Indonesia. However, there is a lack of research on nursery businesses, particularly in the chili sector, which makes this an important and relevant area for exploration.

How did you formulate the problem statement for this research?

The problem statement was formulated around two main questions: What strategies can be applied to increase the sales of Genio chili seedlings in the Kaliangkrik area, and what priorities should CV Tunas Java Mandiri focus on to improve its sales?

What are the primary objectives of your research?

The main objectives are to identify both internal and external factors affecting the sales of Genio chili seedlings and to develop effective strategies for CV Tunas Java Mandiri to implement in the Kaliangkrik area to boost sales.

What methods did you use to gather data for your research?

I used a combination of interviews, observations, and questionnaires to gather both primary and secondary data. The questionnaires were distributed to various samples including marketing teams, agricultural cooperatives, and nurseries involved in chili seedling production.

Can you explain the significance of SWOT analysis in your research?

SWOT analysis is used to evaluate the internal strengths and weaknesses, as well as external opportunities and threats, that CV Tunas Java Mandiri faces. This analysis helps in determining the most effective strategies for improving sales.

What are the main findings from the literature review in your research?

The literature review highlighted the importance of the horticultural sector in Indonesia and the increasing demand for Genio chili seedlings. It also revealed that there is limited research on nursery businesses, especially in the chili seedling sector.

Why did you use a mix-method research approach?

I used the mix-method approach to combine both quantitative and qualitative data, providing a comprehensive understanding of the situation. This approach allows for a deeper analysis of the sales strategies for chili seedlings.

What role does marketing play in your research on increasing seedling sales?

Marketing plays a key role in my research, as effective marketing strategies like product positioning, pricing, and promotion are critical to increasing the sales of Genio chili seedlings in the targeted market.

How does the competitive landscape affect the sales of Genio chili seedlings?

The presence of competitors like Veloz, TM 999, and J.Co 99, which also offer chili seedlings, influences sales. The research seeks to identify strategies that can differentiate Genio seedlings from these competitors and highlight their unique advantages.

What are some of the limitations or challenges faced in your research?

One challenge is the limited research on nursery businesses specifically related to horticulture in Indonesia, making it harder to find relevant references. Additionally, access to data from all stakeholders was sometimes restricted, which could affect the overall findings.