Amazon 1P Accounts Terminated, Etsy Seller Updates, & How I got $6K Back From Amazon | Buzz 9/13/24

Summary

In this episode of the Sellers Podcast by Helium 10, host Bradley Sutton covers significant Amazon news, including the termination of numerous One Piece seller accounts and the introduction of Amazon ads on Rufus. He also discusses Etsy's new features for its Primik service and Amazon's launch of Export Central for European expansion. Additionally, he shares a personal success story of recovering $6,000 from Amazon on seller accounts, highlighting the importance of utilizing Helium 10's tools for sellers to maximize their e-commerce potential.

Takeaways

• 🛒 Amazon is terminating vendor relationships for many One Piece sellers, prompting a move to 3P Seller Central.
• 📈 Amazon ads may start appearing in Rufus related placements, but campaign reports won't include Rufus metrics.
• 📦 Brushing scams, where sellers send unsolicited packages to boost reviews, are on the rise, with more Americans receiving unexpected packages.
• 🔖 Etsy is updating its search tools to elevate quality listings and enhance seller success, with a new search visibility page for sellers.
• 🌍 Amazon launches Export Central, allowing sellers to reach customers in 39 European countries with a simplified process.
• 🏷️ Amazon is updating its coupon duration policies, with new maximum durations for different types of coupons.
• 📸 Amazon now supports 3D models in certain categories to help drive conversions, with a new upload feature in Seller Central.
• 🛒 Amazon introduces 'Amazon Saver', a new private label brand offering low-priced grocery staples.
• 🚫 US seeks to close the de minimis trade loophole that benefits Chinese e-commerce firms like Shein and Temu, potentially leveling the playing field for US sellers.
• 💰 Helium 10's Refund Genie tool helps sellers reclaim lost and damaged inventory reimbursements from Amazon FBA, with a significant update for Platinum annual members.

Q & A

What is the main topic discussed in the podcast episode?

The main topic discussed in the podcast episode is the latest news and updates in the e-commerce world, particularly focusing on Amazon, Etsy, and Walmart platforms, along with strategies for sellers to maximize their presence and revenue.

Why are some One Piece seller accounts being terminated by Amazon?

Amazon is terminating some One Piece seller accounts because they are stopping the sourcing of products from these vendors, as indicated by the message sent to sellers stating the termination of the vendor relationship effective November 9th.

What does the term '3P' refer to in the context of Amazon?

In the context of Amazon, '3P' refers to Third-Party sellers who sell their products on Amazon's platform but do not use Amazon's fulfillment services, as opposed to vendors who sell directly to Amazon (1P) or use Amazon's Fulfillment by Amazon (FBA) service.

What is Rufus and how might it be related to Amazon ads?

Rufus is an AI tool by Amazon that generates text based on the context of a conversation. The podcast mentions that Amazon ads may begin appearing in Rufus-related placements, but campaign reports won't include Rufus metrics, meaning sellers won't have visibility into Rufus-specific ad performance.

What is the brushing scam mentioned in the podcast, and how does it affect customers?

The brushing scam is a practice where sellers send unsolicited packages to customers to generate fake reviews. Customers receive packages containing products they didn't order, which are then used to set up fake accounts for leaving positive reviews on platforms like Amazon.

What changes are being made to the duration of coupons on Amazon?

Amazon is updating the maximum duration for different types of coupons. Standard coupons will now have a maximum duration of 30 days, reorder coupons will be 180 days, and subscribe and save coupons will be 365 days.

How is Etsy enhancing seller success with new search tools?

Etsy is optimizing its search results to showcase a broader range of items for more sellers and making it easier to explore the marketplace. They've also introduced an Etsy search visibility page to provide sellers with insights and recommendations on how they appear in search.

What is Amazon's new initiative called 'Export Central' and how does it benefit sellers?

Amazon's 'Export Central' is a tool that allows sellers to expand their reach to customers in 39 European countries with just three clicks, even if there's no Amazon store in those countries. This can potentially increase sales by up to 10% for sellers who enable this feature.

How can sellers upload 3D models on Amazon to drive conversions?

Sellers in eligible categories can upload 3D models to their product listings to enhance conversions. They can do this by going to the catalog in Seller Central, then to the image manager tab, and following the prompts to upload a 3D model for products that support this feature.

What is the significance of Amazon's new private label brand 'Amazon Saver' for sellers?

Amazon's new private label brand 'Amazon Saver' offers low-priced grocery staples, which could potentially increase grocery category traffic on Amazon. This might indirectly benefit sellers in the same category as customers may add their products to their carts while purchasing Amazon Saver items.