Aula 05 - Biblioteca de públicos

Summary

This video tutorial guides viewers on leveraging Meta's Edge tool to create custom audiences for targeted advertising. It covers capturing specific user behaviors on your site, such as cart additions and checkouts, and converting them into audience segments. The instructor demonstrates how to use these segments for ad targeting, emphasizing the importance of creating and organizing audiences ahead of campaigns for better ad performance and ROI.

Takeaways

• 😀 The video discusses the importance of creating and managing custom audiences within Meta's ad platform for targeted advertising.
• 📈 It highlights how to build audiences from various interactions, such as site visitors, cart additions, checkout initiators, and more.
• 🎯 The presenter demonstrates how to access and utilize the 'Audiences' feature in Meta's Edge tool for ad management.
• 🛒 Audiences can be created from customer lists, app activities, offline sources, and video interactions to refine ad targeting.
• 📊 The video emphasizes the value of segmenting audiences based on specific behaviors and time frames, such as 7, 14, 30, 90, 180, and 365 days.
• 📝 It suggests organizing audience names systematically to facilitate ease of use and analysis during campaign setup and review.
• 🔍 The script explains how to create lookalike audiences based on existing custom audiences to expand reach effectively.
• 📱 The importance of engaging with audiences on both Facebook and Instagram is stressed, given their distinct user demographics.
• 📈 The video provides a step-by-step guide on creating a custom audience from website visitors, emphasizing the selection of specific behaviors and time frames.
• 📑 It also touches on creating audiences from Instagram and Facebook page engagements, showcasing the process of selecting and naming these audiences.

Q & A

What is the main topic of the video script?

The main topic of the video script is about creating custom audiences within the Meta (Facebook) Ads Manager tool for targeted advertising.

Why is it important to create custom audiences in Meta's ad tool?

Creating custom audiences is important because it allows advertisers to target specific groups of people who have shown interest in their products or services, such as those who have visited their site, added items to their cart, or initiated checkout.

What are some examples of custom audiences that can be created according to the script?

Examples of custom audiences include people who have converted on the site, added items to their cart, initiated checkout but stopped, engaged with a post, or commented.

How can you create a custom audience from a list of customers?

You can create a custom audience from a list of customers by uploading their emails and phone numbers if you have over 2,000 people interested in your product, or if you have a physical store transitioning to an online store.

What is the significance of creating audiences based on different time frames like 7, 14, 30, 90, 180, and 365 days?

Creating audiences based on different time frames allows advertisers to target people who have interacted with their site or content at various points in the past, which can be useful for remarketing campaigns and targeting users based on their recency of engagement.

How can you create a lookalike audience in Meta's ad tool?

You can create a lookalike audience by selecting a source audience and then choosing a percentage (1% to 10%) to define the size of the new audience, which will be similar to the source audience in terms of demographics and interests.

What is the recommended approach for naming custom audiences?

The recommended approach for naming custom audiences is to use short, descriptive names that include the source of the audience, the type of interaction, and the time frame to easily identify the audience's characteristics.

Why is it suggested to create custom audiences before starting a campaign?

It is suggested to create custom audiences before starting a campaign to ensure that the audiences are readily available when needed, which can save time and help in structuring campaigns more effectively.

How can you create a custom audience from Instagram or Facebook page engagement?

You can create a custom audience from Instagram or Facebook page engagement by selecting the specific page or profile and choosing the actions people have taken, such as visiting the profile, engaging with posts, or sending messages.

What is the benefit of having a well-organized custom audience library?

Having a well-organized custom audience library allows advertisers to quickly and easily select the appropriate audience for their campaigns, leading to more efficient campaign setup and better targeting.