Make $10,000/Mo with this appointment setting offer (SMMA)

Summary

This video introduces a powerful appointment setting offer, designed to help agencies scale their income to 10K-15K per month. The speaker, having worked with over 200 agencies, emphasizes the importance of understanding the client's Ideal Customer Profile (ICP) and building a comprehensive appointment setting system. The video outlines strategies for hiring skilled talent, creating effective scripts, tracking data, and training setters. It concludes with pricing advice, suggesting a setup fee followed by a performance-based fee, positioning the offer as a valuable business integration rather than a simple service.

Takeaways

• 💡 The video introduces an untapped SMMA (Social Media Marketing Agency) appointment setting offer that has proven successful in helping agencies scale their earnings to 10K-15K per month.
• 🚀 The speaker emphasizes the importance of this offer due to its ability to help agencies overcome struggles in signing clients and its effectiveness in various niches.
• 💼 The appointment setting service is not just about placing setters but involves a comprehensive approach including understanding the client's ICP (Ideal Customer Profile), skilled talent, scripts, tracking, and training.
• 📈 The video outlines a strategy to position agencies against competition by partnering with high-ticket businesses and taking over their entire appointment setting system.
• 🔍 It highlights the necessity of understanding the client's ICP to build effective appointment setting scripts and workflows, which is crucial for the success of the service.
• 💰 The speaker suggests leveraging various platforms like Instagram, Upwork, and online job boards for hiring skilled appointment setters, emphasizing the importance of quality over cost.
• 📊 The offer includes setting up systems to track data for clients, which is key to demonstrating the value of the service and securing ongoing business.
• 📝 The video provides a detailed example of a job post for hiring appointment setters, including the necessary skills, experience, and job role description.
• 💬 It stresses the importance of training and managing appointment setters to ensure they align with the client's business culture and objectives.
• 💰 The pricing strategy involves an initial setup fee for integrating the system into the client's business, followed by a performance fee based on the number of qualified appointments booked.

Q & A

What is the untapped niche appointment setting offer discussed in the video?

The untapped niche appointment setting offer is a comprehensive service where an agency takes over the entire appointment setting system for high-ticket businesses, which includes understanding the client's Ideal Customer Profile (ICP), hiring and training skilled appointment setters, creating scripts, tracking data, and providing ongoing management and training.

Why is the appointment setting offer considered a better approach compared to traditional agency services?

The appointment setting offer is considered better because it provides a more holistic and integrated service that is always in demand by businesses needing sales and leads. It's less likely to be replaced by AI or cheap freelancers compared to services like content creation or media buying, which are more susceptible to such disruptions.

How does the video suggest agencies should price their appointment setting offer?

Agencies should charge a setup fee to integrate the appointment setting system into the client's business and then switch to a monthly fee plus a performance fee once the client has booked a certain number of qualified appointments. This approach is more appealing than charging a retainer, as it demonstrates the value of the service and aligns the agency's interests with the client's success.

What are the key components of the appointment setting service that agencies should focus on?

The key components include understanding the client's ICP, hiring and placing skilled appointment setters, building scripts and workflows, installing systems to track data, and providing ongoing training and management of the appointment setters.

How does the video claim businesses can benefit from adopting the appointment setting offer?

Businesses can benefit by having a dedicated and skilled team managing their appointment setting process, which leads to more consistent sales and leads. This allows business owners to focus on other aspects of their business while the agency ensures a steady flow of qualified appointments.

What is the importance of understanding the client's Ideal Customer Profile (ICP) in the appointment setting process?

Understanding the ICP is crucial as it allows the agency to build relevant scripts, hire the right talent, and target the correct audience, ensuring that the appointment setters are effective in their outreach and can deliver the desired outcomes for the client.

How does the video suggest agencies hire the right talent for appointment setting?

Agencies can hire talent through platforms like Instagram, Upwork, Online Jobs, or community partners. The hiring process should include a trial period and a clear job role description to ensure the talent aligns with the client's needs and the agency's expectations.

What role does training play in the success of the appointment setting service?

Training is essential as it ensures that the appointment setters are well-equipped to handle the client's needs effectively. It includes shadowing sessions, ongoing management, and regular check-ins to maintain high performance and align with the client's goals.

Why is tracking data important in the appointment setting service?

Tracking data allows agencies to measure the success of their efforts, identify areas for improvement, and demonstrate the value of their service to the client. It also helps in making data-driven decisions to optimize the appointment setting process.

How does the video propose to prevent client churn in the appointment setting service?

To prevent client churn, the video suggests providing a high-value service that includes comprehensive management, training, and system integration. By delivering consistent results and being an integral part of the client's business operations, agencies can establish long-term partnerships.