Beginner's Guide To Copywriting In 2024.

Summary

In this video, the speaker outlines a comprehensive plan to earn over $10,000 per month through copywriting, addressing common concerns such as market saturation and the future of copywriting. They debunk myths about the necessity of courses, showcasing success stories from individuals who achieved financial goals without them. The speaker introduces an 8-hour free copywriting course, emphasizing the importance of a diverse skill set beyond just writing, including email marketing and sales page creation. They also discuss building a portfolio to attract clients and the flexibility of copywriting services to meet client needs.

Takeaways

• 😀 The video promises a comprehensive guide on earning over $10K per month through copywriting, answering common questions about the feasibility and methods.
• 💼 The speaker addresses concerns about market saturation in copywriting, emphasizing that with determination and skills, one can outperform the competition.
• 🔍 A drawing is used as a metaphor to illustrate how competition feels but also how one can become a dominant player with grit and determination.
• 🚀 The video reassures viewers that copywriting is a fundamental skill in marketing and will remain relevant as long as marketing exists.
• 🤖 AI is discussed as a non-threat to copywriting jobs, as it currently does not produce high-quality copy that resonates with audiences.
• 💼 The presenter shares personal anecdotes and experiences to motivate viewers, highlighting their journey from a community college dropout to a successful copywriter.
• 💰 The video provides evidence and examples of individuals who have made significant income through copywriting, even without investing in paid courses.
• 📚 An 8-hour free copywriting course is introduced, which will cover advanced topics and secondary skills beyond basic copywriting.
• 💼 The importance of building a copywriting portfolio is discussed, with tips on how to create one even without prior paid experience.
• 📈 The video outlines the various services a copywriter can offer, stressing the need to be flexible and to solve the specific problems of clients.

Q & A

What is the main topic of the video?

The main topic of the video is how to make over $10K per month with copywriting and addressing common questions and concerns about getting started in copywriting without any prior experience or investment in courses.

What are some of the burning questions about copywriting that the video aims to answer?

Some of the burning questions include whether it's possible to make money with copywriting without paying for any courses, how to set up a copywriting portfolio to get clients from scratch, and what the best service to offer as a copywriter is.

What is the speaker's stance on the future of copywriting?

The speaker believes that copywriting will not be dead in the future, as it is a fundamental skill of marketing and humans will continue to make money with marketing as long as time exists.

Why does the speaker argue that AI will not replace copywriting?

The speaker argues that AI will not replace copywriting because AI does not write good copy. AI-generated content is often of poor quality compared to what skilled human copywriters can produce.

What is the concept of 'copy salting' mentioned in the video?

'Copy salting' is a term used by the speaker to describe a copywriter who has multiple skills in digital marketing, such as email marketing, email list management, landing page creation, and funnel building, in addition to their core copywriting skills.

How does the speaker define success in copywriting?

The speaker defines success in copywriting as being able to write compelling marketing content that drives sales and having a diverse skill set that allows one to offer various services beyond just writing copy.

What is the significance of the 8-hour free copywriting course mentioned in the video?

The 8-hour free copywriting course is significant because it covers everything the speaker has learned from investing in their own knowledge, including advanced copywriting techniques and secondary skills, all provided for free.

Why is it important for a copywriter to have a portfolio even without prior paid experience?

A portfolio is important for a copywriter because it provides reassurance to potential clients that the copywriter has the skills to deliver quality work, even if they haven't been paid for it before.

What is the best approach for a copywriter to determine what services to offer?

The best approach is to offer services based on what the client needs. Copywriters should engage in conversations with potential clients to understand their specific requirements and tailor their services accordingly.

What advice does the speaker give for copywriters starting out without any prior clients?

The speaker advises new copywriters to learn as much as they can, take action, and start making money as soon as possible using free resources. They also encourage investment in oneself through courses or mentorship once some income has been generated.