Análisis Vertical Estado Resultados - Interpretar y Como reducir Costos y Gastos

Finanzas 24x7
11 Feb 202208:56

Summary

TLDRThis video tutorial offers a comprehensive guide to vertical analysis of financial statements, focusing on interpreting and reducing costs and expenses. It explains how to calculate each account's percentage of net sales, starting with net sales as 100%. The video highlights the importance of comparing actual results with projected values, emphasizing profit margins and suggesting strategies to enhance financial outcomes. It also discusses specific cost control measures for various business types, from commercial to manufacturing, and touches on managing non-operating income and expenses, offering practical advice for financial analysis and planning.

Takeaways

  • 📊 The vertical analysis of financial statements involves calculating and interpreting the percentage size of each account relative to net sales.
  • 🔢 The formula for vertical analysis is to divide each account by net sales and multiply by 100 to express it as a percentage.
  • 💹 Net sales, which represent 100%, are calculated by subtracting returns and discounts from total sales.
  • 📉 Managers and analysts first look at the bottom line to determine if the company made a profit or loss and compare it with the expected profit for the year.
  • 📈 A lower profit percentage than expected indicates a need to evaluate and potentially reduce costs and expenses for better results in the following year.
  • 🛒 Cost of goods sold is a significant expense, often representing a large percentage of net sales, and should be closely monitored and controlled.
  • 📋 Selling expenses are crucial to manage as they can significantly impact profitability; strategies include evaluating salaries, travel costs, and marketing expenses.
  • 🏢 Administrative expenses, which are fixed and not directly related to production or sales, should be assessed for potential reductions.
  • 💼 Non-operating income and expenses are not controllable and are often incidental, but they can affect the net profit.
  • 💵 Interest expenses are a significant cost for companies with debt and can be reduced by managing debt levels and financing strategies.
  • 💼 Taxes are a necessary expense, and strategies to manage them include timely payments to avoid penalties and maintaining accurate financial records.

Q & A

  • What is vertical analysis of an income statement?

    -Vertical analysis of an income statement involves expressing each line item as a percentage of net sales to understand the proportion of each account relative to net sales.

  • How is the formula for vertical analysis calculated?

    -The formula for vertical analysis is calculated by dividing each account or line item by net sales and then multiplying by 100 to get the percentage.

  • What are net sales in the context of vertical analysis?

    -Net sales in vertical analysis refer to the result of subtracting returns and discounts from total sales, which serves as the base for calculating percentages of other income statement items.

  • How does one perform the calculation for vertical analysis in a spreadsheet?

    -In a spreadsheet, one would divide each line item by net sales, use the fill handle to copy the formula down the column, and format the cells to display percentages with two decimal places.

  • What does it mean if net sales represent 100% in vertical analysis?

    -If net sales represent 100% in vertical analysis, it means that the calculation is normalized, and all other figures are shown as a percentage of these net sales.

  • What is the significance of comparing the results of vertical analysis to projected values?

    -Comparing the results of vertical analysis to projected values helps in evaluating whether the company's actual performance aligns with its financial planning and expectations.

  • How can a company reduce costs and expenses as suggested by vertical analysis?

    -A company can reduce costs and expenses by closely examining each account, improving quality management to reduce returns, optimizing discount policies, controlling the cost of goods sold, and managing operational expenses more efficiently.

  • What is the role of cost of goods sold (COGS) in vertical analysis?

    -In vertical analysis, COGS is a significant line item that often represents a large percentage of net sales. It's crucial for companies, especially commercial ones, to manage and potentially reduce this cost to improve profitability.

  • Why is it important to manage returns and discounts as part of vertical analysis?

    -Managing returns and discounts is important because they directly impact profitability. Reducing returns can increase net sales and thus improve the bottom line, while managing discounts effectively can ensure that they are a strategic sales tool rather than a financial burden.

  • How can a company's marketing expenses be optimized according to vertical analysis?

    -According to vertical analysis, a company can optimize marketing expenses by evaluating the return on marketing investment, focusing on cost-effective marketing channels like social media, and ensuring that marketing efforts align with sales objectives.

  • What steps can be taken to reduce administrative expenses as indicated by vertical analysis?

    -To reduce administrative expenses, a company might consider measures such as evaluating and adjusting salaries, utilizing interns for basic tasks, reducing non-essential spending, promoting energy efficiency, and encouraging digitalization to cut down on paper use.

Outlines

00:00

📊 Understanding Vertical Analysis of the Income Statement

The video begins by explaining the concept of vertical analysis for income statements, focusing on calculating and interpreting costs and expenses as percentages of net sales. This method helps in evaluating the size of each account relative to net sales. The speaker provides an example, demonstrating how each account is divided by net sales and multiplied by 100 to convert it into a percentage. The importance of comparing actual results to expected gains, and reducing costs to improve profits is emphasized.

05:01

🔢 Key Accounts and Profitability Assessment

The video proceeds to discuss how to calculate profitability. Net sales are reduced by costs and expenses, such as sales costs, administrative costs, and financial expenses, to arrive at operating and net profits. It explains that achieving 20% profit means that the company earns 20 cents for every dollar of sales. If a company expects a higher percentage, such as 25%, it must reduce costs and expenses to meet the goal. The step-by-step breakdown of the income statement helps in identifying areas where cost reduction could improve future profitability.

💸 Reducing Costs and Enhancing Efficiency

The discussion shifts to analyzing costs and expenses that significantly impact profitability. Costs of sales, which account for 35% of net sales, need particular attention, especially in retail and manufacturing businesses. The speaker highlights the importance of reducing costs like raw materials, labor, and logistics without sacrificing product quality. Implementing standardization in processes can reduce material waste and improve efficiency. The aim is to manage supply costs better while maintaining product quality and avoiding unnecessary duplication of work.

🏷️ Sales Expenses and Marketing Optimization

Sales expenses, representing 14.6% of total sales, are discussed next. The video provides strategies for reducing these expenses, such as evaluating the salaries of sales staff, reducing travel and entertainment costs, and optimizing marketing efforts. Careful consideration is needed when reducing marketing costs, as effective marketing can drive sales. Leveraging social media and evaluating product profitability are other strategies proposed to enhance cost-effectiveness.

🚚 Logistics and Inventory Management

Optimizing logistics and inventory management is another major focus. By organizing delivery routes and considering outsourcing, companies can reduce transportation and warehousing costs. Proper inventory management can lower storage costs and ensure smoother logistics operations. This segment underscores the importance of balancing efficient transportation with reduced expenses.

🏢 Administrative Expenses and Resource Optimization

The video then covers administrative expenses, which account for 12% of net sales. These fixed costs include office staff salaries, utilities, and office supplies. To reduce them, the speaker suggests using interns for basic tasks, cutting back on international phone calls by using apps like WhatsApp, and encouraging staff to conserve electricity. Office supplies should be used efficiently, with efforts to digitize processes, recycle paper, and create a culture of cost-consciousness in the workplace.

🏦 Financial Expenses and Depreciation

Financial expenses, such as bank fees and interest, are explored next. Though these costs are relatively low, the speaker emphasizes their impact on overall profitability. Depreciation, representing the loss in value of assets over time, is discussed as a non-cash expense that still lowers taxable income. By reducing depreciation expenses, companies can also improve their financial health.

🛠️ Non-Operational Income and Expense Management

This section examines non-operational income and expenses, such as selling scrap materials or legal settlements. These items are uncontrollable and not part of regular business planning, but they still affect net income. Reducing non-operational expenses, such as interest on loans, can be achieved by relying on internal financing instead of external borrowing.

💰 Taxes and Profitability Strategies

Finally, the video discusses taxes, which account for 5% of net sales. Companies should aim to minimize tax liabilities by paying on time and keeping proper financial records to avoid penalties. By doing so, they can contribute to overall profitability. The video concludes with practical tips for improving financial performance, such as better cost management and strategic planning.

Mindmap

Keywords

💡Vertical Analysis

Vertical analysis is a financial analysis method where each line item in a financial statement is listed as a percentage of a base figure, such as sales or revenue. In the video, it is used to analyze the proportion of each expense or cost in relation to the company's net sales. This method helps identify which areas consume the most resources and where potential improvements can be made.

💡Net Sales

Net sales refer to the total revenue generated by a company from sales, minus any returns, allowances, and discounts. In the video, net sales are used as the base for calculating the percentage of other accounts. The presenter explains how all expenses and revenues are compared against net sales to understand the overall profitability.

💡Cost of Goods Sold (COGS)

Cost of goods sold represents the direct costs involved in producing or purchasing the goods sold by a company. This includes materials, labor, and other related production costs. In the video, COGS accounts for 35% of net sales, making it a significant component to manage for improving profitability.

💡Operating Income

Operating income, also known as operating profit, is the profit earned from a firm's core business operations, excluding deductions of interest and taxes. The video mentions that this is derived by subtracting operating expenses from gross profit. A key focus is on how companies can increase their operating income by reducing costs and expenses.

💡Gross Profit

Gross profit is the difference between net sales and the cost of goods sold. It represents the profit a company makes before deducting operating expenses. The video explains gross profit as an important indicator of how efficiently a company is producing or purchasing its goods relative to its sales.

💡Administrative Expenses

Administrative expenses are the costs associated with the general management of a company. These expenses include salaries of office staff, utilities, and office supplies. The video explains that administrative expenses are fixed costs, and suggests that companies can reduce these by implementing cost-saving strategies like using interns or optimizing office supply purchases.

💡Depreciation

Depreciation refers to the reduction in the value of an asset over time due to wear and tear or obsolescence. In the video, depreciation is considered a non-cash expense that affects profitability, but it is tax-deductible, making it useful for reducing taxable income. The video also highlights that depreciation does not directly impact cash flow.

💡Financial Expenses

Financial expenses are costs incurred by a company for activities related to financing, such as interest payments on loans or fees for financial services. In the video, financial expenses are shown to represent 15% of the company's costs, emphasizing the importance of managing debt and financing activities effectively to maintain profitability.

💡Sales Discounts

Sales discounts are reductions in price offered to customers as an incentive for early payment or to encourage purchases. The video explains that discounts represent 3% of the company's total sales and highlights the importance of balancing discount strategies to increase sales without eroding profit margins.

💡Tax Planning

Tax planning involves strategies aimed at reducing a company's tax liabilities within legal bounds. The video discusses how timely payments and proper documentation can help businesses minimize taxes and avoid penalties. It emphasizes that reducing tax expenses can directly improve a company's net income.

Highlights

Introduction to vertical analysis of financial statements, focusing on understanding cost and expense percentages relative to net sales.

Explanation of how to calculate vertical analysis by dividing each account by net sales and multiplying by 100 to get percentages.

Net sales are calculated by subtracting returns and discounts from total sales.

Demonstration of calculating vertical analysis using a spreadsheet, emphasizing the process of copying formulas down a column.

The importance of comparing the results of the analysis with the company's projected financial planning figures.

Analysis of the impact of returns on net sales, highlighting the need for quality management improvement.

Discussion on the significance of discounts as a percentage of total sales and strategies to manage discount policies.

Examination of cost of goods sold as a major expense and strategies for cost reduction in both commercial and manufacturing enterprises.

Identification of sales expenses as a significant cost and suggestions for reducing expenses related to sales and customer interaction.

Recommendations for optimizing marketing expenses, including the use of social media and evaluating the return on marketing investment.

Analysis of administrative expenses and strategies to reduce fixed costs, such as salaries and office supplies.

Explanation of financial expenses, including bank commissions and strategies to manage these costs effectively.

Discussion on depreciation as a non-cash expense and its impact on the company's financial statements.

Identification of non-operational income and expenses as uncontrollable items and their impact on net profit.

Analysis of interest expenses as a significant cost and strategies to reduce reliance on borrowed money.

Discussion on corporate income tax as a percentage of net sales and strategies to manage tax obligations effectively.

Encouragement for viewers to continue learning about financial analysis and the practical applications in business management.

Transcripts

play00:00

hola bienvenidos en este vídeo explicaré

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el análisis vertical del estado de

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resultados explicando cómo calcular e

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interpretar y reducir los costos y

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gastos este método nos da en términos de

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porcentajes el tamaño que tiene cada

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cuenta respecto a las ventas netas acá

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tengo un ejemplo de estados resultados

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el cálculo de sencillo su fórmula dice

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cada cuenta o partida será dividida

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entre las ventas netas y se multiplica

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por 100 para obtenerlo en porcentaje las

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ventas netas es el resultado de restarle

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a las ventas totales las devoluciones y

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descuentos iniciemos el cálculo con las

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mismas ventas netas escribe igual hago

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enlace con las ventas netas y lo divido

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entre las mismas ventas netas selecciona

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el divisor y pulso efe 42 veces con efe

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42 veces el valor del divisor no

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cambiará al ser copiado en celdas de la

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misma columna enter y por supuesto

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resulta 1 pulso la opción porcentaje y

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luego incremento a dos decimales las

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ventas netas representan el 100%

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seleccionó la celda y arrastro la

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fórmula para el resto de las cuentas y

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para que conserve el formato previo en

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la esquina inferior abro las opciones y

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seleccionó copiarse en formato se

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observan los costos y gastos acá están

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los de mayor porcentaje un gerente

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general o cualquier evaluador lo primero

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que observa es que obtuvo ganancia o

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pérdida al final del período y luego

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compararlo con el beneficio esperado

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para ese año la utilidad resulta 20 por

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ciento es decir por cada dólar de venta

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la compañía hace 20 centavos de dólar

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supongamos que la empresa espera obtener

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25% de beneficio como resultó menor sólo

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20% se debe evaluar como reducir los

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costos y gastos para tener mejor

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resultado del próximo año

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repasemos las cuentas principales

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tenemos ventas netas menos costo de

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ventas obtenemos la utilidad bruta si le

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restamos los gastos de ventas gastos

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administrativos gasto financiero y

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depreciación tenemos la utilidad

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operacional luego tenemos ingresos y

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egresos no operacionales de lo cual se

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obtiene la utilidad antes de intereses

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impuestos conocida y beat le restamos

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los intereses y obtenemos la utilidad

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antes de impuestos finalmente se le

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restan los impuestos y resultan la

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utilidad neta

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lo primero es comparar los resultados

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con los valores que la empresa proyectó

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en la planificación

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dependiendo del tipo de empresa habrán

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algunos porcentajes que estarán en rango

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aceptable sin embargo como analistas

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siempre buscaremos reducir costos y

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gastos es por esto que se deben conocer

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los detalles de cada cuenta iniciemos

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con estas dos partidas para ver cómo

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afectaron las ventas netas una

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devolución en una venta perdida además

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pérdida de tiempo y gastos en logística

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este gasto debe ser controlado y se debe

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mejorar la gestión de calidad calculemos

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su porcentaje de evolución dividido

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entre las ventas totales resulta 5% para

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nada despreciable escribiré 0 para

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evaluar su impacto en el beneficio si no

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hay devolución

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la ganancia aumenta de 20 a 23 por

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ciento aproximadamente ahora pasemos al

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descuento calcular el porcentaje de

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descuento respecto a las ventas totales

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y este resulta 3% muchas empresas

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fíjense zg promedio de descuento como

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estrategia de ventas si el porcentaje

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resultante es mayor que el porcentaje

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máximo establecido por la política de

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descuento se debe evaluar cómo reducir

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esta partida pasemos a los costos de

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venta representa el 35 por ciento de las

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ventas netas es la salida más grande

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casi un tercio de las ventas netas si la

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empresa es comercial como ferreterías

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perfumería supermercados es decir

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intermediarias entre producto y

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consumidor el costo de ventas a evaluar

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y reducir son el costo del producto

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vendido y los fletes de compras si la

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empresa es manufacturadora es decir que

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convierte la materia prima en producto

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comercial se devalúa reducir costo de

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materia prima mano de obra gasto de

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fabricación flete de compras entre otros

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muchos cuidados el principal error que

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podemos tener y bajar la calidad de los

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insumos materias y producción en general

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se debe buscar tener mejor control de

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gastos del proceso tal como estandarizar

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procesos para evitar pérdida de

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materiales por productos defectuosos y

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así ahorrar tiempo para evitar

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repetición de trabajo disminuir los

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costos de suministro por ejemplo buscar

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opciones que ofrezcan mejores precios

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manteniendo calidad del producto así

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como comprar el mayor para obtener

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descuentos pasemos a gastos de venta los

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gastos de ventas son todos aquellos que

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se generan durante la venta de

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mercancías e interacción con el cliente

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esto están representando 14.6 por ciento

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del total de las ventas es la tercera

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cuenta más alta ejemplos para reducirlo

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se debe evaluar salarios de personal del

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departamento de ventas personal de

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almacén personal de transporte de

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productos segundo limitar gastos de

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viajes entretenimiento creando políticas

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de máximos gastos por ejemplo evitar

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compra de boletos de avión de primera

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clase en el restaurante de lujo

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reducción de marketing reducir gastos

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como publicidad eventos y patrocinios

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para eso hay que tener mucho cuidado es

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posible que mayor sea lo que debemos de

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vender que lo que vamos a ahorrar pero

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si se debe optimizar el marketing hay

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que evaluarse los resultados de

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marketing resultan positivos a las

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ventas otro es utilizar las redes

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sociales para la publicidad y llegar a

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los clientes potenciales si se tiene una

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cartera de productos evaluar la

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rentabilidad tiene cada producto por

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separado y dejar de trabajar con los que

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no sean rentables

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otro punto es optimizar los gastos de

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logística transporte y almacenamiento

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tal como organizar bien las rutas de

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entrega de productos esto reduce el uso

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de transporte considerar que ciertos

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trabajos pueden ser hechos por terceros

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de la empresa esto reduce el costo de

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recurso humano compra de maquinaria o

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vehículos una buena gestión de

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inventario reduce gastos de

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almacenamiento y logística ahora gastos

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administración esto representa el 12 por

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ciento de las ventas los gastos

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administración son los gastos para

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mantener la dirección y control de la

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empresa son todos aquellos diferentes a

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la fabricación y ventas la mayoría son

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gastos fijos es decir no varían mes a

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mes sin importancia los ingresos suben o

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bajan por ejemplo para reducir estos

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gastos se debe evaluar salarios del

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personal de oficina y administrativo

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pueden considerar el uso de pasantes

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para tareas básicas reducir gastos

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telefónicos por ejemplo para llamadas

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internacionales usar aplicaciones como

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whatsapp skype sin gasto de electricidad

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motivar a los empleados a pagar equipos

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y luces cuando no se estén utilizando

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respecto a insumos para oficina como

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producto de limpieza mobiliario

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papelería por ejemplo establecer costo

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máximo de compra por artículo para

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insumos de oficina imprimir sólo lo

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necesario e impulsar la digitalización

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usar papel reciclado en resumen debemos

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crear una cultura de ahorro en nuestra

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empresa pasemos a gastos financieros

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estos son gastos incurridos por

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comisiones bancarias como mantenimiento

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transferencias diferencia cambiario

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cuando los intereses de financiación

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están relacionados a parte como en este

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caso este porcentaje de gastos

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financieros respecto a las ventas es

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bastante bajo

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tenemos los gastos de depreciación estos

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representan la pérdida que sufre el

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valor de los activos fijos por desgaste

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y paso en el tiempo este valor no es

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desembolsa bleu ya que no se coció las

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salidas de caja en esta línea tenemos la

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depreciación como salida y en esta otra

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línea nuevamente ingresa pero si es

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deducible para fines tributarios ya que

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bajan los impuestos a pagar estas dos

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cuentas llamadas no operacional tanto de

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ingresos como de egresos no son

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controlables no entran en la

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planificación por ser hechos fortuitos

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por ejemplo la venta de materiales de

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desecho

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chatarra es un ingreso no operacional o

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el pago por indemnizar a un trabajador

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que ha demandado la empresa es un gasto

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no operacional por supuesto todo ingreso

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no operacional es bienvenido si lo

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colocamos en cero se puede observar como

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la utilidad neta baja 18% el gasto por

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intereses es un gasto causado por dinero

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prestado en este caso es 15% en la

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segunda cuenta más alta que representa

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este reporte su valor depende de las

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obligaciones que tenga la empresa por

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financiamiento de corto y largo plazo

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por ejemplo por financiamiento de

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adquisición de equipos o expansión de

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planta una forma de reducirla es

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financiar no con recursos propios

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patrimonio y no por terceros por último

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la cuenta de impuestos sobre la renta

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resulta 5% respecto a las ventas netas y

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representa la obligación de la empresa

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de contribuir con el estado por supuesto

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toda empresa quiere pagar menos

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impuestos como estrategia para reducirlo

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se tiene por ejemplo el pago a tiempo y

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así evitar multas y recargos segundo al

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comprar productos pedir comprobante a

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factura fiscal y así no se pierde tu

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civilidad

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espero que la explicación les sea de

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ayuda para sus casos les invito a

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continuar viendo las explicaciones

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teóricas y prácticas del área de

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finanzas que presentó en mi canal

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