MATUÊ, O REI DO MARKETING! (LANÇAMENTO MÁQUINA DO TEMPO 2020)

Summary

The video discusses the innovative marketing strategies of Brazilian rapper Mato, particularly focusing on the promotion of his song 'A Morte do Autotune'. It highlights how Mato created a buzz by staging a fake collapse during a show, leading to widespread concern for his health. This was followed by a massive mural of him on a building and a helicopter shot for an Instagram live, all part of a well-executed marketing plan. The video concludes by questioning the value of such costly promotions, noting that his new album received over 1 million views per song within 24 hours.

Takeaways

• 🎤 The script discusses a marketing strategy used by a rapper named Mato Grosso, highlighting his use of autotune and how it's been a part of his music since its release.
• 🎶 The song 'A Morte do Autotune' by Mato Grosso was used as a significant marketing move, creating a buzz around a rumored retirement during a show.
• 📈 The marketing stunt for 'A Morte do Autotune' was successful, as evidenced by the song's over 60 million views on YouTube.
• 🚁 A year after the song's release, Mato Grosso held a live event on Instagram where he appeared on top of a building filmed by a helicopter.
• 🏢 The building next to where Mato Grosso was filmed had a large mural of him, which was part of his marketing strategy for his new project called 'Máquina do Tempo'.
• 🖌️ The marketing efforts included multiple murals throughout his city featuring his image, which likely involved a significant investment in paint and labor.
• 💸 The investment in the marketing campaign, including the murals and helicopter, is speculated to be in the millions, indicating a high-cost strategy.
• 📊 Despite the high costs, the marketing strategy appears to have paid off, as all songs from Mato Grosso's new album reached over 1 million views within 24 hours.
• 🤔 The script poses a question to the audience about whether such an expensive marketing strategy is worth it, considering the visibility and success it brings.
• 👍 The video encourages viewers to like, subscribe, and turn on notifications for new content, and to leave comments to engage with the topic discussed.

Q & A

What marketing strategy does the video discuss in relation to the artist's music?

The video discusses the artist's use of marketing stunts to promote his music, particularly highlighting the 'death of autotune' as a significant promotional strategy.

What was the artist's differentiator in his marketing approach?

The artist's differentiator was the heavy investment in marketing, which turned out to be an excellent tool for showcasing his projects.

How did the artist create a buzz before the release of 'A Morte do Autotune'?

The artist created a buzz by staging a possible retirement during one of his shows, which generated immense concern among fans about his health and physical state.

What was the outcome of the marketing stunt for 'A Morte do Autotune'?

The marketing stunt was very successful, as the song surpassed 60 million views on YouTube after its release.

What was the content of the artist's Instagram live that took place 11 months after his last YouTube release?

In the Instagram live, the artist appeared being filmed by a helicopter while sitting on top of a building with a large painting of him on the side.

What was the phrase painted on the side of the building during the artist's Instagram live?

The phrase painted on the side of the building was 'Eu vou fazer uma máquina do tempo', which translates to 'I will make a time machine', referring to the artist's new project.

What was the public's reaction to the artist's large-scale marketing investment?

The public might consider the artist's investment as a waste of time or money, considering the cost of paint, labor for professional painters, and renting a helicopter.

How did the artist's marketing strategy impact the visibility of his new album?

The artist's marketing strategy resulted in all songs from his new album reaching over 1 million views in less than 24 hours.

What is the artist's goal with his marketing investments according to the video?

The artist's goal with his marketing investments is to achieve maximum visibility and discussion, as evidenced by the high view counts on his music videos.

What is the viewer's call to action at the end of the video?

The viewer is encouraged to like the video, subscribe to the channel, turn on notifications, and leave a comment discussing the topic.