billionaire investor showed me how to land copywriting clients

Summary

This video script introduces 'inversion thinking,' a principle attributed to billionaire investor Charlie Munger, Warren Buffett's partner. The speaker explains how this principle has helped them earn over 10K per month as a copywriter. Inversion thinking involves reversing the usual problem-solving approach by focusing on what would cause failure rather than success. The speaker encourages viewers to apply this method to avoid common mistakes in client outreach, sales, and personal branding. They emphasize the importance of critical thinking and being resourceful, rather than relying solely on courses or mentorship.

Takeaways

• 😇 Inversion Thinking: The principle of inversion thinking, as taught by billionaire investor Charlie Munger, involves reversing the way you approach problems to find solutions.
• 💼 Application in Business: The speaker has applied inversion thinking to become a successful copywriter, earning over 10K per month for the past year.
• 🔄 Reverse the Question: Instead of asking how to land clients, the speaker suggests asking how to avoid landing clients to uncover potential pitfalls.
• 🧠 Rewiring the Brain: It's necessary to rewire one's thinking to focus on possibilities and positivity, as humans naturally tend to focus on problems.
• 🤔 Encouragement to Think: The speaker emphasizes the importance of thinking critically and independently, rather than relying solely on courses or mentorship.
• 📝 Avoiding Common Mistakes: By asking what actions would lead to negative outcomes (e.g., not getting a reply, being blocked), one can avoid these and improve their approach.
• 💡 Personal Branding: Inversion thinking can be applied to various aspects of business, including personal branding and sales calls.
• 🗣️ Constructive Self-Questioning: The speaker suggests asking oneself what would cause a client to insult or reject an offer to identify and avoid such behaviors.
• 📈 The 131 Rule: A problem-solving approach where one identifies a problem, thinks of three solutions, and then chooses one to pursue.
• 🚀 Growth through Resourcefulness: Success in business requires resourcefulness and the ability to think independently to find solutions.

Q & A

What principle discussed in the video has been instrumental in the speaker's success as a copywriter?

The principle discussed is 'inversion thinking,' which involves reversing the typical approach to problem-solving by focusing on what would cause failure rather than success.

Who is Charlie Munger and what is his significance in the video?

Charlie Munger is Warren Buffett's partner and a billionaire investor. He is mentioned as the source of the inversion thinking principle that the speaker has applied to achieve success.

How does the speaker suggest using inversion thinking to land copywriting clients?

The speaker suggests asking reverse questions such as 'What would I need to do to not land clients?' to identify potential pitfalls and avoid them.

What is the importance of getting out of the request tab when doing Instagram outreach according to the video?

Getting out of the request tab is crucial as it's the first step to getting a response from potential clients. The speaker emphasizes the need to craft messages that will get noticed and moved to the primary inbox.

Why does the speaker advise against providing a step-by-step formula for success?

The speaker believes that providing a step-by-step formula would not be productive as it would not work for everyone. Instead, the focus should be on teaching principles that can be adapted to individual situations.

What is the significance of the 131 rule mentioned in the video?

The 131 rule is a problem-solving approach where one identifies a problem, then lists three potential solutions, and finally chooses one to pursue. It encourages critical thinking and resourcefulness.

How does the speaker define resourcefulness and why is it important for success?

Resourcefulness is defined as the ability to find ways to solve problems or achieve goals with the resources at hand. It's important for success because it allows individuals to adapt and innovate in various situations.

What is the role of mentorship in the speaker's approach to learning and growth?

Mentorship plays a role in providing guidance and knowledge, but the speaker emphasizes the importance of not just relying on mentors. Instead, individuals should use their own thinking to apply and adapt the teachings.

Why does the speaker believe that most people lack thinking rather than information?

The speaker believes that in today's world, there is an abundance of information available. However, what is often missing is the ability to critically think and apply that information in a meaningful way.

What is the main takeaway from the video regarding personal growth and success?

The main takeaway is that personal growth and success come from applying principles like inversion thinking, being resourceful, and engaging in critical thinking rather than passively seeking ready-made solutions.